B Y NA P C P NOVEMBER 2017
Featuring Hannah Drews Eggert of Hannah Drews Photography
All the Details of the 2018 NAPCP Marketing Summit in Atlanta!
Holiday Printables, December Gatherings, Our 2017 Photographer of the Year and More!
While golden leaves flutter gently to the ground and cold mists blanket the night, we’re celebrating
the season of giving and gratitude with welcoming hearts ... and events and news crafted with creating warm memories in mind!
Our final 2017 NAPCP Gatherings will be held the week of December 11th-18th. Turn in your slippers for
a great pair of boots and join us! You can find more information about local gathering places on our dedicated NAPCP Gatherings page, or by searching for “NAPCP Gathering” on Facebook to find an Event in your area. NAPCP Ambassador applications will open around the the new year; keep your eyes peeled for the announcement! We look forward to seeing the transformation that takes place within our community next year.
Speaking of announcements, congratulations to Ashley Berrie of Ashley Berrie Photography, the National
Association of Professional Child Photographers’ 2017 Photographer of the Year! Ashley’s photographs are filled with wonder and vivid stories, and Ashley is a cheerleader and encouraging voice to all in our industry. We are positively thrilled to share Ashley and her work with you. If you missed the exciting announcement in the NAPCP Member Community, we invite you to view the Facebook Live video there. If you’re not yet a NAPCP member, submit your application now to be eligible to view all Facebook Live and Marketing Monday videos, as well as to be able to enter our 2018 International Image Competitions.
The sweet smell of cool air also means we’re getting closer to our January 17-19, 2018 Marketing Summit!
We’re bursting with excitement over everything we have in store for the summit, and we hope you’re making plans to join us (whether in person or virtually). Remember, if you register by Friday, December 1, you’ll be entered to win one of three prizes from Artifact Uprising, NAPCP, or ShootProof, and you’ll receive the professionally recorded version of Jenna Martin’s social media class as our gift to you!
If you’re elbow deep in gifts and simply can’t wait to start wrapping presents for loved ones, we have free
holiday gift tag printables on our blog!
Finally, this month’s feature photographer is Hannah Drews Eggert, of Hannah Drews Photography! A
Chicago natural light photographer, Hannah finds joy in capturing newborns, children, and families. Hannah strives to incorporate natural, simple elements into each and every session. We especially adore her Fresh 48 sessions! Flip through the pages ahead for Hannah’s lovely work, an interview, and advice.
Warmest wishes, from all of us to you.
Be Jolly! The NAPCP Team 2 | NAPCP Inspired Magazine November 2017
TA BL E O F CO NTE N TS Pg. 4 .............Free Holiday Gift Tag Printables Pg. 5 .........................News & Announcements Pg. 6 ...........................Featured Photographer
Pg. 26 .............2017 Photographer of the Year Pg. 28 ........................2018 Marketing Summit Pg. 32 .......................................#NAPCPCozy Pg. 33 ...........................December Gatherings
Pg. 34 ...............................Articles Youâ€™ll Love Pg. 36 ...................Video Series: Rya Duncklee Pg. 37 ..............................Marketing Mondays Pg. 38 ...............................#NAPCPInstaFaves Pg. 39 .............................Membership Benefits
H O L I D AY G I F T TA G P R I N TA B L E S
Customize your gifts this year with minimal time and effort. The specialized messages on each present under your tree are sure to put a smile on your face (and the recipientâ€™s, too!).
GET YOUR GIFT WRAP ON
N E WS & A N N OU N CE MEN T S
Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!
Napcp Store Visit the NAPCP Store and snag our Holiday Overlays Bundle! Itâ€™s perfect for making your seasonal images even more festive. Add overlays to your favorite holiday photos and send them off to your clients. Happy Holidays!
NAPCP Inspired Magazine November 2017 | 5
FEATURED PHOTOGRAPHER HANNAH DREWS EGGERT
Images by Hannah Drews Eggert of Hannah Drews Photography
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Image by Katie Rain
annah Drews Eggert, of Hannah Drews Photography,
is a natural light photographer who serves Chicago and the surrounding suburbs. Hannahâ€™s portfolio includes newborn, child, and family photography -- she loves what she does! Hannahâ€™s style is often described as natural, simple, and organic; she strives to incorporate these elements into every session. We are so excited to introduce you to Hannah! Turn the page and get to know one of our favorite photographers.
