Page 1

BRAND BOOK FOR

neitdesign.com


INTRODUCTION COLORS

LOGO

E-LEARNING ABOUT PRESENTATIONS

neitdesign.com PRESENTATIONS FOR PUBLIC SPEAKING

POWERPOINT TEMPLATES

HASHTAGS

EMAIL SIGNATURE

Create. Present. Learn.

TYPEFACES

NEITDESIGN IN THE WEB


neitdesign.com

INTRODUCTION PAGE 4

STYLE GUIDE

CONTENTS

MEET THE FOUNDERS. WE HAVE SOMETHING WE WANT YOU TO KNOW ABOUT NEITDESIGN. A WORD TO YOUNG DESIGNERS.

INTRODUCTION

LOGO PAGES 5-10 NEITDESIGN LOGO HAS A STORY. YOU’LL LEARN HOW IT WAS DEVELOPED AND WHAT MEANING WE’VE PUT IN IT. DOS AND DON’TS OF HOW YOU CAN USE IT.

LOGO

COLORS PAGES 11-13 SEE WHAT COLOR COMBINATION WE USE AS OUR BRAND IDENTIFICATION. YOU CAN COMBINE THEM AS YOU WISH, BUT PLEASE BE SURE YOU PUT THE RIGHT COLOR CODE.

COLORS

TYPESFACES PAGES 14-19 WE USE 2 FONTS IN RATHER INTERESTING COMBINATIONS FOR THE TITLES. AND WE USE ONE FONT FOR THE BODY TEXT. LEARN IT IN THE SECTION OF TYPEFACES.

TYPEFACES

EMAIL SIGNATURE PAGE 20 WE ALSO DEVELOPED A BRAND NEITDESIGN EMAIL SIGNATURE. IF YOU WORK AS OUR EMPLOYEE DESIGNER, PLEASE, BE SURE YOU USE IT RIGHT WRITING FROM OUR COMPANY NAME.

EMAIL SIGNATURE

HASHTAGS PAGE 21 WRITING ABOUT NEITDESIGN IN SOCIAL NETWORKS? PLEASE, USE OUR BRAND HASHTAGS.

HASHTAGS


ANTON AND NATALIA

NeitDesign was founded in 2016, by two people who were in love. But the story started earlier: after the summer 2014 that has brought the war in our town. Our colleagues left the university and so did we. Except we did not move to other place, we stayed at home, jobless and free. We both knew English perfectly. Anton has lived and worked in USA in his

Fiverr brought us about 80 satisfied clients, 2 Level Seller and the faith in our designer future. At first I worked alone and took the pen name “Neit Linkoln.” It was my real pen name when I tried myself as a writer in years long forgotten. “Neit” looked like a short form of Natalia, and easier for a foreign ear and tongue. Thus, we had our corporate name though we did not know it yet. We consider the date of founding NeitDesign as the day of the first completed order on Fiverr: the 8th of February, 2016. Anton joined me later in August, and we started to

work on NeitDesign brand. Anton coded a website for NeitDesign neitdesign.com in Feb 2017. I created the logo to display on the site. Since then, NeitDesign is

a freelance design studio that specializes in PowerPoint design. In the 2018, we started new line of the brand products Neit.Pro. This includes PowerPoint templates,

A WORD TO YOUNG DESIGNERS “A professional designer shows the idea with the best graphic means. The idea is the core of design, not the beauty. It is a great distinction between design and art. So, if you did an awesome design but it does not illustrate the idea, forget it.”

INTRODUCTION

books, online courses about presentations. Meanwhile, NeitDesign expands social networks and other Internet resources and grows as a brand along with its founders’ family. With this Brand Book, we will establish our style and find employees, young designers like yourself, to join our efforts in making this world a prettier place with PowerPoint design. Author of the article: Natalia Liashenko

Natalia Liashenko, PhD co-founder and ceo of NeitDesign.com

4

LOGO

student years. I taught foreigners. And since we chose to stay in the military Luhansk, as it was our home, but did not want anything to do with the new political regime, we began to work in the Internet. It was Anton who suggested to try presentations. We have widely used PowerPoint in our work. We presented scientific results with it, and our students prepared presentation to show their course and diploma projects. Fiverr was the starting point of our journey to the PowerPoint design world. The first year at

COLORS

FOUNDERS

Anton Bystrov, co-founder of NeitDesign.com

TYPEFACES

MEET THE

Simple design is better. And “simple” does not mean “easy.“ Just remember the “KISS” rule: keep it simple, stupid.

