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Martial Arts Professional Magazine Presents

Mastering the Martial Arts Business Magazine

Advertising Rates, Specifications and Schedules 1

S CREDIT CARD CRISI CRIPPLES INDUSTRy: NAPM A ANSWERS

ERS ARE SChOOL OWN TOyS” ChASINg “ShIN y WITh MMA?

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ESS MANAgE yOUR bUSIN 500 CEO LIkE A FORTUNE y WITh bRIAN TRAC

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Mastering the Martial Arts Business

nal® presents Martials Arts Professio 20

T K BEL TBL AC TRACY BRIAN

ss A1rts Busine l ia t 1 r a M e stering th Martials Arts Professional®Ma nity HUGE OPPORTUNITY WITH THE KARATE KID NAPMA.COM/KARATEKID

Y RTU NIT KID TE OPPO HU GE THE KARA RATEKID WITH A.COM /KA NAPM

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Summer 2010 / $47.97

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NEW INSIDE

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Mastering the Martial Arts Business presents

DEPARTMENTS Sound Off . . . . . . . . . . . . . . . . . . . . 8 Industry Insider . . . . . . . . . . . . . 10 NAPMA News. . . . . . . . . . . . . . . 14

See KARATE KID, continued on page 20

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expansive promotional tie-in to Jackie Chan’s latest sure to be blockbuster. NAPMA has exclusive rights to an expanded package of collateral material for member schools. Keep in mind that all Karate Kid material and artwork is copyright protected

COLUMNISTS . . . . . . 24 Toby Milroy . . . . . . . . . . . . . . . . . 25 Lee Milteer . . . . . . . . . . . .

more columnists online! andNational he past two years at your See MAG Association of Professional Martial Artists (NAPMA®) have been a whirlwind of improvements culminating in the re-envisioned publishing of Martial Arts Professional Magazine® and the introduction of Mastering the Martial Arts Business Business™ as a new trade journal to our industry. As Martial Arts Professional Magazine becomes an in-depth, online Internet magazine, NAPMA is once again at Stephen Oliver the forefront of NAPMA CEO innovative thought with a trade journal aimed at the most serious of Martial Arts industry professionals. The new direction set by Publisher Stephen Oliver is a determined effort to return the publications back to the roots of our Association. The original magazine, Martial Arts Professional was intended to support Martial Arts school owners looking to be true professionals, owning and operating martial arts busibusi nesses, and not hobbyists or enthusiasts of spectator sports. The decision to make Martial Arts Professional an EVEN MORE robust online magazine will allow more than 25 columnists and contributors — and years worth of accumulated knowledge — to be available on demand 24/7. While the re-envisioned Martial Arts Professional takes full advantage of NAPMA’s unique expertise in interactive MIDLAND MI PERMIT NO. 131

PAID WI

DEPARTMENTS . . . . . . . 8 Sound Off . . . . . . . . . . . . . . . . . . . 13 NAPMA News . . . . . . . . . . . . . . . 33 Industry Insider . . . . . . .

PAID

PRSRT STD US POSTAGE

24 24 25 34

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ou can’t afford to miss the extraordinary opportunity we have arranged with the upcoming Karate Kid remake. Your National Association of Martial Arts Professionals (NAPMA) has negotiated an exclusive promotion opportunity with Sony Entertainment for an

Your National Association: Growing and Adapting to Support your Success in 2010 and Beyond

MIDLAND WI PERMIT NO. 131

COLUMNISTS Toby Milroy . . . . . . . . . . . . . . . . . Dan Kennedy . . . . . . . . . . . . . . . . Lee Milteer . . . . . . . . . . . . . . . . . . Stephen Oliver. . . . . . . . . . . . . . .

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FEATURES NAPMA Creates an Exclusive Marketing Opportunity for Members with The Karate Kid . . . . . . . . . . . . . . . . . . . . . . . . . . . 1, 16 NAPMA’s New Vision . . . . . . 1, 33 Professionalism Done the Right Way With Brian Tracy . . . . . . . .20

Arts Schools 1, 18 Across the Nation Karate Great Results from “The to Kid” and Your Opportunity “The Last with Multiply them . . . . . . 15 . . . . . . . . . . . r”! Airbende p The Next Word on “Mixed-U . . . . . . 16 Martial Arts” . . . . . . . . . . . 1, 20 Interview with Brian Tracy

Crippling Martial MartialArtsProfessional.com . . . . . . . . . .

