Page 1

N ATA S H I A TJ A N D R A

& sounds A THESIS E X P L O R AT I O N


Title of Page

& Section

CONTENT

About

Mindmap

Pecha Kucha

03

05

07

Proposal

Appendix

89

91


& Section

Questions

Page Number

Precedents

Prototypes

Articles

Evaluations

Inspirations

11

13

Glossary

Bibliography

93

95

31


About

& Project Title

N ATA S H I A TJ A N D R A

& sounds B FA C O M M U N I C AT I O N DESIGN


& Me

03

SHORT & SWEET

L O N G & D E TA I L E D

Visual Communicator,

Indonesian Art Director Natashia Tjandra traded the sun and Hainanese

Design & Advertising geek,

Chicken Rice for snow and subways when she booked a one-way ticket

Food Blogger,

to New York. She divides her time between personal & client driven

Tech Enthusiast,

projects, being a sponge, and refining her critical thinking skills at

App Lover,

Parsons. Besides being a visual communicator, she is also a design

Cat Crazy,

and advertising geek with 11 years of experience in both fields. She is

Culture Addict.

fortunate enough to have worked with brilliant minds in several inter-

Problem Solver,

national advertising agencies and a boutique design house in Singa-

Constantly Learning & Evolving.

pore. When she is not busy, Natashia consumes digital and technological articles and tries out new restaurants to update her food blog. A passionate app lover, she tests them as often as she can, while plotting her next move on Candy Crush Saga. Coming up with an evil plan to do more good is next on her list. Her motto for now is “to constantly learn and evolve,� to do that she is actively un-learning and re-learning things she knew, which includes making the bed.


Mindmap

& Area of Interest

MINDMAP

PLAY/JAM BUSKERS MUSICIANS

SOUNDS

PERFORMERS

UNDERGROUND ANNOUNCEMENTS

CONVERSATIONS

RECORD

SHARE/ POST

CELLPHONES

VIDEO HEADPHONES

MTA EMPLOYEES

PASSENGERS

IN SUBWAY & ON PLATFORM


&–

05

HONK

MOTOR VEHICLES

SIRENS

RING VEHICLES

BICYCLES

BUSKERS OUTDOOR & INDOOR

MUSICIANS

PLACES

PERFORMERS

ABOVEGROUND

SOUNDS

JOGGERS

PASSERSBY

PLAY/JAM

CONVERSATIONS

CELLPHONES

BABIES/ DOG BARKS

RECORD

VIDEO HEADPHONES

AREAS OF INTEREST When Natashia first arrived in

their frustrations on passersby,

Other areas of interest:

Food

NYC, the first thing she noticed

variety of accented English, etc.

Designing for Change

Technology/Apps

was the jarring sounds of the city.

In short, sounds that are char-

Critical Design Practices

The Gift Economy

As she settles to her day to day

acteristic to NYC, and different

The Radicant

The Ideas Economy

routine, she begin to look forward

from Singapore and Indonesia

Start ups

Social Currency

to the conversations she over-

where she grew up. In fact, these

Collaborations

Writing

hears in the streets or from diners

sounds are different from one

Hackathons

Typography

sharing the same table, music

neighbourhood to neighbor-

Sustainable systems

Design & Advertising

from buskers underground and

hood and borough to borough.

Travel/Adventure

above ground, cyclists venting

SHARE/ POST


Pecha Kucha

& Overview

A.

B.

C.

D.

E.

F.

G.

H.

I.

J.

K.

L.


& 20 Images M.

07 N.

O.

P.

Q.

I.

R.

S.


Pecha Kucha

& Overview

A.

B.

C.

Google Glass is the perfect symbol for technological advancement and innovation.

Close up of “Greek Green Greet” by Droog.

“Critical Design uses speculative design proposals to challenge narrow assumptions, preconceptions and givens about the role products play in everyday life.” – Anthony Dunne.

Photo (c) Vangelis Paterakis.

Photo (c) Mashable.

“Greek Green Greet” by Droog. Photo (c) Vangelis Paterakis.

D.

E.

F.

“Critical Design uses speculative design proposals to challenge narrow assumptions, preconceptions and givens about the role products play in everyday life.” – Anthony Dunne.

Pussy Riot, the Russian punk band chose the medium of performance art and music to critique culture and stage a peaceful protest.

Photo (c) Dunne & Raby.

“As capitalism collapses which is doing in our time, that’s one of the reasons you have war all over the world right now, the need for commonality and common purpose and collaboration has increased dramatically....The need for collaboration is now more evident than it’s ever been.” – Milton Glaser.

G.

H.

I.

“No two radios are exactly the same in the Magno Radio Collection because each one is individually handcrafted,” notes Singgih Kartono. The Indonesian designer enlists local carpenters in villages with high unemployment, they craft the shell with locally harvested new growth wood. For every tree used in production, a new one is planted. A successful sustainable design and production system.

