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WE ARE THE LOGO. We embrace life. We dare to dream. We bear any burden and fight any obstacle in our quest to achieve great things. Finally, we celebrate our achievement. We rejoice in our success. We share our joy. And we invite you to join our state of mind: Be the logo. We are eager to show you our big and varied line of quality shirts and jeans. But this year’s highlight is unquestionably our spectacular, line of more than 20 premium leather jackets. They range from the classic, over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing. And they’re not to be missed.

Autumn/winter collection

2014

CONTACT

DESIGN STUDIO & SHOWROOM

Napp Jeans ApS

Napp Studios

Snaremosevej 23A

Grønnegade 36, st. tv.

DK-7000 Fredericia

DK-1107 Copenhagen

+45 7070 7012 info@nappjeans.com nappjeans.com facebook.com/nappjeans


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Our elements

LOGO

OUR BELIEFS

The Northern Star is a symbol of our Nordic roots. It has also been an important navigational aid for thousands of years, and we believe a little bit of navigation may be just what our lives need right now.

Be the Logo. Be positive, embrace the world, and live your life to its full extent. Our payoff embodies a strong and compelling brand universe, and we’ll use it to tell some great stories.

MAX

NORDIC FLAG

At HQ we call him Max, because here is someone who lives life to the fullest – to the max! We want Max to inspire people and remind them how life is worth celebrating. Max is our unique and compelling logo, and he is much more than just a fashion icon: Max is a way of life.

Our black and white symbol represents all the Nordic flags, just without their usual red, yellow and blue colours, and reminds the customers of our proud heritage. We are Scandinavians by birth and at heart. Positive, relaxed, easy-going. And with a reputation for quality, design and clean lines.


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Our friends worldwide. Agents

DENMARK

FRANCE, PARIS

Menta Clothing

JV Fashion

GERMANY

NORWAY, OSLO

Hiluxe Fashion

Cotton Kitchen

NETHERLANDS Lexson Brands BV


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Friends

TURKEY, ISTANBUL

INDIA, NEW DEHLI

Jeans, Sweatshirts,

Leather

Shirts and T-shirts CHINA, HONG KONG Knitwear and Shirts.


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Be the logo, Bangkok

nappjeans | 2014


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Flagship store in Bangkok Napp Jeans was established in late 2012. The brand attended Bread & Butter in Berlin for the first time in 2013. And it was a memorable debut: The fair listed Napp Jeans as a Top Five brand, says Anders Christiansen. Since then, things have really taken off. Napp Jeans has already pinned the following markets on its map: Denmark, Norway, Germany, Netherland, France, Thailand and Russia. In recent months, Napp Jeans has worked intensely on a new retail concept, and the first flagship store has just opened in Bangkok.

An 1:1 model of the 50 square metre large store is being built at the Danish head office in Fredericia and will serve as a showroom as well. It is still early days, but the founder and CEO is confident about the future: - We own an incredibly strong and powerful logo, tagline and brand universe.The way both industry peers and our customers react to it is amazing. When you have managed to couple that with an innovative, high-quality collection, how can you not feel great, asks the CEO.


House biker jacke t Season aw14

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All zippers and push bu ttons must be heavy silver

Zippers hidden inside jettel pocke ts

Starting from the bottom, on every style... Both logo and tagline are the creation of Anders Christiansen who is a former art director and branding expert. We hand-draws every style in the entire collection. In the new Autumn/Winter 14/15 collection, Napp Jeans presents innovative products such as a down leather jacket, a hoodie made from lambskin, and a new version of the popular leather shirt. Shirts, sweats and t-shirts come in a simple style in classic colours, while the jeans from Napp are still available in the two fits, Slimmy Jimmy and Stevie Straight, but in new wash styles and denim types. In total, the AW 14/15 collection contains about 75 styles plus 20 express items. - We are working with difficult categories. Leather jackets and jeans require extensive know-how about fabric, cut and fit. That makes it all the more important to deliver honest products, notes Anders Christiansen.