The Karate Kid brings Massive Growth Opportunity for your School this June! MIDLAND 131 NO. PERMIT

NEW FROM NAPMA Attracting Free PR and Media Coverage for Your Martial Arts School Page 33

... 8 MENTS ...... DEPART . . . . . . . . . . . . 10 ...... Off ...... Sound . . 14 Insider ...... Industry News. . . . . . . NAPMA . . 24 ISTS ...... COLUMNoy . . . . . . . . . . . 24 ...... Toby Milr edy . . . . . . . . . 25 ...... . . . Kenn . . .. Dan . . . 34 er . . . . ...... Lee Milte ...... Oliver Stephen

STD PRSRT US POSTAGE

INSIDE

s at you l ona two year he past tion of Professi A®) have PM Associa Artists (NA ments Martial nd of improveioned whirlwi re-envis Professional been a ing in the Arts culminat of Martial oduction of s™ ing publish e® and the intr Arts Busines . tial azin industry e Mar Mag in to g the to our azin al tieMasterin trade journal nal Mag motion e to be Professio ive pro as a new sur tial Arts expans latest As Mar an ins Chan’s ts to mis Jackie becomes ine ve righ uster. ’t afford on-l ary blockb A has exclusi e of ou can depth, magazine, raordin have NAPM packag Internet is the ext ed we A nity expand erial for mem t ing NAPM n at to an opportu upcom al mat p in mind tha e agai t of h the onc ater r wit d coll fron ake. You Martial arrange ools. Kee erial and the fore ve thought of mat Kid rem ed ber sch innovati e journal r Karate Association PMA) protect ate Kid Olive trad al all Kar is copyright d on page 16 Step hen CEO with a the most Nation fessionals (NA ve inue at NAPMA lusi artworkKAR ATE , cont tial aimed Arts Pro ted an exc with of Mar See otia serious stry r ortunity an has neg Publishe Arts indu ls. for tion opp ona n set by effort promo ertainment professi directio rmined The new er is a dete back to the Sony Ent Oliv ions hen licat e original Step pub rn the tion. Th essional, was to retu our Associa Prof school roots of e, Martial Arts tial Arts nals, Mar magazin to support professio d be true tial arts busi to intende sts looking g mar owners and operatin ts or enthusia hobbyis owning and not ts. tial Arts nesses, tator spor to make Mar robust of spec RE sion MO than The deci an EVEN more nal allow s — and e will Professio utor azin ge trib mag and con ated knowled on-line mnists mul 24/7. 25 colu th of accu demand years woravailable on ioned Martial e of — to be the re-envis s full advantag ractake While in inte essional ertise tering Arts Prof unique exp Mas nal A’s new e jour 33 NAPM media, the page iness trad tive Webtial Arts Bus continued on AZINE, the Mar

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sive ES FEATUR Creates an Exclu for NAPMA Opportunity Kid te Marketing with The Kara . . . 1, 16 ... Members . . . . . . . . . . . . . 1, 33 ... n. . . . . ...... New Visio the Right NAPMA’s alism Done . . . .20 y .... Profession Brian Trac Way With

May 2010 / $47.97

NEW FROM NAPMA Staff ent ™ Developm Bundle See page 31

ortu s ve Opp er Exclusi PMA Memb T for NARe-Make of in the rate Kid FoR MARtiAl RS who AR ARe e SSeRiouS e About SuCCeSS FEATURES The Ka ARtS SChool owneRS Credit Card Processing Policies

FROM NEW NAPMA Free ting Attrac Media PR and for Coverage ial Your Mart l Arts Schoo Page 33

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at these compaconditions and higher losses martial arts schools we’ve had nies . This has impacted ver the last several weeks, CRISIS FOR service agreements rs of the Nabecause of the extended ARTS several high level membe IAL of the high dollar MART More s . Prol Arts we have with student tional Association of Martia by the risk manageSChOOLS about disastrous charges have been flagged fessionals contact our offices processing comment team within the card Card, Visa and their being frozen experiences with Master funds in resulted huge pany . This has Basically, these credit card processing . to accept business from t, for school owners . s companies have refused up for a merchant accoun the United States . The problem When a school owner signs t of the typischool owners from across amoun student the hip asks or Leaders or d Black-Belt the agent for the card process total have begun with pre-pai expected transaction and from there .” cal transaction, the highest continued on page 18 contracts and snowballed ented by implem See CREDIT CARDS, been have s New securit y and risk control the difficult economic y due to the card processing industr

