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Creative Asset Mapping Project of the Palms Neighborhood of Los Angeles

Created by Natasia Gascon as part of Arts for LA’s

ACTIVATE

Arts Advocacy Leadership Program

Ryan Vaarsi / Flickr


ABOUT THE PROJECT.…………….……………….……….….(3) INTRODUCTION…………………………………………….…...(4) IDENTIFYING ASSETS..………………………………………....(5) Exterior Design & Architecture…………….……….……..(8) Visual Arts & Cultural Institutions………………………...(17) Communication Arts……………………………………....(22) Entertainment & Digital Media…………..………….…...(27) Fashion & Decorative Arts…………………………….….(35) Industrial Design……………………………………....…..(40) Performing Arts ……………………………………….......(43) Publishing & Printing……………………….……………..(48) SUMMARY OF FINDINGS ……………………………….…...(52) CONCLUSION …………………………………...………….....(55) WHAT’S NEXT…………………………………….……….…...(56) BIBLIOGRAPHY & APPENDICES ……………………….…..(57) SPECIAL THANKS……………………………………………...(58) ABOUT THE AUTHOR ………………………………………...(59)

ART OF PALMS - NATASIA GASCON

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ART OF PALMS stems from a simple desire to answer the age-old question of a community stakeholder: “What cool things are there in my neighborhood?” The Palms Neighborhood of Los Angeles is one of the city’s oldest communities. Founded in the 1880’s, Palms was - and still is - known as a stopover town. With beginnings as a midway train stop between the hustle and bustle of Los Angeles and the tranquility and fun of Santa Monica, today many Angelinos remember Palms as the densely populated rental area that they had resided in briefly as they climbed (or descended) the socioeconomic ladder. Since incorporating into the City of Los Angeles in 1914, Palms has struggled to retain a sense of identity as other communities (Culver City, Cheviot Hills, Mar Vista, Westside Village, South Robertson) grew around and enveloped it. The late Palms historian David I. Worsfold labeled Palms as “the orphan community” describing the neighborhood’s boundaries as “the most abused, slighted and trampled on the Westside…It’s land has been stolen, and now people don’t even want to recognize what’s left.” ART OF PALMS aims to ease Worsfold’s fear of community depredation by locating and highlighting unique arts and cultural offerings that relate directly to the contemporary urban life of the Palms Neighborhood. The project seeks to create connections among artists, cultural organizations, community groups, businesses, visitors and residents in order to sustain and promote a thriving, diverse, creative neighborhood.

“Palms is more of a state of mind: ‘I’ll know it when I see it.’” – George Garrigues

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What is a Creative Asset Map? As a child, there may have been a time when you felt compelled to draw a treasure map as part of a whimsical game with your friends. What did you consider to be a treasure? What landmarks or obstacles did you draw to make the location of the treasure visible to those who sought it? Who did you share your map with? What did you want them to find? An Asset Map is essentially a treasure map that marks resources that contribute to the economic and/or culture and vitality of the community. Asset Maps are utilized mainly as a tool for development and planning, but can also invigorate a local population by providing stakeholders with a system to define their local culture, and demonstrate the breadth and variety of cultural activity within their community.

ART OF PALMS aims to identify, catalog, map, and publish the creative and cultural assets of the Palms Neighborhood of Los Angeles for the following purposes: • To emphasize the importance of these assets in terms of cultural significance, community vitality and creative economic input. • To increase civic pride in the community. • Identify the distinct character of the community and contextualize it for use in civic planning and future arts projects. • To cement ownership of assets that have been mistakenly attributed to other communities.

For the purposes of this project, a creative asset is defined as: A physical enterprise that encourages participation in, and appreciation of, the arts and local culture.

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Justifying the importance of the arts and creative enterprises has long been a contentious topic. For the purposes of this project, the creative and cultural assets for the Palms Neighborhood will be selected based on their relation to industries within the Creative Economy of Los Angeles as defined by the Otis Report. The Otis Report on the Creative Economy of the Los Angeles Region is the single best summary of the creative ecosystem and the hundreds of thousands of regional jobs that power the dynamic sector of Los Angeles -the creative capital of the world.

Focusing on how creative industries contribute to the local economy allows stakeholders to better measure how arts and cultural assets contribute positively to the vitality of the community. According to the Otis Report, activities based on creativity and culture are an essential feature of a flourishing economy. Creative industries help drive a region’s economy by attracting investment, tourism, consumer spending and by generating tax revenues. These creative assets also have a non-monetary value in that they contribute to inclusive social development, dialogue and understanding between people within a diverse community such as Palms. The 2015 Otis Report has identified the creative economy as being made up of industries, businesses and individuals that are involved in producing and/or providing cultural, artistic, and design goods and services.

Using the 2015 Otis Report as a guide, the following industries have been identified as part of the creative economy of Palms:

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Exterior Design & Architecture • Architectural Services • Unique Architecture Assets • Drafting Services • Landscape Design • Public Art Visual & Cultural Arts • Art Museums • Art Galleries • Photographic Arts • Drawing/Painting Communication Arts • Web Design • Advertising Agencies • Commercial Graphic Design • Marketing for Creative Industries Entertainment & Digital Media • Creative Apps • Game Design • Web-based video/audio content • Motion Picture/Video Production • Sound Recording • Broadcast (excluding internet) Fashion & Decorative Arts • Textile Mills Mfg. • Apparel Design & Mfg. • Apparel Wholesaling • Footwear Design & Mfg. • Jewelry Design & Mfg. • Textile Product Mills ART OF PALMS - NATASIA GASCON

Fashion & Decorative Arts (cont.) • Furniture Design & Mfg. • Furniture Wholesaling • Pressed & Blown Glass & Glassware Mfg. • Other Misc. Nonmetallic Mineral Production Mfg. • Pottery, Fine Earthenware Mfg. • Interior Design Industrial Design • Toy Design & Mfg. • Mechanical Design • Consumer Product Design Performing Arts • Independent Artists • Performing Arts Schools • Music Recording Studios • Agents & Managers of Artists Publishing & Printing • Printing & Related Support Activities • Book, Periodical, Newspaper • Wholesale Publishing (excluding internet) • Greeting Cards • Libraries and Archives

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Using the creative industry list as a guide, assets were identified through the following methods: 1) Physical verification a. Visiting the physical site i.e. storefront of the asset. 2) Online verification a. Searching for a current and active Internet and/or social media presence. b. Attributing that Internet presence to a physical address through business websites such as yelp.com. c. Verifying the physical presence of the asset through online satellite mapping programs such as Google Maps.

Due to the fact the Palms Neighborhood of Los Angeles has no official boundaries, the assets identified in this report were restricted to the community boundaries as defined by the Palms Neighborhood Council: The boundaries defined are as follows: North/North West: National Blvd., Exposition Blvd., and the I-10 Freeway. South: Culver City (Venice Blvd., Washington Blvd.,) East/South East: Overland Ave., Charnock Rd., and the 1-405 Freeway

Also included are the Palms – Rancho Park Branch Library, Palms Middle School and Charnock Road Elementary School.

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A community’s most noticeable asset is the design of its exterior spaces. This category lists the public and private organizations that have either commissioned, designed or currently display works of public art or historic/noteworthy architecture visible within the Palms Neighborhood.

