BRandscape
Place Farm, Moma Store, Farmer’s Market, Restaurants, Local Grocery
Hunter Cattle products are not just meat, they also represent family and farming values.
Farm, Farmer’s market, Delivery to near by store
Green Truck Pub Heirloom Book Company, and online
National, Regional Sales, Gourmet, Restaurant, National distributors
Promotion
In brand
Off brand
Hunter Cattle products represent what the brands stands for and so should the locations where it is sold at. Different business partnerships require more or less branding efforts according to what the customer reach might become. When adding a new market place consider customer segmentation to determine the appropriate approach.
Product packaging currently does not reflect Hunter Cattle values
Barn Loft, Tours, Parties, Events, Publication, Website, Recipe (web), Social Media Web Site, Brochure, Social Media, Speak to customer directly
Weak Visual Communication
Presentation Emphasis
Strong Visual Communication
Publication, Social media, Field trips, Recipe (web), website, TV, Magazine, News, Nutrition comparison, Cooking Competition
Websites, Packaging, Press, events
Website, Visits, Press
30
Georgia Buffalo Revival Foods
Market Placement Farm Farmer’s Market Restaurants
Hunter Cattle
Hunter Cattle should express in all their channels the value of their products through all channels so there is a reason behind the price.
Savannah River Farms
Off brand
Focused Services
Lower Quality
Weak Visual Communication