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6,284,000; The Karate Kid Grosses $10 ord Rec ve Dri es NAPMA Strategi s Schools Numbers Into Martial Art

There’s no Nobility in Poverty by Stephen Oliver, MbA ceo, naPma

recently on read a fascinating article Journal” the cover of the “Weekend Journal section of the Wall Street Eyed Peas . The about the band The Black our indusarticle was so “spot-on” for of times and try that I read it a couple tions . Before I thought about the implica a second… explain let me step back on page 28

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See POvERTy, continued

The Last Airbender Offers yet Another Promotional Opportunity for NAPMA Members

Story and photos on page

15

NAPM A Memb ers Focuse d on263 Result s Genera te as Many as Intros for New Studen ts in a Single Weeke nd!

Industry . point” for the Martial Arts Kid grossed a The original The Karate peak played total of $90,815,55 and at Kid II, which on 1,111 theaters . Karate

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ccording to NAPM A CEO ls that Stephen Oliver, “Schoo followed our plan will likely more new add from 100 to 300 or at r, active students this summe truly created a minimal cost . NAPM A many schools! $1,000,000 summer for get on to late And, frankly it’s not too what many this bandwagon .” During for enrollments, think of as a slow time or 20, 15, ng our schools are enrolli new students more (often many more) ing program every week! Our market and pillars many has tied to Karate Kid non” of acwe have a complete “Parthe you capitaltivities that will make sure . interest of on ize on this explosi 1984 For those who remember, “inflection through 1986 was a major

Kid are in the Producers of The Karate sequel, which planning stages for the opportunities. means more promotional

3,979, played at grossed a total of $115,10 s . Together, they its peak in 1,610 theatre ly martial changed our industry . Sudden rs was teenage arts lessons for kids and with 1,200 in HUGE demand . Schools on page See kARATE kID, continued

13


Advertising Sizes, Rates & Schedule

TAB FULL PAGE Bleed

TAB TWO FULL PAGE SPREAD Bleed

Non-Bleed

Non-Bleed

Full Page, legacy non-bleed

Tab Quarter Page (Vertical)

Tab Sixth Page (Horizontal)

Tab Two-Thirds Page, (Island)

Tab ThirdPage (Vertical) Tab Third Page (Square)

Tab Half Page (Horizontal)

Legacy Twelth Page Square

Legacy Full Page Bleed or non-bleed Legacy Two-Thirds Page (Island) Legacy Half Page (Horizontal)

Initial 12/08; rev. 01/09, 03/10, 7/10

Tab Twelth Page (Square)

Legacy ThirdPage (Vertical)

Legacy Sixth Page (Horizontal)

Legacy Third Page (Square)

Legacy Quarter Page (Vertical)


1x

3x

6x

10x

Inside Front Cover

$1944

$1931

$1869

$1744

Inside Back Cover

$1944

$1931

$1869

$1744

Back Cover

$2244

$2181

$2056

$1944

Full Page, Tab (10-1/2” x 13”)

$1669

$1606

$1544

$1419

Full Page, Legacy (8-1/8” x 10-1/2”)

$1640

$1590

$1490

$1390

1/2 Page

$1424

$1361

$1294

$1169

1/4 Page

$1169

$1106

$1044

$919

1/3 Page

$1035

$940

$875

$790

1/6 Page

$924

$861

$799

$736

1/12 Page

$674

$624

$561

$499

Full Page

$1369

$1306

$1244

$1119

1/2 Page

$1124

$1061

$994

$869

1/4 Page

$869

$806

$744

$619

1/6 Page

$624

$561

$499

$436

1/12 Page

$374

$324

$261

$199

Four Color

Black & White

Classified Ad Rates and Specifications Classified ad orders and text must be received 30 days in advance of publication dates, which are typically the last week of every month. Payment is due with orders. Rates are $50 for the first 30 words and $1 per each additional word, with a maximum of 50 words per ad. All ad rates are based upon on-time submission of completed digital ads on disk. Agency commission (15%) is paid only to recognized agencies on gross billing of display space and color. Mechanical or production work performed by Mastering the Martial Arts Magazine is not commissionable.

