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Midnight Stroll

/ 1 Tales From The Thousand Lakes by Julia Kivela

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/ 2 Harpers Bazaar Australia Editorial by Georges Antoni / 3 Glamour Mexico Editorial by Linda Leitner / 4 The Sun City Camp, Wadi Rum / 5 Absorbed By Light by Gali May Lucas and Design Bridge / 6 Nordic Landscapes by Julia Kivela

Velvet Evening

/ 7 Immersive Illusions Photographic Installments by Chris Engman / 8 Dreamlike Photo Manipulations by Hansruedi Ramsauer

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/ 9 Harpers Bazaar Arabia Editorial by Greg Swales

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/ 10 Finn Lough Bubble Domes, Northern Ireland 11

/ 11 Microscopic Butterfly Wings by Chris Perani 6

Enchanted Eden

Millenials are now in conflict with the concept of conflict. In a vociferously outspoken shrinking-world, thoughts of political division and environmental unrest have catalysed the need for a societal void. Minamalistic design, muted earthy colours and materials with a conscience offer an escape from the threats of climate change, urbanisation and pollution. As our oceans drown in 8million tons of plastic, we drown in an inescapable tsunami of headlines. Correspondingly, mental health cases are on the rise, with 16million in the UK alone. This has led to a rejection of our excessive lifestyles; Apple’s ‘screen time’ reminds us to not be consumed by our phones. The natural world fills the void as we disconnect and, as a result, a desire for sustainable produce has escalated. The focus is on individual steps driving great leaps in innovation and change. In 2018, there was a 47% rise in sustainable material word searches, such as organic cotton, sustainable denim, apple leather, cashmere, hemp, linen and wool, suggesting a revival in wasteless, resilient clothing. Brands are collaborating with charities and environmental NGO’s, such as Julian Zigeni and WWF, whilst universities, like the Tel Aviv University, develop sustainable plastics and non-toxic materials.

Ballet Shoes

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By putting the world on mute and taking a breath, we are forced to remember we are not machines of destruction on a technology-driven, rapidly deteriorating planet, but are, in fact, a part of it.

Rocks and Rust

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/ 1 The Denim Eye, Recycled Denim Pile / 2 L. L. Bean, Revolt Against Fast Fashion / 3 MUD Recycled Denim Production / 4 Sean Gallup, Fashion Landfill / 5 Yarn, 50% Reycled Denim and 50% Tencel / 6 Viktor & Rolf, Vagabonds Collection

Phlemuns

Ronald Van Der Kemp

Kuyichi

Germanier

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Heritage-inspired shapes drive this change, with much thought to vintage authenticity. The silhouette is exaggerated with squared off shoulders and flattering corsets that mould the figure. The concentration is not just on experimental fabric design, but also on excessive structures and letting the construction of the pieces show through, once again echoing a return back to basics away from technology. These lines then became angular, making boxy corsets, denim jackets and cropped jeans desirable. Sustainable indigo ink is used in a midwash - darkwash, and is then distressed. There is a contrast between the cool-coloured denim and the arm-toned accents and embellishments. The key is to not shy away from the recycled denim’s frays and rough seams. The trend is to upcycle with a conscience and preserve the characteristics of the fabric with rough cuts, tacky edges, metal fittings, chains, large eyelets and zippers. Ignore denim’s functionality and rebel with all the trimmings.

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6 / 1 Gypsy Sport SS19 / 2 Dress constructed from 42 Levis 501s by Gary Harvey

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/ 3 Unravel SS19 / 4 Gollub Upcycled Denim Project / 5 IODonna / 6 Matthew Adams Dolan / 7 RE/DONE Levi Jeans / 8 Maison Martin Margiella

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/ 9 Stella McCartney SS19 9

/ 10 Val Kristopher / 11 Unravel Resort 2019 Paris Collection

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/ 1 Vivienne Westwood SS19 / 2 Kowtow Classic Pant / 3 Ronald Van Der Kemp / 4 Denim + Details / 5 Kasubika Chola, Kingston University / 6 Bershka Denim Jacket with Ties / 7 Lisa Tutman-Oglesby, Celebrate Creativity

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/ 8 Hannah Jinkins, Royal College of Art


Wear this oversized, patchworked and layered denim trend with patent sock boots, mini handbags and animal print. Neutral-coloured tulle and the classic white-tee fashioned from sustainable cotton keep the natural world at the forefront of the trend. Ties, Tassels and Corsets remind us of our heritage.

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/ 1 Denim and Leopard Print Mini Handbag, Alexander Wang

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/ 2 Slip-on Loafer, Merit / 3 Leopard Wild Heeled Loafers, Aquazzura

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/ 4 Black Shirley Mini Bag, Staud 3

/ 5 Oversized Deconstructed Denim Jacket, Facetasm / 6 Samantha Feher, Stylecaster / 7 Patent Leather White Sock Boots, Steve Madden

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/ 8 Deconstructed Denim Jacket, G-Star Raw

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/ 9 Leather Loafers, & Other Stories / 10 Saccai SS19 / 11&12 Denim Streetwear, Popsugar / 13 Pausemag / 14 Hamptons Flared Heeled Boots, Topshop / 15 Deconstructed Jacket, Alexander McQueen

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Profile for Natalie Evans

BDA London Trend Forecasting: Breathe  

Trend Forecasting University Collaboration with BDA London.

BDA London Trend Forecasting: Breathe  

Trend Forecasting University Collaboration with BDA London.

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