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Corporative and Visual Identity Manual


Corporate and Visual Identity Manual


Index

Introduction

5

Corporate Identity

6

Visual Identity

20

Brand application

49

Stationary

50

Merchandising

61

Children Merchandising

65

4


Introduction This manual contains ConceptCom brand’s definition, with its basic rules of use and application. Here the logo, colours and typography, the correct and incorrect applications are presented. Communication and projection of ConceptCom in the market presupposes the use of unambiguous guidelines defined herein.

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Corporate Identity

13 6


Mission The ConceptCom aims to develop communication artifacts based on products or creative services, with positivists and stimulating messages and especially with an orientation to the target audience. We bet on the value of the business across the area in which we operate, ensuring that through our products and services, our customers leverage the performance of their business.

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Vision We intend to be a reference in the creation of any service in audiovisual communication and multimedia. ConceptCom’s vision is to be recognized for its ability to turn ideas into results and to contribute to the success of its customers and employees. ConceptCom will develop its work across the region of Tråsos-Montes, offering services in tourism, such as, hospitality businesses, restaurants, local products, or city councils, not forgetting, of course, other lines of regional or national business.

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Values ConceptCom is guided by the following organizational values: professionalism, perfection, creativity, innovation, customization, attitude and teamwork.

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Professionalism We integrate in our team experienced employees, people with diverse skills, to help our customers overcome successfully the challenges of their business.

“Professionalism is knowing how to do it, when to do it, and doing it” Frank Tyger, american writer

Perfection We know that competitiveness and the struggle for competitive and differentiating advantages force our customers to be more demanding in seeking services. We are committed to constantly improve what we do and how we do it. We believe that only offering an excellent service, we will continue to be competitive in this market.

“Excellent firms don’t believe in excellence - only in constant improvement and constant change” Thomas J. Peters, american writer 10


Personalization For ConceptCom, each customer is unique. We seek to develop communication products that attend the specific nature of each customer. Our work team develops its action in tune with the customer, making it a part of the whole creative process. “If I’m going to sing like someone else, then I don’t need to sing at all” Billie Holiday, american jazz singer

Creativity In order to continuously improve the quality of our services and exceed the expectations of our customers is vital to stimulate creativity. Our professionals are continuously learning, as a result of an organizational concern, that constantly participate in workshops and brainstorming meetings.

“Creativity involves breaking out of established patterns in order to look at things in a different way” Edward De Bono, british writer 11


Innovation Be on continuous development, constantly improving the technological capacity and introducing new products, services and solutions to each customer.

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” Steve Jobs, Apple and NeXT creator

Teamwork Encourage team spirit and mutual support for the company’s overall performance may be greater than the sum of its individual elements.

“When a team outgrows individual performance and learns team confidence, excellence becomes a reality” Joe Paterno, football coach 12


Attitude We believe that attitude makes a big difference to achieve the best results. Our employees take a proactive stance, being prepared to take response to consecutive challenges with the necessary determination to achieve collective success. “Attitude is a little thing that makes a big difference� Winston Churchill, politician and british writer

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Strategy In ConceptCom we develop a close relationship with stakeholders, which generates added value to the pursuit of our mission. We develop our work across the region of Tras-os-Montes, offering services in tourism, such as, hospitality businesses, restaurants, local products, or city councils, not forgetting, of course, regional or national business areas.

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Services ConceptCom offers a wide variety of services and communication products, such as: creation of corporate and visual identity manual, graphic design, photographic services, web development, development of publications and promotional videos and interactive cd’s / dvd’s.

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Creation of corporate and visual identity manual The promotion of your company must follow a specific orientation, following proper standards and rules. ConceptCom studies the specific area of our business customers, knowing their target market and potential in order to create a corporate and visual identity manual that will be determinant in achieving their goals.

Graphic design The first impression customers have of their business is crucial to the development of a future economic relationship. The customer may have excellent products and services, but if he cannot promote them, he will not succeed. It is important that the first visible signs of its company, such as, logo, business cards and organization of the physical space, are as attractive as possible. Aware of this, ConceptCom offers to the customers various attractive and efficient graphic design services, essential to the development of new business relationships.

