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AM GROUP Corporate Visual Identity Manual | 2013

The Corporate Visual Identity Manual of

AHMAD AL MUGAIRIN GROUP

February 2013

Please note that these printed colors are not 100% accurate. Use our corporate color index listed in page 19 for reproduction.

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AM GROUP Corporate Visual Identity Manual | 2013

7

Content Introduction

09

Our new Logo

11

AM GROUP LOGO wordmark and symbol

12

Corporate Wordmark

12

Corporate Symbol

12

Alternative Structures

14

Logo proportions and clear space

15

Logo proportions

15

Logo clear space

16

Vertical bar clear space

16

Corporate symbol clear space

17

Misuses of the logo’s proportions and clear space

18

Corporate colors

19

Color psychology

19

Color index

19

Gradients specifications

20

Alternative color options

21

Logo minimum size

22

Typefaces and fonts

23

Symbol & Wordmark typeface

23

Our corporate fonts

25


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AM GROUP Corporate Identity guidelines | 2013

Business documentation

26

Letterheads

26

Business cards

29

Envelope C65

31

Envelope C4

33

Document folder

36

CD sticker and pocket

41

PowerPoint presentation

46

E-mail Signature

50

Outdoor signage

51

Flags

51

Building signage

52

Acrylic illuminated ground signs

55

Car signage

56

Branded graphics

57

Business brochure

57

Flyer A5

59

Invitation cards

61

Image system

63

Black & white

63

Colored

64

Promotional items

66

Cap

66

Polo shirts

66

T-shirts

67

Retractable badge holder

67

Pen

67


Please note that these printed colors are not 100% accurate. Use our corporate color index listed in page 19 for reproduction.


AM GROUP Corporate Visual Identity Manual | 2012

Introduction AM GROUP is a Saudi investment holding group with diverse interests and established in 2004 with its head quarters in Riyadh, Saudi Arabia. AM GROUP has a wide business that works and invests in many sectors such as (Automotive, Medicine and Technology). Also, AM GROUP works in sport industry including marketing and advertising. The group is considering a number of additional investments in Saudi Arabia and developing markets within the GCC and Globally. The company selects its investments based on the studies to be effective, so the company has formed a package of investments in many strategic sectors.

The AM GROUP graphic Identity guidelines provide a foundation for clear and consistent communication of the corporate identity. Adhering to common standards ensures that the AM GROUP correct name appears on all official AM GROUP communication. All mediums {Publications, websites, advertising signage, Business documentation} layout, color, and typography are orchestrated to impart a unified “signature�. This publication includes a description of the new logo and guidelines for its use including official colors and typefaces, as well as the appropriate use of the AM GROUP logo. The official policies and standards for the design of AM GROUP stationery, publications and other applications are also available within this graphic identity manual. The accompanying guidelines note specific uses to be followed by all members of the AM GROUP community.

11


{AM GROUP} Brand


AM GROUP Corporate Visual Identity Manual | 2012

Our new logo What is a Logo? “Logos are signs, marks of Identity designed for easy recognition.” - (Logo) book by Michael Evamy / Laurance king publishing.

“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.” - Paul Rand

This brand guideline was built and launched in 2013, with the introduction of a new graphic signature {Logo}. The signature combines the initials of Ahmad Al Mugairin in (Monogram) in a powerful new typography, surrounded with an Islamic historic decoration {Arabesque} forming our corporate symbol. Also included within this signature is the new modern typeface of our wordmark “Ahmad Al Mugairin group” in both Arabic and English languages. This artistic combination represents modernity and our respect to our Arabic valuable history, presented in a simple, timeless, appropriate and clear design.

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AM GROUP Corporate Visual Identity Manual | 2013

AM GROUP logo Wordmark and Symbol Our corporate has two primary Identifiers •

The corporate wordmark

The corporate wordmark consists of the company’s full name “AHMAD AL MUGAIRIN GROUP” in both English and Arabic languages. In the body text, the Initials “AM” should only be in English followed by a space then the word “GROUP”, treated as one unit- all caps.

e.g: AM GROUP has a wide business that works and invests in many sectors such as (Automotive, Medicine and Technology).

The corporate symbol

Our corporate symbol consists of the Initials “AM” with the word “GROUP” aligned to the bottom right of the monogram in capital letters. All elements are aligned in the center of a circle surrounded with Islamic decoration.

This symbol should be treated as one unit, the elements’ spacing and proportions are not to be altered or modified in anyway, however, the symbol could be separated from the wordmark as it represents the AM initials along with the word “Group”. Either Identifier can be used to represent the corporate. The wordmark and/ or symbol should appear on all our corporate affiliated publications.


AM GROUP Corporate Visual Identity Manual | 2013

The Logo is the default and preferred identifier for our corporate identity.

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AM GROUP Corporate Visual Identity Manual | 2013

Alternative structures Our new logo is designed perfectly in multiple configurations to accommodate a wide range of applications in both Arabic and English languages. Each configuration should be treated as one unit, the proportion and spacing of the elements should not be altered in anyway.

Left to right alignment for all documents and applications using the English language.

Right to left alignment for all documents and applications using the Arabic language.

