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PdP Laptop Sleeves

Nathania Gail Go

10 Traymoor St. Kingston, Ontario K7L 4K8

T 613.484.7594

nathania.go@gmail.com

http://www.behance.net/nati/frame


(almost) Universal Charger

background Punchdrunk Panda Inc. (PdP) is a company that was born from a desire to reinvent prosaic consumer goods and turn them into unique and funky finds. Objects serving as primarily functional rather than aesthetic items are redesigned to carry both form and function. Our focus on creatively designs for our goods gives us an advantage over our competitors. Furthermore, we take pride in creating our own limited graphic designs for our merchandise, and manufacturing these world-class products in the Philippines. Punchdrunk Panda began selling laptop sleeves in 2007. Since the release of our first version of laptop sleeves, we have constantly our laptop sleeves to meet the needs of our customers. 2007

2008

2009

mid 2009 - onwards

Launch of laptop sleeves (batch 1)

Batch 3 laptop sleeves

Batch 4 laptop sleeves

Batch 5 laptop sleeves

Features

Features

Features

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Interior garters on 4 corners to keep the laptop in place 3mm padding for protection Matching charger bag

Unmet need -

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Interior garters on 4 corners to keep the laptop in place 6mm padding for protection Detachable strap

Unmet need

Convenience: Difficult to carry around Protection: Padding too thin -

Durability: Detachable strap prone to breaking Aesthetic: Position of strap at the bottom inverts the design when car-

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Interior garters on 4 corners to keep the laptop in place 6mm padding for protection Stow-away handles Matching charger bag

Unmet need -

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Convenience: - Shoulder strap more convenient - Loose charger bag is hard to carry separately Exclusivity: Fabric also applied on

Features -

Interior garters on 4 corners to keep the laptop in place 6mm neoprene padding Detachable straps Stow-away handles Attachable charger bag Exclusive PdP designs


Business Design (Punchdrunk Panda Laptop Sleeves)