“To be radicant...means setting one’s roots in motion, staging them in heterogeneous contexts and formats, denying them any value as origins, translating ideas, transcoding images, transplanting behaviors, exchanging rather than imposing.” – Nicholas Bourriaud.

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, IDEO

J.

K.

L.

Change For Change is a project that encourages you to collect your unused/unloved coins then put them to better use by helping to fund great social causes, for eg. supporting education programs in vulnerable communities. changeforchange.is conceptualized by Betaburo.

The FourSquare Hackathon 2013 logo combines two of my interests: typography and hackathons.

Food is also something that I can spend all day talking about. This is a Rendang Burger topped with bacon and sunny side up and brioche bun, served in Masak. It is a Singapore-influenced restaurant run by chef/owner Larry Reutens.

“Technological Dreams Series: no.1, Robots,” 2007, by Anthony Dunne & Fiona Raby

Photo (c) Wikimedia Commons user Denis Bochkarev under license from Creative Commons 3.0.

Photo (c) Magno Design.

Photo (c) Betaburo.

Image (c) FourSquare.


& Captions

09

M.

N.

A dedicated service that helps startups avoid brand identity disasters. startmeup.cc is a service provided and conceptualized by Betaburo.

I am a typoholic. This is an example of typography as a sculpture. Image (c) David McLeod.

Image (c) Betaburo.

O. Old Spice “Smell like a man, man” Campaign by CP&B (Crispin Potter and Bogusky) is an excellent example of advertising that engaged its audience (and more) in all levels. The viral video has been viewed 46,883,852 times, since its launch. Photo (c) CP&B.

P.

I.

Travel is one of my passions. Antigua, where this image was taken, beckons.

Mewe is an online platform for travellers who want a holiday that matters. A volunteering holiday, mewe.is is conceptualized by Betaburo. Image (c) Betaburo.

Q.

R.

S.

Food is also something that I can spend all day talking about. Salad of Tuna Belly, Japanese Turnips, “Haricots Verts,” Upland Cress and Sicilian Pistachios. This dish is a perfect combination of textures and complex flavors, dreamed up by Thomas Keller of Per Se.

In my down time, to keep the creative juices flowing, I experiment with mixology.

A beautiful execution of a simple idea, complete with the perfect soulful music, leaves a lasting impression. This TV advertisement is for Sony Bravia.

My latest creation is a Whisky cocktail with a touch of Sriracha. Photo (c) Julie Qiu.

Photo (c) Sony.


Questions

& Dilemmas

E V E R Y D AY

sounds & music

B R I G H T E N S M Y D AY

WHENEVER I CHANCE UPON ONE,


&–

11

I ’ D L I K E T O E X P L O R E T H E P R I VAT E A N D P U B L I C , B E C AU S E O F P R OX I M I T Y A N D LO S S O F

S PAC E .

what can i do?


Precedents

& Articles

precedents, articles,


& Inspirations

13

inspirations.


Precedent

& Theme – Memory

A.


& Installation

B.

15


Precedent

& Theme – Memory

A. Icon telling the visitiors how to interact.

touched echo. D-2007 - 2009. Site specific installation on the BrĂźhlsche Terrrasse, Dresden. Railing, messing icons, bone conducters, iron speaker cases, cd player, amplifier, WWII airplane recordings.

Using bone conduction, a technology developed for hearing devices, the touch echo installation transmits sounds of the cities which were devastated in the 1945 carpet bombing in the Second World War, through the arms of the visitors when they rest their elbows on the balustrade and hold their ears closed. Several custom-made sound conductors mounted to the railing send sounds of airplanes and bombs exploding through vibrations; it is completely silent unless you touch the railing.


& Captions

The installation touched echo is a minimal media intervention set within a public space. The visitors of Brühl’s Terrace in Dresden are taken back in time to the night of the terrible air raid which devastated their city February 13, 1945. In their role as performer, the visitor imagines themselves in the place of the Dresden inhabitants who must have closed their ears tightly in fear to shut out the horrendous noise of the explosions 65 years ago. When one leans on the balustrade the sound of airplanes and explosions is transmitted from the swinging balustrade through one’s arm directly into the inner ear. Photo (c) Markus Kison

B. Visitor listening to the sound of airplanes and explosions Exhibition view: Ars Electronica, 2008 Photo (c) Ars Electronica

17


Precedent

& Theme – Color


& Installation

19


Precedent

& Theme – Color


& Installation

21


Precedent

& Theme – Color

Olafur Eliasson. 360° room for all colours. 2002. Stainless steel, projection foil, fluorescent lights, wood, and control unit, 126 x 321 x 321” (320 x 815.3 x 815.3 cm). Private collection. Installation view at Musée d’Art moderne de la Ville de Paris. Photo courtesy Tanya Bonakdar Gallery, New York. (c) 2008 Olafur Eliasson

Take your time: Olafur Eliasson is the first comprehensive survey in the United States of works by Olafur Eliasson, whose immersive environments, sculptures, and photographs elegantly recreate the extremes of landscape


& Captions

and atmosphere in his native Scandinavia, while foregrounding the sensory experience of the work itself. Drawn from collections worldwide, the presentation spans over fifteen years of Eliasson’s career. His constructions, at once eccentric and highly geometric, use multicolored washes, focused projections of light, mirrors, and elements such as water, stone, and moss to shift the viewer’s perception of place and self. By transforming the gallery into a hybrid space of nature and culture, Eliasson prompts an intensive engagement with the world and offers a fresh consideration of everyday life.

