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think of a clothing company. but imagine there are no employees. no 40-hour working week. the compa doesn’t even have a landline phone connection. mainly because there is no „headoffice“ to put the telephone into. there is no „reporting chain“ to a rem cfo or board of directors. the company doesn’t even hire pr agencies to make up good stories about it or polling firms to do „core market research“ and find out what’s gonna be next season’s hot shizzle „out there“.   imagine the company actually is „out there“ every day. instead of employees, there are talented friends living in new york, bali or zurich contributing t all aspects of the brand with great passion and talent. and instead of cfos and board people there’s just us. longtime friends that not only own the company together but are passionately involved in i products from the first ideas to production. and in the end even pack the boxes and send them to you just to make sure it gets done right. and think or talk about their „business“ not only between 9 am and 5 pm, but pretty much all the time. because the are not just in it to make money. they love what they do and they have a hell of a good time. some call it „blue eyed“ or „unbusinesslike“. we decided to call it atreebutes. frederik & nicolas

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you can buy an organic apple at your local farmer’s shop and with some luck it is 99% organic because the is mainly water and sun involved in growing that apple. but there are so many steps involved in making a simp t-shirt that once it is finished, it has done some harm. we are aware of that.   but on the other hand if you want to make a differenc you have to start at some point. without being intimidat by what problems might lie ahead of you. that’s why we’re cool with the fact that the s word is so popular rig now. it creates awareness for what’s going on in this world. and if it motivates people to make only a small step into the right direction, it means they make one ste less into the wrong.   that is our mission. no steps into the wrong direction. what you hold in your hands right now is our personal next step. the s word   there is this word. sustainability. it is all over the place. it has become so popular that some people use it without considering what great responsibility comes with it. even the petrol industry and major airlines like the sound of this word and look for the 2 green percent in their companies to create a global marketing campaign out of them.   although – or maybe because – our main goal at atreebutes is to make clothes that are better and healthier for people and have little to no impact on the environment, we know that we have to take it easy with the use of the s word.   because we know that everything we do messes something up. even if we try to be a good or „less bad“ brand, we still create problems that wouldn’t be there without us. if we wanted to live a sustainable life, we shouldn’t be doing a clothing brand. it’s as easy as that.

if you dig it and it maybe even gets you to change som of your old ways, we are on the right rack.   and if you feel like walking with us, drop us a line. you always welcome@atreebutes.com.


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I  contreebutes ‘ women in the hood ’ hoody with integrated scarf. shell 100% organic cotton (# 1022030) II  instant classics ‘ hood d ’ 100% organic cotton (# 1021022) III  instant classics ‘ cardigan ’ 100% organic cotton (# 1021023)

‘ yupik pilot jacket ’ shell: 100% wool (# 1021024)

X  contreebutes ‘ patchwork tank ’ 100% organic cotto (# 1022049)

XI  instant classics ‘ yupik mobile hom parka ’ shell: waxed organi cotton (# 1021011)

IV  contreebutes ‘ nico vs. nico ’ regular fit. 100% organic cotton (# 1021016)

XII  instant classics ‘ yupik herringbone jacket ’ shell: 100% wool (# 1021027)

V  contreebutes ‘ dress 6 ’ 100% organic cotton (# 1022044)

XIII  contreebutes ‘ a cut long tee ’ 100% organic cotto (# 1022038)

VI  instant classics ‘ rodeo shirt ’ 100% organic cotton (# 1021020)

XIV  contreebutes ‘ twolong hooded sweat ’ 100% organic cotto (# 1022031)

VII  instant classics top: ‘see i’ pant: ‘ jeans leggings ’ 97% organic denim, 3% acrylic (# 1022046) VIII   fk signature ‘ dj tee ’ 100% organic cotton (# 1021001) IX  instant classics

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XVI  contreebutes ‘ pocket flag tee ’ 100% organic cotto (# 1021064) XVII see XXI


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XVIII  contreebutes ‘ reversible sweater ’ 100% organic cotton (# 1022043) XIX  instant classics ‘ logo tee ’ regular fit 100% organic cotton (# 1021014) XX  instant classics ‘ nico stash hoody ’ (transport mode) 100% organic cotton (# 1021017) XXI  instant classics ‘ nico stash hoody ’ (shell mode) 100% organic cotton (# 1021017) XXII  nm signature ‘ convertible hoody w/ face mask ’ 100% organic cotton (# 1021008) XXIII  contreebutes ‘ reversible sweater ’ 100% organic cotton (# 1022043) XXIV  instant classics ‘ cardigan ’ 100% organic cotton (# 1021023) XXV  instant classics top: ‘ superior cut tee ’ 100% organic cotton

(# 1022034)     contreebutes pant: ‘no fitness pant loose ’ 100% organic cotton (# 1022032) XXVI  fk signature ‘ soccer shirt xl cut ’ 100% organic cotton (# 1021004) XXVII  contreebutes top: ‘ superior cut tee ’ 100% organic cotton (# 1022033)      instant classics pant: ‘ she-selle denim pant ’ 97% organic denim, 3% acrylic (# 1022047) XXVIII  instant classics ‘ she-selle denim pant ’ 97% organic denim, 3% acrylic (# 1022047) XXIX  fk signature ‘ king tee ’ xl cut 100% organic cotton (# 1021068) XXX  nm signature ‘ button up ’ 100% organic cotton (# 1021010) XXXI  instant classics ‘ tribute to as tee ’ regular fit 100% organic cotton

(# 1021063) XXXII  contreebutes top: ‘ woodstock to brooklyn top ’ 100% bamboo (# 1022041) pant: ‘ yo-go trainer pant ’ 100% bamboo (# 1022048)

XL  contreebutes ‘ careflap cut tee ’ 100% bamboo (# 1022035)

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XLI  contreebutes top: ‘ a cut long tee ’ 100% organic cotton (# 1022054) pant: ‘yo-go trainer pant ’ 100% bamboo (# 1022048)

XXXIV  contreebutes ‘ woodstock to brooklyn top ’ 100% bamboo (# 1022040)

XLII  instant classics ‘ longsleeve tee ’ 100% organic cotton (# 1021070)

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XLIII  contreebutes ‘ women in the hood ’ hoody with integrated scarf. shell 100% organic cotton (# 1022030)

XXXVI  nm signature ‘ yeti tee ’ slim fit 100% organic cotton (# 1021007) XXXVII  instant classics ‘ overlap tee ’ 100% bamboo (# 1022039) XXXVIII see V XXXIX  fk signature top: ‘ blicksuit jacket ’ 100% organic cotton (# 1021002) pant: ‘ blicksuit pant ’ 100% organic cotton (# 1021003)

XLIV  instant classics ‘ loose fit denim pant ’ 97% organic cotton, 3% acrylic (# 1021029) XLVII  instant classics top: ‘ multipocket shirt ’ 100% organic cotton (# 1021012) pant: ‘ slimfit denim pant ’ 97% organic denim 3% acrylic (# 1021060) Content copyright by atreebutes – 2010. All rights reserved. Reproduction in any form without written permission is strictly forbidden. photos: lozzaphoto.com lifestyle: blottophotto.com, nicolas, frederik Thanks so much to everybody who helped getting this done!

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Atreebutes 2010 Lookbook