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AT A GLANC BEHIND 1. Started photographing? When I was 9 years old 2. Officially opened business? September 2013 3. Favorite camera? Nikon D750 4. Lens of choice? 35MM 1.4 5. Favorite lab? Millerâ€™s 6. Favorite framer? Design Aglow Image by Katie Rain
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CE WITH SCENES
HANNAH DREWS EGGERT
7. Favorite subject to photography? Newborns 8. Favorite musician? Amos Lee 9. Favorite movie? Twister 11. Recent favorite read? A Walk in the Woods 12. Favorite client product? Miller’s Signature Albums 12. 3 things you can’t live without? Passport, camera, family
F L I P T H E PA G E F O R O U R E XC LU S I V E I N T E RV I E W W I T H H A N NA H !
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Congratulations on being our featured photographer this month, Hannah! Please tell us a bit about yourself and how you became a professional photographer. Such an honor, thank you! Iâ€™d love to share a bit about myself. I am a midwestern girl married to a midwestern boy who I met on the first day of high school. We live in downtown Chicago and are loving city life! I have always loved working with children which lead me to pursue masterâ€™s degrees in Child Development and Social Work. After grad school, I lived in Miami and began building my photography portfolio. At this point it was just a hobby. I was charging $50 for sessions on Miami Beach, and I could not believe people were actually paying me for something I thought was fun (ha!). Chicago called us back, and it was here where I struggled (like really struggled) to find a social work job and started to focus on my photography business as a source of income. After a while I had the realization that my hobby could actually become my profession and I officially opened Hannah Drews Photography in 2013. It has been a whirlwind ever since! Your editing style is understated yet strikingly beautiful. What is your favorite editing tool; will you share an editing tip or two? Wow, such a compliment! I do the majority of my editing in Lightroom and then send images over to Photoshop for final edits. I run the same custom preset on every single photo and have it tweaked slightly for each session type: outdoor, studio, lifestyle, and hospital. During
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the editing process, my main goals are to make my whites white and skin tones natural and I am in a constant battle with the HSL sliders. I also run Portraiture on every image which I think adds a little finishing touch to portraits and makes skin look amazing without losing texture. It took a long time to make a preset that could translate to different sessions but I finally feel like my work looks cohesive across the board. You have been focusing on Fresh 48 sessions and recently launched a workshop. We love it! Why did you choose to take your business in this direction? I mean, is there anything sweeter than a brand new baby? This year I really wanted to create an online workshop for photographers and narrowed it down to what I am most passionate about. I also felt like there was a gap in the market and it was the perfect time to release a Fresh 48 guide. When I completed the guide, I did not know of a single other online workshop focusing solely on Fresh 48s. It felt like the perfect opportunity to share my passion and help other photographers along the way. It is terrifying to put everything you know out there into the world and hope that someone, anyone, finds it helpful. I have had really positive feedback so far which has been extremely gratifying. I absolutely love everything about Fresh 48 sessions. I feel that when a photographer shoots from the heart some magical things can happen; Fresh 48s definitely have my heart.
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1 4 | N A P C P I n s p i r e d M a g a z i n e Ju l y 2 0 1 7
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Where do you see yourself and your photography business in 5 years? If I was asked this question five years ago, I would not have mentioned anything about owning a photography business. Crazy how life happens! Five years from now I hope to have a baby or two of my own, who will likely hate having their photos taken. I would really love to get back into social work in some capacity, possibly finding a way to marry photography and non profit work. My husband and I will likely move out of Chicago in the next few years, which means I will have to start over in a new city. A bit scary, but exciting at the same time.
Thank you so much, Hannah!
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Three Tips FOR FRESH 48 SESSIONS by Hannah Drews Eggert
1- Prep your clients. - If this is your first go with Fresh 48 sessions, your clients may be unfamiliar with what to expect. You don’t want to show up for a hospital session and be greeted by a client with props and outfits expecting a posed newborn session. Here are a few lines from my prep email; “I am here to document your first day with your new baby so you don’t have to! I’ll capture everything from the snuggles to the struggles.This may include baby’s first bath, meeting big sister, cuddling with dad, or quiet nursing moments.” I also like to send inquiries an example gallery from a blog post so there are no questions about the documentary style of the session.
2- Turn off the lights. - Hospitals are notorious for bad lighting. The first thing I do when I walk into a hospital room is open the blinds and turn off every single light in the room. Even if the room only has one small window, I will park my clients as close to the natural light source as possible. I may do the entire session in that small area which can be a fun challenge to create a diverse gallery. It is much easier to edit a session with a little grain from high ISOs than a session with mixed natural+fluorescent lighting so make sure those overhead lights are off!