23


Precedents

& Theme – Discovery

A.

B.


& Website

25


Precedents

& Theme – Discovery

A. Fantastic Futures is a collaborative team of students, artists, doctors, and future leaders from Iraq and the United States. For their recently completed Rhizome Commission, Fantastic Futures created a free and open online sound archive that examines concepts of time through the recording, collaging, and sharing of sounds between these two countries. For these young people, faced with huge questions about their future, the website serves as a platform to subvert unjust structures of power used to divide them by instead supporting each other and offering a means through which their stories might be heard. Their goal is nothing short of social justice and the means of achieving that are slow, steady, and subversively poetic.

B.

Safari 7 is a self-guided tour of urban wildlife along the 7 subway line. The 7 Line is a physical, urban transect through New York City’s most diverse range of ecosystems. Affectionately called the International Express, the 7 line runs from Manhattan’s dense core, under the East River, and through a dispersed mixture of residences and parklands, terminating in downtown Flushing, Queens, the nation’s most ethnically diverse county. Safari 7 circulates an ongoing series of podcasts and maps that explore the complexity, biodiversity, conflicts, and potentials of New York’s ecosystems. Materials are available online and can be experienced independently or in tours or workshops organized by Safari 7 team members. Safari 7 imagines train cars as eco-urban classrooms, and invites travelers to act as park rangers in their city. We hope to engage the broadest range of New Yorkers, from commuters and school children to urban explorers and designers, in active research and exploration of their own environment. The Safari 7 team is a collaboration among architects, designers, educators, and students at the Urban Landscape Lab at Columbia University and MTWTF.


& Captions

Fantastic Futures is also an online platform that we have been developing since November 2010 that allows for the live mixing and sharing of recorded sounds and stories across cultures. As a social medium, it is aimed towards connecting citizens from nations in conflict in an open dialogue based around the sharing of field recordings, songs, and interviews. Our goal is collapse the barriers of physical space that contribute to the misunderstandings between cultures and to emphasize the subversive value of sharing experiences across political borders. The Platform: The online platform consists of a collection of uploaded, tagged sounds that can be dragged and dropped into a timeline and played as a loop with sounds overlaid on top of one another. Text that accompanies each sound in the time is also aggregated to form a non-linear narrative. Sound collages can be saved, shared, and commented on, allowing for further dialogue and generation of content. Photo (c) Fantastic Futures

Glen Cummings, MTWTF Janette Kim, Urban Landscape Lab Kate Orff, Urban Landscape Lab Select Podcasts were created in Janette Kim’s seminar on urban ecologies at the Barnard and Columbia Colleges Architecture Program. Students: Andrew Balmer, Julia Burgi, Alex Cook, Rick Fudge, Charlotte Furet, Emily Glass, Aaron Hsieh, Ryan Johns, Alyssa Kahn, Meg Kelly, Sayli Korgaonkar, Lesley Merz, Stephanie Odenheimer, Marc Rios, Grace Robinson-Leo, Evelyn Ting, Alexandre Vial, and Alison Von Glinow. Podcast interviews with Steven Handel, Professor of Ecology and Evolution at Rutgers University; James Danoff-Berg, Associate Director Center for Environment, Economy, and Society at Columbia University; John Mattera Planner, NYC Parks; Susan Elbin, Director of Conservation, NYC Audubon Society; Donald Karatzas, author of “Jackson Heights: A Garden in the City”; Katie Mosher-Smith, NY-NJ Baykeeper; Ed Westley Jackson Heights Beautification Group and numerous Queens and Manhattan residents. Photo (c) Safari 7

27


Precedents

& Theme – Usability

B R E A K I N G T H E F I D E L I T Y B A R R I E R : A N E X A M I N AT I O N O F O U R C U R R E N T C H A R A C T E R I Z AT I O N O F P R O T O T Y P E S

Michael McCurdy, Christopher

THE FIVE DIMENSIONS

1. LEVEL OF VISUAL REFINEMENT

Connors,

The authors identified five

How refined should the prototype be from a visual standpoint?

Guy Pyrzak,

dimensions along which a pro-

Artifacts on the low end of this scale include hand-drawn sketches

Bob Kanefsky, and

totype can be characterized.

and box-and-line wireframes. Artifacts on the high end include fully

Alonso Vera.