EMAIL SIGNATURE

A WORD TO YOUNG DESIGNERS

HASHTAGS

neitdesign.com


INTRODUCTION

neitdesign.com

LOGO

THE STORY AND USAGE

COLORS

LOGO

LOGO OR THE LOGOTYPE IS AN EMBLEM, A SYMBOL THAT COMPANIES USE AS A MARK OF RECOGNITION. IT REPRESENTS THE BRAND ITSELF IN A GRAPHIC FORM. LOGOTYPE HAS MEANING IN THE CONTEXT OF THE COMPANY’S STORY OR ITS PERSONALIZATION. BASICALLY, IT’S AN APPEARANCE OF THE COMPANY, ITS FACE.

EMAIL SIGNATURE

TYPEFACES

VESRION 2

5

HASHTAGS

VESRION 1


LOGO COLORS

So, if the majority of gigs had slides samples on their banner, we decided to use plain bright colors on a black background. It was our first designer decision, and a very successful one.

TYPEFACES

We remember one client asked us to make a presentation for her in the same color scheme. She felt they were the colors of power and energy.

EMAIL SIGNATURE

OUR STORY

You already know why we chose the name Neit and what was its origin. But why these colors and what do they mean? When we made the first banner for our Fiverr gig on PowerPoint presentations, we wanted to be different among other similar gigs.

It was at the start of our career, when we only began to think about the logotype and brand identity for our small designer business. We successfully completed the order for this client and the next day opened the new project – the first one for NeitDesign, its logotype. 6

HASHTAGS

LOGO

INTRODUCTION

neitdesign.com


INTRODUCTION LOGO

Is Natalia’s favorite color. It is not the blue, but much more tender. Turquoise is the color of the sea wave, light and bright. It is not cold, but refreshing. A symbol of the fresh start or a new wave in business, rebranding or a brand new design. Turquoise color Is a part of PowerPoint logo.

neitdesign.com

Pie Chart

COLORS

Is a symbol of concentrated designer power in one point.

Shadow

Symbol of power, black and purple colors are the original ones from Neit’s first Fiverr banner. The original blue was changed to turquoise. Lightning also has a shadow. Lightning Symbol

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HASHTAGS

The Neit’s part has a shadow, to be distinctive.

EMAIL SIGNATURE

TYPEFACES

A point in circle


INTRODUCTION

neitdesign.com

LOGO V.1

CORRECT USAGE for V.1

200px/2,00’’

COLORS

The NeitDesign colors are turquoise, purple and gray (see palette in Colors section). In case of colored background, the logo color is white. No other colors are allowed. The shadow line beneath the “Neit’s” and the lightning should be adjusted to the background. For instance, if the background is turquoise, the shadow will be dark-turquoise.

TYPEFACES

The logo must be bigger than 200 px wide for screen and more than 2,00’’ for print products.

LOGO

COLOR

SPACING

O

O

0,35’’

O

0,35’’

0,35’’

0,35’’

O

EMAIL SIGNATURE

THE SAMPLE OF ONE COLOR LOGO:

Clear space is 0.35” from each side.

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HASHTAGS

SIZE


INTRODUCTION

neitdesign.com

LOGO V.1

Don’t use other colors except the brand ones

Don’t stretch or deform the logo

TYPEFACES

Don't use any part of the logo stand alone

EXCEPT THIS ONE 

EMAIL SIGNATURE

Don’t outline the logo

Don’t overlay the logo

COLORS

Some text

Don't use the colored logo on non-contrast background 9

HASHTAGS

Don’t use shadow, glow, and other effects

LOGO

INCORRECT USAGE for V.1


TAGLINE Create. Present. Learn.

DOS AND DON'TS FOR V.2

160px/1,60’’

WHEN YOU USE VERSION 2 When you have a lot of free space for the logo, as at the pages 2 and 22 of this style guide. When the Logo v.1 doesn’t looks good in the layout and you need something more square.

DOS AND DON’TS FOR V.2 Are the same as for the v.1 + don’t forget to adjust the rounded rectangle shadow along with the “Neit’s” and the lightning shadows for colored backgrounds.

Create...

COLORS

Create. Present. Learn.

MEANING presentations with us using our PowerPoint templates.

TYPEFACES

The logo v.2 must be bigger than 160 px wide for screen and more than 1.60’’ for print products.

Present... Neit’s presentations to your investors, clients, family.

EMAIL SIGNATURE

SIZE

LOGO

Use it with the logo v.2 when possible.

