Issuu on Google+

Nathalie Collins, Sameh El Amawy, Asha Gupta, Anisha Jain, Andreas Nomikos


OUR TEAM

Nathalie Collins

Sameh Elamawy

PRODUCT DESIGN

Design Garage, Spring 2011

BUSINESS

Asha Gupta MANAGEMENT SCIENCE

Anisha Jain

Andreas Nomikos

PRODUCT DESIGN

COMPUTER SCIENCE


THE PROBLEM


1. INCENTIVIZING CAR OWNERS TO RIDESHARE IS DIFFICULT


FOCUS ON TAXIS

driver personal car

driver public car

passenger public car

WILLING TO SHARE Design Garage, Spring Design Garage, Spring 20112011


2. CRITICAL MASS IS NECESSARY

Design Garage, Spring 2011


FOCUS ON HUBS Large concentrations of people going from one place to another

Design Garage, Spring 2011


3. TRUST COMES FROM AN ESTABLISHED CONNECTION

Design Garage, Spring 2011


TAP INTO EXISTING NETWORKS & COMMUNITIES

Design Garage, Spring 2011


THE CUSTOMER Business travelers in taxis going to conferences

Design Garage, Spring 2011


THE STAKEHOLDER

qu ity le

oc ia

pe o p s

its

y

rit

pe

os

pr

$

of

pr

le

Businesses looking to cut travel costs and be greener.

environmental stewardship

planet Design Garage, Spring 2011


OUR PROTOTYPE: GOOGLE I/O Match business travelers in cabs Focus on “hubs” of critical mass

conventio n center

Design Garage, Spring 2011

airport


Design Garage, Spring 2011


COMMUNITY Design Garage, Spring 2011


“I really enjoyed my ride to the airport, good conversation with a fellow attendee (and cheap).”

“The ride saved me about 45% of the fare and I had some great company along the way.”

“Can I share a ride with him? We’re not going at the same time, but he’s from New Zealand.”

Design Garage, Spring 2011


OUR SERVICE Match business travelers in cabs Focus on “hubs” of critical mass Quick, easy way to pay with receipt Create contacts & connect on LinkedIn

Design Garage, Spring 2011


BUSINESS MODEL WHAT WE DO 1. Passenger Ride Matching 2. “FareShare” Payment PAY PER USE MODEL Revenue is generated through 15% service fee of total taxi fare price

Design Garage, Spring 2011


BUSINESS TRAVELER MARKET Transportation 4% Misc. Expenses 12%

Leisure Travel 136 M

Business Travel 100 M

Rental Car 8%

Hotel 27%

Air 49%


GO TO MARKET STRATEGY

Google I/O

Expand Across Conferences

Form Company Partnerships

TIME Design Garage, Spring 2011


GO TO MARKET STRATEGY

Design Garage, Spring 2011


USER INTERFACE



MoveTogether Overview