Each dimension has a “low-

resolved, pixel-accurate mockups as described in. A high level of

fidelity” and a “high-fidelity”

aesthetic refinement is not always desirable: when user tested,

equivalent, but importantly

prototypes that are highly refined tend to elicit more commentary

they can be manipulated

on visual attributes [11,13]. This is often desirable late in the design

independently. The following

cycle, but it is important to address higherlevel issues early.

are descriptions of the five dimensions considered by

2 . B R E A DT H O F F U N C T I O N A L I T Y

the authors as well as some

How broadly is the functionality represented within the prototype?

common wisdom and rules of

For example, if one were to develop a prototype for a banking

thumb for each.

kiosk, a broadly functional prototype would include approximations for most of the various functionality (withdrawals, deposits, balance checking, bill paying, etc.) requirements. A broadly functional prototype gives users a better understanding of the range of capabilities that the interface will ultimately provide, and offers the opportunity to challenge system-wide issues (such as navigation) utilizing methods such as Heuristic Evaluation. 3. DEPTH OF FUNCTIONALITY To what level of detail is any one feature or sequence represented? Again considering the banking kiosk, one could imagine having a single path through the interface - a withdrawal - modeled in the prototype all the way though to its conclusion. Having a task mo-


& Research Paper

29

deled to its conclusion allows designers to interrogate the interface’s

Prototypes can be designed

capabilities with task-centric user evaluations like think-aloud studies

and implemented to low or high

and cognitive walkthrough.

fidelity on any of these five dimensions depending on the type

4. RICHNESS OF INTERACTIVITY

of data designers hope to gather.

How are the interactive elements (transitions, system responses

By using these dimensions to

to user inputs, etc.) captured and represented to the user by the

inform prototype development,

prototype? Paper prototypes and sketches have traditionally repre-

and recognizing that each is

sented the lowest fidelity in terms of interactivity, although efforts

fully independent and can be

such as SILK and DENIM have been explicitly designed to increase

manipulated separately, it’s pos-

the interactive richness of hand drawn interfaces. Higher levels of

sible to create mixed fidelity pro-

interactivity have historically come at the cost of development

totypes that more precisely apply

expense, time, and inflexibility.

prototyping resources in support

5 . R I C H N E S S O F D ATA M O D E L How representative of the actual domain data is the data employed

of specific end goals. Excerpt from “Breaking The

by the prototype? For example, if a design team wanted to develop

Fidelity Barrier: An Examination Of

a prototype for a television program listing service, will the prototype

Our Current Characterization Of

utilize a small set of imaginary channels and programs, or will it uti-

Prototypes,” CHI’06, Proceedings of

lize an actual channel lineup of potentially hundreds of channels and

the SIGCHI Conference on Human

programs? The former may be expedient, but might not provide a good example of the scale of the data space the user will eventually have to manage through the interface. For example, it is common for designers to overlook the possibility that a half-hour program may have a long title that will not fit without being truncated, whereas a large set of actual data will quickly reveal this case.

Factors in Computing Systems New York. 2006.


Prototypes

& Iterations

prototypes, iterations,


& Evaluations

31

evaluations.


Prototypes

I.

& Iterations


& Evaluations

33


Prototypes

& Idea 1

IDEA ONE

enjoy & commute A P P/ W E B S I T E . L I S T E N , WAT C H , M U S I C , M I N I D O C U M E N TA R I E S , G E O -TA G P L A C E S & S O U N D S ,


&Description

DESCRIPTION

35

FEEDBACK OCT 31

The intent is to create a platform

The 1 min long prototype can be

1. Think of how you can

where people can easily find,

viewed here.

ensure that this can grow

listen and watch mini documen-

organically, whether it’s

taries or performances of street

the musicians uploading

musicians in New York. The docu-

their performances or the

mentaries will tell interesting sto-

general public.

ries or anecdotes of their expe-

2. Quality of video.

riences, something similar to

3. Storytelling.

Humans of New York but told in moving images.


Prototypes

& Thoughts


& Ideas

37


Prototypes

& Ideas


& Sketches

39


Prototypes

& Ideas


& Sketches

41


Prototypes

& Thoughts


& Ideas

43


Prototypes

& Thoughts


& Ideas

45


Prototypes

& Thoughts


& Ideas

47


Prototypes

& Thoughts


& Ideas

49


Prototypes

& Ideas


& Sketches

51


Prototypes

& Idea 2

IDEA TWO

map & archive A P P/ W E B S I T E . R E C O R D , U P L O A D , C O M M E N T, P A R T I C I P AT E . G E O -TA G P L A C E S & S O U N D S .


& Description

DESCRIPTION

The intent is to create a platform where people can easily record and upload sounds of the city from their mobile devices. They will be able to tag their location and probably write a short description. It will be interesting if the participants are from all over the world, and a map can be established. The community is encouraged to comment or ‘like’ the recording, to create a conversation about a place, memories, and sound.

53


Prototypes

& Idea 2

EAST VILLAGE

C O N V E R S AT I O N S

Spent a day, exploring and recording.

