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E-COMMERCE REDESIGN PROJECT! Natalia Deen, Laura Murdock & Tommy Gonzales!


Project Statement! Company: TheKnot.com is an commerce site online that caters to Brides intending to plan a wedding. The site offers many different services including (and not limited to) searching, comparing, and purchasing; wedding gowns, dresses, honeymoons, vendors, invitations, save the dates, thank you cards, rentals, rings, tux rentals, websites, flowers, and tickets. The website allows the user to become a member and log in so that all of their planning can be organized and easily gathered in one place. 
 ! Problem: The problem with TheKnot.com is that since there is so much that the user can do with this site and so many things to purchase the homepage (among other pages) is over cluttered and very claustrophobic. When trying to locate certain things on the site or to log in- the busyness  creates confusion. The site seems to replicate/mirror the bride’s anxiety. 
 ! Opportunity: With a redesign of the home page and some organization there is opportunity to clean up the confusion and help the user (bride) have a nice, stress free experience that won't leave her pulling her hair out.
 ! Solution: The home page has far too many navigation options, they should be simplified and consolidated. There should be an option for "one stop shop" for brides who want it all and also broad options for brides looking to browse. The login should be obvious and easy to use. This can be done by eliminating unneeded options and navigation on the home page.! ! Tones: Clean, relaxing, organized, energized, enjoyable.!


User Personas! Lindsay the Bride (23): Lindsay needs theKnot to organize all her wedding plans. TheKnot provides her with inspiration, options, and a way to organize exactly what she wants without cluttering her mind any more than it already is in this stressful time. She enjoys using theKnot because when her friends and family bombard her with questions, she can send them to her website instead of trying to converse with each and every one of them about what she wants or what they can do to help.! ! Brad the Groom (27): Brad is super excited to get married, but this whole planning business kind of baffles him. He knows his wonderful fiancé is a little overwhelmed so he’s glad theKnot is there to help. He can easily do his part by picking out groomsmen gifts and even personalizing them if he wishes and adding these to Lindsay’s website. He enjoys theKnot because it doesn’t only speak to the bride and he can find gifts even his most boyish friends can enjoy.
 
 ! Mary the Bride’s Mother (50): Mary is beyond excited for her beautiful young daughter to finally get married. She is determined to help her daughter plan every aspect of the wedding, and cannot stop giving her opinions of what young Lindsay should do. TheKnot is good for her (and probably more so the bride) so they can both work together to plan certain things, without Mary stopping in on the bride-to-be every two days to give her ideas.!


Competitive Analysis Website

Colors Sea Green & Coral

MarthaStewart Weddings.com

Brides.com

JustWeddings.org

Usability

San-Serif

Top navigation bar makes it fairly easy to navigate however some titles are a bit misleading and there’s no way of tracking where you’ve been.

Reminds me of hospital colors & certainly not the joy of your wedding.

Clean & professional looking, however some light blue text on white can be hard on the eyes.

Grey, White & Black

Serif & San Serif

Definitely has a clean feel, but it seems a bit industrial or businesslike for a wedding site.

Fairly elegant looking. Gives impression of “high-class”. Reasonable contrast.

Dark Blue & Teal

Script, San-Serif & Serif

Fairly calming which is good for this stressful time, however they don’t compliment each-other very well. Hot Pink & Light Pink

MyWedding.com

Text

Tailors to the “girly-girl” instead of leaving it open for the rest of the party. Overbearing with no accent colors

Cluttered/ill-advised. Too many options in a small space. Doesn’t look professional. San-Serif Basic but clean. Some areas have a bit too thin of a stroke so it’s a bit difficult to read.

The tabbed top navigation bar seems as though it would be easy to use but once you’re on individual pages there are just way too many options. There are multiple navigation systems, including a huge list to the left side. Its very confusing, there is however a breadcrumb trail which helps. The top navigation drops down and makes finding things pretty easy, however you have to be a member of the site which is really difficult.


Mood Board!


Initial Ideas!


Thumbnails & Sketches!


Thumbnails & Sketches Continued!


Wireframes!


