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210 231 W. MULBERRY SAN ANTONIO, TX 78212

in working in an environment that utilizes my OBJECTIVE           Interested                

strong organizational skills, experience in office and design programs, and my ability to work well with people.

EDUCATION

EMPLOYMENT

2009 – 2012 2006 – 2008 1995 – 1997

231 W .MULBERRY SAN ANTONIO. TX                        78212

210

RECOGNITON COMMUNITY

DESIGNING IN AND AMONGST

SOCIAL NETWORKING ADMIN.

SAN ANTONIO LIBRARY FOUNDATION

August 2012 – Current

Creative and strategic copywriting is explored to optimize community awareness and interaction.

GRAPHIC DESIGN INTERN

BROMLEY COMMUNICATIONS, San Antonio, TX

May 2011 – July 2011

Page layout, copy editing, and composite design Contact Ron Landreth at 210.244.2001

GRAPHIC DESIGN INTERN

PARSCALE MEDIA, San Antonio, TX

May 2009 – August 2009

Web development, HTML coding, and InDesign Contact Shirley Lin at 210.348.9522

INSTRUCTOR/MANAGER

DANCE ACADEMY USA, Cupertino, CA STUDIO 10 DANCE, San Jose, CA

Choreography and taught jazz, ballet, and hip-hop Office Manager at Studio 10. Contact Keith Banks at 408.446.0103 or Jane Carter (DAU) at 408.257.3211

Born of mixed race in 1977 and raised in Bavaria. Currently speaks conversational German. Immersed in the art of dance, writing, and music subculture. Enjoys unusual juxtapositions found in nature and inanimate objects. UIW Spring 2009 and Fall 2008 Dean’s List San Antonio College Spring 2008 Honors 2010 – 2011 Landa Library Grounds Volunteer 2008 and 2006 Volunteer Income Tax Assistance Program/Tax Filer 2000 Dancer for Culture Shock Oakland, Non-Profit Performance Group

THE BOX

EXHIBITIONS

Illustrator Photoshop InDesign HTML/CSS/PHP Microsoft Office

University of the Incarnate Word, San Antonio, TX San Antonio College, San Antonio, TX San Diego State University, San Diego, CA

February 1998 – 2002

PROFILE

SKILLS

2008 SAC Student Show – Drawing II and Design I work 2007 SAC Student Show – Two works from Design I

.


NOV/10

ERA

Developed a fictitious clothing concept. Also stablished a set of guidelines to protect the integrity of the brand.

Era, nationwide, houses a unique brand of vintage woman’’s clothing from the 60’’s through early 70’’s.

Envelope and letterhead


ERA

Business Cards

Outdoor Signage

Price Tag


OCT/10

R.W.  B ROWN  ART  SUPPLY

Mark for an art store that carries fine art supplies as well as tools for the design professional.

Business Cards

In-­store Mesh Shopping Bag


R.W.  BROWN  ART  SUPPLY

Graph Pad/Sketch Pad

Bristol Art Pad

Newsprint Art Pad


NOV/10 A personal account of a school trip to London and Paris. J-足query was used create the photo gallery.

A fan website more sentimental in style than informative.

Created an easy to navigate layout for a television series.


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result,  can  cause  daytime  sleepiness  and  dysfunction.  There  are  approximately  eighty  

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different  types  of  sleep  disorders.  About  70  million  Americans  suffer  from  are  known  to  

REM  sleep  usually  begins  after  a  

suffer  from  them.  

period  of  deep  sleep  known  as  

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mary  care  doctor.  He  or  she  can  perform  a  physical  exam  and  help  you  identify  the  difficul-­

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body  to  be  immobile  during  sleep.   Read  more

ties  you  are  having  with  sleep.  Keeping  a  sleep  diary  for  two  weeks  may  be  helpful  to  your   doctor.  Some  illnesses  can  cause  disturbed  sleep,  so  your  doctor  may  order  tests  to  rule   out  other  conditions.