After listening to Iteration 01 (the list on the left), quality aside, I wasn’t

- walking on dry leaves

particularly impressed. I asked myself: “Will I comment on this after

- dogs barking

listening?” The answer was an emphatic ‘NO.” I went out again and re-

- floss (my friend’s dog) being trained to sit

corded conversations I heard on the streets, or conversations I had

- sirens

with friends, on a Friday night in East Village.

- footsteps/heels

- shouting on the streets

- cars

- bad singing in karaoke places

- music blasting from the car

- drunk promises

- subway announcement “Astpr Place”

- drunk talk

- keys and doors being opened

- heavily accented English

- “next customers please” in Urban Outfitters

- Singlish (colloquial Singapore English)

- “next paying by debit or credit” in Urban Outfitters

- monologue in Japanese

- ordering beer

- conversations in Mandarin

- accented English

- giggling

- GTA (grand theft auto)

01

02


& Iterations and Evaluations

55

C O N V E R S AT I O N S ( I N T E R V E N T I O N )

FEEDBACK OCT 31

This 3rd iteration came about after realizing that listeners might not

1. To be mindful of

know what is going on, because there isn’t an introduction or con-

- archive & memory

textualization of any kind.

- constructing the collective or organized public memory

GTA (Grand Theft Auto) 5 has just launched, and because of that we

2. Quality of recording

(my friend and I) lost our boyfriends. So I asked a friend if she’d like

3. It’s more interesting without

to prank her boyfriend, Jessie, while he’s “in the zone.” And she

intervention

readily agreed.

4. Check out overheardinnewyork.com

When the recording was played, it sets several people’s imagination

5. Check out artists: Nadine

running and they begin to guess what was the prank that caused all

Norman, Miwa, Alberto de

the commotion?

Campo, Anthony Moore.

03


Prototypes

& Thoughts


& Ideas

57


Prototypes

II.

& Iterations


& Evaluations

59


Prototypes

& Thoughts


& Ideas

61


Prototypes

& Thoughts


& Ideas

63


Prototypes

& Idea 1


& Iteration 1 and Evaluations

65

DESCRIPTION

FEEDBACK NOV 14

The goal is to give sound recog-

1. Too serious

nition, instead of playing second

2. Alphabetical order is boring

fiddle to visuals. Screens are de-

3. Users should be able to ex-

signed with only colors and words.

Users should be able to choose

4. A marker or indication of how

the category they’d like to listen

to according to emotions. They’ll

5. Questions of content origins

also be able to comment on the sounds. To play with the prototype, click here: prototype 1.

perience sound easily long is the clip


Prototypes

& Idea 1


& Iteration 2 and Evaluations

67

DESCRIPTION

FEEDBACK NOV 14

The goal is to give sound recog-

1. Alphabetical order is boring

nition, instead of playing second

2. Users should be able to ex-

fiddle to visuals. Screens are de-

signed with only colors and words.

3. A Indication marker orofindication how longofishow

Users should be able to choose

the category they’d like to listen

4. Questions of content origins

to according to emotions. They’ll

origins 5. Think of how to use visuals

also be able to comment on the

minimally to convey certain

sounds. To play with the proto-

aspects of the app

type, click here prototype 2.

perience sound easily the clip long is the clip


Prototypes

& Idea 1


& Iteration 3 and Evaluations

69

DESCRIPTION

FEEDBACK NOV 14

The goal is to give sound recog-

1. No demand for website.

nition, instead of playing second

2. Doubt people will sit on their

fiddle to visuals. Screens are de-

computers and listen to sound,

signed with only colors and words.

unless they are multi media

Users should be able to choose

designers looking for sounds.

the category they’d like to listen to according to emotions. They will also be able to comment on the sounds. The website will be responsive website.


Prototypes

& Iterations

III.


& Evaluations

71


Prototypes

& Description

RESEARCH MAGAZINE CRITIQUE

Research magazine prototypes

I’m delighted that everyone has

critique session. The goal was to

only good things to say. The one

get individual feedbacks from our

and only improvement suggest-

peers and instructor, then have

ed was to put in more sketches

a discussion.

or written thoughts.

We were given three green post its and three pink ones. Green was for when we see something we like, and pink, if we think something could be improved. After some time, no one really cared and started using whichever color they liked.


& Critiques

73


Prototypes

& Description


& Critiques

75


Prototypes

& Description


& Critique

77


Prototypes

& Critique


& Iteration

79

prototype, iteration.


Prototypes

& Idea 1


& Iteration 4

81

DESCRIPTION

FEEDBACK NOV 10

The goal is to give sound recog-

1. The name &sounds is too

nition, instead of playing second

serious. Try something that

fiddle to visuals. Screens are de-

sounds fun.

signed with minimal graphics. To

2. Users should be able to ex-

play with the prototype, please

click here: prototype 4.

3. Actitiviy feed. Users would

perience sound easily

like to see what’s the newest

recordings added or favorited.

4. The design is spot on 5. A working prototype might be

able to illustrate better. It gets

confusing sometimes.

6. Too many instructions


Prototypes

& User Testing


& Result

83


Prototypes

& Idea 2

VISUAL DESIGNER.

