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BREAKOUT SESSIONS THURSDAY, MARCH 1, 2018 3:40-4:30 PM

Salon CDE

After the Crisis: A Deeper Look into the Role School PR Plays in the Healing Process Justin Grayson - Riverside Unified School District

When the father of a first-grade student was killed by police inside of a Riverside classroom after taking a teacher hostage for more than six hours, it left an entire community stunned and shaken, and students afraid to return to school. From the moment a crisis begins, we communications professionals must rely on guts, instinct and professional skill to truly prepare for what will come in the hours, days and weeks ahead. Learn about how Riverside USD used social media, mass notification, and a creative campaign to move the situation from tragedy to togetherness.

3:40-4:30 PM

Salon A

Media Relations 101

Michelle McDonald - Alameda County Office of Education & Terilyn Finders - Fagen, Friedman and Fulfrost The reporter is looking for a quote or a sound bite. The TV truck is on the way to your district office or your school site. It’s time to be calm, cool, responsive and on-message. It might even be the appropriate time to say, “no comment.” This session will present best practices, tips and ways to prepare to help you become a more effective communicator with media - both print and broadcast, including on-thespot interviews, crisis communications and building beneficial relationships with media before they call.

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Profile for Nathan Quevedo

2018 CalSPRA Seminar Program  

CalSPRA's annual conference presents an exciting and diverse lineup of speakers, relevant workshops and practical skill sessions for communi...

2018 CalSPRA Seminar Program  

CalSPRA's annual conference presents an exciting and diverse lineup of speakers, relevant workshops and practical skill sessions for communi...

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