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1) “Artist Educators” - 2016

Public Art – Wood Panels Los Angeles Metro Expo Line / Palms Station 10021 National Blvd, Los Angeles, CA 90034

The new Metro Expo Line station in Palms features the beautiful work of Shizu Saldamando, who uses images of pencil drawings on wood panels and hand-cut Japanese washi paper collage to illustrate the people, places, nurseries and plant life of the area. The use of wood and washi paper connects the materiality of the compositions with the area’s Japanese heritage, while depicting images of a changing landscape and social demographic.

2) “Community Garden” - 2016

Public Art - Mural Concrete wall on National Blvd., and Palms Blvd. 10034 National Blvd., Los Angeles, CA 90034

Los Angeles Street Artists YherCat, Deity, Lady Lux, tfeart and Blissful Nana collaborated on this “Cool Anime Girlie Piece” on the 75 ft. concrete wall on National Blvd., across the street from the Metro Expo Line station. The mural is reminiscent from an earlier mural collaboration featuring Sailor Moon characters on 12000 Culver Blvd., and also touches on themes of women empowerment, community development and beautification.

3) The Joseph Residence & Apartments 1941-1970

Unique Architecture Asset 3891 Dunn Dr., Los Angeles, CA 90232

ART OF PALMS - NATASIA GASCON

Nicknamed "the Hobbit Houses," these prime examples of Storybook architecture feature sweeping shingled roofs, diamond-paned windows, and clinker-brick chimneys, which took inspiration from idealized interpretations of European cottages. Designed by Lawrence Joseph, a former Walt Disney Studios artist, Joseph redesigned an existing single-family residence and added two two-story buildings with multiple units. The complex was dedicated as a LA Historic-Cultural Monument in 1996.

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4) The Crapi Apartments - 1960

Unique Architecture Asset

3374 Overland Ave, Los Angeles, CA 90034

One of Palms’ most famous dingbats, the Crapi Apartments on Overland Ave., has become infamous on social media for its peculiar name. Dingbat apartments are ubiquitous to L.A. - cheap to construct for a car-obsessed population, they are renowned for their embellished, dressed up exteriors. Oftentimes dingbats sport elaborate names that imply grandeur, exoticism and feminine mystique. The Crapi Apartments go against this literal façade, advertising what hopeful new Angelinos will really find at the end of their road to fame.

5) Eric Trujillo Mural - 2014 Trujillo is an accomplished art director and graphic designer who had the privilege of painting this vivid mural on Venice Blvd., “It was great interacting with all the people walking down the street expressing their gratitude for beautiful art,” said Trujillo. “From Muslims to the homeless. People honking from their cars and screaming from their fixie bikes… I’m very lucky to be alive.” Public Art - Mural

10905 Venice Blvd., Los Angeles, CA 90034

6) The Ivy Substation - 1907

Unique Architecture Asset

Despite displaying the “Welcome to Culver City” sign, the Ivy Substation and adjacent Media Park are in fact, part of Palms. The City of Los Angeles leased the former light rail power station to Culver City on terms that the city would renovate the dilapidated structure and sponsor a non-profit residency. Today the Ivy is a 99seat theatre, home to the Actor’s Gang. It is a prime example of the Mission Revival style and placed on the National Register of Historic Places in 1981.

9070 Venice Blvd, Los Angeles, CA 90232

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7) Natalee Thai Building - 2002

Unique Architecture Asset 10101 Venice Blvd., Los Angeles, CA 90034

Constructed by Coscia Day Architecture and Design, Natalee Thai Restaurant is comprised of elements to catch the speeding motorist eye. The main building form is a corrugated metal box, which is cut to reveal the warmly lit undulating interior to passers by. The modern design has subtle Thai influences - the front curves were inspired by ancient bell towers in Thailand and the pale yellow face of these curves, that peels away to create various spacial conditions through out the dining area, was inspired by shapes found in the Thai alphabet.

8) The Surplus Store - 1946

Unique Architecture Asset 10341 Venice Blvd. Los Angeles, CA 90034

Founded in 1946, the building that houses the Surplus Store is much older. Once the Citizens State Bank, then the Security – First National Bank, the building includes three former storefronts (A sweet shop, LADWP office and electricsupply store) that were combined into the Surplus Store. In 1974, MGM set designer and graphic artist Nickolas Cann occupied the building. Today, the family owned business provides military and survival supplies for the residents of Palms and West LA. Remnants of the past are still visible, with a note left by Jayne Russell from 1935 greeting guests at the concrete entrance.

9) The Blue Bettys Apartments - 1915

The oldest apartment building in Palms, Elizabeth Ash owned it from the 1920s to the 1940s. Ash and her friend, Palms resident Elizabeth Swan formed a vocal duet called The Blue Bettys. They sang on radio station KHJ. Today, this neoclassical apartment building stands out amongst the boxstyle dingbats and monolithic apartment and condo complexes that now dominate the Palms residential landscape. Unique Architecture Asset 9831 Venice Blvd. Los Angeles, CA 90034

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10) “Fire Station #43” - 2005

Public Art - Sculpture 3459 Motor Ave., Los Angeles, CA 90034

Designed by Hamilton High School graduate Todd Gray, the steel sculpture on the front of the new Los Angeles Fire Station 43 depicts palm fronds and a subtle palm of a hand, quietly apparent at night with focused lighting on two panels. The color palette references the ocean, sky, sun and land. “I want it to be subtle; you will be living with this art for man years,” said Gray “I would like it to reveal itself over time.”

11) Palms Cycle Mural - 2005

Public Art - Mural 3770 Motor Ave., Los Angeles, CA 90034

Claimed to be one of the oldest bike shops in Los Angeles, Palms Cycle specializes in specialize in custom bicycle building and carries new and vintage bicycle along with a fully staffed repair shop. Palms Cycle also offers vintage and antique bicycles for rent or purchase for all types of theatrical bicycle prop requirements. Their bikes have been seen in countless TV shows, movies, commercials, music videos, advertisements, and stage productions.

12) “VOX HUMANA” - 2010

Public Art - Mural 3459 Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

This striking mural is an international collaboration between The Goethe Institute of Los Angeles, LA Art Machine and the German Foreign Office, featuring German graffiti legends MA’Claim (AKUT, TASSO, and CASE). MA’Claim this large-scale mural on the side of Boombang, a boutique design firm on the corner of Motor and Palms Ave., Their mural serves as artistic commentary on the state of the Earth in an era of climate change and human dispiritedness.

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13) Garden Apartment Building - 1954 & National Blvd., Apartment Building - 1955

Unique Architecture Asset 10565 W. National Blvd., Los Angeles, CA 90034 10567 W. National Blvd. Los Angeles, CA 90034

Standing side-by-side on National Blvd., are two MidCentury Modern apartment buildings, each designed by a local master to be a separate part of a semi-matching pair. Architects Carl Maston and Ray Kappe worked on both buildings to reflect elements of the post-and-beam school of modernism, including exposed wooden posts and beams, horizontal bands of glass windows, and cladding of stucco and vertical wood boards. Both are listed on the LA Conservatory list of Historic Places.