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Photographic Services Are the photos of your products and services far from appealing and attractive? Do you wish to have the record of that important event? ConceptCom has at your service all kind of photographic services to register and promote your business in the most appropriate way.

Web development Today, Internet is a primary vehicle for the promotion of products and services of a company. If a company isn´t online, it should be questioned its existence. More than a simple website, without functionality, your company must have a dynamic website with attractive design and easier accessibility, establishing itself as an excellent “window” for the world. ConceptCom is the perfect partner to promote your business on the world’s largest network.

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Development of publications The creation of magazines, newsletters, catalogs, brochures or other, can also be assumed as an important area for the promotion of your business. ConceptCom professionals have relevant training in communication and design and are capable of producing a set of publications to ensure the enhancement of our customers.

Promotional videos and cd’s / dvd’s interactive Since the nineteenth century the moving images have become one of the strongest vehicles of mass communication. Today, with the diversity of platforms available for the propagation of the same, it is essential to have an efficient video that shows their products and services. Nowadays is also possible to link the video to interactive technologies, to create responses that may be more efficient for the type of content to promote. For example, an interactive story where the viewer chooses the outcome of the action. You can also talk about a new product with different types of use. 18


Visual Identity

19


20


Logo

21


Logo Brand

Brand’s Name

Signature

22


Version 1

Version 2 Is not allowed in version 2, use the signature.

23


Black and white versions ConceptCom logo may be reproduced in black and white, positive and negative. This edit mode is reserved for situations resulting from typographical operational constraints.

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25


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Dimensions In the reproduction of the logo is important to preserve its readability and complete integrity. So the issue on a smaller scale shouldn’t exceed the minimum dimensions set forth herein. For the symbol, the minimum size for height is 6mm. For the letters the minimum size for width is 25.8 mm. Using the logo with the signature, in order to preserve a highly readable signature, the minimum size for the symbol height is 10mm. There is no maximum size, providing that the surrounding area is preserved.

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6 mm

25,8 mm

6 mm 25,8 mm

10 mm

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Construction The logo’s graphical development is determined by a construction board that allows us to see, clearly, the proportions and alignments of the various elements of the logo and can be used as a guide for its reproduction.

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Area of involvement The determination of the area of involvement has the function to preserve the legibility and visual integrity of the logo. It must be fulfilled at all costs and it can’t be invaded by any foreign element to the logo, either a graphic or text. The reproduction of the logo should be in compliance with the minimum areas of involvement.

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Protection zone Protection zone refers to the space surrounding the logo. This space is measured from the value of (X), which is defined by the height of the symbol. (Y) is the value of the protection zone (Y = X/10)

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Y

Y

Y

x Y

Y

Y

Y

Y

x Y Y

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Application logo for monochrome printing The reproduction of the logo on a black background above 50% should take the negative version. In situations in which the fund is equal to or less than 50% should be taken to the positive version.

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Application of the logo on coloured backgrounds The logo should be, whenever possible, reproduced in the corporate colours, blue and grey. The reproduction of the logo over coloured backgrounds, when using the corporate colours is impossible, must resort to printing negative. Printing the logo in positive is reserved for situations that present difficulties to positive impression of readability and when the tonality of the colour approaches white.

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Application of the logo on backgrounds with images The logo should be reproduced whenever possible in the corporate colours, blue and grey. The reproduction of the logo on backgrounds with images, when corporate colours can’t be used, must resort to printing positive or negative. The printing of the logo in the corporate colours for situations where your print will have problems of legibility must be done with a white frame with the dimensions corresponding to the area of protection.

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Misuse

The logo is a key element in communicating with diverse audiences. Tampering with the logo affects how identity is perceived and communicated, so the logo should always be reproduced consistently and according to the rules contained in this document. We present some examples of what not to do.

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Do not change the colours Do not invade the protection zone

Do not change the order of elements

Do not use incorrect colours

Do not condense the logo

Do not use the signature incorrectly

Do not change the space between the elements

Do not expand the logo

Do not use the symbol incorrectly

Do not use the elements incorrectly 44


Corporate colours The corporate colours of ConceptCom are blue and grey. They are a key element to ensure rapid identification of the brand, so it must be reproduced consistently. The designation of the codified colour reference appears for the solid colours in the “Pantone� system, and for the colours composed in the CMYK and RGB systems.