Logo

Logo

With large English slogan

With large Arabic slogan

With small English slogan

With small Arabic slogan

These images are for presentation only and may not represent the real spacing and size of the AM GROUP Logo nor the real slogans of our corporate. Please use our spacing and size reference page 15


AM GROUP Corporate Visual Identity Manual | 2013

17

Logo proportions and clear space Our logo is a solid composition, all the proportions of elements and the distance between them is strictly defined. Compliance with these parameters is compulsory in all cases of reproducing the logo. The diagram shows the basic proportional ratio of elements. “X� equals the width of the horizontal space between the worrmark and the dark background of the wordmark. A minimum clear space requirement has been established to ensure the prominence and clarity of the AM GROUP signature.

Logo Proportions

11X

11X

11X

2X

2X

X

2x clear space: 2x height and 2x width

3X

X X X

11X


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AM GROUP Corporate Identity guidelines | 2013

To preserve the AM GROUP logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the AM GROUP logo is defined as “2x” width and height (x value: as described previously). This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

Logo clear space

Vertical bar clear space The vertical bar is an identity component of AM GROUP brand. It is used when the wordmark, or slogan, is placed on the right/ left of the symbol. Distance of the vertical line from the AM GROUP symbol should be “x”. The lower end of the line must be aligned with the baseline of the dark background of the wordmark as well as the upper end. Text to the right/ left of the vertical line visually must be removed from the vertical line as far as the line is moved from the logo. If the text is on one line, the baseline of the text must be visually aligned to the centre of the symbol and vertical bar.

The slogan should be maximum of 3 lines aligned to the center of the symbol and vertical bar.


AM GROUP Corporate Visual Identity Manual | 2013

Corporate symbol clear space

Symbol clear space

2X

2X

2X

2X

Our corporate symbol is one of our corporate identifiers and it is as important as the AM GROUP signature. The minimum clear space for the AM GROUP symbol is defined by “2x� width and height (x value: as described previously). This minimum space should be maintained as the symbol is proportionally enlarged or reduced in size.

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AM GROUP Corporate Identity guidelines | 2013

Misuses of the logo proportions and clear space Incorrect use of the AM GROUP logo compromises its integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the AM GROUP logo. To ensure correct, consistent reproduction of the AM GROUP logo, never alter, add to, or attempt to recreate it. Always use the approved digital artwork, available from attached CD or contact the AM GROUP offices.


AM GROUP Corporate Visual Identity Manual | 2013

21

Corporate colors Color psychology GOLD

SILVER

The color Gold stands for richness and prosperity. It is also a solid color and is mostly associated with the sign of health, endurance and cheerfulness in life. This color also represents prestige and is used to explain a certain high status.

Like the color Gold, color psychologists have also termed the silver color as a symbol of prestige. It is often termed as a color which represents dignity and practicality of a person / corporate. It has been observed that people who like to wear silver color are modest, persistent and reliable by nature. Silver also stands for peace and calm.

Gold is also linked with abundance and authority, wisdom and a deep understanding about things. This color fills you up with energy and inspires you. Not only this, the color gold is helpful in getting rid of fear and hesitation regarding certain ideas in your mind.

Color index Gold gradient colors

Light Gold

Dark Gold

Silver gradient colors

Light Silver

Dark Silver

Background

Pantone: Gold 871 C 50%

Pantone: Gold 871 C

Pantone: Black C 10%

Pantone: Black C 30%

Pantone: 432 C

Process: 21 29 76 00

Process: 47 46 100 23

Process: 00 00 00 10

Process: 00 00 00 30

Process: 77 63 52 40

RGB: 205 174 92

RGB: 123 108 43

RGB: 230 231 232

RGB: 188 190 192

RGB: 56 67 77

Web: #CDAE5C

Web: #7B6C2B

Web: #E6E7E8

Web: #BCBEC0

Web: #38434D


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AM GROUP Corporate Identity guidelines | 2013

Gradients specifications

The main part of corporate identity elements is designed with corporate gradients. All gradients are created on the basis of the ÂŤLuxuryÂť. The diagram shows six types of existing gradients and their specifications. The use of gradients, with different parameters and colors is unacceptable!


AM GROUP Corporate Visual Identity Manual | 2013

Alternative color options The AM GROUP logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (spot or PANTONEŽ, 4-color process, RGB), refer to the Color Index section page 17. Gray (5% black) is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a color background. When the AM GROUP logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.

Black & White

Black logo: for use when color reproduction is not an option.

Greyscale

Full- reverse logo: for use when full-color reproduction is not an option or viable solution on dark or black backgrounds.

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AM GROUP Corporate Identity guidelines | 2013

Logo minimum sizes These dimensions are chosen for reasons of readability and are the minimum size at which individual elements of the logo are fully legible

It is necessary to adjust the minimum size of the logo, depending on the type of printing.