14) Palm s Utility Box M urals - 2012 Students from Hamilton High School, in collaboration with local professional artists and the nonprofit LA Commons, were funded by the Palms Neighborhood Council to paint beautiful murals on utility boxes in Palms. The artwork designs for the utility boxes were based on stories collected from stakeholders in the community. These boxes represent the history, culture and institutions of Palms. Public Art - Murals Various locations, Los Angeles, CA 90034

15) Dunn Chevrolet Showroom - 1920s

Unique Architecture Asset 10003 Washington Blvd., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

During the postwar of the 1920s and 1940s, commercial buildings were rising at a rapid pace. The Dunn Chevrolet Company would display new automobiles at this showroom on Washington Blvd., in 1949 the building was Walt Cash’s used-car emporium, and in 1953 it housed the Studebaker Automobile Corporation. Although still officially listed as an automotive repair building and showroom, the recent tenants of this building have included tech, film and office companies.

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16) Traffic Island Buddha - 2017

Public Art - Sculpture Intersection of Woodbine Ave., Jasmine Ave., and National Blvd., Los Angeles CA 90034

Appearing suddenly on a little traffic island at the intersections of Woodbine St., Jasmine Ave., and National Blvd., this statue of Gautama Buddha has become a serene and semi-holy spot for the Buddhist residents of Palms. Prayers are conducted and offerings are left at the statue, and messages left at its feet encourage residents to love and cherish one another. A Buddha statue erected in an Oakland neighborhood had been documented to reduce crime and blight in its immediate surroundings. Here’s hoping the same can happen in Palms.

17) Culver Palms Church of Christ - 1963

Unique Architecture Asset

9733 Venice Blvd., Los Angeles, CA 90034

The Culver Palms Church of Christ is a rich mosaic of people representing the exciting cultural and ethnic diversity of Los Angeles. The Culver Palms church gathers at the intersection of the Palms neighborhood and Culver City-the heart of Screenland. From the 1920s to 1940s, the United Presbyterian Church occupied the site. The new building was constructed in 1963, and hosted the Palms Neighborhood Council’s first community leadership forum in 2006.

18) Oldfield’s Mural - 2012

Public Art - Mural

10899 Venice Blvd. Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Named for legendary race-car driver Barney Oldfield, the first man to hit 60-mph on a circular track and developer of Firestone’s Oldfield tire, the Oldfield’s lounge debuted a new mural dedicated to Oldfield and his famous 200-horse power, 1910 Blitzen Benz. Painted by Daniel Winter, the mural now graces the east side of the bar. Funnily enough, the German-born Oldfield, who’s buried in Culver City’s Holy Cross Cemetery, eventually left racing himself to open a Downtown L.A. saloon named The Old Crow on Spring Street.

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19) The Tabor House - 1904 One of the oldest houses still standing in Palms, the Tabor house is still occupied by the Tabor family, for which the nearby street is named.

Unique Architecture Asset 3563 Motor Ave., Los Angeles, CA 90034

20) The Palms Depot - 1886

Unique Architecture Asset Former: National Blvd., / Vinton Ave., Los Angeles, CA 90034 Current: 800 Homer St, Los Angeles, CA 90031

Built between 1886 and 1888, the two-story wood depot was originally located at the corner of National Blvd., and Vinton Ave. The Los Angeles Cultural Heritage Board declared the building to be a Los Angeles Historic-Cultural Monument in 1963. Despite the designation, the depot remained vacant, was victimized by vandals and graffiti, and fell into serious disrepair in the early 1970s. In 1976, the Los Angeles Cultural Heritage Foundation raised funds to move the structure to Heritage Square Museum in Montecito Heights. The depot presently sits at the entrance to Heritage Square and houses the museum gift shop.

21) Two Brothers Murals - 2016 These colorful and grotesque murals greet patrons at the Rivas’ auto shop on Venice Blvd. The local auto shop offers oil changes and general car repairs and tune-ups to local residents for reasonable prices.

Public Art - Mural 10881 Venice Blvd., Los Angeles, CA 90034

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1) 2) 3) 4) 5) 6) 7) 8) 9) 10)

Artist Educator s Community Garden Joseph Residence & Apartments The Crapi Apartments Eric Trujillo Mural The Ivy Substation Natalee Thai Building The Surplus Store The Blue Bettys Apartments Fire Station #43

ART OF PALMS - NATASIA GASCON

11) 12) 13) 14) 15) 16) 17) 18) 19) 20) 21)

Palms Cycle Mural Vox Humana Mural Garden & National Blvd., Apts Palms Utility Box Murals (Not listed) Dunn Chevrolet Showroom Traffic Island Buddha Culver Palms Church of Christ Oldfield’s Mural The Tabor House The Palms Depot (Former location) Two Brothers Murals

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The visual and cultural arts are elements that transcend present, physical boundaries and define the community for posterity. Culture is the collective manifestations of human intellectual achievement regarded collectively – basically the specific things in a community that make it unique. The visual arts are one of the important aspects of culture, showing a physical, tangible representation of the community and its values. What is the community of Palms? What does Palms value?

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22) The Museum of Jurassic Technology – 1988

Museum / Cultural Institution 9341 Venice Blvd., Los Angeles, CA 90034

There are no technologically advanced dinosaurs in this preternatural institution, which can best be described as an anti-museum. This is not a place for the claustrophobic, nyctophobic or believers of sense and logic. Here fact and fiction are one in the same and exhibits interact with guests in monotone discourse solely to insult humanity’s frail grasp on reality and validity. Gather everything you know a museum to be and abandon it at the door - leave your mind open to be zestfully invaded by the aberrant wonders lurking within.

23) The Center for Land Use Interpretation -1994 Neither an environmental group nor an industry affiliated organization; The CLUI is a research and education organization that seeks to understand the nature and extent of human interaction with the earth’s surface. The center believes that the manmade landscape is a cultural inscription that can be read to better understand the past, Cultural Institution 9331 Venice Blvd., Los Angeles, CA 90034

present and future of mankind. The Center’s main space and offices in Palms offers exhibits, lectures, and other resources for the public.

24) Kline Academy of Fine Art - 2007

Visual Arts – Fine Arts Painting 3264 Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Founded by artist Cheryl Kline, this fine arts academy teaches classical painting and basic foundations to achieve classical representational results. Many of the lessons center around live demonstrations, and the faculty boasts a talented roster of working artists. The academy is located in the same building where Kline studied in the late 80's and early 1990's with her mentor, Jan Seather at his atelier, Bruhcion School of Realist Art. The academy continues to add classes and workshops and grow into an important and creative aspect in the Los Angeles art scene.

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25) The Bhagavad-Gita Museum - 1977

Museum / Cultural Institution 3764 Watseka Ave., Los Angeles, CA 90034

Located within The International Society for Krishna Consciousness’ Western World Headquarters, the museum consists of eleven state-of-the-art animatronic dioramas that educate, inspire, and give visitors a better understanding of the Bhagavad-Gita, the Indian literary classic that remains sacred to over six million people. At the request of His Divine Grace A.C. Bhaktivedanta Swami Prabhupada, a group of disciples traveled to India to learn ancient methods of clay working, putting their skills to use creating dioramas that make up the 45-minute museum tour, built to pique curiosity about Transcendentalism.