S T U D E N T.

P S Y C H O L O G I S T.

ALL THREE

36 YEARS OLD.

22 YEARS OLD.

42 YEARS OLD.

PA R T I C I PA N T S

Will the app has any or practical

The name is way too serious.

Maybe needs working prototype

Homescreen icons are unclear.

function? For eg. Like Flickr It’s a

Where’s the activity feed? The

with the animations for the test-

Doesn’t show what they’re

database of photos but Yahoo is

record function is nice but can

ing. It gets confusing especially

mean. Why are there 2 but-

pulling it as backgrounds for its

be confusing. Would i be able to

the record function

tons on one recording screen?

Weather app.

download the recordings?

There’re too many words on the instructions pages.

01

02

03

04


& Iterations and Evaluations

85

NEXT STEPS 1. Choose the right icons 2. A short intro before logging in.

For eg. Discover app.

3. Rework the screens. The goal

is to make it intuitive enough

so that it’ll be easy to use. For

eg. All functions of record &

play should be only in one

single button

4. Stick to conventions. People

expect to all apps to be able

to do the same things as the

apps they use. This is also

known as Learned behavior.


Prototypes

& Thoughts


& Ideas

87


Proposal

& Thesis 2

proposal


& Spring 2014

89

TO P I C

METHOD

SCHEDULE 2014

Evoking memories

Building a collective

JAN 27 – 30

UX, UI

through acoustics.

sound archive

FEB 1 – 5

User testing 1

FEB 6 – 17

App production

FEB 18 – 21

User testing 2

FEB 22 – 28

App tweaks

MAR 3 – 6

User testing 3

MAR 7 – 17

App tweaks

MAR 18 – 21

User testing 4

MAR 24 – 31

App tweaks

Beta App launch

APR 1 – 3

User testing 5

APR 7 – 11

Final app tweaks

AIM Visuals are overrated, it’s time to give sounds a recognition they deserve.

FOCUS GROUP

MEDIA App

People (16 – 55 years old) who are interested and sensitive in

Note:

sounds and acoustics.

OCT 10, 2013 – MAR 21, 2014

Record sounds


Proposal

& Thesis 2

appendix


&–

GLOSSARY BIBLIOGRAPHY

91


Glossary

& Music Genres

A

ARS ELECTRONICA An organization based in Linz, Austria, founded in 1979 around a festival for art, technology and society that was part of the International Bruckner Festival. It became its own festival and a yearly event in 1986. In addition to running the yearly festival, Ars Electronica maintains a media center and museum, the Ars Electronica Center, which opened in 1996 and offers tours and courses and hosts a technology lab. Starting in 1987, the organization also began hosting the Prix Ars Electronica, awarding prizes and generating publicity for outstanding cyberarts innovations. Co-director (together with Christine Schöpf ) of the Festival is Austrian artist Gerfried Stocker.

APP Application software, also known as an application or an app, is a computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with documents. Apps may be bundled with the computer and its system software, or may be published separately. In recent years, the abbreviation “app” has specifically come to mean application software written for mobile devices, with the abbreviation in particular representing both the smaller size and smaller scope of the software (i.e. an app whose sole purpose is to display an image representation of the current weather). ANTHONY DUNNE Professor and Head of the Design Interactions programme at the Royal College of Art in London. He was a founding member of the CRD Research Studio where he worked as a Senior Research Fellow leading EU and industry funded research projects. Dunne was awarded the Sir Misha Black Award for Innovation in Design Education in 2009. Dunne, with Fiona Raby, is the founding partner of Dunne & Raby.

Ars Electronica stands for the world’s leading media arts festival, a superlative state-of-the-art museum, and an innovative R&D facility. The Ars Electronica Festival, the Ars Electronica Center – Museum of the Future, and the Ars Electronica Futurelab are big draws that attract visitors, tourists, clients and associates from throughout Upper Austria and around the world.

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D

BETABURO A design company in London, UK. Its mission is to inspire, produce and support ideas that generate positive social change.

DROOG A conceptual Dutch design company situated in Amsterdam, Netherlands. Droog works with independent designers to design and realize products, projects, exhibitions and events.

C CP&B Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. Best known for immersive, highly successful and viral advertising campaigns globally. CRITICAL DESIGN Critical Design takes a critical theory based approach to design. Popularized by Anthony Dunne and Fiona Raby through their firm, Dunne & Raby. Critical design uses designed artifacts as an embodied critique or commentary on consumer culture. Both the designed artifact (and subsequent use) and the process of designing such an artifact causes reflection on existing values, mores, and practices in a culture.

F FIDELITY The degree to which an electronic device (as a record player, radio, or television) accurately reproduces its effect (as sound or picture). See: Low fidelity and High fidelity. FIONA RABY A professor of Industrial Design (id2) at the University of Applied Arts in Vienna as well as reader in Design Interactions at the RCA. She was a founding member of the CRD Research Studio where she worked as a Senior Research Fellow leading externally funded research projects. She taught in Architecture for over 10 years. Raby, with Anthony Dunne, is the founding partner of Dunne & Raby.