Display Advertising Closing and Materials Due Dates Mastering the Martial Arts Business Magazine is published 10 times per year. Issue Date

Ad Reservations Due

January/February March April May June/July August September October November December

November 1 January 1 February 1 March 2 April 1 June 1 July 1 August 1 September 1 October 1

Materials Due November 26 January 25 February 25 March 25 April 25 June 25 July 25 August 25 September 25 October 25

Mail Date December 20 February 15 March 15 April 12 May 17 July 12 August 16 September 13 October 11 November 15

These deadlines represent the date artwork must be received and are subject to change.

To Reserve Display or Classified Advertising: Contact TobyMilroy@NAPMA.com


Mechanical Specifications Size

Width

Depth

Legacy Sizes h x w (8.125” x 10.5” trim size)

19-1⁄4"

12"

15-1/4” x 9-1/2”

Spread (Two Full Pages) Non-Bleed (Live Area) Trim

21"

13"

16-1/4” x 10-1/2”

21-1⁄4"

10-1⁄4"

16-1/2” x 10-3/4”

No-Bleed (Live Area)

9-1⁄2"

12"

7” x 9-1/2”

Trim

10-1⁄2"

13"

8-1/8” x 10-1/2”

Bleed Full Page

Bleed

No Bleed allowed on legacy size

Two-Thirds Page, Vertical

4-3/4"

12"

4-1/2” x 9-1/2”

Half Page, Island

6"

8-3⁄4"

7-1/4 x 4-1/2”

Half Page, Horizontal

9-1/2"

5-3/4"

4-1/2” x 7”

Third Page, Square

6"

5-3/4"

4-1/2” x 4-5/8”

Third Page, Vertical

2-3⁄4"

12"

2-1/2” x 9-1/2” 3-3/8” x 4-5/8”

Quarter Page, Vertical

5-3/4"

5-3/4"

Sixth Page, Horizontal

6"

2-7/8"

Twelth Page, Square

2-3⁄4"

2-3⁄4"

2-1/8 x 2-5/16”

Live matter on pages (type, critical areas of photos or graphics) MUST be kept 1/4” from the edge of the page.

Digital Production Specifications: Advertising rates are based on the advertiser providing materials as specified. Preferred: Adobe Acrobat PDF/X-a1 compliant PDF. Accepted: Adobe Illustrator CS2 EPS, Adobe Photoshop CS2 TIFF (300 dpi), Adobe InDesign CS2-CS5. All supporting files must be included: logos, artwork, scans, screen and printer fonts. Scans must be CMYK TIFF 300 dpi format. For Adobe Illustrator EPS files: include any placed images unless embedded in file; convert type to outlines or include all fonts. PC/Windows Files: Not accepted in native format (Quark, InDesign, Corel, etc.). If ads are created on a PC, please supply PDF/X-1a files. Submitting Digital Materials: Ad files may be sent on CD or DVD to: Mastering the Martial Arts Magazine, Production Department, Wells-Smith Partners, 4737 Nantucket Dr., Lilburn, Georgia 30047 Ad files may also be sent via e-mail, FTP or Web: Web: http://dropbox.yousendit.com/GarySmith675134 E-mail: napma@wells-smith.com (up to 10 megs) FTP: HOST: ftp.wells-smith.com USER: files@wells-smith.com PASS: files Technical or production questions may be directed to: Gary Smith, 770-713-0770, garysmith@napma.com

Ad Alterations and Copy Changes: All copy changes must be made in writing via fax or e-mail and submitted prior to deadline. No copy corrections will be accepted verbally. Advertiser and/or agency assumes risk of possible errors. Publication will exert its best effort, but cannot assume liability for errors or copy changes. Materials: Any material not requested to be returned will be archived and stored as a convenience to advertisers; publisher assumes no liability for the safekeeping of mater­ials. Compliance with Specifications: Ads that do not meet the proper size specifications will be handled as follows: Ads that are larger or smaller than specified will be reduced or enlarged to fit our standard space for that ad, including disproportionate reduction or enlargement. Please submit correctly sized ads to avoid problems with type compression or expansion or lowered resolution. Ads that do not pass our preflight for compliance with PDF/X-1a standard may be returned to the advertiser; or, at the publisher’s option, repairs may be attempted. Additional charges may apply in this event. We will notify the advertiser/agency of preflight problems and accept replacement files if submitted prior to relevant production deadlines.

Mailing Address: Mastering the Martial Arts Business Magazine 2578 Enterprise Road, Ste. 344 Orange City, FL 32763


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