SMIL E TRA IN
Smile Train is an international children’s charity with a sustainable approach to providing free surgery to poor children suffering from cleft lip and/or cleft palate.
For many children around the world with unrepaired clefts they not only live in shame, they face physical difficulties with eating, breathing and speaking. This is why I’ve chosen to partner with Smile Train to solve one problem - providing the millions of children around the world born with clefts the same opportunities as a child born without a cleft.
We use the “teach a man to fish” model focusing on training local doctors to perform cleft repairs in their communities. Those doctors then go on to train other doctors creating a long-term, sustainable system.
As a result of our efficiency and with the support of our donors and partners around the world, Smile Train has transformed the lives of more than one million children by giving them the Power of a Smile.
MORE ABOUT SMILE TRAIN
85++ COUNTRIES WHERE SMILE TRAIN HAS HELPED CHILDREN
$ 250+ CAN COVER THE COST OF ONE COMPLETE CLEFT SURGERY
$ 50000 , IS PUT BACK INTO THE LOCAL ECONOMY FOR EVERY $250 COMMITTED FOR ONE CLEFT REPAIR SURGERY
B EFO R E
A F T E R S
En g a ge your cus tomers by con n ec ting y o u r br an d to caus e a n d m ak e a difference
P R IMA RY
A U D IE N C E
Active Generation X (current population 41 million) Active Generation Y (current population 71 million)
WHAT U S
D O E S
A B O U T
MA R KE T I N G
G E N E R AT I O N
SCI E NCE X
RE SE A RCH
T EL L
Generation X & Y is active and most interested in non-conventional athletics (e.g., Mixed Discipline, Yoga, Extreme Sports, Board Sports, Adventure Sports) that are multi-dimensional, have crossover appeal, and inspire.
These two generations are socially conscious consumers, who are willing to buy products and services from companies that align with their personal values and implement programs to give back to society.
S H O U L D
Y O U
CO N SI D E R
B E I N G
SPO N SOR?
Mikkeller is more than just a business. Mikkeller has the ability to make an immediate impact and transform a child’s life by giving them a smile.
It’s not just the child’s life that would be impacted, the people that work for Mikkeller would be inspired to know the company they work for does not simply espouse it’s core business values, it actively engages in purposeful work to make a difference in the world.
Mikkeller’s customers are more likely to align, purchase, and evangelize about Mikkeller’s products when they are made aware of the social impact behind the business.
MEET YOUR NEW BRAND AMBASSADOR My name is Nate and I care about peopleâ€™s health. As a PhD Candidate in Psychology, I believe human health begins with the mind and is universally expressed with a simple smile. However, for many children around the world with unrepaired clefts they not only live in shame, they face physical difficulties with eating, breathing and speaking. This is why Iâ€™ve chosen as an Ironman not to just have podium finishes but excel at solving one problem- providing the millions of children around the world born with clefts the same opportunities as a child born without a cleft.
S H OU L D
CO N SI D E R
B IO G R A P HY
I see myself as a modern day explorer, someone pushing the boundaries of human potential through character driven sport. My primary non-conventional sport is triathlon.
There are many reasons why triathlon is a unique sport. For me, itâ€™s a non-conventional lifestyle sport. In order to excel at the swim, bike, and run it requires much more than just being physically fit. It requires equally investing attention into nutrition, hydration, and psychological health.
One of my favorite things about being a triathlete is the fact that I get to live a multi-sport lifestyle and integrate other non-conventional sports into my training. Whether itâ€™s going out to the desert to trail run or going to the track to work on speed and footwork there is always the possibility to integrate these different activities into the intensity of training for 140.6 Ironman and enjoy the simplicity of running.
BR A ND IN G BENEFITS
S OC I AL
M ED IA
E Q U I PM E NT A N D
• Weekly branding/partnership messaging (February 2017- December 2017) •
Showcase product or service (authentic branding)
Use of hashtags and links (direct connection to brand)
B RA NDING
PRO D U CT
PL ACEM ENT
Prime coverage of branding on equipment for training, races, events, adventures (If you can dream it, we can workout the logistics)
• Wetsuit •
Bike and helmet
Active apparel (athletic, running, cycling pants, cycling jerseys, t-shirts, tanks, etc.)
Leisure apparel (sweatpants, sweatshirt, t-shirts, button up, jackets, etc.)
luncheon for your employees)
Misc, swim caps, jammers, bags, etc.
Speaking Engagements (sponsor speaking series on workplace performance)
• Temporary logo tattoo
Reference of brand in content (descriptions of brand/product)
P RO GRA M S • In person interviews/discussions (host a
• Workshops (hold a workshop on health for your employees)
• Video updates (Inspire your employees with purpose)
E V E N T S •
Charity fundraisers (signage, gift product placement)
• Workshops, clinics • Yoga studios, sport clubs •
Send a business representative to evangelize and bring about greater brand identity
• VIP tickets to IMAZ (Ironman, Tempe)
S PO KE SP ER S ON
Media Interviews (ESPN, NPR, etc.)
Print Media (Huffington Post, Psychology Today, etc.)
A C C O M P L I S H E D
BRA ND S
AMB I T I O U S
W H O
L I V E
G O A LS
W I T H O UT O U T
T HEI R
C AUS E.
C OMMUN I TY C OR P OR ATE
LI K EMI N DED
Give 14 smiles
Put back $700,000 into local communities
Run 4 Xterra Trail Races
Run 1 Ragnar
Run 2 Half Marathons
Ride 1 GranFondo
Race 4 Triathlons
Race 1 Ironman
Our goal requires a diverse team willing to generously empower our team with different resources and levels of engagement. Based on your level of engagement and donation we will formulate a cohesive and strategic marketing plan. This includes tailoring branding benefits to align and support the unique needs of your organization.
PLE AS E
C ON SI D E R
MA K I N G
DI FFER EN C E.
â€˜ Le t s c ha n g e the world o n e smile a t a time
M A K E
D I F F E R E N C E
W I T H
U S . . .
HA P P I N E S S
MU C H
S I MP LER
C O NTAC T: NAT E
ALT M E Y E R
619. 701. 4411 email@example.com