How to Use LinkedIn as a Marketing Tool
INTRODUCTION LinkedIn is a social network with nearly 240 million users. The social media network enables its members to network professionally, post and find jobs, ask and answer questions, and build thought leadership. As a marketer, LinkedIn is one of the most effective places online to engage with decision makers within your target market who may be in need of your products or services. The goal is to be consistently visible and valuable. Itâ€™s not about selling. You need to educate and provide useful information. A great and inexpensive way to increase your company page followers is to run LinkedIn ads focused on your LinkedIn group members.
Build Your Company Page Company pages are becoming increasingly important on LinkedIn and are a great way to showcase your company, the products and services you offer, and share relevant and useful information with followers. In addition, each of your employeesâ€™ profiles will list where they work. Every person that connects with your employeesâ€™ profiles may potentially click on your company name and view the company page. This is a great way to extend the reach of your company. A great and inexpensive way to increase your company page followers is to run LinkedIn ads focused on your LinkedIn group members.
Useful & Relevant Content Posting useful and relevant information on your personal profile and company page, on a consistent basis, is a great way to position yourself in your connections’ minds as a thought and industry leader. It also helps to showcase your company’s capabilities, personality, and the work you’ve done for other customers. Avoid giving sales pitches though. Instead provide interesting and useful information. Sharing others’ articles and adding your two cents on each of the topics is also a good way to use status updates. You need to interact with your LinkedIn community. The best way to do this is to produce regular content and updates.
For More Details : http://www.linkeddominato r.com/