H HAINANESE CHICKEN RICE A dish of Chinese origin, and is most commonly associated with Hainanese, Malaysian and Singaporean cuisines. HARICOTS VERTS French for green beans. HIGH FIDELITY See: Fidelity.


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LOW FIDELITY See: Fidelity.

NICOLAS BOURRIAUD The Director of the École Nationale Supérieure des Beaux-Arts, an art school in Paris, France. He co-founded, and from 1999 to 2006 was co-director of the Palais de Tokyo, Paris together with Jérôme Sans. He was also founder and director of the contemporary art magazine Documents sur l’art (1992–2000), and correspondent in Paris for Flash Art from 1987 to 1995. Bourriaud was the Gulbenkian curator of contemporary art from 2008-2010 at Tate Britain, London, and in 2009 he curated the fourth Tate Triennial there, entitled Altermodern.

PECHA KUCHA PechaKucha or Pecha Kucha (Japanese for chit-chat) is a presentation style in which 20 slides are shown for 20 seconds each (six minutes and 40 seconds in total). The format, which keeps presentations concise and fastpaced, powers multiple-speaker events called PechaKucha Nights (PKNs). PechaKucha Night was devised in February 2003 by Astrid Klein and Mark Dytham of Tokyo’s Klein-Dytham Architecture (KDa), as a way to attract people to SuperDeluxe, their experimental event space in Roppongi, and to allow young designers to meet, show their work, and exchange ideas. In 2004, a few cities in Europe began holding PKNs, the first of several hundred cities that have since launched similar events around the world. As of June 2012, PechaKucha Nights were held in 534 cities worldwide.

SOUNDPHILE A person who is knowledgeable about the technical aspects of sound/music editing/authoring.

M MAGNO DESIGN A design company founded by Indonesian product designer, Singgih Susilo Kartono. He opened up new design avenues for traditional wooden craft. Magno Design is well-known for its sustainable, hand crafted radio, produced in a remote village in Java, Indonesia.

MARKUS KISON A digital artist based in Berlin. At present Kison is researching on the role of the contemporary human being in a digital augmented world. He has exhibited in various museums worldwide, received international awards and given talks at art and design conferences. MILTON GLASER An American graphic designer, best known for the I [heart] NY logo, his Bob Dylan poster, the DC bullet logo used by DC Comics from 1977 to 2005, and the Brooklyn Brewery logo. He also founded New York Magazine with Clay Felker in 1968.

O OLAFUR ELIASSON A Danish-Icelandic artist known for sculptures and large-scale installation art employing elemental materials such as light, water, and air temperature to enhance the viewer’s experience.

T TYPOHOLIC Typoholic or typophile or typonerd is a term used to describe someone who is obsessed with typography. This person, usually Graphic Designers, is knowledgeable of the technical, design and historical aspects of typography.

U USABILITY It’s the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. A usability study may be conducted as a primary job function by a usability analyst or as a secondary job function by designers, technical writers, marketing personnel, and others. It is widely used in consumer electronics, communication, and knowledge transfer objects (such as a cookbook, a document or online help) and mechanical objects such as a door handle or a hammer.


Bibliography

& Articles

ARTICLES,

Appiah, Kwame Anthony, “The Case For Contamination,” NYtimes.com, Jan 1, 2006. Accessed Sep 1, 2013. http:// www.nytimes.com/2006/01/01/ magazine/01cosmopolitan. html?pagewanted=all

Logan, Jason, “Scents And The City,” NYtimes.com, August 29, 2009. Accessed Oct 28, 2013. http://www.nytimes. com/interactive/2009/08/29/ opinion/20090829-smell-mapfeature.html?_r=0

Bardzell, Jeffrey, and Bardzell, Shaowen, “What is “critical” about critical design?”, CHI ‘13, Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (2013). 32973306. Accessed Sep 15, 2013. doi: 10.1145/2470654.2466451

Lyall, Sarah, “Canvas? Paint? No, Just Sound,” NYtimes.com, Dec 10, 2010. Accessed Nov 2, 2013. http://www.nytimes.com/2010/12/11/ arts/design/11turner.html

ACADEMIC JOURNALS AND BOOKS

Bourriaud, Nicolas, The Radicant, Berlin: Sternberg Press, 2009. Carson, David, Make Design Matter (A Little Red Book About How to), Amsterdam: BIS Publishers, 2012. Dunne, Anthony and Raby, Fiona, Design Noir: The Secret Life of Electronic Objects, Berlin: Birkhäuser, 2001. Flaherty, Joseph, “Tick: A To-Do App That Trades Tedium for Pizzazz,” Wired.com, Nov 4 2013. Accessed Oct 29, 2013.