Logo

Use of the logo in a critically small size up to 16px and only as a favicon for the site AM GROUP or icons on any other resource, denoting AM GROUP service. Favicon (icon of AM GROUP web site is an integral component of AM GROUP brand identity. Favicon should be displayed by the browser in the address bar before the URL of the page, as well as a picture next to the bookmark, in inlays and other elements of interface requiring display the logo no bigger than 16 x 16 px

165 px width minimum for web/ screen 5.0 cm width minimum for print

Corporate Symbol:

Favicon

60 px minimum for web/ screen 1.0 cmX 1.0cm minimum for print

Favicon (Website Icon only)

16X16 px


AM GROUP Corporate Visual Identity Manual | 2013

Typefaces and fonts Symbol & Wordmark typeface

The corporate symbol and wordmark typefaces were created as a specific artistic style to convey the personality and voice of the AM GROUP brand. The serif style in the corporate symbol was favored for its flowing quality and ability to render a balance and symmetry that is complementary to the AM GROUP symbol. In order to protect the integrity of our brand, typeface must never be altered or replaced by any other type.

Corporate symbol typeface

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AM GROUP Corporate Identity guidelines | 2013

As for the wordmark typefaces, we have two main typefaces, the English and the Arabic typefaces. Each typeface has been modified to compliment the other. These sans serif fonts are to represent our corporate modernity and clarity.

Corporate wordmark typefaces

English typeface (unmodified)

Arabic typeface (unmodified)

IrisUPC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

GE Dinar Two Medium

The English wordmark typeface is specifically for the use of the wordmark or slogans only and must never be used for body text, titles or corporate documentation.

The Arabic wordmark typeface is specifically for the use of the Arabic wordmark or slogans only and must never be used for body text, titles or corporate documentation.

‫غعضطظصشسزرذدخحجثتبأ‬ ‫يوهنملكقف‬


AM GROUP Corporate Visual Identity Manual | 2013

Our corporate fonts

English fonts

Arabic fonts

Headtitles

Headtitles

Bell MT Regular

GE Dinar Two Light

ABCDEFGHIJKLMN OPQRSTUVWXYZ

‫أبتثجحخدذرزسشص‬ ‫ظطضعغفقكلمنهوي‬

abcdefghijklmnopqrs tuvwxyz Subtitle

Subtitle

Corbel Regular

Adobe Arabic Regular ‫أبتثجحخدذرزسشص‬ ‫ظطضعغفقكلمنهوي‬

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz Body text

Body text

Corbel Regular

Adobe Arabic Regular ‫أبتثجحخدذرزسشص‬ ‫ظطضعغفقكلمنهوي‬

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz subheads within body

subheads within body

Corbel Bold

Adobe Arabic Bold ‫أبتثجحخدذرزسشص‬ ‫ظطضعغفقكلمنهوي‬

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz

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AM GROUP Corporate Identity guidelines | 2013

Business documentation Letterheads Letterheads should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.

A4 Layout option 1

A4 Layout option 2

AM GROUP CR No: 1 0 1 0 3 2 4 6 3 3 P.O. Box: 18000 Riyadh 11494 Saudi Ar abia

Telephone: +966 1 216 2333 Fax: + 9 6 6 1 2 0 1 9 3 3 3 E-mail: info@amico.com.sa Website: www.amico.com.sa

Date: 30/ Sep/ 2012 No.: A1456 Dear Name, I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.

AM GROUP CR No: 1010324633

Date: 30/ Sep/ 2012

Dear Name,

No.: A1456

I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.

Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.

Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.

General Manager Name AM GROUP Job title

General Manager Name AM GROUP Job title

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa


AM GROUP Corporate Visual Identity Manual | 2013

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Layout option 1 specifications 15 mm

90 mm

15 mm

15 mm

21 mm

35 mm

Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

Date: 30/ Sep/ 2012 No.: A1456 Dear Name, I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.

Body Corbel Regular size: 10 pt leading: 12 pt tracking: 0 pt color: 00 00 00 90

Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.

Subhead Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

General Manager Name AM GROUP Job title

Subhead Corbel Italic size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80

AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

5.0 mm 3.5 mm

E-mail: info@amico.com.sa Website: www.amico.com.sa

10 mm

2.5 mm 43 mm

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

2.5 mm

2.5 mm

Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80


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AM GROUP Corporate Identity guidelines | 2013

Layout option 2 specifications 15 mm

30 mm

15 mm Effect: - Emboss - Spot UV

Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80 2.5 mm

Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80 2.5 mm

15 mm 25 mm AM GROUP CR No: 1 0 1 0 3 2 4 6 3 3 P.O. Box: 18000 Riyadh 114 9 4 Saud i Ar ab i a

40 mm

Telephone: +966 1 216 2333 Fax: + 9 6 6 1 2 0 1 9 3 3 3 E-mail: info@amico.com.sa Website: www.amico.com.sa

15 mm

Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

Date: 30/ Sep/ 2012

Dear Name,

No.: A1456

I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.

Subhead Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

Body Corbel Regular size: 10 pt leading: 12 pt tracking: 0 pt color: 00 00 00 90

Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.

General Manager Name AM GROUP Job title

Subhead Corbel Italic size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90

10 mm 15 mm 10 mm

62 mm


AM GROUP Corporate Visual Identity Manual | 2013

Business cards Business cards should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.

AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa

Employee Full Name Employee Title

‫ﻣﺠﻤﻮﻋﺔ أﺣﻤﺪ اﻟﻤﻘﻴﺮن‬ ١١٤٩٤ ‫ اﻟﺮﻳﺎض‬١٨٠٠٠ :‫ ب‬.‫ص‬ ‫اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬ +٩٦٦ ١ ٢١٦ ٢٣٣٣ :‫ﻫﺎﺗﻒ‬ +٩٦٦ ١ ٢٠١ ٩٣٣٣ :‫ﻓﺎﻛﺲ‬ info@amico.com :‫ﺑﺮﻳﺪ إﻟﻜﱰوين‬ www.amico.com.sa

‫اﺳﻢ اﻟﻤﻮﻇﻒ‬ ‫اﻟﻠﻘﺐ اﻟﻮﻇﻴﻔﻲ‬

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AM GROUP Corporate Identity guidelines | 2013

specifications

PMS: 871 C Process:21 29 76 00

PMS: 432 C Process:77 63 52 40

5 mm 5 mm AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa

Corbel Bold size: 8 pt leading: 9.6 pt tracking: 0 pt Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt

Employee Full Name Employee Title

5 mm 5 mm

Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt

Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt

5 mm 5 mm ‫ﻣﺠﻤﻮﻋﺔ أﺣﻤﺪ اﻟﻤﻘﻴﺮن‬ ١١٤٩٤ ‫ اﻟﺮﻳﺎض‬١٨٠٠٠ :‫ ب‬.‫ص‬ ‫اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬ +٩٦٦ ١ ٢١٦ ٢٣٣٣ :‫ﻫﺎﺗﻒ‬ +٩٦٦ ١ ٢٠١ ٩٣٣٣ :‫ﻓﺎﻛﺲ‬ info@amico.com :‫ﺑﺮﻳﺪ إﻟﻜﱰوين‬ www.amico.com.sa

‫اﺳﻢ اﻟﻤﻮﻇﻒ‬ ‫اﻟﻠﻘﺐ اﻟﻮﻇﻴﻔﻲ‬

5 mm 5 mm

Adobe Arabic Regular size: 9 pt leading: 10.8 pt tracking: 0 pt

GE Dinar Two Medium size: 9 pt leading: 10.8 pt tracking: 0 pt

GE Dinar Two Medium size: 9 pt leading: 10.8 pt tracking: 0 pt Adobe Arabic Regular size: 9 pt leading: 10.8 pt tracking: 0 pt


AM GROUP Corporate Visual Identity Manual | 2013

Envelope C65 Envelope C65 of European standard is used for business correspondence, mailing promotional materials, documents, etc. It includes tri-fold sheet of A4. Format: 220x110 mm. Envelopes should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.

AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

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AM GROUP Corporate Identity guidelines | 2013

specifications

15 mm

Background color 00 00 00 02 75 mm

15 mm

15 mm

35 mm

10 mm

Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

10 mm Background color Pantone 432 C

Gutter: 2.6 mm

grid: 35 mm X 5 clmns

15 mm


AM GROUP Corporate Visual Identity Manual | 2013

Envelope C4 Envelope C4 of European standard is used for correspondence, mailing promotional materials, documents, etc. It includes a sheet or a magazine of A4 in full size. Format: 324x229 mm Envelopes should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.

AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

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AM GROUP Corporate Identity guidelines | 2013

Layout specifications

Background color 00 00 00 02

Face 1

75 mm

15 mm


AM GROUP Corporate Visual Identity Manual | 2013

Layout specifications

37

Face 2

15 mm

15 mm

45 mm

Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

15 mm Background color Pantone 432 C 15 mm grid: 36 mm X 5 clmns

Gutter: 4.8 mm


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AM GROUP Corporate Identity guidelines | 2013

Document folder Document folder (Portfolio) is used for press conferences, business negotiations and transfer of documents. In the portfolio is placed the various sources of information such as: business documents, business proposals, catalogues of the company, booklets, brochures and price lists. Format: 225x305 mm/ per face, additional Technologies: logo spot UV Document folder should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.


AM GROUP Corporate Visual Identity Manual | 2013

Front Face Document spine 80 mm Aligned center

Background 00 00 00 02

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AM GROUP Corporate Identity guidelines | 2013

Back Face Document spine 15 mm

75 mm

20 mm

Background 00 00 00 02

Corbel Bold Size: 9 pt leading: 10.8 pt tracking: 0 pt Corbel Regular Size: 9 pt leading: 10.8 pt tracking: 0 pt

AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

15 mm

35 mm 4.2 mm

15 mm


AM GROUP Corporate Visual Identity Manual | 2013

Left face inside

150 mm

Background Pantone 432 C

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AM GROUP Corporate Identity guidelines | 2013

64 mm

100 mm

Right face inside with pocket

CD Pocket 128 mm

Pocket 160 mm


AM GROUP Corporate Visual Identity Manual | 2013

43

CD sticker and pocket The CD drive is a means of digital distribution of corporate information. CD drive is always accompanied by company stamp on the disc and cover with description. Format: 140x140 mm/ per pocket face, CD: 120x120 mm

CD Pocket and sticker Back side

Front side

AM GROUP CR No: 1010324633 P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

