Identity, Marketing Materials & Signage
Australand's latest housing development, Coolwater Cove, is located in the city of Perth and required a brand identity as well as marketing materials and estate signage. The estate has been given a Martha's Vineyard flavour, mixing classic and modern typefaces, a soft oceanic palette and serene imagery to appeal to a more affluent demographic. Photographs have purposefully avoided the WA clichĂŠs of turquoise waters and white sandy beaches and focus on the marina aspect of Coolwater Cove. Marketing materials printed on 150GSM and 300GSM satin paper; Estate entrance sign carved into concrete render.