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she  can  perform  a  physical  exam  and   help  you  identify  the  difficulties  you  are   having  with  sleep.  Keeping  a  sleep   diary  for  two  weeks  may  be  helpful  to   your  doctor.  Some  illnesses  can  cause   disturbed  sleep,  so  your  doctor  may  

If  your  doctor  suspects  that  you  have  a   sleep  disorder,  he  or  she  may  refer  you  

disorder  clinic.  A  sleep  specialist  will  review  your  symptoms  and  may  suggest  that  you  

to  a  sleep  disorder  clinic.  A  sleep  spe-­ cialist  will  review  your  symptoms  and   may  suggest  that  you  undergo  a  study.

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tivity,  and  health.  If  you’re  experiencing   sleeping  problems,    learn  about  the  signs   and  symptoms  of  common  sleep  disorders,   what  you  can  do  to  help  yourself,  and  when   to  see  a  doctor.

order  tests  to  rule  out  other  conditions.

Natural  Remedies If  your  doctor  suspects  that  you  have  a  sleep  disorder,  he  or  she  may  refer  you  to  a  sleep   undergo  a  sleep  study.

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to  the  spinal  cord.  This  causes  the  

quality  sleep  can  have  a  negative  impact   on  your  energy,  emotional  balance,  produc-­

sleep  disorder,  discuss  your  symptoms   with  your  primary  care  doctor.  He  or  

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If  you  suspect  that  you  may  have  a  

If  you  suspect  that  you  may  have  a  sleep  disorder,  discuss  your  symptoms  with  your  pri-­

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about insomnia sleep apnea restless leg syndrome narcolepsy Sleep  disorders  are  conditions  that  prevent   a  person  from  getting  restful  sleep  and,  as   a  result,  can  cause  daytime  sleepiness  and  

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contact

top of page

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restless leg syndrome

2011 Sleep to Wake | Privacy Statement 254 NE Loop San Antonio, Tx. 78217

REM  sleep  usually  begins  after  a   period  of  deep  sleep  known  as   stage  4  sleep.  An  area  of  the  brain   called  the  pons-­-­where  REM  sleep   signals  originate-­-­shuts  off  signals   to  the  spinal  cord.

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2011 Sleep to Wake | Privacy Statement 254 NE Loop San Antonio, Tx. 78217

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Developed a personal style in formating wireframes for a responsive website.

Desktop, tablet, and mobile designs are consistent, yet vary enoutgh for easier navigation.

FEB /12

SLEEP  DISORDERS


DEC /11

SUNFLAIR pruski’s  meat  m arket texas  neon

S UXVN L V

Redesigned the logos of existing local businesses picked from a random selection. Sunflair manufactures skylights.

This meat market is owned and operated by a Polish family whose roots are tied to old Prussia.

A Texas shop specializing in neon signs.


A teaser that could be sent to a potential employer or client. 3D anaglyph was used to achieve the illusion of depth.

This secondary mark was influenced by the stylings of graffiti art and vaudeville show.

The mark presents itself for more experimental clientle. It also represents the folly of personal artistic endeavors.

FEB /12

designer  introduction


OCT/12

MONTE  VISTA  HISTORICAL  ASSOCIATION

2013

WWW.MONTEVISTA-SA.ORG

monte vista historical association

Created an invite for a New Years Eve Party.

enjoy  the  upcoming  new  year   with  Fine  food,  a  champagne  toast,   and  a  spectacular  view   from  the  rooftop  terrace.  


An everyday used item was given an innovative design solution. The cost for packaging was to be kept low.

Each packet contained 10 individual pouches that could be dispensed one at a time.

Packets can be easily removed for travel or kept in a place where they may serve a more specific purpose.

APR /12

POUCHES


MAR /11

THE  1920’S

Designed cover, introductory, and subtopic spreads on a broad topic of our choice. Experimented beyond the grid, with handling large amounts of required copy.


LIFESTYLE

The flappers, women dressing provocatively, had bobbed hairstyles, went to clubs, smoked, and drank bootleg alcohol -- represented this supposedly new and less-inhibited indulgent lifestyle.