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NEPHEW WOOL LEATHER JACKET PAX SS STRIPE TEE  SLIMMY JIMMIE - RA908 PAGE 12 | AW14


NEPHEW WOOL LEATHER JACKET PAX SS STRIPE TEE  SLIMMY JIMMIE - RA908

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STYLE:

Slimmy Jimmie - Totem MATERIAL:

SEASON:

98% Cotton / 2% Elastane

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COOL BIKER LEATHER JACKET

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STYLE:

Nilo Sweat MATERIAL:

SEASON:

100% Cotton

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HOUSE BIKER LEATHER JACKET CALLE CREWNECK SWEAT SLIMMY JIMMIE - TOTEM PAGE 20 | AW14


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STYLE:

Pax SS Turn-Up Tee  MATERIAL:

SEASON:

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100% Cotton

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SLIMMY JIMMIE - NOIR

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DENZEL QUILT LEATHER JACKET BENNY O-NECK KNIT SLIMMY JIMMIE - SHANE


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Be all you can be. Be the Logo.

STYLE:

Ross Combi Leather Jacket MATERIAL:

SEASON:

100% Leather / 100 % Wool

AW14


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LARRY SHIRT SLIMMY JIMMIE - RA908 PAGE 28 | AW14


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Shamballa Jewels Black Diamond Lock Bracelet SJLB21413 Black diamonds, onyx and 18 carat rhodium plated white gold.

In 2001, Mads Kornerup designed what is known today as the iconic Shamballa Bracelet. The bracelet comprised of diamond studded gold beads strung together by the ancient macramĂŠ technique. Together the Kornerup brothers, Mads and Mikkel, developed the bracelet designs further, and they have since expanded the repertoire to include rings, earrings, cufflinks and necklaces. Today, the spirit of Shamballa Jewels remains equally fuelled by innovation and tradition. www.shamballajewels.com


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STYLE:

Pax SS Max Tee MATERIAL:

SEASON:

100% Cotton

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SLIMMY JIMMIE - NOIR

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STYLE:

Orbit Combi Jacket MATERIAL:

SEASON:

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100% Leather / 100% Cotton

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NILO SWEAT SLIMMY JIMMIE - SHANE

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COLLEGE AIR JACKET | 100 % LEATHER SLIMMY JIMMIE - RA422 | 98 % COTTON / 2 % ELASTANE PAGE 36 | AW14


BROWN LEATHER JACKET NILO SWEAT SLIMMY JIMMIE - SHANE

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STYLE:

Actor Pilot Leather Jacket MATERIAL:

SEASON:

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100% Leather

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STYLE:

Walter Combi Leather Jacket MATERIAL:

SEASON:

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100% Leather / 100% Suede

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SLIMMY JIMMIE - TOTEM

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STYLE:

Away Zip Cardigan MATERIAL:

40% Cotton 30% Nylon 20% Lambswool 10% Alpaca

SEASON:

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LARRY SHIRT

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HANSON HOODIE LEATHER JACKET SLIMMY JIMMIE - NOIR

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LUCAS PADDED LEATHER JACKET GUSS CANVAS ZIP SHIRT SLIMMY JIMMIE - SHANE PAGE 46 | AW14


LARRY SHIRT

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STYLE:

Paulo Padded Leather Jacket  MATERIAL:

SEASON:

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100% Leather

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MOON BIKER LEATHER JACKET

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ORBIT COMBI WAISTCOAT SLIMMY JIMMIE - RA817 PAGE 52 | AW14


AWAY ZIP CARDIGAN - EVENING BLUE SLIMMY JIMMIE - SHANE LIGHT

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DEVON MAX SWEAT SLIMMY JIMMIE - SHANE PAGE 54 | AW14


DOCK LEATHER JACKET SLIMMY JIMMIE - TOTEM

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nappjeans.com


Nappjeans lookbook AW14