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On the scenes, on the street, on stores.

A city mag for people looking for fashion

on the scene The most famous designers from the UK Lee Alexander McQueen was a British fashion designer and couturier. He is known for having worked as chief designer at Givenchy from 1996 to 2001 and for founding his own Alexander McQueen label. His achievements in fashion earned him four British Designer of the Year awards (1996, 1997, 2001 and 2003), as well as the CFDA’s International Designer of the Year award in 2003.

John Charles Galliano is a British fashion designer who was the head designer of French fashion companies Givenchy (July 1995 to October 1996), Christian Dior (October 1996 to March 2011), and his own label John Galliano

Considered to be the king of menswear collections, Paul Smith earned the 2011 British Fashion Award for Outstanding Achievement in Fashion and is most famous for his unique patterned shirts.

Considered to be one of the most versatile fashion designers in Britain, Stella McCartney is most famous for sportswear collections and beautiful beach wear. If you’re looking for some stylish but comfortable clothing, be sure to look for this designer’s collection this season.


Otherwise known as the “Queen of Punk,” this designer is famous for the wild, punk collections and has multiple retail outlets throughout Great Britain. This Scottish designer is based in London and he’s famous for his bright, eye-catching, and vivid creations for the younger generation. He brings a fresh, modern and creative twist to the fashion world and continues to be a top choice for many young trendsetters.

Formerly serving as Stella McCartney’s assistant, Phoebe Philo is now the Creative Director at Céline and earned the British Fashion Designer of the Year award in 2010. Originally from West Yorkshire, this fashion designer is the Chief Creative Officer of Burberry and has won several fashion designer awards throughout his career. His name is synonymous with clean lines and classic designs. Mary Quant is a fashion designer and British fashion icon.She became an instrumental figure in the 1960s London-based Mod and youth fashion movements. She was one of the designers who took credit for the miniskirt and hot pants, and by promoting these and other fun fashions she encouraged young people to dress to please themselves and to treat fashion as a game. In recent fashion there are three: Chanel, Dior, and Mary Quant.

Another British fashion designer famous for his head-turning hats, Philip Treacy creates sculpture-like accessories for weddings and special occasions.


on the map

The best streets for shopping


London is so easy going by tube. See in the map the best statiosn to each street.


Oxford Street - Oxford Circus Regent Street - Oxford Circus of Picadilly Jermyn Street - Picadilly Circus Bond Street - Bond Street Mayfard - Green Park Westfield London Shopping - Wood Lane Carnaby Street - Oxford Circus Covent Garden - Convent Garden King’s Road - Sloane Square Knightsbridge - Kinightsbridge Brompton Road Knightsbridge Saviile Row - Picadilly Circus Notting Hill - Notting Hill Gate Canary Wharf - Canary Wharf

on stores Where you can find everything: The famous department stores in London

Selfridges Oxford Street, W1

Liberty 210-220 Regent Street, W1

Harrods 87-135 Brompton Road, SW1

Primark 499 Oxford Street, W1


Marks & Spencer 85-95 King’s Road, W3

Debenhams 334 - 348 Oxford Street, W1

John Lewis 300 Oxford Street, W1

House of Fraser 318 Oxford Street, W1

Fenwick of Bond Street

63 New Bond Street, W1

on the street

London is one of the most fashionable cities in the world. Enjoy the experience just watching the rich street style, with amounts of different mix and matching.





on the inside view Ping-pong interview to point out what makes London the best in fashion Jessica Hannan Fashion Brand Director

What was the best fashion place to go in London? Portobello Market and Golborn Road in a friday morning What’s your favourite British brand? At the moment Sophie Webster In your opinion, what’s the most iconic image of London? Anyone from Bowie in the 70’s. Tell me about your dream weekend in London. What would you do? I would go somewhere in East London for dinner, Bistrotek. If the weather is warm I would go to Victoria Park, and would end dancing in Dunston. Saturday I like to write my novel in the morning, a couple of hours and have a brunch with eggs somewhere in Victoria Park. Meet my boyfriend and go to Holborn Road, Notting Hill, gallery, or meet some friends to drink. Probably have dinner at home. Sunday see my niece, take for a walk, go to London Fields to see furniture market. A day for family and friends. Name the most fashionable person that you know and tell me why. Schiaparelli. Imagine the clothes that she had. My sister, how she wears clothes, always surprising. Everybody who likes fashion, I like to see people in the metro. Phoebe Phelo, and Victoria, my friend. We always share clothes

Elisabeth Weigl Fashion Lawer

What was the best fashion place to go in London? Selfridges What’s your favourite British brand? Stella McCartney In your opinion, what’s the most iconic image of London? Actually, right now, the image of Kate and William, in the balcony, on their wedding day. Tell me about your dream weekend in London. What would you do? Having a brunch in Shoreditch. Do a little shopping in Zara and Selfridges and go for an afternoon tea, Mandarin Oriental. Then going to a gallery in East London and having drinks there. A plain white wine. Name the most fashionable person that you know and tell me why. Emmanuelle Alt. She has the French atitude she looks always stunning!!!


on the pub

Stylish pub in London This is an urban chic bar Graphic in Soho, where cocktails are served in customised paint pots and named simply after colours. The décor’s based into create a graffiti-style. With one of the most extensive gin collections in the UK, Graphic’s five unique Paint Tin Punches are available in yellow, red, green and white, as well as a glitzy gold version. Address: 4 Golden Square, London. W1F 9HT Getting there: Tube: Piccadilly Circus


London fashion mag  
London fashion mag  

A London guide for fashion lovers.