0

any people believe that the 1920’s marked a new era in American history. The decade often is referred to as the “Roaring Twenties.� Following World War I, many returning veterans and men and women who had moved from to cities to seek wartime jobs had no desire to

return to working in factories or farms. They wanted a more comfortable life, like the ones that they could see on the movie screens or read about in magazines and newspapers. New social activities promoted a more carefree lifestyle. Couples enjoyed playing miniature golf, participating in dance contests, listening to the radio or the phonograph, and participating in any number of other events. Fashion made incredible new trends and became a large part of this new decadent lifestyle that made up the twenties.


luxury A number of luxury materials, including rich brocades, satin, silk, and velvets, embellished with metallic overstitching, embroidery, or beading, were also employed. The

SHOES

heels were often works of art in themselves.

Mass production and the development of affordable synthetic fabrics granted Women’s evening shoes in the first half of the decade

all access to beautiful clothing and shoes. The foot became a focal point. Shoe styles were then influenced by the Charleston, a dance that demanded a securely fastened shoe with a low heel and closed toe. Single-bar pumps with

usually had a fairly pointy toe and a Louis heel (curved)

was famous and widely controversial that the skirts of

or Cuban heel of 2” or 2 1/2”; in the second half,

the women were raised just four inches from the floor. A

the pointed toe started rounding out and they usually

high heel was then introduced that had extremely pointy

sported a 2 1/2 to 3” Boulevard heel (straighter than

narrow toes. These were highly criticized because of the

the Louis, but with a slight curve). Women’s daytime

terrible uncomfortable support.

dress shoes were made from leather or more durable Bright fabrics, dyed leather, including metallics, were used to create some of the most exciting shoes ever seen. Fabulous harem slippers and slides were

fabrics. For casual wear, women wore low-heeled mary janes, oxfords, button up shoes, and boots.

It was the 1920s women’s shoes that were first seen

a pointed toe, high heels, and a covered

among the favorites. They were made of materials such

by others as women generally dressed with their skirts

as Bakelite, Wedgwood, Jasperware, or leather. They

button was the most common style.

right down to the ground and were often seen sweep-

were often decorated with lace, rhinestones, and other

ing all around them as they walked. However, it was

pretty, shiny things. Popular forms of women’s dress

due to this very unwanted dirt on the skirt bottoms that

shoes in the 1920s can be divided into three basic types:

provoked the new style as well as the cause for introduc-

pumps (no straps), ankle straps, and aslso T-straps.

ing the 1920s women’s shoes.

High-tongued, crossover, and t-straps were other popular elements.

Before the 1920s women’s shoes became popular, it


CLOCHES Wide brim cloches or “capelines�

made

for

a

very flattering frame for the face. The cloche hat affected body posture as it was pulled well over the eyes which meant young women held their heads at a specific angle in order to see where they were going.

HATS

Women wore cloche hats throughout the twenties. A cloche hat told everyone that you had short hair. It was only possible to get a close fitting cloche on the skull if the hair was cropped short and flat. The cloche hat hats had a basic bell contour with bulbous crowns which

dyed Panama, and Bangkok (which looks like straw but

which meant young women held their

if correctly designed could add inches to the height of

is really palm leaf fiber). The hats were foundations for

heads at a specific angle in order to

the wearer helping to foster the haughty look. A look so

painted designs, embroidery, and beautiful applique

see where they were going. At that

redolent of the cloche in our mind’s eye construction lines

The cloche became a statement of understated chic.

of dress from nations far and wide. Much

time foreheads were unfashionable.

of many cloche hats.

inspiration came from Egypt, China,

affected body posture as it was pulled well over the eyes

The 1920s was a period when milliners used their imagination to embrace aspects

Japan, and Russia. All headdresses includ-

The elements used in its construction became subtly

Cloches existed in many forms including one with a

complex as zig zag jigsaw shaped pieces of fabric were used to

decade and will ever be associated

beret like top. Materials used in millinery included felt,

echo the complexity of dress lines of jigsaw zig zags on

with the flappers of the era.

straw in mohair, cellophane, horse-hair and visca, also

bias cut pieced garments much favoured by the rich.

