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Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Context of Practice 3

Module Code: OUGD601

Brief Title:

Module Leader/Tutors: Amber Smith, Simon Harrison, Phil M, Richard Miles

Module Credits: 40

Weighting of Brief within Module: 100%

Context Since the introduction of the computer and desktop publishing, type design and the manufacture of it have changed. To begin with it moved dramatically away from photo and letterpress type into a bitmap and pixelated format but in recent years the rise of a traditional aesthetic has, once again, become popular. The production of this type is still however computer based. Brief or Tasks The brief asks you to create a digital typeface that presents itself as traditional. A suitable type specimen booklet will need to be produced to display the typeface created and explain the investigation into this new aesthetic and its manufacture. The booklet should question the audience that if in this era can we recognise what is digital and what is traditional? Preparation/Research suggestions Investigate traditional type and how this is applied in practice to a digital letter- how can this traditional style be adapted into new digital techniques? Research how type is presented with specimen booklets- what information do they need to include? Gather suitable content that explains and backs up this investigation that can be used to form the content of the specimen booklet. Evidence – for this project students should submit A full digital typeface showing considerations of traditional type A type specimen book presented in traditional print based format and a digital version 5 presentation boards Regular updates to design context blog

Cop3 Brief