26) IMAN Cultural Center - 1996

Cultural Institution 3376 Motor Ave., Los Angeles, CA 90034

The Iranian-American Muslim Association of North America is a non-political, non-profit, independent, 501(c)(3) organization, established to create and promote cooperation and affiliation within the Iranian and Muslim Community along with people of all races and religions. The center consists of an auditorium, event space, conference hall, and performance venue. IMAN has hosted several community events vital to Palms, including the Palms Neighborhood Council general meetings.

27) Culver City Foshay Lodge No. 467 - 1928

Cultural Institution 9635 Venice Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Freemasonry is the oldest, largest and most prestigious fraternity in the world, much like a civic club, a charitable institution and a fraternity — all rolled into one. Steeped in ritual and symbolism, Freemasons would meet in groups called lodges, and meet in physical spaces called temples. Palms is host to the Culver City Foshay Lodge no. 467 and their Masonic Temple on Venice Blvd. has been utilized by the Palms community as an event venue and meeting place since 1928.

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28) Motor Avenue Farmers Market & Urban Garden Program – 2007

Cultural Institution

10316 National Blvd., Los Angeles, CA 90034

A public/private collaborative effort of the Motor Avenue Improvement Association (MAIA), Faith2Green, and a supportive group of local businesses and residents, the Motor Ave., Farmers Market and Urban Garden Program enhances the farm-to-table connection and availability of fresh, local produce to residents of Palms. The market is dedicated to cultivating a sustainable food system through its operation and educational programs. Along with food, the market provides a range of arts and cultural activities, from independent arts and craft vendors, to live music and dance performances.

29) High Noon Western Americana – 1988

Private Art Dealer / Cultural Institution

9929 Venice Blvd., Los Angeles, CA 90034

High Noon is the nation’s definitive resource for information, historical perspectives and market valuations for all that encompasses the art, crafts and cultural legacy of the Native American Indian, Cowboy, Vaquero and the American Old West. Through private sales, appraisals, auction consultations and investment curatorial, the folks at High Noon are dedicated to preserving and promoting the rich Western heritage and work to ensure that these traditions remain intricately woven into modern lives today, becoming stronger and never forgotten.

30) Mission: Renaissance, Fine Art Classes - 1975

Visual Arts – Fine Art Painting 3055 Overland Ave. Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Serving children, teens and adults throughout Southern California, Mission: Renaissance comprises more than 19 studios and has long been recognized as the largest fine art program in the world. Mission: Renaissance was founded on a principle wholly at odds with the common misconception that one either possesses talent or doesn’t; the myth that one is born with a fixed allotment of creativity which can never change. Mission: Renaissance believes that with proper training, anyone can become a master fine arts painter.

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22) The Museum of Jurassic Technology 23) The Center for Land Use Interpretation 24) Kline Academy of Fine Art 25) The Bhagavad-Gita Museum 26) IMAN Cultural Center 27) Culver City Foshay Lodge

ART OF PALMS - NATASIA GASCON

28) Motor Ave. Farmers Market & Urban Garden Program 29) High Noon Western Americana 30) Mission: Renaissance – Fine Art Classes

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Arts are meant to be communicative. Since the beginning of time, artists have used their art to convey meaning and to pass on stories between people. When art is deliberately used to convey a specific idea or message - most often in a commercial sense- it falls under the communication arts.

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31) Castle Signs and Graphics - 1946

Graphic Design / Commercial Advertising 3520 Overland Ave., St. D Lo s A n g e le s, C A 9 0 0 3 4

Clarence “Lindy” Lindlow and Chuck Powers started the original Castle Signs. The name “Castle” came from when Lindy and Chuck had served in the US Army together in the service company named the “Castle Brigade”. Castle Signs & Graphics is known for offering professionally designed signs with friendly, personal service. From traditional hand-painted signs to the most advanced digital graphics, they are proud to offer the right solution for every customer.

32) ALCHEMY (National Promotions and Advertising) - 1969

Commercial Advertising / Creative Marketing 3434 Overland Ave., Lo s A n g e le s, C A 9 0 0 3 4

The folks at ALCHEMY (formerly NPA) were first on the wildposting scene when founders Gary Shafner and Pete Zackery promoted musicians throughout LA by plastering walls with posters. Today, with paper, paste, and cutting-edge tech integration, ALCHEMY turns blank walls into advertising gold for the world’s hottest brands. They’re the only fully integrated urban street media provider that allows clients to choose how, when, and where they want to advertise. From traditional promo posters, all the way to interactive experiential street installations, ALCHEMY can customize media buys that fit all kinds of needs and budget.

33) Los Angeles Sign Company- 2002

Fabrication / Manufacturing 3505 Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

A leader in signage design, fabrication and installation, the Los Angeles Sign Company’s custom signs have a major impact on visual and esthetics of any business. With a talented roster of designers, welders, metal fabricators, carpenters, electricians, plastic fabricators, painters, and graphic artists, their craftsmen find the best and most cost-efficient way to produce client projects. They provide sign fabrication for office signs and outdoor signs with long-lasting value, functional excellence and decorative appeal.

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34) Mr. Webbing- 2014

Graphic Design / Web Design 3 4 4 9 K e ysto n e A ve ., Lo s A n g e le s, C A 9 0 0 3 4

Ramin Tahsil and Mersad Lahouti opened up a limited edition online magazine to great success. Eventually they received enough feedback and potential clients to establish their company Mr. Webbing, which specializes in web development, graphic design, branding and Internet marketing. They officially registered Mr. Webing, LLC in Los Angeles and eventually started to collect brilliant minded members for their team and expanded their business from Los Angeles to Vienna with the mission to reach out to more people across the world.

35) Zale Richard Rubin’s PhotoGraphics - 1992

Photographic Design / Advertising 3 2 6 8 M o to r A ve ., Lo s A n g e le s, C A 9 0 0 3 4

Specializing in small product photography, architectural photography and graphic design, Zale Richard Rubin’s Photographics can capture crisp, high quality photographs and create the most stunning advertisements utilizing the latest in imaging, retouching, production and proofing techniques. The company’s skills are in creating images that look real and allow the product to jump off the page.

36) WEBITMD- 2008

Web Design / Digital Marketing 3685 Motor Ave. Suite 100, Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Harnessing the technical and creative elements required to improve rankings, drive traffic, and increase brand awareness, WEBITMD has evolved beyond paid and organic search results and into conversion funnel optimization using content and channel development. Through website design and optimized digital strategies, WEBITMB has an engineered approach to digital marketing that combines creativity & design with data & technology.

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37) Iconisus- 2000

Graphic Design / Print Advertising 10000 Venice Blvd. Los Angeles, CA 90232

Iconisus L&Y began its journey as a boutique agency with an eye towards creating visually distinctive, memorable art. Today it is an award-winning, full-service entertainment print agency behind some of the biggest blockbuster movies and highest rated TV shows. Iconisus has built an agency designed to handle any creative challenge that comes their way assembling a team of art directors from around the world. Their diverse backgrounds and ideologies give Iconisus an edge when it comes to conceiving and developing key art for your project.

38) Iota Media Group - 2015

Web Design / Digital Marketing 3852 Vinton Ave., Los Angeles, CA 90232

Iota Media Group is an integrated marketing and consulting company based out of Los Angeles, CA. They believe in providing clients with marketing strategies that give them an efficient and consistent way of reaching their customers. They go beyond the single channel approach and believe that design and context are just as important as delivering the message. Most importantly, they let data tell the story. At the end of the day, they’re a passionate team of savvy digital marketers.