It was the iconic hat of the twenties

It was responsible for the period we associate with

braids in Milan, hair, pedaline, angora.The textile fab-

ing turbans, toques, kokoshniks, and tiaras

the era. To wear one correctly the hat had to be pulled

rics, gros de Londres, taffeta, velour, and satin were

o v e r t h e e y e s , making the wearer have to lift up the

used in combination with stawcloth and braid, as well as

were all reinvented by designers.

head, whilst peering snootily down the nose. Cloche

for facing, binding, and trimming body hats of leghorn,


250

1 807

years

The timeline had to have a minimum of 25 events with 15 of them having some sort of visual to ac company them.

Coal  oil  was  produced  when   you  heated  coal  almost  to   the  boiling  point.  The  streets   of  London  were  illuminated   at  night  by  the  glow  of  coal   oil  or  kerosene  lamps.  

1810 9

1800 9

A  newspaper  ad  for  “Seneca   Oil,”  named  after  the  Native   American  tribe,  pitches  oil   as  a  cure-­all  tonic  to  New   World  settlers.

1790 9

1780 9

1770 9

1 792 1 7 60

1760 9

MAR /11

250  YEARS  OF  OIL

The  invention  of  the  steam   engine  becomes  a  driving  force   in  the  Industrial  Revolution   and  whale  oil  becomes  a  huge   source  of  fuel.

The challenge was to find enough events that spanned consistently over the years without having too many gaps.

Focused on the juxtaposition between the seriousness of the events and the playfulness of graphic storytelling.


SUPPLEMENTARY  DIAGRAM

Showed the breakdown of a monopoly over time as well as the regression to a near similar state of alliance.


In Louisiana an oil tanker and an oil barge collided near New Orleans creating a 12-mile oil slick.

Oil tanker Exxon Valdez is pierced when it hits a reef in southern Alaska dumping 39,000 tons of oil.

2008

Oil prices touched $147 a barrel before beginning a decline.

2010

-

2000 9

1990 9

Oil is discovered in Russia. First Model T was built.

1989

2005 Kuwaiti oil wells.

2007 Recognizing that they will likely be pushed out of Kuwait, Saddam Hussein’s

1980 9

1970 9

1960 9

1950 9

1940 9

1930 9

-

At least 21 oil workers were killed when a drilling rig hit an oil platform in stormy weather, spilling gas and oil into the Gulf of Mexico.

2008

1990

197 3

OPEC member states declare an oil embargo against nations that had supported Israel during its war with Egypt, Syria, and Jordan. A world recession follows.

1998

1969

193 8 1920

Standard Oil, a monopoly, is ordered to be broken into 34 small companies.

1910 9

191 1

1900 9

1880 9 Oil is discovered in Los Angeles, California.

1908

Alfred Nobel to use dynamite in shooting wells.

1 877

English engineer James Young patented a process

1 8 67

1 8 50

Steam engines begin to replace water as the main power source.

Protection Act.

Gasoline replaced kerosene as product leader of the American petroleum industry

1920 9

1901

1 896 Standard Oil established as a company in Ohio.

1870 9

1860 9

1850 9

1840 9

1830 9 1 8 20

1820 9

1810 9

Saudi Arabia allows Standard Oil to begin prospecting in the country’s eastern province.

in South Texas, produces a “gusher” that spills 100,000 barrels of oil per day.

drilled in Pennsylvania.

1 870

1856

1833

1 807

1800 9

1 792

First recorded use of natural gas for manafacturing.

A newspaper ad for “Seneca Oil,” named after the Native American tribe, pitches oil as a cure-all tonic to New World settlers.

1790 9

1780 9

1770 9

1760 9 1 7 60

The invention of the steam engine becomes a driving force in the Industrial Revolution and whale oil becomes a huge source of fuel.

Coal oil was produced when you heated coal almost to the boiling point. The streets of London were illuminated at night by the glow of coal oil or kerosene lamps.

well is drilled by California.

1890 9

250

years of oil

An offshore oil spill in California

In Texas City, Texas an explosion at BP’s plant near Houston killed 15 and injured 170 others.


2 011––12

2544 Interchange Prkwy San Antonio, TX 78218 www.thesamensclub.com

210.590 . 7088

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2011–– ––12

CHICAGO MINNEAPOLIS DENVER NEW YORK KANSAS CITY Boston NORTH HAMPTON NORTH CAROLINA NOR CAL PHOENIX FLORIDA ATLANTA TEXAS UK

Promotional flyer for drum and bass affiliates.

