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Glossary.

Angie Nathaly Bombiela Contreras Modern Languages ECCI University

Student enrolled in the program fundaments of marketing from faculty modern languages. ECCI University


GLOSSARY 1. Advertising campaign: A set of advertising messages that publicize a company or something of it. 2. Analysis: Make a detailed study of something or a case in specific. 3. Autonomy: The independence that someone has in each of the acts performed everyday life. 4. Barter: It's an exchange realized for a group of people or one person where change something for other thing. 5. Capacity of buy: A company or person has purchasing power for acquire goods and services that they need. 6. Client: Customer of a professional service provider or some company. 7. Commerce: It’s the exchange of items of value between people or companies. 8. Competence: Company that competes with another to manufacture and sell the same product in similar conditions of market. 9. Contraband: It’s the manufacture and sell of things illegal that affect the production of the big or small companies. 10. Creation: Make something out of an idea depending on the skills a person has. 11. Currency: It’s the value for a thing in specific. 12. Demand: The amount of a good or service that a consumer or group of consumers will want to buy at a given price. 13. Distribution: Refers to the process of arrival of a product or service to a consumer or some company.


14. Establishment: A place where a product is sold or markets a specific thing. 15. Falsification: A fake products that a false company makes for sell to the people. 16. Financial entities: Private institutions are legally authorized to carry out financial transactions in any sector of the economy and maintaining the relationship with the customer. 17. Financing: Is to provide money and resources to the acquisition of goods or services. 18. Homes and families : 19. Exchange: Are change of activities or things between companies or groups of people. 20. Marketing: The management process through which goods and services move from concept to the customer. 21. Monopoly: A producer or seller who is the only one that exploits a good or a service, which gives it great power and gives you a privileged position. 22. Monopsony: When in a market exist a only company buyer or a only customer. 23. Offer: A product that is offered for sale at a discount. 24. Oligopoly: When a market is dominated by a small number of producers bidders, there are few participants in this type of market. 25. Oligopsony: Is a situation in which there is only a very small number of buyers on a market, generating an intermediate situation between the monopsony and a fully competitive market.


26. Perfect competency: It's a model of market in which there are many sellers and buyers who are willing to sell or buy goods freely between them. 27. Plaza: A place when sells products in small shops. 28. Positioning: The market positioning of a product or service. It’s the way in which consumers define a product from its important attributes. 29. Potential user: Person which for its characteristics or position has more probability of buy a product or service. 30. Prestige: It's the positive value given to a company for the service that gives us. 31. Price: The monetary value that is assigned to something. 32. Price of sale: Is the money to be paid by the consumer to buy a product. 33. Private companies: Those entities whose purpose is to make profits and utilities. Therefore, its main purpose is commercial gain. 34. Product: An object that is offered in a market with the intention of satisfying the needs of a costumer. 35. Profitability: Refers to the benefit, utility or gain obtained from money invested. 36. Promotion: Promoting a product in order to increase sales for favoring the company. 37. Public administration: It's an organization that the state uses to meet social demands, through the transformation of public resources by producing goods and services. 38. Real user: A customer that always buys in the same place or buys the same trademark of the product.


39. Rest of the world: It’s other economic agent that covers other people. 40. Sales: Sell a product or an activity to someone that needs this. 41. Self-sufficiency: Capacity of a person or company for governs themselves. 42. Services: A set of activities to meet the needs that the customer has. 43. Storage: Entering data or products to a file or physical location to be stored there until the time of use. 44. Tendencies: The trajectory of growth, decline or stability of a company long-term. 45. Thought: Plan some ideas for the development of an activity. 46. Transport: Moving a product or service from one place to another through a medium fast and effective, the most important is that the product arrives its destination in good condition. 47. Wishes: Having some needs and do everything to satisfy them.


Glossary angie nathaly bombiela contreras 2bm