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There are many online marketers out there who have heard that article marketing is an excellent way to get a lot quality, relevant traffic at very low cost. Yet they do not realize that the key to successful article marketing is consistency. Many of them will start in a flurry and submit a few articles to a few directories, and then stop and wait to see that sharp increase in traffic that they heard about. Well, the truth is that it does not work that way. There are very isolated incidents where a single article could get grabbed by some popular syndicated blog or website, be published on it and as a result be exposed to thousands if not millions of people. Such a situation is very, very rare. It's almost like winning the lotto, and as such it cannot be a type of strategy that you plan for and rely on for success. If you do it that way, chances are extremely high that you will be disappointed.. 1. Consistency Is The First Key The correct way to use this marketing tool is to be consistent. You have to start a campaign where you will consistently come up with 15 to 20 articles each and every week (more is even better), and submit them to one or more of the best article directories. This type of strategy is one that takes advantage of the numbers game and puts it in your favor. The more articles you submit, the greater the chances of getting maximum exposure from your efforts. 2. Quality Is The Second Key It's well and good to write as many articles as possible, but if the quality of the articles is low, then all your efforts will be in vain. Many of us have seen this time and again, where you start to read an article and before you even finish the first paragraph, you can tell right away that it is a low quality writing. The grammar is really bad, there are spelling mistakes, and worst of all, you can tell in many of them that the person used some type of article spinner, because some of the sentences make no sense at all. Posting such writing to the directories is really a waste of time because no reader in his right mind will be motivated to go to your website to find out more information. He has already decided in his mind that he will only see more of the same on your site, so why bother. Some may say that they produce such articles only for the sake of search engine rankings. What they don't know is that the ranking methods used nowadays by the major search engines such as Google, Yahoo, and Bing are so sophisticated that they are able to distinguish good content from bad. They take into account how long your article is, and how much time people spend reading, and whether they will follow your links after reading it. If they simply stay for a few seconds and then move on to something else, then they are not interested in your content. When the search engines notice this behavior among a lot of readers, they conclude that it must be bad content. Do


not waste your time writing only for the search engines. Write interesting material for humans, and only then will you reap the benefits of article marketing. If you need help writing articles, go to http://www.thisarticlevault.com

Michael Stein has been using article marketing as his main marketing tool for over 6 years. If you need help writing articles, go to http://www.thisarticlevault.com/

Article Source: http://EzineArticles.com/?expert=Michael_B_Stein

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