Designed a hip-­hop album cover for online distribution.


2011–– ––12

BASS  MENTALITY m ia  texas hosted  by

KRASH  SAVAGE

athena anaken kit  likwid dreadyT convenantms

11/19

spy  mc

DJ  ALCAL A

cinder wildernest

chris  dubs

weekly bass  music with  guest  dJ's

residents bexar  trap

18  &  Up  $5/21&UP  Free 10am-­2pm

facebook.com/bexartrap


2008 ––12

––


DEC /10

“PERSEPOLIS  I  &  II” “embroideries”

Covers were each inspired by design styles from the past.

Mimicked elements from The New York School.


“persepolis  II”

Used elements of Constructivism


FEB /11

POSTER  SERIES

VLTAVA  RIVER   BRIDGES

The capital is on the Vltava River and three major bridges link downtown from residential areas, the largest being the Charles Bridge.

stefanic  bridge charles  bridge jirasek  bridge

Experimented with layouts and diagramatic elements that would accommodate unusual size dimensions.

An illustrated map was designed to suit the style of one individual poster.

Created a set of drop caps that would break up the length of text and create visual interest.


the  National  Library  is   expected  to  be  finished  by  mid  summer  of  2011  and   is  looking  to  be  Prague’s   most  forward-­thinking   form  of  architecture  yet.

rague

VLTAVA  RIVER   BRIDGES

Czech Republic

The capital is on the Vltava River and three major bridges link downtown from residential areas, the largest being the Charles Bridge.

stefanic  bridge charles  bridge

Three years later the state separated into two countries, Czech Republic and Slovakia. The capital is positioned on the Vltava River and three major bridges link downtown from residential areas. The largest is the Charles Bridge.

Prague’s famous beer is called Staropramen which means the beer sits in open fermentative tanks and matures in oak barrels. The first batch of beer was brewed in May 1871. The Prague Beer Festival is in its fourth year serving over 80 beers in three tents.

Prague is making considerable yet controversial strides in developing that clean and sharp classical-meets-modernist approach that can be found in the likes of Berlin. The Dancing House was designed by the architect Frank O. Gehry. Another cool structure is the Television Tower that was originally built to drown out Western transmission during the communist era. Recently Czech sculptor David Černý added baby-like figures that crawl up the tower.

The  Dancing  House

Prague in the 14th century was the third largest city in Europe. In 1939 Germany invaded Czechoslovakia making the country a protectorate. Russian liberation soon followed influencing communism. The Velvet Revolution marked an end to 40 years of communism in Czechoslovakia and the country held it’s first democratic election in 1990.

Television  Tower

Prague is the center of Europe and is the capital city of the Czech Republic. It has the innate ability to unify all the artistic and architectonic styles and movements from Gothic towers of the 14th and 15th century to the High Baroque of the 1st half of the 18th century. There are over 2,000 preserved castles and chateaux that carry great historic and artistic significance.

Prague  Castle

jirasek  bridge


Inventions System  of  Electrical  Distribution Telephone Electrical  Vote-­Recorder Railway  Signaling Electric  Meter Universal  Stock  Ticker Unison  Device Motograph Carbon  Telephone  Transmitter Motion  Picture  Camera

homas

Phonograph Considered one of the most prolific and creative inventors in history, Thomas Edison patented 1093 inventions. Although perhaps most widely known as the inventor of the electric light, Edison was interested in everything. He experimented in chemistry and medicine, developed a program for farm relief, came close to inventing radio and even predicted the use of atomic energy.