3- Go with the flow. - Every single Fresh 48 session has been interrupted by hospital staff (sometimes 3-4 times) so you have to be flexible. The nurse may come in for vitals, baby may need to do a hearing test, pediatrician may come by for a check, all of which are out of your control and you have to roll with it. I have an idea of 10 or so images that I love capturing but one of my favorite parts of Fresh 48s is that they are so unpredictable and every single session is new. It really keeps every session feeling “fresh”. If you are able to relax and let the moments happen naturally, you can capture some amazing emotion-provoking images.
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CAMERA BAG ESSENTIALS WITH HANNAH DREWS EGGERT
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B O D IE S • Nikon D750
LENSES • Nikon 85 1.4 • Nikon 50 1.4 • Nikon 100 2.8 • Nikon 24-70 2.8 • Sigma 35 1.4
EXTRAS • Extra Battery • Sandisk Memory Cards • Dust Blower • Business Cards • Weleda Hand Cream • Zinc Lozenges
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We visited Hannahâ€™s Instagram feed and gathered some of our favorite captures.
WITH HANNAH DREWS EGGERT
Follow her at instagram.com/hdrewsphoto/ to see more beautiful imagery!
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The distinguished title of NAPCP Photographer of the Year is one of our industry’s highest honors, showcasing outstanding achievement in NAPCP’s International Image Competitions, points, titles, community involvement, and professional recognition.
We are thrilled to announce our 2017 Photographer of the Year, Ashley Berrie of Ashley Berrie Photography. One of Ashley’s winning images was featured on a digital billboard in New York City’s immense, brilliant, and monumental Times Square.
To learn more about this award and to view past winners, click HERE!
THANK YOU TO OUR SPONSORS
At the NAPCP Marketing Summit in Atlanta, GA, we’ll help you learn to develop a strong business year around your unique brand identity, to create content with your personality and vision in mind, to connect with your target audience, to conquer the social media platforms that will benefit you most, and to finally have a full editorial calendar in place. You’ll take in expert, honest advice about self-promotion and social media, and learn about organic ways to increase engaging traffic. You’ll also learn the basics of blogging consistently, writing copy, building e-blasts and ads, and how to plan your campaigns. We can’t wait to help you take your business to the next level!
S O C I AL MEDIA C LAS S The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn’t include a strong social media presence. This class is designed specifically for photographers looking to use their social media platforms to create a significant online presence, develop and grow their business, and turn followers into paying clients.
Class Highlights • Understanding Facebook & Instagram algorithms
• Creating constant follower growth on Instagram
• Creating an effective ad campaign on Facebook
• Getting the most out of hashtags and photo tags
• Decoding Facebook insights
• Creating user generated content on Instagram
• What to post, when to post it & how to phrase it
• Contests & collaborations on Instagram
• Creating a consisten feed aesthetic on Instagram
• Why should you have a blog?
• Increasing interaction on Instagram
• SEO, hashtags & meta-tags
• Creating user generated content on Instagram
• Social media backlinks
• Increasing attraction on Instagram
• Email lists and services
M E E T JEN N A MARTIN Jenna Martin has been sharing her ever-evolving knowledge of social media for several years, teaching from her experience. She has written, developed and produced workshops on social media marketing, as well as styled portraiture, and is a highly sought after photography coach and mentor. Jenna has presented at TedX, is a featured speaker for Shutterfest 2018, and is also speaking for Canon in January 2018. When she’s not taking pictures, she’s usually spending time with her family, taking in stray animals and participating in general, all-around rule breaking.
WHAT â€™S IN C LUD ED? 2018 Marketing Guide & Inclusions Fill-in-the-blank calendar templates and worksheets. These worksheets analyze everything from what is working in your business model, to defining your ideal client. Each section builds, culminating in custom marketing campaigns aimed at bringing maximum success to your brand .
12 Month Content Calendar Use this to plan your posts well in advance. Blog post and social media ideas and prompts for the entire year are included! If you want to improve your engagement and grow your blog and social media followings, this calendar is for you!
Email Marketing Guide PDF guide to assist you in your mastery of email marketing. Create subject lines and use linked keywords that CLICK! Boost your bookings and fill your schedule to fit your lifestyle.
TWO Complete Marketing Campaigns These campaigns are created with order deadlines, cost and profit analysis, and reminders for all the items you need to remember for a successful event. We did the work for you, here!
TWO Professionally Designed Marketing Collateral Sets Fully designed marketing pieces to coordinate with the campaigns above, including social media graphics and print media that you can easily customize to fit your brand.
Creative Copy Guide How to take your ideas and turn them into polished blog posts, business copy, articles, and client guides, sure to attract the attention of your target audiences. Includes sample professionally written blog posts, client emails, about and biography formats, and more for you to fill in and put to work!