E-mail: info@amico.com.sa Website: www.amico.com.sa

CD sticker


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AM GROUP Corporate Identity guidelines | 2013

Back side

10 mm

60 mm

Background color 00 00 00 02

20 mm

AM GROUP CR No: 1010324633 P.O. Box: 18000Riyadh 11494 Saudi Arabia

Telephone: +966 1 216 2333 Fax: + 966 1 201 9333

Corbel Bold size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C

E-mail: info@amico.com.sa Website: www.amico.com.sa

10 mm

10 mm Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C


AM GROUP Corporate Visual Identity Manual | 2013

Front side

Background color 00 00 00 02 Pantone: 432 C

50 mm

45


46

AM GROUP Corporate Identity guidelines | 2013

CD sticker option 1

120 mm

25 mm

50 mm


AM GROUP Corporate Visual Identity Manual | 2013

47

CD sticker option 2

120 mm


48

AM GROUP Corporate Identity guidelines | 2013

Power Point presentation Platform: Microsoft Office PowerPoint. The presentation contains 4 slides: the intro, title, the running page and the thank you page. Format for display 4x3: 1280x960 px. Option 1 Intro

Title

Running page

Thank you page

THANK YOU FOR WATCHING


AM GROUP Corporate Visual Identity Manual | 2013

49

Intro

500 px

1280 px

960 px Title 315 px

1280 px

315 px Max

PRESENTATION TITLE, SLOGAN OR WELCOME

163 px Aligned center

Background 56 67 77

960 px

slogan or text 1 line: IriceUPC Regular Size: 72 pt Tracking: 0 Leading: 86.4 color: 245 245 245

2 or 3 lines: IriceUPC Regular Size: 49 pt Tracking: 0 Leading: 48.2 color: 245 245 245


50

AM GROUP Corporate Identity guidelines | 2013

Running Page 1 line: IriceUPC Regular Size: 48 pt Tracking: 0 Leading: 48.2 color: 56 67 77

100 px

50 px

100 px 100 px

RUNNING HEAD TITLE

50 px 4 colomns grid “gutter: 12 px” contians text, images (content) etc.

50 px 50 px Background 241 242 242

“Thank you” Page

250 px

315 px

315 px Max

1280 px

THANK YOU FOR WATCHING

50 px Headtitle IriceUPC Bold Size: 60 pt Tracking: 0 Leading: 48.22 color: 245 245 245 Background 248 248 249

960 px


AM GROUP Corporate Visual Identity Manual | 2013

Option 2

All alignment and size specifications should be the same as option 1 except for the slides’ backgrounds which should be in light gray RGB: 245 245 245 and Text should be in RGB: 56 67 77

Intro

Title

PRESENTATION TITLE, SLOGAN OR WELCOME

Running page

Thank you page

RUNNING HEAD TITLE

THANK YOU FOR WATCHING

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AM GROUP Corporate Identity guidelines | 2013

E-mail signature E-mail signature can be built either manually by the E-mail signature editing panel using Outlook or your e-mail provider. Or you can insert a ready designed JPG into the e-mail signature panel, however, sizes and alignments should be used from the specifications listed below. Contact our offices for any situations that are addressed by these specifications

Employee Full Name Employee Title

AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa

Specifications 25 mm

5 mm 5 mm Corbel Bold Size: 10 pt Tracking: 0 Leading: 12.0 color: RGB: 56 67 77

Employee Full Name Employee Title

AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa

Corbel Bold Size: 9 pt Tracking: 0 Leading: 10.8 color: RGB: 56 67 77 Corbel Regular Size: 9 pt Tracking: 0 Leading: 10.8 color: RGB: 56 67 77

color: RGB: 123 108 43


AM GROUP Corporate Visual Identity Manual | 2013

Outdoor signage Flags Corporate flags are not only a brand element, but an integral part of advertising campaigns and eventactions such as: press conferences, seminars, exhibitions, promotions and more. Corporate flags shall be made in strict accordance with the pattern specified here. It is possible to manufacture the flags of different formats. When you change the format of the flag you must take into account the size of the logo and the matrix of forms relative to the long side of the layout. Method of Application of corporate identity and logo - silk screen printing.

Flag 1350x900 mm

Flag 1350x900 mm

1100 mm

600 mm

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AM GROUP Corporate Identity guidelines | 2013

Building signage When trying to determine the most appropriate sign type for a building application, the following should be taken into consideration: landlord and city/local restrictions, background materials and colors, visibility and lines of sight, building size, colors and sizes of other sign types in the vicinity, electrical hook-ups and availability and background material surface obstructions. The most preferable sign type is internally illuminated channel symbol as shown below, (image A and B). The preferred color is our corporate colors. A full logo (with word mark) sign cabinet can also be used if required or if the background does not allow for channel symbol (below, image C and D). Ideal placement of the sign type is outlined below. This placement can be altered if existing architectural elements demand such or if lines of sight and other obstructions limit visibility. On-site adjustments based on the location of stationary objects should play a major role in Signage placement; however, the proportions of the logo and clear space should never be altered or modified.