Alva Edison

oung Al seems always Y to have been filled with

t the age of 12, Edison A was selling candy and

questions. When he could not get what he considered to be a satisfactory answer, he relied on observation and experimentation. When he noticed that geese hatched goslings by sitting on the eggs, he filled a basket with goose and hen eggs and sat on them. Later, he learned that balloons flew because they were filled with gas. He talked a young playmate into taking a triple dose of Seidlitz Powders (a carbonated laxative), sure that the gas would fill the boy’s stomach and that he would begin to fly. Edison was probably less dismayed by the failure of this experiment than was his young friend.

newspapers on the train. He spent his spare time publishing a newspaper in the caboose and doing chemical experiments in the baggage car. Later, he maintained that as he was running to catch a moving train, a conductor tried to help him up by the ears and “something in my ears snapped.” This may have been a partial cause of Edison’s later hearing loss. By the age of 16 he was employed by as a night operator for Western Union. It was at this job that he invented a device to automatically send telegraph messages.

Edison sought to develop devices that worked under ordinary conditions, did not easily break down and were easy to repair. One of Edison’s first patented devices was an automatic vote recorder, which he then tried to sell to the U.S. Congress. The device was turned down since it recorded the votes too quickly, not giving the congressmen time to switch their votes during the process.

At this lab he continued to make improvements to stock tickers, made significant improvements to the typewriter and telephone. In 1877 he invented the phonograph, his own favorite of all his inventions. n 1869, Edison was living I in New York on Wall Street. He was made a supervisor of the telegraphic gold price indicator because he repaired the machine after several others had tried and failed. He continued to make a number of improvements to stock tickers and stock printer. One of the company owners grew interested in Edison’s inventions and asked if he might buy the patents from Edison. Edison was reportedly willing to take as little as $3,000 for the rights, but asked the owner to make him an offer. The owner offered $40,000. With this money, Edison opened his first research lab.

dison had the principle for E the electric light by 1879 but spent 2 more years searching for a workable filament. In this search, he sent agents to the Amazon jungle and forests in Japan looking for materials to try. He also tried every thing else he could get his hands on including a friend’s red hair. Such persistence was typical of Edison’s working process. hen a friend attempted to W console him after 10,000 experiments with a storage battery did not produce the desired results, Edison replied that he had not failed he had “just found 10,000 ways that won’t work.” Eventually he succeeded. He succeeded in inventing or improving storage batteries, phonographs, a motion picture camera, the Dictaphone, a duplicating machine, a vote recorder, ticker tape machines, electric light bulbs, a process for making synthetic rubber from golden rod plants, and over a thousand other patentable inventions.

Electric  Lamp

Incandescent  Electric  Lamp Phonograph Printing  Telegraphs Relay  Magnets Galvanic  Batteries Speaking  Telegraphs Vacuum  Pump Preserving  Fruit Carbonizer Webermeter

Phonograph

20

Although he generally ignored scientific and mathematical studies, which might have saved time, he was never discouraged by failure.


   

   

     

          

    

  & associates

Kengo Kuma was a visiting

in Kanagawa Japan in 1954

scholar at Columbia University

important part of the creative

and received a master degree

from 1985 to 1986. From 2001

process is their communication

in architecture at Tokyo Univer-

to 2009 he was a professor

with the craftsman. “The form

sity in 1979. In 1987 Kuma

at the Faculty of Science and

and shape are not so impor-

established Spatial Design

Technology at Keio University.

tant; the relationship with the

Studio and in 1990 renamed

He was also a visiting professor

environment is a more singular

it Kengo Kuma & Associates.

at the University of Illinois

factor.� The use of natural

His team’s works are a delicate

at Urbana-Champaign.

materials as well creating

balance between nature and

Currently he teaches at the

environmentally sustainable

man-made structures.

University of Tokyo.

structures has become a great focal point of the team’s design.

He’s been known to minimize the presence of his

Kengo Kuma & Associates

Japanese buildings structures

currently has a team of over

by allowing nature to breathe

ninety members as well as

through them. He is particu-

an office in Paris that has ten

larly interested in the play of

members. They are involved

light. In Japanese space, light

in a wide range of design

comes from the side, not from

disciplines from furniture and

the above, and gradually the

product design to architecture

light becomes darker and

and urban scale planning.

darker. This truth is taken into consideration when designing.