100px x 19px my bump

100px x 19px the nest

Logo area My Knot

100px x 42px Login/Sign Up

940px x 42px

Registries

Navigation 940px x 32px Planning Tools

Real Weddings

Community

100px x 42px Find Couple

Shop

220px x 42px

Search

TheKnot Magazine

580px x 375px

280px x 650px

AD SPACE

580px x 80px Items recent users/people enjoy/purchased

description

description

description 100px x 19px

description

description

960px x 120px footer

Cart


100px x 19px my bump

100px x 19px the nest

Logo area My Knot

100px x 42px Login/Sign Up

940px x 42px

Registries

Navigation 940px x 32px Planning Tools

Real Weddings

Community

100px x 42px Find Couple

Shop

220px x 42px

Search

TheKnot Magazine

700px x130px Shop Search

The Knot Wedding Shop

220px x 42px

280px x 650px

Shop Nav by category with drop down

70px x 35px Apparel Bridal Party Gifts Ceremony Color Design Invitations Personalized Reception Season Showers & Events Wedding Favors Sale

AD SPACE 580px x 375px

Showcase images of sales

960px x 120px footer

Cart


100px x 19px my bump

100px x 19px the nest

Logo area My Knot

100px x 42px Login/Sign Up

940px x 42px

Navigation 940px x 32px Planning Tools

Registries

Real Weddings

Community

100px x 42px Find Couple

Shop

220px x 42px

Search

TheKnot Magazine

700px x130px Shop Search

The Knot Wedding Shop

220px x 42px

280px x 650px

Shop Nav by category with drop down

70px x 35px Apparel Bridal Party Gifts Ceremony Color Design Invitations Personalized Reception Season Showers & Events Wedding Favors Sale

Drop down hover option with clickable links 580pxGroomsmen x 375px Bridal Gifts Gifts Apparel Albums Bags Barware Cosmetics Bags Flasks Frames Keepsakes Keychains Outdoor Tote Bags

Childs Gifts

Parents

AD SPACE

For the Couple

Apparel Flower Girl Gifts for mom Barware Ring Bearer Gifts for dad Business Items Cufflinks Frames & Albums Leather Gifts Lighters Showcase images of sales Money Clips Personalized Items Sports Gifts Tools Travel & Gym Watches

For the bride For the groom For both

960px x 120px footer

Cart


100px x 19px my bump

100px x 19px the nest

Logo area My Knot

100px x 42px Login/Sign Up

940px x 42px

Registries

Navigation 940px x 32px Planning Tools

Real Weddings

100px x 42px Find Couple

Community

Shop

220px x 42px

Search

TheKnot Magazine

700px x130px Shop Search

The Knot Wedding Shop

220px x 42px

280px x 650px

Shop Nav by category with drop down

70px x 35px Apparel Bridal Party Gifts Ceremony Color Design Invitations Personalized Reception Season Showers & Events Wedding Favors Sale

Groomsmen, Money Clips AD SPACE

100px x 100px

description, price

description, price

description, price

description, price

description, price

description, price

description, price

description, price

description, price

description, price

580px x 80px Items recent users/people enjoy/purchased

description

description

description 100px x 19px

description

description

960px x 120px footer

description, price

description, price

Cart


100px x 19px my bump

100px x 19px the nest

Logo area My Knot

100px x 42px Login/Sign Up

940px x 42px

Registries

Navigation 940px x 32px Planning Tools

Real Weddings

700px x130px

Community

Shop

220px x 42px

Shop Nav by category with drop down

quantity 70px x 35px Personalize Apparel Bridal Party Gifts Ceremony Color Design Invitations Personalized Reception Season Showers & Events Wedding Favors Sale Add to cart image of selected clip

TheKnot Magazine

280px x 650px

Groomsmen, Money Clips AD SPACE

100px x 100px 150px x 200px 200pxx 275px description, price

description, price

description, price

description, price

description, price

description, price

description, price Keep your groomsmen stylishly on schedule with these sleek watch money clips. Each money holder features a Quartz crystal timepiece in classic black and white and can be engraved with three block letters for the perfect groomsman gift. Each stainless steel money clip measures 2 3/8" x 1". This item ships with a deluxe gift box. description, price

description, price

description, price

rating (stars)

description, price

description, price

Read 2 Reviews 580px x 80px Write a Review Items recent users/people enjoy/purchased

description

description

Search

700px x 550px Shop Search 220px x 42px

Watch Money Clip

The Knot Wedding Shop

100px x 42px Find Couple

description 100px x 19px

description

description

960px x 120px footer

description, price

Cart


Creative Brief! Title Type: Fineliner

Script

Body Type: Helvetica!  ! Main Background Colors: 36699, 6699FF, & 99CCFF! ! !  ! Text Highlight Colors: FF9933
 ! !  ! Body Text Colors: 000000, 333333, & FFFFFF! !


