PETITE PLUIE RAINWEAR
Identity, Collateral & Packaging
Based in New Zealand, Petite Pluie is a new children's rainwear company which will provide unique, high quality designs for the domestic and Australian markets. Literally translated as "tiny rain", Petite Pluie's signature cloud shape has been applied across the company's collateral and as the shape of the swing tag, where it is hoped that its form will become instantly recognisable as the organisation grows. Printed on 120gsm and 250gsm linen paper; swing tags have metal eyelets and ribbed white ribbon.