39) GrandSon Creative - 2016

Digital Marketing

10000 Venice Blvd. Los Angeles, CA 90232

ART OF PALMS - NATASIA GASCON

GrandSon is an inter-disciplinary creative studio that cultivates connection and starts conversation. With curiosity at the core of their process, they champion creative freedom and craft content to inspire action and reaction. GrandSon was founded by Goktug Sarioz, an entertainment industry veteran with 20+ years of experience. Deeply rooted in art, design, entertainment, and technology, they are dedicated to designing stunning brand narratives that are larger than life — and screens.

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31) Castle Signs and Graphics 32) ALCHEMY (National Promotions and Advertising) 33) Los Angeles Sign Company 34) Mt. Webbing 35) Zale Richard Rubin's PhotoGraphics 36) WEBITMD

ART OF PALMS - NATASIA GASCON

37) Iconisus 38) Iota Media Group 39) Grandson Creative

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With a neighbor know as “The Heart Of Screenland” (Culver City) the Palms community has intimate ties to the film and entertainment industries. Motor Ave., Palm’s unofficial main street, serves as a direct link between two major Hollywood Studios (Sony and Fox) and Palms continues to host independent entertainment workers, boutique studios and major broadcast companies during the digital age.

ART OF PALMS - NATASIA GASCON

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40) The Switch (Pacific Television Center) - 1981

Television Production & Broadcast 3440 Motor Ave., Los Angeles, CA 90034

For 35 years, Los Angeles-based Pacific Television Center has been a leading transmission and live production provider to the global broadcast industry offering its clients around-the-clock support and services in fiber connectivity, satellite coordination, receive and records, multi-format tape play outs, live shots, satellite media tours and voiceovers. In 2016, PacTV was acquired by The Switch, a global fiber optic and satellite network with more than 240 points-of-presence in the United States, Canada, United Kingdom, France, Switzerland, Singapore, Australia and New Zealand.

41) Station 22 - 2001

Video Production 3614 Overland Ave., Los Angeles, CA 90034

Station22 is an award winning Los Angeles video production company and creative agency that provides fun and imaginative media services. They plan, script, shoot, direct, edit, composite, mix and deliver all under one roof. They are constantly learning new tricks to make their client’s videos and brand standout, working hand-in-hand with large corporations, national brands, celebrities, politicians, and ad agencies to produce stunning results.

42) CounterPunch Studios - 2011

Computer Graphics Imaging Production 3770 Selby Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

CounterPunch Studios (CPS) is a full service production studio providing animation, facial/body modeling and rigging/live action teams, technology, and pipelines to service our client’s diverse needs. The owners, staff and artistic crew have been producing projects together for over 10 years, working on studio movies, TV and AAA video games. CPS was formed to fill a need in the entertainment industry for quality, pliable and adaptable products. Their specialized teams of artists produce unbelievably high-end animation, rigs and other CG deliverables.

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43) Joanne Leung Photography- 2009

Joanne Leung is a Los Angeles Wedding Photographer who shoots mainly in the Los Angeles, Beverly Hills, Malibu, Orange County, Ventura, and Santa Barbara area. She also caters to national clients in New York and Boston, and shoots wedding photography internationally. She has had her work published in local and international publications, such as Cosmopolitan Magazine (France), I Am Entertainment, LA Magazine, and others. Professional Photography 10824 Palms Blvd., Los Angeles, CA 90034

44) Motor Photo Studio- 2014

A relatively new photo studio that is available for Half Day and Daily Bookings. Creative Studio Space ideal for photo shoots, YouTube shoots, workshops, meetings, castings, creative workspace and social gatherings.

Professional Photography 3716 Motor Ave., Los Angeles, CA 90034

45) CJF Productions, Inc.- 2012 Event videography for the important moments of your life - weddings, mitzvahs, quinceaĂąeras, sweet 16's, even family get-togethers. Whether it's a simple ceremony at a courthouse or a 300+ party with multiple cameras, live music, and special dance performances, we can turn your celebration into a lasting memory.

Professional Videography 10008 National Blvd., #371 Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

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46) Klic Video Productions Inc.- 1999

Video Production

Founded by ethnographic filmmaker and former U.S.C. French instructor, Jennifer Rodes, Klic specializes in producing culturally sensitive and entertaining video programming. Klic is based in Los Angeles but has shot and produced videos in more than twenty different countries and throughout the United States. Klic Video is a scalable, adaptable production company that can customize an approach to any given assignment, from Fortune 500 conglomerates to eager young start-ups.

9801 Regent St., Los Angeles, CA 90034

47) 506 Music - 2012 506 Music is a music production company run by composer/producer Daniel Rojas (aka AlienD) in Los Angeles, CA. Having worked on the music to over 60 feature films, TV shows and video-games in addition to recording and/or producing 100+ records, Daniel stands out as a versatile new voice in the music world.

Music Composition Production

3620 Overland Ave., Los Angeles, CA 90034

48) A Single Click - 2012

Animation Production

Utilizing the best design and illustration techniques, A Single Click can produce quality explainer videos for optimal viewer engagement. They have a concrete goal, get your visitors to become clients. Whether you're an established company or a small business owner just starting out, A Single Click can increase the engagement you get using responsive targeted video marketing strategies. It all happens with a single click, one after another.

3707 Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

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49) Radius60 - 1999

Digital Media Production 3539 Motor Ave., Los Angeles, CA 90034

For over 10 years, Radius60 has provided technology solutions to the entertainment industry. Their products and services span the digital spectrum, from enhanced extras packages promoting digital purchase to physical disc authoring. They’ve created a large percentage of iTunes Extras titles available on the App Store, developed the specification of and delivered the first Cross-Platform Extras titles, authored more than eightthousand DVDs, two-thousand Blu-rays, as well as award-winning tablet and mobile apps.

50) PCH Films - 2007

Film Production

3380 Motor Ave., Los Angeles, CA 90034

PCH Films, based in Los Angeles, California, is a multimedia company founded by James Keach, Jane Seymour and Trevor Albert in 2007. The company develops, produces, and finances feature film, TV, documentaries, animation and music. The partners extensive credits include Walk The Line, Groundhog Day, League Of Extraordinary Gentlemen, Because Of Winn Dixie, National Lampoons Vacation, Dr. Quinn Medicine Woman, award winning documentary Disease Of the Wind and many others.

51) DIDAR TV - 1980 DIDAR TV has earned a well-deserved popularity in Southern California among the Persian community. DIDASR TV makes it’s daily produced programs available not only in Southern California but also in the US, Canada, and Mexico through the Globe Cast World TV satellite, as well as worldwide in the Europe, IRAN through the Yahsat Satellite. Television Production & Broadcast 3733 Motor Ave., Los Angeles, CA 90034

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52) GlobeCast - 1997

Television & Radio Broadcast 10525 Washington Blvd., Los Angeles, CA 90230

Globecast is a service company for the radio, television and media industries, providing solutions for media and content management, aggregation, formatting, processing, transmission and distribution. These contents are feeding various television and radio platforms: direct-broadcast satellite (DBS), digital terrestrial television (DTT), cable TV, IPTV, TV for internet connected screens (OTT TV), digital signage networks, cinema theaters (DCP and live events delivery). Globecast is a key player in this industry, serving the needs for top 100 television broadcasters in the world.