    

The team’s most

   



Kengo Kuma was born

    

TEAM MEMBERS

the “soul�

                                           


MAY /12

THE  FOLLY  RESTAURANT

INNOVATION

in Design & Sustainability

Not just any restaurant concept. The Folly delivers more. Turn to the deli or ‘potting shed’ for foodie delights from Borough Market, ncluding the Spanish specialities from Brindisa, oils from Danilo Manco of The Olive Oil Mill as well as mustards and

Design is one thing. It’s the INNOVATION?LBCTMJSRGMLMDBPGLIQ?LBDMMBRF?RUCMÁCP that really counts. The whole premise was about provenance, great value and freshness, so everything is made fresh on site.

pickles from London’s oldest butcher shop, Allens of Mayfair. The potting shed will also offer freshly cut flowers for those last minute gifts whilst a pop-up element to the space also provides guests withsomething current, seasonal and fun to explore time and time again, from a hair and make-up boutique one month to a Pop champagne bar the next followed by a cupcake cafe, it will be full of surprise innovation!

The challenge was to push the concept of restaurant innovation through written copy. Marketing stradegies were explored and experience was gained in handling numerical data.


Jillian MacLean A breath of fresh air Operating Within A Recession We investigate the neighbourhood

I’m a bit fast and furious. It’s the

we want to open in and understand what customers would care for in

Presbyterian work ethic in me. But I love this industry and I love developing new concepts. By own-

that area. They are looking for a fresh, independent bar with just a

able to introduce a great deal of of

As a customer myself, when I went

‘softer’ programmes in the background – getting involved with

to an All Bar One or a Pitcher & Piano, I found they were a too dark and masculine. I thought we should

back-to-work schemes for those

create something in between. A place that felt effortless and casual. The service style is quite relaxed and very friendly – we hire nice, like-minded people and we treat them well. And on top of that, I hope the quality of the food is better than you’d expect at the price

has been really satisfying for me.

point we offer.

From the ground up With much pride in their established local supplier base, The Folly’s prices for the customer stay low. In addition, the food side of the business maintains a 70 percent margin.

Flour Station Launched in 2004 at Borough

Allens of Mayfair Traditional butchers Allens of

Market, Flour Station is dedicated to bringing new standards of baking

Mayfair, is London's oldest butcher shop, selling top quality fresh meat

to London. Over the years they have developed a wide range of

and Scottish Beef

award-winning breads as well as pastries, inspired by traditional techniques and classic flavours. All

Neal’s Yard Dairy

of the products are hand-made using authentic baking methods and

“London’s foremost cheese store.”

tured in Time Out’s ‘Lon-

We are proud to use them as suppliers for our venues.

don’s Ten Best Baeries’ in

top-quality, natural ingredients. The dough spends up to 24 hours fermenting and developing before being baked, resulting

Neal’s Yard Dairy is a London artisanal cheese shop known to be

The Flour Station was fea-

2009, and won 4 gold stars for their breads in 2009’s Great Taste Awards.

ing my own businesses, I’ve been

touch of individuality.

that are long-term unemployed as well as community project, which

Jillian  Mcllean


Branching Out Innovative mixology is showcased throughout the cocktail menu, from well-loved classics to house signatureconcoctions, including a menu of ‘skinnies’ (at around 100 calories a pop) and a collection MDFMRAMAIR?GJQ?LBRMBBGCQ QMKCQCPTCBGLPCRPM3FCPKMQĂƒ?QIQ Developed in collaboration with Tom Aske of Fluid Movement.

The bar-restaurants, which generally work on a 70:30 wet/dry split, are individually designed, but share some common characteristics. All house a multitude of different eating and drinking areas, each with

service is speedy, but extremely friendly. Plus, crucially, all the sites

plier base that she’s worked hard to

seem to possess that unmistakable

bread from the Flour Station, meat from Allen’s of Mayfair, fish from Knight’s and oils from Danilo.

its own style and furnishings. The same menu is served across the business from open-plan kitchens

The keen pricing, with starters plates and quick turnaround snacky averaging around ÂŁ6 and mains ÂŁ9, dishes such as flatbread boards and is based on long-term deals with gourmet burgers, as well as breaksuppliers; MacLean claims the food fast and brunch options. side of the business maintains a 70

with a fresh seafood counter to the fore, while quirky presentational touches abound, such as fish and chips served in safety-deposit boxes and bottled beer presented in wheelbarrows for pre-booked. Cocktails, mocktails and an impressively broad by-the-glass wine list lead the drinks offer, and

but indefinable atmospheric buzz. The menu has fresh, locally sourced ingredients, with lots of sharing