Styled Stock Photo Collection An exclusive, stunning set of photography-focused images to enhance your social media presence.
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R EGISTE R FOR THE SUMMIT In-Person Attendees The 2018 NAPCP Marketing Summit will take place January 17-19 in Atlanta at the beautiful Park Studios. Our in-person attendees will receive the Social Media Marketing Class with Jenna Martin, plus a full, printed 2018 Marketing Guide Binder and all of the inclusions in the download.
$350 Member | $450 Non-Member | $500 Become a NAPCP Member & Save on Both!
Virtual Attendees Our virtual attendees will receive all of the inclusions in the download, plus Facebook Live access on Thursday, January 18th to watch Jenna Martinâ€™s Social Media Marketing Class LIVE!
$99 Member | $199 Non-Member | $249 Become a NAPCP Member & Save on Both!
N UA RY 1 9 I WANT TOJASN AG MY SPOT
SPON SORE D BY
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#NAPCPCOZY Some of our favorite images from the November @NAPCP tag on Instagram. Stay tuned for our December tag and play along for your chance to get featured in our feed!
JOIN US FOR # NA P C P G AT H E R I NG S Take a break after the busy fall business season! Join us the week of December 11th-18th at locations around the world, for the last Gathering of the year. This month weâ€™ll be discussing our favorite (and least favorite) things about 2017, and goal-setting for 2018. Many NAPCP Ambassadors have chosen to host gift exchanges or holiday parties, too!
F I N D A G AT H E R I N G I N Y O U R A R E A
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ARTICLES YOU’LL LOVE Inspiring words written by our members, for our members.
Photographing Children Through Their Eyes: 5 Ways to Evoke Childlike Whimsy in Your Child Photography
As child photographers, and in dealing with children on a regular basis, I think we all feel the fascination with this stage of human life!
There is nothing more truthful than children and their imaginations. In childhood everything is true, as dream and reality merge themselves and are one! The world through the eyes of a child is always a new place … colorful, surprising, and unexpected. This is the world in which we all should live!
I’ve always been curious about how children see the world, and my background in psychology helped me to gain better insight into the fragmented and borderless way in which the child exists in the world.
For this reason, when I started photographing children, I soon felt the need to bring to my photos this magical way of seeing and being in the world, as if an image was photographed by the child’s own eyes! Read more.
Meet Ricardo Silva:
Family and children Photographer based in Portugal. Always fascinated by
Photography, the passion grew up increasingly when my first child was born in 2010. 3 years later i decided to devote myself professionally to photography and i’m loving it!
Re-Branding to Fit Your Passion As an organization dedicated to passionate artists, we at NAPCP can certainly relate to the fluid aspects of art — including and especially photography. NAPCP member Heather Floyd, of Floyd Family Photography, decided last year that portrait photography was no longer primarily what she wanted to give her clientele. How do you rebrand without losing your mind and your client base? What made Heather decide she wanted to make the change to documentary photography and video? Read on to find out and be inspired! Read more.
Meet Heather Floyd: Heather is a storyteller offering documentary style photos and films to her clients in Northern California.
A Guide to Shooting In-Home Lifestyle Sessions In-home sessions are among my favourite type of session to do. No two are alike and each has their own pace and challenges (especially when siblings are involved!). Even with an over the phone consultation, talking with a client about areas in the home they think will work best, and scheduling best as possible around toddlers, you’re still walking into an entirely unfamiliar territory.
I started this session off by spending some off-camera time with this shy big sis, hearing about all her favourite toys and what she learned at gymnastics that week. Once she was suitably sure that I was alright, she led me upstairs to meet her new baby brother. Read more.
Meet Natalie Balen-Cinelli: Natalie is an Ontario natural light photographer who loves to work with neutrals and soft pops of color. Whether shooting indoors or out, she strives to make each session as unique as the family she’s photographing.
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# N A P C P I N S TA FAV E S The images of these amazing photographers caught our eye in November. Visit them on Instagram and follow along! Tag #NAPCP on Instagram and you may see your work in a future issue of Inspired.
@JENDZEN P HOTOGRAPHY
EIR R U LO
RAGP A M A T @
winning image by Diogo Loureiro
Membership Benefits Read about NAPCP and see the many benefits of NAPCP membership, on our site. Download freebies and preview member-exclusive videos; get to know the heart of our association! LEARN MORE
Please visit napcp.com or email us at email@example.com with questions or inquiries. CLICK HERE TO PRINT THIS ISSUE
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NAPCP Issue 60
Published on Nov 30, 2017