45


ConceptCom Blue

ConceptCom Grey

Pantone 2995 EC

Pantone 8402 C

C: 78 M: 9 Y: 0 K: 0

C: 30 M: 27 Y: 30 K: 51

R: 0 G: 153 B: 255

R: 78 G: 77 B: 77

46


Corporate typography The corporate typography used in logo’s ConceptCom is FONTASTIQUE. Trebuchet MS is the type of letter adopted by ConceptCom for signing and for the drafting of all official documents. The various forms of communication in ConceptCom are presented in a consistent and coherent manner and so it should only be used the specified fonts.

47


FO N TA S TI Q U E ABCD EFG H IJ KLM N O P Q RS T U V W X Y Z a bcde fghij kl m nopq r s tu v w x y z 123456789 0

Trebuchet M S ABCDEFGHIJKL MNOPQR STUV W X Y Z abcdefghijklmnopqrstuv w x y z 1234567890

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Brand application

49


Stationary Letterhead The following image illustrates the implementation of the issuer in its logo and letterhead. If the text requires continuation, the second and following sheets, will have the logo image, as in the first, retiring the sender in order to release the document visually, avoiding duplication of information.

50


64 mm

64 mm

15 mm 15 mm

12 mm

( Reduction scale 50% ) 51


Envelope The envelopes are widely used format DL (215mm x 110mm). In the front is placed ConceptCom logo (10mm and 10mm from the top edge of the left bank) and the sender’s data (under the logo).

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10 mm 10 mm 15 mm

(Reduction scale 20% )

53


Fax

( Reduction scale 60% )

Memorandum

( Reduction scale 60% ) 54


Business card Two types of card were designed, one for employees and another for executives. The business card presents horizontal features and the employees’ business card is only illustrated in one side. Their measurements are 85mm x 55 mm and they are printed on 300 g paper.

55


Executive Front 10 mm

65 mm

10 mm

7 mm

5 mm

Back

9 mm 17 mm

Nome Cargo Av. dos Bombeiros Voluntรกrios, 155, 3ยบ Esq 3124-234 MIRANDELA e-mail: telf: tlm:

7 mm

56


Employee monochrome version

Nome Cargo

Av. dos Bombeiros Voluntários, 155, 3º Esq 3124-234 MIRANDELA e-mail: telf: tlm:

5 mm 7 mm 13 mm

Nome Cargo

Nome Cargo Av. dos Bombeiros Voluntários, 155, 3º Esq 3124-234 MIRANDELA e-mail: telf: tlm:

Av. dos Bombeiros Voluntários, 155, 3º Esq 3124-234 MIRANDELA e-mail: telf: tlm:

7 mm

Nome Cargo

Av. dos Bombeiros Voluntários, 155, 3º Esq 3124-234 MIRANDELA e-mail: telf: tlm:

( Reduction scale 50% ) 57


Employee card The employee card is always used when the employee, for professional reasons, has to leave the premises.

58


Executive Suit The use of the executive suit is mandatory whenever a meeting or activity that they are worthy takes place. Employees are not required to use executive suit, unless when they are notified in advance.

59


Fleet For other models it is necessary to adjust the layout.

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Merchandising There are several formats to promote a company; here are some that are used by ConceptCom.

61


T-shirt For man and woman. Colours: blue, white and black.

Cap Colours: blue, white and black.

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Executive pen Inox pen.

Pens and lighters

63


Wallpaper

Power Point presentation

64


Children Merchandising

65


Juggling balls

Crayons and blank cards

Play-Doh Coloured pencils and blank cards

66


Technical File Editing and Creative Design Nuno Martins Illustration Nuno Martins Production Nuno Martins Print Viseu 2011 Legal Propriety ConceptCom Printing 10 copies Nonperiodic publication

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Corporative and Visual Identity Manual  

ConceptCom Corporative and Visual Identity Manual

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