53) Boxx Communications - 2002

Video Production & Broadcast 3685 Motor Ave #120 Los Angeles, CA 90034

Boxx Communications helps to reduce costs and simplify production for broadcasters, production companies and corporations filming projects throughout North America. With an extensive inventory of camera and lighting production equipment, Boxx's crews and production staff have well established, award-winning track records filming documentaries, reality shows, magazine shows and promos for leading domestic and international broadcasters.

54) Mehdi Hassan Entertainment - 2004

Sound / Music Recording 3480 ½ Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Mehdi Hassan Entertainment is committed to challenging and motivating each musician, singer, performer, and/or artist to achieve excellence and become a professional by promoting Integrity, Distinction, and Inspiration. Whether you are an artist looking to record an entire album or a writer looking to record demos of your songs, M.H. Entertainment takes care and takes pride of the recording process from start to finish.

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55) ACME Filmworks - 1990 Acme Filmworks has been serving the creative community by discovering and nurturing new artistic and innovative animation directors and bringing them to the forefront of advertising, motion pictures, television and the internet. Acme’s commitment to matching style, design and narrative of trend setting animators with client scripts and concepts has resulted in seminal work. Animation Production 3347 Motor Ave., Los Angeles, CA 90034

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40) 41) 42) 43) 44) 45) 46) 47) 48) 49)

The Switch (Pacific Television Center) Station 22 CounterPunch Studios Joanne Leung Photography Motor Photo Studio CJF Productions, Inc. Klic Video Productions 506 Music A Single Click Radius60

ART OF PALMS - NATASIA GASCON

50) 51) 52) 53) 54) 55)

PCH Films DIDAR TV GlobeCast Boxx Communications Mehdi Hassan Entertainment ACME Filmworks

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The art of decoration and adornment encompasses the worlds of fashion design, jewelry, clothing manufacturing, interior design and home furnishing. Whether to adorn our spaces or ourselves, the decorative arts are a subtle, yet powerful tool of personal selfexpression.

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56) I Love Lucite (Craig’s Plastics) - 2011 With clients ranging from A-List celebrities, to local businesses and residents, I Love Lucite aka Craig’s Plastics offer first-rate acrylic fabrication for a number of personal and professional uses. From simple picture frames, acrylic cases, to custom signs and furniture, Craig can turn abstract ideas or sloppy sketches into fabulous fabrications of acrylic art.

Decorative Arts / Acrylic Design 3300 Motor Ave., Los Angeles, CA 90034

57) D.L. Rhein - 1991

Interior Design / Home Decor 3303 Motor Ave., Los Angeles, CA 90034

Starting from home, Deborah Rhein has since developed a full-scale design and retail business featuring unique high-end decorative accessories. Over the past 21 years, D.L. Rhein has become a local and national brand, earning a reputation for turning trash into treasure, resulting in “modern-vintage with a twist”. D.L. Rhein store and design studio, located in Palms, is a mecca for specialty products, furniture and accessories hunted and gathered from her travels around the world. The store is a reflection of a unique style and taste that continues to be the vehicle for a thriving interior design business.

58) Galerie Sommerlath - 1995

Historic Furniture W holesale 9608 Venice Blvd., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Designers, dealers, collectors and mid-century buffs alike are all part of the growing client base at Galerie Sommerlath. The unusual and often celebrated collection of furniture, lamps, and lighting, paintings, pottery, sculpture, and tapestry is brimming at all the locales. Michele Sommerlath’s sharp eye and design sense coupled with her expansive knowledge on the subject has made her one of Los Angeles’ premier design resources. Michele Sommerlath also offers design services, staging and movie rental and a furniture finder.

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59) Dannielle Albrecht Designs - 2014 Dannielle Albrecht Designs is a full-service design firm specializing in both Interior Design and Event Design. Dannielle Albrecht Designs understands every client is distinct and every project is unique, so it is of the utmost importance to build trust and deliver a very personal design experience. Their business is built on word of mouth referrals and their success is a result of being responsive, reliable, creative, and solution-oriented. Interior Design / Event Design 10008 National Blvd., Los Angeles, CA 90034

60) Robin Piccone - 1992

Fashion Design 3740 Motor Ave., Los Angeles, CA 90034

Robin Piccone revolutionized the swimwear industry with her innovative use of neoprene. The Costume Institute of the Metropolitan Museum of Art’s permanent collection includes two of her neoprene swimsuits. Noticing the lack of fashion in contemporary swimwear, Piccone launched her signature label in 1992. Characterized by modern styling and innovative details for a wearable and flattering cut, ROBIN PICCONE accentuates a body’s unique lines and curves without relying entirely on briefness to create a cutting edge look.

61) House of Candles - 1981

House of Candles is a leading supplier of double wick candles that meet the unique demands of the entertainment industry, which includes Motion Pictures, TV Commercials, TV Production, Music Videos, Theatre and Events. They have been recognized as a key source of these candles needed for extra illumination, and are geared to the Entertainment Industry’s production schedules. They also specialize in custom decorative candles fit for any occasion.

Decorative Arts 10315 Washington Blvd., Los Angeles, CA

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62) The Goddess Studio - 2002 Sandrine was born in France in to gypsy parents and traveled numerous times before eventually settling down in Mexico, where she started to discover the inner artist within herself. After moving to Los Angeles she began creating her spiritually inspired precious and semiprecious gemstones jewelry, designed for healing and empowerment in mind.

Jewelry Design 3608 Kelton Ave., Los Angeles, CA 90034

63) Art Solutions LA- 2009

Decorative Arts

Art Solutions LA offers expertise in all areas of custom framing: onsite consultation, conservation-conscious frame design, and installation. Whether a fragile original, or your child’s classroom masterpiece, they handle every piece of art with the utmost care. Art Solutions LA can pick up art, provide seemingly endless frame selections to perfectly complement art, frame it to schedule even if it's a rush order, give you wholesale pricing at every step, and then hand deliver the perfectly finished artwork.

3772 Selby Ave., Los Angeles, CA 90034

64) Titelle Couture- 2011

Fashion Design 3501 Jasmine Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

Unique corsets and wedding dresses are created in Titelle's workspace from sketch, to hand-drawn patterns, hours of sewing and hand-placed embellishments - an elegant and audacious universe looking to fit all shapes, stories and clients personalities. Titelle supports the values of arts and craftsmanship, through the quality of a personalized service. Inspired by old techniques, Titelle hands down the art of detail and sophistication through modern designs, as she believes that true luxury lives in original creation.

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56) 57) 58) 59) 60) 61) 62) 63) 64)

I Love Lucite (Craig’s Plastics) D.L. Rhein Galerie Sommerlath Dannielle Albrecht Designs Robin Piccone House Of Candles The Goddess Studio Art Solutions LA Tiitelle Couture

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The practical objects that we use in our everyday lives first started out as an idea in the mind of an entrepreneur. It takes a team of creative people, starting off with industrial designers, to fabricators, product testers, and marketers to bring those objects into our lives.