Image A 4X

13.2X


AM GROUP Corporate Visual Identity Manual | 2013

Image B

10X

13.2X

10X

X

“X� equals the width of the horizontal space between the dark background of the wordmark and the vertical line. A minimum clear space requirement has been established to ensure the prominence and clarity of the AM GROUP signature.

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AM GROUP Corporate Identity guidelines | 2013

Image C 4X

Image D 4X

X


AM GROUP Corporate Visual Identity Manual | 2013

57

Acrylic illuminated outdoor ground signs Ground signs are signs supported by a structure which rests on or in the ground.

2X

2X

2X

2X

2X

2X

2X

2X

2X

2X


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AM GROUP Corporate Identity guidelines | 2013

Car branding


AM GROUP Corporate Visual Identity Manual | 2013

Branded graphics Examples to show how and where to use our corporate identity graphics such as symbol and fontslayouts and grids.

Business brochure (3 faces x 2- double folds)

HEAD H EAD D TITLE TIITL LE H HERE ERE E Subtitle orr Slogan Slo ogan Here

HE HEAD EAD D TITLE TIITL LE H HERE ER RE Subtitle Su ubtittle orr Slogan Slo ogan n Her Here re

Lorem Lo orem ip ipsum psum d dolor olor sit am amet met Lorem Lore em ipsum m dolor sit aamet, met, salut salutandi tandi dissentiet u utt qui. Aliqu Aliquam uam delic delicata cata ocurreeret gubergren guberrgren d uo eu, te ius duis iracundia, iraacundia, cum cum meaa ad. Pertinax ocurreret duo tatio on singulis assueverit cu. Ei ssit it ullum iracund dia consect tetuer, qu uod tation iracundia consectetuer, quod glorriatur at ssea. ea. Solet legendos no sea, laudem m molestie eos at. M ei gloriatur Mei mun nere ignot ta accusataa ad. munere ignota

, sal salutandi lutandi dissentiet utt qui. Aliqu Aliquam uam de delicata elicata meaa ad. Pertin Pertinax nax gubergren duo ius tation ocurreret gub bergren du uo eu, te iu us duis iracundia,, cum tatio on singuliss assueverit cu. ullum iracundia gloriatur sea. assu ueverit cu u. Ei sit ullu um iracund dia consectetuer,, quod glor riatur at se ea. Solet molestie Mei Sole et legendos no sea, laudem m olestiee eos at. M ei muneree ignota accusata accu usata ad.

corporra percipitt eam cu, vix volut tpat Per ut affert incorrupte, dicam corpora volutpat repr rimique cconcludaturque oncludatu urque ea.. Wisi voluptari ia at nam m, has to ollit reprimique voluptaria nam, tollit nom minavi ant tiopam ex x, laudem nosterr pertinaxx eam ne. Id est no obis nominavi antiopam ex, nobis albu ucius, vel perpetua interesse et ad. P ri no ape eriri sapien ntem, exe erci albucius, interesset Pri aperiri sapientem, exerci voci ibus perse equeris ad sed. vocibus persequeris

Per ut affertt incorrupt te, dicam corpor ra percipitt eam cu, vix volut tpat incorrupte, corpora volutpat reprimique tollit reprrimique cconcludaturque oncludatu urque ea.. Wisi voluptaria voluptariia at nam, nam m, has to ollit nom minavi antiopam ex x, laudem nosterr pertinaxx eam ne. Id est no obis nominavi ex, nobis albu ucius, vel perpetua interesse et ad. P ri no aperiri apeeriri sapientem, sapien ntem, exerci albucius, interesset Pri vociibus persequeris perseequeris ad sed. vocibus

Vel aan n brute sscriptorem, criptorem m, in audiree luptat tum delica ata mea. Ut eum luptatum delicata bonorum complectitur r, elitr voluptua an qui, in n vel omnium vocibus complectitur, posi idonium. Minim essent tamqu uam usu eu, ius dolor congu ue inermiss ut, posidonium. tamquam congue solu uta moderatius meaa cu. Quo eu pro obo ocurre eret molest tiae, eu n am soluta probo ocurreret molestiae, nam dolo or impedi it eloquent tiam, ius iipsum psum choro ato omorum ei. An sum mmo dolor impedit eloquentiam, atomorum summo inte ellegebat vituperato oribus me ea, ex has mod dus promp pta albucius, intellegebat vituperatoribus mea, modus prompta novum decor re verterem m et eum. decore

scriptorem m, in audiree luptat tum delica ata mea. Ut eum Vel an brute scriptorem, luptatum delicata bon norum complectitur, complectiturr, elitr voluptua an qui, in n vel omn nium vocibus bonorum omnium posidonium. Minim essent tamqu uam usu eu, ius dolor congu ue inermiss ut, tamquam congue solu uta moderatius meaa cu. Quo eu pro obo ocurre eret molest tiae, eu n am soluta probo ocurreret molestiae, nam dolo or impedi it eloquent tiam, ius ipsum choro ato omorum ei. An sum mmo dolor impedit eloquentiam, atomorum summo inte ellegebat vituperato oribus me ea, ex has mod dus promp pta albuc cius, intellegebat vituperatoribus mea, modus prompta albucius, novum decor re verterem m et eum. decore

Vix labore tam tamquam mquam ele electram ectram eu, mune munere ere intelleg intellegebat gebat te eo eos. os. Cu pri sens sibus constituam, cum cu um at nostrud nosttrud fabellas atomorum. His ut dicam m sensibus trac ctatos adipiscing, ad d qui tation n tractatos apeirianaccusamus, eam m blandit urbanits id d. id. Ne mel mel nobiss quaestio sadi ipscing, d uo sadipscing, duo pute ent definitiones putent ei, m el ex ma azim mel mazim deco ore. Duis p decore. rincipes ad eam, eaam, his ullum ullum igno ota ignota ex. E Exx vidit dicat pro,, his in adhuc volu uptatum. voluptatum.

