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10. Competition My product will have competition from hundreds of other products on the market like the products sold by Astracast and auto taps that sell sophisticated designs. These companies also produce multiple variations in taps. In order to compete with the other products on the market I need to be able to price point my tap well and give it a selling point that will make it stand out in the market this will be its user feedback element. Figure 7: Examples of the competition.

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