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The concept of this design for the beer label came from looking into the meaning of an eagle. The natives honor eagles for their opportunistic ways. They depicted this as work smarter not harder, this as a message and symbol would fit in well for a creative network, targeting young creatives. An eagle also represents masculinary, dominance, power and ruler which all have a relevance to the beer itself - its a masculine beer as it is as bitter, dominance shows through in the strength of the beer and power and ruler are reperented by it being the best on the market. Not only does this link in with the beer itself but the eagle also stands for opportunity, freedom, community, skill, inspiration, determination and vision. All these meaning link in with a creative person and the creative network. I have therefore used a double headed eagle to bring these two ideas and elements together to represent both the beer itself and creatives and the Creative Network.

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hel lf ire Leeds Brewery - Hellfire Redesign beer bottle labels and expand product range. Nathan Bolton


H e l l f i re

H ellfire

a fiery 5.2% pale ale

a fiery pale ABV bitter, premium malt, fruity, choicest hops, lasting bitterness, full well balanced.

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ALC 5.2% Vol 500ml

Leeds Brewery - Hellfire Beer Bottle label Front & Back


Leeds Brewery

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hellfire

Hellfire a fiery 5.2% pale ale

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Leeds Brewery - Hellfire Full product range Bottle Label, Beer mat, Bottle top

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Leeds Brewe ry

Leeds Brewery

Hellfi re a fiery 5.2% pale ale

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Leeds Brewery - Hellfire Beer Bottle label in context Front, side and rear view.

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Hel lfi a fier re y 5.2 % pa le ale

Leeds Brewery

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ALC 5.2% Vol 500ml


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Leeds Brewery - Hellfire Beer Mats 2 variant designs - front and back.

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Leeds Brewery - Hellfire Beer Bottle Tops 3 variant designs.

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Hellfire beer bottle labels