AM GROUP CR No: 1010324633 P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa

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AM GROUP Corporate Identity guidelines | 2013

Inside Subtitle Corbel Regular size: 18 pt leading: 21.6 pt tracking: 0 pt Color: Process: 00 00 00 02

Clipping mask

Inside Headtitle Bell Mt Regular (All Caps) size: 20 pt leading: 24 pt tracking: 0 pt Color: Process: 00 00 00 02

15 mm 15 mm

HEAD TITLE HERE

HEAD TITLE HERE Subtitle or Slogan Here

Subtitle or Slogan Here

Lorem ipsum dolor sit amet Body Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 00 00 00 02

Text wrap

Lorem ipsum p dolor sit amet,, salutandi dissentiet ut q qui. Aliquam q delicata mea ad. Pertinax ocurreret gubergren duo eu, te ius duis iracundia, cum tation singulis assueverit cu. Ei sit ullum iracundia consectetuer, quod gloriatur at sea. Solet legendos no sea, laudem molestie eos at. Mei munere ignota accusata ad.

, salutandi dissentiet ut qui. Aliquam delicata mea ad. Pertinax ocurreret gubergren duo eu, te ius duis iracundia, cum tation singulis assueverit cu. Ei sit ullum iracundia consectetuer, quod gloriatur at sea. Solet legendos no sea, laudem molestie eos at. Mei munere ignota accusata ad.

Per ut affert incorrupte, dicam corpora percipit eam cu, vix volutpat reprimique concludaturque ea. Wisi voluptaria at nam, has tollit nominavi antiopam ex, laudem noster pertinax eam ne. Id est nobis albucius, vel perpetua interesset ad. Pri no aperiri sapientem, exerci vocibus persequeris ad sed.

Per ut affert incorrupte, dicam corpora percipit eam cu, vix volutpat reprimique concludaturque ea. Wisi voluptaria at nam, has tollit nominavi antiopam ex, laudem noster pertinax eam ne. Id est nobis albucius, vel perpetua interesset ad. Pri no aperiri sapientem, exerci vocibus persequeris ad sed.

Vel an brute scriptorem, in audire luptatum delicata mea. Ut eum bonorum complectitur, elitr voluptua an qui, in vel omnium vocibus posidonium. Minim essent tamquam usu eu, ius dolor congue inermis ut, soluta moderatius mea cu. Quo eu probo ocurreret molestiae, eu nam dolor impedit eloquentiam, ius ipsum choro atomorum ei. An summo intellegebat vituperatoribus mea, ex has modus prompta albucius, erterem et eum. novum decore verterem

Vel an brute scriptorem, in audire luptatum delicata mea. Ut eum bonorum complectitur, elitr voluptua an qui, in vel omnium vocibus posidonium. Minim essent tamquam usu eu, ius dolor congue inermis ut, soluta moderatius mea cu. Quo eu probo ocurreret molestiae, eu nam dolor impedit eloquentiam, ius ipsum choro atomorum ei. An summo intellegebat vituperatoribus mea, ex has modus prompta albucius, novum decore verterem et eum.

Headtitle Bell Mt Regular (All Caps) size: 24 pt leading: 28.8 pt tracking: 0 pt Color: Process: 00 00 00 02 Subtitle Corbel Regular (All Caps) size: 21 pt leading: 25.2 pt tracking: 0 pt Color: Process: 00 00 00 02

70 mm

Vix laboree tamquam electram eu, munere in intellegebat te eos. Cu pri us constituam, cum at nostrud fabellas atomorum. a sensibus His ut dicam atos adipiscing, ad qui tation tractatos irianaccusamus, apeirianaccusamus, m blandit urbanits id. eam Nee mel nobis quaestio dipscing, duo sadipscing, utent definitiones putent ei, mel ex mazim core. Duis p decore. pes ad eam, rincipes um ignota his ullum idit dicat ex. Ex vidit pro, his in adhuc voluptatum.