Learn... by Neit’s courses on PowerPoint and make amazing ppts. 10

HASHTAGS

LOGO V.2

INTRODUCTION

neitdesign.com


INTRODUCTION

neitdesign.com

COLOR

LOGO

COMBINATIONS

TYPEFACES

COLORS

COLOR PROVIDES A STRONG VISUAL LINK TO OUR BRAND IDENTITY ACROSS ALL OUR MARKETING PRODUCTS. THE PALETTE OF THIS STYLE GUIDE SERVES AS OUR BRAND’S CORPORATE COLORS FOR PRINT AND WEB APPLICATIONS. TO ENSURE CONSISTENT REPRESENTATION OF NEITDESIGN BRAND IDENTITY, ALWAYS USE HIGH QUALITY REPRODUCTION METHODS.

RGB is a universal color model. Red, Green and Blue light.

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HASHTAGS

CMYK is for color printing. C - cyan, M - magenta, Y yellow, and K - key (black).

EMAIL SIGNATURE

HTML Hypertext Markup Language for creating web pages and web apps.

One color can be written in 3 codes. Each code has its purpose.


INTRODUCTION

neitdesign.com

PRIMARY COLORS & SECONDARY COLORS

GRAY – 80%

GRAY – 50%

GRAY – 25%

BLUE-GRAY

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

HTML

HTML

HTML

HTML

HTML

HTML

RGB

RGB

RGB

RGB

RGB

RGB

85 6 0 21 #1FBECA 31 190 202

0 100 0 0 #FF00FF 255 0 255

0 0 0 79 #363636 54 54 54

2 2 0 42 #929295 146 146 149

1107 #EBEBED 235 235 237

EMAIL SIGNATURE

PURPLE

15 3 0 38 #879B9F 135 155 159

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HASHTAGS

TURQUOISE

TYPEFACES

COLORS

LOGO

Primary colors are colors that we use at our website and logo. You can add other colors if the design piece requires it, as we did in this style guide. Violet, orange, green etc. are the secondary colors  But still the 2 primary colors allows to built a consistent design. Go to our website to see how to combine our 2 primary colors. Also, we use particular grey colors. See their codes below


EMAIL SIGNATURE

Brand Purple

neitdesign.com 13 HASHTAGS

TYPEFACES

neitdesign.com

COLORS

Brand Turquoise LOGO

INTRODUCTION


INTRODUCTION

neitdesign.com

TYPEFACES

LOGO

FONT COMBINATIONS

TYPEFACES

COLORS

TYPOGRAPHY IS ONE OF THE 2 MOST IMPORTANT DESIGN ELEMENTS AND STANDS OUT TOGETHER WITH A BRAND COLOR SCHEME. FONTS ARE USED TO DIFFERENTIATE SECTIONS OF INFORMATION AS HEADLINES, BODY TEXT OR CAPTIONS. NEITDESIGN USES A PARTICULAR COMBINATIONS OF FONTS. THEY ARE CC LISENCE GOOGLE FONTS.

Secondary typeface is for titles and some other text to highlight the idea.

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HASHTAGS

EMAIL SIGNATURE

Sometimes you can use both fonts in one sentence, to highlight some words.

Primary typeface is for body text and titles, we use it most frequently.


INTRODUCTION

neitdesign.com

PRIMARY TYPEFACE

Lato Light

Primary Typeface Lato

Lorem Ipsum Lato Hairline

COLORS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc lobortis sodales.

Lato Black

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc lobortis sodales.

TYPEFACES

Lorem Ipsum

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc lobortis sodales.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890%$&@#()!?â&#x20AC;?â&#x20AC;&#x2122;<>\|

AaBbCc123456

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EMAIL SIGNATURE

Lato

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc lobortis sodales. Mauris quis consectetur purus, in euismod massa.

HASHTAGS

Lorem Ipsum

LOGO

Lato


INTRODUCTION

neitdesign.com

SECONDARY TYPEFACE

COLORS

LOGO

Great Vibes

Secondary Typeface Great Vibes

TYPEFACES

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890%$&@#()!?”’<>\|

AaBbCc123456

EMAIL SIGNATURE

Great Vibes Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc lobortis sodales. Mauris quis consectetur purus, in euismod massa.