Design is one thing, but it’s the

establish: cheese from Neal’s Yard,

per cent margin.

innovation and evolution of the drinks and food offer that really counts,� says MacLean, adding that they refresh the menu four times a year. As a self-confessed foodie, she is also proud of the local sup-

Swimming up stream Consolidated Financial Data

Consolidated Financial Data YEAR ENDED AS OF 30 SEPTEMBER

(in $millions unless otherwise indicated)

YEAR ENDED AS OF 30 SEPTEMBER

2011

2011

2010

2009

2008

2007

US$2

A$

A$

A$

A$

A$

(in $millions unless otherwise indicated)

2011

2011

2010

2009

2008

US$2

A$

A$

A$

A$

2007 A$

Interest income

37,123

38,098

34,151

30,446

29,081

22,075

Interest income

37,123

38,098

34,151

30,446

29,081

22,075

Interest expense

Interest expense

(25,434)

(26,102)

(22,309)

(18,800)

(21,859)

(15,762)

(25,434)

(26,102)

(22,309)

(18,800)

(21,859)

(15,762)

Net interest income

11,689

11,996

11,842

11,646

7,222

6,313

Net interest income

11,689

11,996

11,842

11,646

7,222

6,313

Non-interest income

4,791

4,917

5,068

4,859

4,383

4,006

Non-interest income

4,791

4,917

5,068

4,859

4,383

4,006

Net operating income before operating expenses

16,480

16,913

16,910

16,505

11,605

10,319

Net operating income before operating expenses

16,480

16,913

16,910

16,505

11,605

10,319

Operating expenses

Operating expenses

(4,689)

(7,216)

(7,406)

(7,416)

(7,171)

(5,455)

(4,689)

(7,216)

(7,406)

(7,416)

(7,171)

(5,455)

Impairment charges on loans

(968)

(993)

(1,456)

(3,238)

(931)

(482)

Impairment charges on loans

(968)

(993)

(1,456)

(3,238)

(931)

(482)

Profit before income tax

8,296

8,514

8,038

6,096

5,219

5,148

Profit before income tax

8,296

8,514

8,038

6,096

5,219

5,148

(1,418)

(1,455)

(1,626)

(2,579)

(1,287)

(1,630)

(1,418)

(1,455)

(1,626)

(2,579)

(1,287)

(1,630)

6,878

7,059

6,412

3,517

3,932

3,518

6,878

7,059

6,412

3,517

3,932

3,518

(66)

(68)

(66)

(71)

(73)

(67)

(66)

(68)

(66)

(71)

(73)

(67)

Net profit attributable to owners of Folly Corporation

6,812

6,991

6,346

3,446

3,859

3,451

Net profit attributable to owners of Folly Corporation

6,812

6,991

6,346

3,446

3,859

3,451

Weighted average number of ordinary shares

2,997

2,997

2,960

2,747

1,871

1,846

Weighted average number of ordinary shares

2,997

2,997

2,960

2,747

1,871

1,846

Basic earnings per ordinary share (cents)

227.0

233.0

214.2

125.3

206.0

186.9

Basic earnings per ordinary share (cents)

227.0

233.0

214.2

125.3

206.0

186.9

Diluted earnings per share (cents)3

217.9

223.6

207.1

123.2

200.1

185.3

Diluted earnings per share (cents)3

217.9

223.6

207.1

123.2

200.1

185.3

Dividends per ordinary share (cents)

152

156

139

116

142

131

Dividends per ordinary share (cents)

152

156

139

116

142

131

Dividend payout ratio (%)4

67.0

67.0

64.9

92.6

68.9

70.1

Dividend payout ratio (%)4

67.0

67.0

64.9

92.6

68.9

70.1

Income tax expense Net profit for the year Profit attributable to non-controlling interests

Income tax expense Net profit for the year Profit attributable to non-controlling interests


Natasha Dorsey's Portfolio