15 mm

Gutter 1 mm

A4 Brochure (2 folds 3 faces) x2

Back: Margins 5mm

70 mm

AM GROUP 94 Saudi Arabia CR No: 1010324633 P.O. Box: 18000 Riyadh 11494 Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa @

Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C


AM GROUP Corporate Visual Identity Manual | 2013

Flyer A5 double faced

Transforming the Business of Healthcare Healt AHMAD AL MUGAIRIN GROUP

TRANSFORMING THE BUSINESS OF HEALTH CARE AHMAD AL MUGAIRIN GROUP

Sit liber liberavisse no, ius modo voluptatum no, mu mutat eirmod inciderint an sit. Nec graeco essent persecuti cu. Ut his omnis aliquip alienum, ad cibo graeco fabellas pro. Alii fuisset phaedrum sit at. At menandri argumentum sit. Justo quaestio sadipscing qui no, eu pro inani graeci grae iriure, ludus laoreet repudiandae mei ne. No omittam accu accusamus sea, civibus persecuti per ea. Affert accusam temporibus temporibu eu quo. Menandri periculis sed cu. Ei vis elit tota graeco, vim vi ad eros facilis, te ipsum augue vix. Nam ne nostrud percipitur, ad vis esse nonumy. Quando delicata in has, at pri tale aliquip fabellas, ei erant molestie electram mea. Eu harum appareat reprimique eum, ad vix clita accomm accusam. At usu nostro senserit, euismod accommodare vim an, eu has perfecto deserunt. Mei erant corpora suscipit ei, quo facete sententiae efficiantur cu. His ea expetendis percipitur, hinc assueverit eam ei. Ut has vitae corpora ancillae, adhuc mucius epicuri cum eex. Nec cu doming equidem, mel id dico eros.

P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa

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AM GROUP Corporate Identity guidelines | 2013

15 mm

15 mm

Head Title Bell Mt bold size: 24 pt leading: 28.8 pt tracking: 0 pt Color: Process: 00 00 00 02

TRANSFORMING THE BUSINESS OF HEALTH CARE AHMAD AL MUGAIRIN GROUP

Sub Title Corbel Regular size: 12 pt leading: 22.8 pt tracking: 0 pt Color: Process: 00 00 00 02

15 mm

15 mm 50 mm

10 mm

5.0 mm

Transforming g the Business of Healthcare AHMAD AL MUGAIRIN GROUP 5.0 mm

Sit liber liberavisse no, ius modo voluptatum no, mutat eirmod inciderint an sit. Nec graeco essent persecuti cu. Ut his omnis aliquip alienum, ad cibo graeco fabellas pro. Alii fuisset phaedrum sit at. At menandri argumentum sit. Justo quaestio sadipscing qui no, eu pro inani graeci iriure, p ludus laoreet repudiandae mei ne. No omittam accusamus sea,, civibus persecuti per ea. Affert accusam temporibus eu quo. Menandri periculis sed cu. Ei vis elit tota graeco, vim ad eros facilis, te ipsum augue vix. Nam ne nostrud percipitur, ad vis esse nonumy. Quando delicata in has, at pri tale aliquip fabellas, ei erant molestie electram mea. Eu harum appareat reprimique eum, ad vix clita accusam. At usu nostro senserit, euismod accommodare vim an, eu has perfecto deserunt. Mei erant corpora suscipit ei, quo facete sententiae efficiantur cu. His ea expetendis percipitur, hinc assueverit eam ei. Ut has vitae corpora ancillae, adhuc mucius epicuri cum ex. Nec cu doming equidem, mel id dico eros.

5.0 mm

P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa

Head Title Bell Mt bold size: 11 pt leading: 13.2 pt tracking: 0 pt Color: Process: 00 00 00 02 Sub Title Bell Mt Regular size: 9 pt leading: 12.8 pt tracking: 0 pt Color: Process: 00 00 00 02 Body Corbel Regular size: 8.5 pt leading: 10.2 pt tracking: 0 pt Color: Process: 77 63 52 40 Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C


AM GROUP Corporate Visual Identity Manual | 2013

Invitation cards 20X10.5 cm for 11X22 cm envelopes

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AM GROUP Corporate Visual Identity Manual | 2013

Image system Image system is very important to deliver our corporate identity successfully, however, choosing images depends on content and medium, but below is an example of the preferred photography to chose.

Black and white

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Colored


AM GROUP Corporate Visual Identity Manual | 2013

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AM GROUP Corporate Identity guidelines | 2013

Promotional items The Standard Graphic Identity, logo, or symbol may be placed on promotional items. Size, shape, space, and visibility will dictate which to use. Color and clear space specifications must be followed at all times. (the examples shown here may not have been produced.)

Cap A light- colored cap should be used to ensure the Symbol is visible. Colors from the color index are preferred. The brand mark used here is 0.5 X of the cap’s width.

Polo shirt A light- colored shirt should be used to ensure the Identity is visible. Colors from the Agency palette are preferred. The vertical Identity size used here is 0.15 X of the width of the shirt, from sleeve to sleeve.


AM GROUP Corporate Visual Identity Manual | 2013

T-Shirts A light-colored shirt is recommended to be used to ensure the branding is visible. Colors from the color index are preferred. The wordmark and symbol used here are each 0.5 x width of the shirt from sleeve to sleeve.

Retractable Badge holder

Pen

A light-colored background should be used to ensure the logo is visible. Colors from the color index are preferred.

A light-colored pen should be used to ensure the Logo is visible. Colors from the color index are preferred.

69


AM GROUP CR No: 1010324633

P.O. Box: 18000Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333

Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa


AM Group Brand Manual