ART OF PALMS - NATASIA GASCON

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65) Boombang - 2003

Industrial/Product Design 3459 Motor Ave., Los Angeles, CA 90034

Boombang is a creative combustion engine that combines transformative design methods with disruptive business strategies to ignite the growth potential of brands, products, and services. Their team of futurists, market mavens, business builders, tastemakers, storytellers, experimentalists and creative contrarians have come together around a common purpose: The identification and rapid commercialization of Innovation.

66) Crash Space - 2010 A non-profit collection of hackers, programmers, builders, makers, and artists, Crash Space promote science, technology, engineering, arts, and mathematics (STEAM) by teaching classes, participating in events, providing online resources, and by running a shared workshop. Their members use the space to work on their projects, share ideas, and help each other create whatever they envision.

Industrial Design 10526 Venice Blvd., Los Angeles, CA 90034

67) The Casery- 2015 The Casery is a global brand that releases the absolute best fashion phone cases in the market at affordable prices. They use the highest quality materials and create the thinnest profile phone cases possible that still protect your phone from drops and scratches. They fit perfectly in everyone’s purse or pocket.

Product Design 3679 Motor Ave., #200 Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

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65) 66) 67)

Boombang Crash Space The Casery

ART OF PALMS - NATASIA GASCON

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When artists use physical movements, sometimes in relation to objects to convey artistic expression, performance art is born. Audiences experience new wonders in dance, music and theatre through these talented performers and the people who represent them.

ART OF PALMS - NATASIA GASCON

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68) Atom Factory - 2010

Management Company 10351 Washington Blvd., Los Angeles, CA 90034

Atom Factory is an entertainment management company defining popular culture globally. With roots in music, technology and media, smartly combining the three through editorial at Smashd.co. Representing top artists – Meghan Trainor, Charlie Puth, and Kamasi Washington, to name a few. Founder and CEO Troy Carter has been a pioneer in the music industry, seamlessly bridging entertainment and technology. Constantly employing innovative methods to create authentic experiences for fans, Atom Factory has caused a paradigm shift in the entertainment industry.

69) Liz Lira Dance Academy - 2014 Liz Lira Dance Academy opens the door to dancers with a passion for the art. LLDA strives to further the awareness of Salsa and Latin culture, by promoting the institution of Latin Dance worldwide while teaching a bolder, more passionate level of expression though music. From group classes for kids and adults, to private lessons and performance teams, there is opportunity for every level of dancer at Liz Lira Dance Academy.

Performance Art School 3500 Overland Ave., #110 Los Angeles, CA 90034

70) Gypsy Folk Ensemble - 1978

Performance Art 3265 Motor Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

The Gypsy Folk Ensemble was formed in 1978 to preserve, perform and teach traditional folk and ethnic dances from people and cultures around the world. The dance group offers an extensive series of educational and entertaining dance programs for a wide variety of venues such as schools, libraries, festivals, business events, private parties and senior facilities. The dance company makes its home at the Gypsy Camp Ethnic Arts Center in Los Angeles, which also functions as a dance studio.

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71) The Actor’s Gang - 1981 The Actors’ Gang has produced over 200 plays in Los Angeles, in forty-five US states, and on five continents. The company was founded by a group of young artists looking to build a theatre that would present relevant and vibrantly entertaining plays. Guided by Founding Artistic Director, Tim Robbins, the company provides a supportive environment for a diverse ensemble of artists and the development of their groundbreaking work.

Theatre Group 9070 Venice Blvd., Los Angeles, CA 90232

72) Hella Fresh Theatre- 2014 Site-specific performance art is created explicitly to be performed in a certain unique place. In the case of Hella Fresh Theatre, the site is inside a regular apartment on Mentone Ave. Instead of a stage and theatre seats, audience members sit on sofas and armchairs as performers interact within the closed environment, immersing themselves in the weird and crazy domestic world of escapist Angelinos.

Performance Art 3826 Mentone Ave., Los Angeles, CA 90232

73) Exposition Studios- 2009 Exposition Studios was created to give musicians the best recording and rehearsal experience in the greater Los Angeles area. With customer satisfaction our first priority, we have been able to create a comfortable, creative, and even a cozy musical experience some have said. Exposition Studios is a year round, seven days a week institution that has led many repeat customers and quality reviews. Our passion is music, and the music will bring you to us.

Music Recording Studio 9214 Exposition Blvd., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

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74) The Drum School LA - 2016

Music Performance School

The Drum School provides clear and concise instruction to musicians who seek a greater understanding of rhythm and the ability to perform accurately within tempo. From beginners to professionals, our private lessons give the expertise and encouragement to take ones performance to the next level. Their exclusive balance of academic and applicative training is derived from an appreciation of a broad range of methods and techniques, including American University standards, Latin American and West African teachings.

3774 Las Flores Ct., Los Angeles, CA 90034

75) The Music Guild - 1944

Music Performance 3637 Motor Ave., #240 Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

The Music Guild is one of the oldest, continuous classical music producers west of the Mississippi. Today they produce: 24 concerts each year featuring the best new ensembles in Los Angeles, California, 30 free concerts in elementary schools, Alzheimer Residences and Veterans facilities throughout Los Angeles, Master classes for advanced students at Cal State Long Beach and The Colburn School in Los Angles. They provide musical instruments to students who are interested in pursuing music studies, and their Piano Adoption Program has provided over 175 free pianos to schools.

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68) 69) 70) 71) 72) 73) 74) 75)

Atom Factory Liz Lira Dance Academy Gypsy Folk Ensemble The Actor’s Gang Hella Fresh Theatre Exposition Studios The Drum School LA The Music Guild

ART OF PALMS - NATASIA GASCON

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With the convenience and cost-effectiveness of digital publication, print publications have suffered in recent years. Nevertheless, there exist a few print and publishing entities here in Palms that continue to produce physical works for the current generation.

ART OF PALMS - NATASIA GASCON

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76) Bhaktivedanta Book Trust - 1987 T he BBT is the world’s largest publisher of classic Vaishnava texts and contemporary works on the philosophy, theology, and culture of bhakti-yoga. Its publications include traditional scriptures translated into 87 languages and books that explain these texts. The BBT also publishes audiobooks and eBooks. BBT titles range in complexity from brief, introductory volumes and summary studies to multivolume translations with commentary. Book Publishing 9701 Venice Blvd # 3., Los Angeles, CA 90034

77) Southern California Media Group - 1993 Home to premier media brands in Los Angeles, Orange County and San Diego. SCMG is driven to produce timely, expert-driven content on topics about which we’re passionate: travel, lifestyle, local interest, theater and the performing arts. They deliver standout magazines, mobile and specialty websites, trusted guidebooks and always-in-their-pocket travel maps. Magazine Publishing 3679 Motor Ave., #300 Los Angeles, CA 90034

78) Printex - 1987

Printex offers advanced printing services particularly designed for the high quality management of every printing job. A variety of great printing solutions are catered to suit the specifications of clients regarding the fulfillment of significant projects, whether it is for digital printing, 4 color process printing, or large format poster printing.

Printing & Related Support 3272 Motor Ave., Ste. C., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

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79) Westside Print Center - 2009

Printing & Related Support 9401 Venice Blvd., Los Angeles, CA 90230

A family-owned business that has been providing professional business printing to LA’s Westside for over four decades, they opted out of a national franchise network to remain an independent print company. Their goal is to make your print and copy projects as easy as possible. In a friendly, professional environment, we offer ideas and creative print solutions for all your print media, and we work efficiently to help meet your expectations, budgets and deadlines.