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HASHTAGS

Lorem Ipsum


INTRODUCTION

LOREM IPSUM

Lorem Ipsum

Lato Regular Uppercase

TYPEFACES

neitdesign.com

COLORS

Great Vibes Regular

Lorem Ipsum

EMAIL SIGNATURE

Lato Bold

neitdesign.com 17

HASHTAGS

Logo - Great Vibes

LOGO

Lorem Ipsum


INTRODUCTION

neitdesign.com

TYPEFACE COMBINATION Lato

COLORS

words in the text. Remember that the Great Vibes font is a handwritten font. It

TYPEFACES

the same, as to highlight some

main idea. It is

visually looks smaller than it is. And you have to adjust it to the size of the Lato font each time you use them together.

EMAIL SIGNATURE

NEVER USE GREAT VIBES AND LATO TOGETHER IN THE CAPS LOCK MODE.

Donâ&#x20AC;&#x2122;t put the Great Vibes text before the Lato text in the beginning of the sentence.

AaBbCc123456 AaBbCc123456

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HASHTAGS

We use compound of typefaces for titles to highlight the

LOGO

Great Vibes Lorem ipsum dolor sit amet.


neitdesign.com 19 HASHTAGS

EMAIL SIGNATURE

TYPEFACES

neitdesign.com

COLORS

Lorem ipsum

Lato 25 pt + Great Vibes 35 pt

LOGO

INTRODUCTION


INTRODUCTION

neitdesign.com

Your Name your position at NeitDesign NeitDesign - PowerPoint Presentations neitdesign.com antonbystrov.com Our portfolio: https://youtu.be/NcUakERbfP4 www.linkedin.com/in/neitdesign/

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HASHTAGS

EMAIL SIGNATURE

TYPEFACES

COLORS

LOGO

EMAIL SIGNATURE HOW TO USE IT


#style_guide

#neitdesign

#brand_book

#neitpro

#client_ques tionnaire

#neitvideo

#corporate_ppt

#neitdesign

#слайдшоу

#neit_pro

#ppt

#neit_video

#pptx

#ppt

#neit_видео

#корпоративная

#powerpoint

#infographic

#powerpoint

#дизайн

#ppt_design

#graphic design

#diary_of_power point_designer

#pptx

#бизнес_презен #мы_круты_и_

#pptdesign

#slideshow

#presentation

#презентация

тация

#neitppt

#business_ppt

#neitpresentation

#анимация

#neit_pro

#clean_ppt

#neit_presentation

#дизайн

#neitpro

#modern_ppt

#proof_we_are_cool

#шаблон

#дневник_ powerpoint _дизайнера

#pptdesigner

#creative_ppt

#animation

#ppt_шаблон

#сторителлинг

#графика

#neitdesigner

#professional_ppt

#pro_design

#инфографика

#neitpro

#3Д

_презентиция это_доказано #infographic #pro_дизайн # proдизайн

#neit_udemy _course

#price_list #gift_card

#neit_graphicr #video_scribe iver_template #video_intro #neit_amazon_ #video_outro book #movie_vid #Neit.Pro_m ultipurpose_ powerpoint_ presentation _template

TYPEFACES

#neitdesign

COLORS

#template

RUS

LOGO

#neit_pro

eo_intro #wow_power point_presen tation

EMAIL SIGNATURE

ENG

HASHTAGS FOR NEIT.pro PRODUCTS

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HASHTAGS

HASHTAGS AND WHEN TO USE THEM

HASHTAGS (#) ARE KEY WORDS THAT BLOGGERS USE FOR SEARCH ENGINES TO FIND THEIR ARTICLES AND BLOGS. NEITDESIGN HAS ITS OWN “BRAND” HASHTAGS FOR TEXTS IN ENGLISH AND RUSSIAN. IF YOU ARE A BLOGGER WRITING FOR OR ABOUT US, PLEASE, BE SURE TO USE THE FOLLOWING HASHTAGS. ALSO. USE THEM WHEN MENTIONING NEITDESIGN IN THE SOCIAL NETWORKS.

INTRODUCTION

neitdesign.com


Create. Present. Learn.

MEET US ON FIVERR:

fiverr.com/neit_linkoln

UDEMY:

udemy.com/powerpoint-2016-neit-design

YOUTUBE:

https://www.youtube.com/c/NeitDesign

LINKEDIN: FACEBOOK: GRAPHICRIVER:

neitdesign.com 2018

linkedin.com/in/neitdesign/ facebook.com/neitdesign graphicriver.net/user/neit_design_com

NeitDesign Brand Book Office Plant Theme  

A Brand Book contains a style guidelines for NeitDesign, the story about its founders. Visit us at neitdesign.com

NeitDesign Brand Book Office Plant Theme  

A Brand Book contains a style guidelines for NeitDesign, the story about its founders. Visit us at neitdesign.com

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