Malpass, Matthew, “Perspectives On Critical Design: A Conversation With Ralph Ball And Maxine Naylor.” Design Research Society: Design Complexity, School Of Industrial Design Université De Montréal, Montréal, 2010. Accessed Nov 3, 2013.http:// www.drs2010.umontreal.ca/data/ PDF/079.pdf McCurdy, Michael, Connors, Christopher, Pyrzak, Guy, Kanefsky, Bob and Vera, Alonso, “Breaking The Fidelity Barrier: An Examination Of Our Current Characterization Of Prototypes,” CHI’06, Proceedings of the SIGCHI Conference on Human Factors in Computing Systems New York. (2006): 12331242. Accessed Sep 15, 2013. doi:10.1145/1124772.1124959

Robert, Morris, “Notes on Sculpture,” Art Forum, 1966. Ryan, Bartholomew, “Altermodern: A Conversation with Nicolas Bourriaud,” Art in America, Mar 17, 2009. Accessed Sep 5, 2013. http://www.artinamericamagazine. com/news-features/interviews/ altermodern-a-conversation-withnicolas-bourriaud/ Shea, Andrew, Designing For Social Change: Strategies for Community-Based Graphic Design (Design Briefs). New York: Princeton Architectural Press, 2012. Swanson, Abbie Fentress. “Mapping out New York City’s Best Underground Music,” WNYC, Jun 25, 2012. Accessed Oct 8, 2013. http://www.wnyc.org/ story/217964-discovering-citysbest-underground-music/


& Websites

WEBSITES

Bergerhausen, Johannes. DecodeUnicode.org, 2005. Accessed Oct 25, 2013. http:// decodeunicode.org/ Cersosimo, Mark and Capasso, Michael A, with Suddenly Tragic Productions, PlayingForPocketChange.com, 2011. Accessed Oct 25, 2013. http://playingforpocketchange. com/ Fantastic Futures, FantasticFutures.fm, 2013. Accessed Sep 28, 2013. http:// fantasticfutures.fm/ FvF Productions UG. FreundeVonFreunden.com, 2013. http://www.freundevonfreunden. com/ Gold & Dragon Star AB, Seenth. is, 2013. Accessed Sept 14, 2013. https://itunes.apple.com/us/app/ seenth.is/id657811244?mt=8 InQBarna, Splyce Music Player, 2013. Accessed Sept 14, 2013. https://itunes.apple.com/ca/ app/splyce-fancy-music-player/ id648339800?mt=8 Krazydad, WheelOf.com, 2013. Accessed Oct 8, 2013. http:// wheelof.com/lunch/ Kartono, Singgih Susilo, “Magno Wooden Radios,” Wooden-radio. com, 2013. Accessed Sep 8, 2013. http://www.wooden-radio.com/gb/ index.php Kison, Markus. Markuskison.

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de. 2009. Accessed Nov 8, 2013. http://www.markuskison. de/#touched_echo

Songza Media, Songza, 2013. Accessed Sept 14, 2013. http:// songza.com/

Lakshmanan, Valli, and Murphy, Rob Martin, Betaburo.is, 2011. Accessed Sep 2, 2013. http:// betaburo.is/

Spotsetter, Spotsetter.com, 2013. Accessed Sept 14, 2013. http:// www.spotsetter.com/

MOMA, “Susan Phillipz,” Soundings, 2013. Accessed Nov 2, 2013. http://www.moma.org/ interactives/exhibitions/2013/ soundings/artists/11/biography/

Stanton, Brandon, HONY (Humans of New York), 2013. Accessed Oct 18, 2013. https://www.facebook. com/humansofnewyork

MTA, “Arts for Transit and Urban Design,” MTA.info, 2013. Accessed Sept 4, 2013. http://mta.info/mta/ aft/muny/ Murphy, Brett Paine, Buskrs.com, 2013. Accessed Oct 25, 2013. http://www.buskrs.com/ Nike,Inc, Making of Making Powered by NIKE MSI, 2013. Accessed Oct 25, 2013. https:// itunes.apple.com/app/makingmaking-powered-by-nike/ id662227880?mt=8 Ness. LikeNess.com, 2013. https:// likeness.com/?q=Afternoon&near= New+York,+NY Snack Compass, PizzaCompass. com, 2013. Accessed Sept 14, 2013. http://snackcompass.com/ Smirnoff, Mixhibit, 2013. Accessed Oct 14, 2013. https://www.mixhibit. com/

Tanenbaum, Susie with The Street Performers Advocacy Project and City Lore, “Know Your Rights! A Guide for Subway Musicians & Other Performers,” Citylore. com, 2012. Accessed Oct 8, 2013. http://citylore.org/urban-culture/ resources/street-performers/ The Busking Project. TheBuskingProject.com, 2012. Accessed Oct 8, 2013. http://thebuskingproject.com/ resources Urban Daddy, “The Next Move by Urban Daddy,” UrbanDaddy. com, 2013. Accessed Sep 8, 2013. http://www.urbandaddy.com/ mobile


B FA C O M M U N I C AT I O N DESIGN

& sounds  

a thesis research magazine