Hi-fi’s


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Log In to begin planning- it’s free!

Not sure what you are looking for? Take a look at these popular topics.

Community

Shop

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Log In to begin planning- it’s free!

Not sure what you are looking for? Take a look at these popular topics.

Community

Shop

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Wedding Shop

Planning Tools

Real Weddings

Community

Shop

Search Shop

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

All Napkins On Clearance!

Our Top Sellers:

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

Bridal Gifts

Groomsmen Gifts

Childs Gifts

Parents

For the Couple

Apparel Albums Barware Cosmetic Bags Flasks Frames Jewlery Keepsakes Keychains Outdoor Top 10 Gifts Tote Bags

Apparel Barware Business Items Cufflinks Frames & Albums Leather Gifts Lighters All Napkins On Money Clips Personalized Items Sports Gifts Tools Travel & Gym Watches

Flower Girl Ring Bearer

Gifts for mom Gifts for dad

For the bride For the groom For both

Our Top Sellers:

Clearance!

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

Bridal Gifts

Groomsmen Gifts

Childs Gifts

Parents

For the Couple

Apparel Albums Barware Cosmetic Bags Flasks Frames Jewlery Keepsakes Keychains Outdoor Top 10 Gifts Tote Bags

Apparel Barware Business Items Cufflinks Frames & Albums Leather Gifts Lighters All Napkins On Money Clips Personalized Items Sports Gifts Tools Travel & Gym Watches

Flower Girl Ring Bearer

Gifts for mom Gifts for dad

For the bride For the groom For both

Our Top Sellers:

Clearance!

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

Groomsmen, Money Clips

Skull Clip $14.99

Times Money Clip $14.99

Skull Clip $14.99

Skull Clip $14.99

You May Also Like:

The Flip $14.99

Skull Clip $14.99

Checkers Clip $24.99 $7.99

Skull Clip $14.99

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

This makes a great Groomsmen gift!

Groomsmen, Money Clips

Skull Clip $14.99

Times Money Clip $14.99

Times Money Clip $14.99

The Flip $14.99

Checkers Clip $24.99 $7.99

Keep your groomsmen stylishly on schedule with these sleek watch money clips. Each money holder features a Quartz crystal timepiece in classic black and white and can be engraved with three block letters for the perfect groomsman gift. Each stainless steel money clip measures 2 3/8" x 1". This item ships with a deluxe gift box

Skull Clip $14.99

You May Also Like:

Read a review.

Skull Clip Write a review. $14.99

Skull Clip $14.99

Skull Clip $14.99

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Personalize Your Gift!

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

Groomsmen, Money Clips

Before Checkout: Configure your Times Money Clip then select "Preview My Design" to see how it will look!

Step 1: Quantity.

Step 2: Initials Skull Clip $14.99

Times Money Clip $14.99

1

How many you would like in this style.

TRM 3 character limit

The Flip $14.99

Times Money Clip

Checkers Clip $24.99 $7.99

Step 3: Choose a font.

CHECKOUT

Step 4: Preview My Design!

Skull Clip $14.99

You May Also Like:

Skull Clip $14.99

Skull Clip $14.99

Skull Clip $14.99

Search

The Knot Magazine

Cart


Log In | Find Couple

My Knot

Registries

Planning Tools

Real Weddings

Wedding Shop

Community

Shop

Search Shop

Checkout

Apparel | Bridal Party Gifts | Ceremony | Color | Design | Invitations | Personalized | Reception | Season | Showers & Events | Wedding Favors | Sale

Groomsmen, Money Clips

Log In or enter your personal information below to checkout as a guest.

Full Name:

JOHN POEDOE

Phone:

206-558-9584

Address:

6548 4TH STREET APT. 4

Skull Clip $14.99

Times Money Clip REPTAR, WA The Flip $14.99 $14.99

98187

Payment: Card #: Code:

Skull Clip $14.99

You May Also Like:

Skull Clip $14.99

Times Money Clip

Checkers Clip $24.99 $7.99

MASTERCARD

SAVE TO CART

*** **** ***** ****** ***** 888

Skull Clip $14.99

Skull Clip $14.99

Search

The Knot Magazine

Cart


Citations

Citations.

"The Knot: Ultimate Wedding Check List." http://www.theknot.com/. XO Group Inc. , 1997. Web. 8 Mar 2012. <http://www.theknot.com/>


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