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YCN COMPETITION BRIEF: Encourage Bacardi drinkers to ‘Flirt’ with the brand.

For this brief, I designed a Bacradi version of Spin the Bottle. They wanted to the outcome to be sexy but not ‘overtly-sexual’. The concept of the game is to lliterally spin the bottle in the centre of the board and either kiss the person opposite if you land on a lipstick print, or to pick up a truth or dare card accordingly. The game is a great way of socialising as well as promoting the drink and the new range of flavours I created.

TRUTH: H:

TRU TH: WHAT IS THE MOST DE IEST DRE SCRIBE CRAZ T DARING THING YOU E H A DONE IN PUBLIC? M YO THE B T IS T INE THA HAVE A H ES ? U IN F W UP L USED ULL EVER T PICK VE EVER H DET HA AIL. AD YOU

TRUT

TRUT H

RE DA T NU CO CO

OS CHA

MELO NM AD NE SS

RA ZZ

RE DA

RASPBERRY RAZZ ORANGE CRUSH

RASP BER RY

SH CRU GE AN OR

DARE: : DARE

DAR E: MIME YOUR MOST DE S EMBARRASSING D CRIBE OUR Y Y A E Y T T IT E IN OUR ACTIVITY. IMITA CELEBR NIGHTLY M E X. IME WORST URIT S ON TE SE FAVO E OPPOSI LY. H OF T

PEACH PUNCH LEMON ZEST APPLE TWIST

RE DA

TRUTH

PEAC HP UN CH

T URS YB RR BE

TRUTH

MELON MANIA

UTH TR

DARE

BERRY BURST COCONUT CHAOS

RE DA

EST NZ MO LE

APP LE TW IST

TRUT H


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ME LO N M A D N E S S O R A N G E CR US H PE AC H P U N C H IN FU LL D ET AI L. TR U TH : D ES CR IB E TH E BE ST D RE AM YO U EV ER H AD DA...

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