80) Digital Imaging Center - 1998

A full service photo lab providing high quality digital prints, film, video, DVD services and more. Specializing in video transfers, poster and canvas prints of any size, passport photos and custom photo gifts. With their experienced technicians, DIC promises professional results and the fastest possible turn around times. Also specializing in life-size cutouts, headshots, and art wall collages. Printing & Related Support 10354 Venice Blvd., Los Angeles, CA 90034

81) Palms – Rancho Park Branch Library - 1962

Libraries & Archives 2920 Overland Ave., Los Angeles, CA 90034

ART OF PALMS - NATASIA GASCON

All branch libraries provide free access to computer workstations, which are connected to the Library's information network. In addition to providing Internet access, these workstations enable the public to search LAPL's many electronic resources including the online catalog, subscription databases, word processing, language learning, literacy and a large historic document and photograph collection.

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76) 77) 78) 79) 80) 81)

Bhaktivedanta Book Trust Southern California Media Group Printex Westside Print Center Digital Imaging Center Palms – Rancho Park Branch Library

ART OF PALMS - NATASIA GASCON

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Over the course of five months (January 2017 – May 2017) Eighty-one (81) creative assets were identified within the Palms Neighborhood of Los Angeles. (1.8 sq. miles)

Notable Findings:

• Exterior Design & Architecture make up 25% of the creative assets listed. • Industrial Design making up less than 5% of verified assets. • 33% of creative assets are clustered around Motor Ave., with majority of those from the Entertainment and Digital Media category. • 18.5% of creative assets are clustered on Venice Blvd., with many of them sporting Culver City Mailing Addresses.

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• Noticeable clusters of creative assets on Motor Ave., and the northeast corner of Palms on Venice Blvd., on the border with Culver City.

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From the initial findings, we can reasonably conclude the following: •

The amount of public art and historical buildings/unique architecture designations shows that the Palms neighborhood is actively embracing community beautification. Both public governing bodies and private businesses have sponsored mural projects over the past three years that have made noticeable changes to the landscape of Palms.

This is also indicative of the Palms Neighborhood making an effort to differentiate itself from the surrounding communities, and shows that the community desires or is seeking to create establish a unique cultural identity.

Motor Ave., with 33% of the creative assets, can reasonably be called the “Creative Corridor” of the neighborhood.

The high amount of public art, and concentrations of assets within walking distance can be organized into an Art Walk for the community if there is an interest and demand for such an event.

The clusters of creative assets on the border of Culver City continue to create confusion on the ownership of those assets. Despite having Culver City mailing addresses, many of those assets are firmly within the City of Los Angeles. Whether this confusion will result in any noticeable positive or negative consequences between the two communities remains to be seen.

With the rapid gentrification of the neighborhood, and the well-established creative markets nearby (Culver City, Playa Vista, etc.), the arts and cultural landscape of the Palms community will no doubt go through significant changes in the near future as more creative enterprises establish themselves in Palms.

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This report is but the first step in a larger project that aims to accomplish the following: • • • •

To emphasize the importance of these assets in terms of cultural significance, community vitality and creative economic input. To increase civic pride in the community. Identify the distinct character of the community and contextualize it for use in civic planning and future arts projects. To cement ownership of assets that have been mistakenly attributed to other communities.

The next steps for this project are as follows: 1) Create an interactive public website with up-to-date information on the creative assets within Palms – the detailed histories, hours of operation, and contributions to the community that the asset have supplied. a. http://www.artofpalmsla.com b. Associated Social Media accounts to encourage community engagement with the assets i. #Selfie with an asset with the hashtag #ArtOfPalmsLA c. Allow stakeholders to submit recommendations for creative assets within the community. 2) Hold outreach meetings with stakeholders to hear their recommendations and suggestions for adding and identifying additional creative assets. a. Assets that may be included in future reports include the Palms Bike Rodeo, and the Palms Block Parties. b. Increase the borders of the creative asset map to include more assets. 3) Work with the Culver City Cultural Affairs Commission in identifying and establishing ownership of disputed assets in the southern border of Palms. 4) Work with community leaders in utilizing the data presented to establish activities or create arts and cultural policies within the Palms Neighborhood.

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Garrigues, George Los Angeles’s the Palms Neighborhood Arcadia Publishing Library Editions, 2009. Google Books. Jan. 12th 2017 https://play.google.com/books Arts For LA “Cultural Asset Map” Retrieved February 16, 2017, from http://culturemapla.org National Endowment for the Arts. “Asset Mapping” Retrieved March 23, 2017, from https://www.arts.gov/exploringour-town/project-type/asset-mapping Community Partnership for Arts and Culture “Guide to Mapping Neighborhood Arts and Cultural Assets” Retrieved March 26, 2017, from http://www.cultureforward.org/Reference-Desk/ResearchLibrary/neighborhoods/Guide-to-Mapping-Neighborhood-Artsand-Cultural-Assets Cultural Mapping 90404 – The Pico Neighborhood of Santa Monica. Sponsored by 18th Street Art Center. Retrieved April 28, 2017 from http://culturemapping90404.org/ Project Willowbrook – Cultivating a Healthy Community through Arts and Culture. A project of the Los Angeles County Arts Commission. Retrieved January 23, 2017 from https://www.lacountyarts.org/willowbrook/

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The author would like to thank the following for their support and assistance in the creation of this project: The Arts for LA Team: Cristina Pacheco, Charles Flowers, Abril IniguezRivas and Jennifer Fukutomi-Jones. The Palms Neighborhood Council The City of Culver City, Cultural Affairs Division Specifically, Christine Byers Cultural Affairs, Public Art & Historic Preservation Coordinator of the City of Culver City And J.C Ramos, my Angel.

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Natasia Gascon is a graduate of The Art Institute of California Los Angeles and Hollywood campuses, where she earned her Associate of Science in Video Production and Bachelor of Science in Digital Filmmaking. She is also an alumna of the Getty Multicultural Undergraduate Internship Program, the Los Angeles County Arts Internship Program, the Emerging Arts Leaders of Los Angeles – Arts Professional Advisor Link Program, and the Red Varden Studios Entertainment Assistant Training BootCamp. Natasia is currently employed as an arts and culture associate for the City of Manhattan Beach – Manhattan Beach Art Center, Palos Verdes Art Center, Highways Performance Space and Gallery in Santa Monica, and The City of El Segundo’s Cable TV Department.

NATASIA GASCON (323) 813-6059 natasia.gascon@yahoo.com

www.valeran.com

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All copyrights belong to their respective owners. Images and text owned by other copyright holders are used here under the guidelines of the Fair Use provisions of United States Copyright Law.

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Profile for Natasia Gascon

Art Of Palms - Creative Asset Mapping Project of the Palms Neighborhood of Los Angeles  

Created by Natasia Gascon as part of Arts for LA's ACTIVATE Arts Advocacy Leadership Program

Art Of Palms - Creative Asset Mapping Project of the Palms Neighborhood of Los Angeles  

Created by Natasia Gascon as part of Arts for LA's ACTIVATE Arts Advocacy Leadership Program

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