B Y NA P C P F E B R UA RY 2 0 1 8
Featuring Our 2018 Photographer of the Year, Ashley Berrie of Ashley Berrie Photography
LATEST Free St. Patrick’s Day Printables, Articles You’ll Love and More!
INSIDE Instafaves and #NAPCPXOXO: Featured Images
How do we love you? Let us count the ways.
NAPCP members are submitting their beautiful and emotional images to NAPCP’s February 2018
International Image Competition, and our team is settled in, watching the heartfelt images roll in. We admire each and every one of our members who open themselves up to sharing their photographs with one another, with us, and with the industry, through our International Image Competition! New members as well as those who have been with NAPCP since its inception are looking forward to receiving image critiques and scores, and the great variation in photography styles keeps us all on our toes. Image Competition is such a deep and marvelous experience -- one we are always elated to share with you!
Remember, the February 2018 International Image Competition is open through 11:59 PM EST on
Thursday, March 1 , and is NAPCP’s only digital competition this year! There are only a couple of days remaining to submit your images, so we encourage you to enter your photos now. We look forward to all of your special images!
Speaking of Image Competition, the exciting moment we presented Ashley Berrie, of Ashley Berrie
Photography, with her 2017 Photographer of the Year plaque can be viewed in the January 2018 issue of Inspired. Congratulations again, Ashley!
NAPCP’s 2017 Photographer of the Year is also our featured photographer this month, and she wants
to help you make 2018 your best year yet! Ashley shares what NAPCP has meant and continues to mean to her, and offers her Top 3 Tips for Work-Life Balance, among other heartfelt words. Continue reading for Ashley’s full interview!
The NAPCP team has been working hard to spread NAPCP love in the early months of this new year.
We’ll be accepting applications for new NAPCP Ambassadors soon. Also be on the lookout for the annual NAPCP Member Survey. Bookmark the NAPCP blog, join the NAPCP Member Community Facebook Group if you haven’t already, follow us on Instagram, and ensure your NAPCP member profile is up-to-date so you don’t miss all we have in store for you.
Always, The NAPCP Team
2 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
TA BL E O F CO NTE N TS Pg. 4 .............Free St. Patrick’s Day Printables Pg. 5 .........................News & Announcements Pg. 6 ......Featured Photographer Ashley Berrie
Pg. 26 .......................................#NAPCPXOXO Pg. 27 ................................Call for Ambassadors Pg. 28 .................2018 NAPCP Marketing Guide
Pg. 30 ...............................Articles You’ll Love Pg. 32 .....................Video Series: Willy Wilson Pg. 33 ..............................Marketing Mondays Pg. 34 ..............................#NAPCP InstaFaves Pg. 35 .............................Membership Benefits
S T. P AT R I C K ’ S D AY P R I N TA B L E S
Whether you’re planning a special St. Patrick’s Day themed breakfast for your kids or you’re making an Irish feast for your family, our free printable St. Patrick’s Day menus will be the perfect addition to your decor!
S TA R T P L A N N I N G YO U R F E A S T
4 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
N E WS & A N N OU N CE MEN T S
Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!
Napcp Store Donâ&#x20AC;&#x2122;t forget to get your Spring Marketing Postcard Pack! Use these postcards to remind your clients to book for Spring and Summer! The set includes 8 unique postcard designs perfect for engaging your returning clients. Get yours today!
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 5
FEATURED PHOTOGRAPHER ASHLEY BERRIE
Images by Ashley Berrie of Ashley Berrie Photography
8 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
photo by Elizabeth Blank
tlanta, Georgia photographer Ashley Berrie is NAPCP’s 2017
Photographer of the Year! In the spring of 2017, Ashley’s first solo exhibit, “Speechless”, was displayed at the Atlanta School of Photography, featuring personal work inspired by her son Ethan. Atlanta Parent Magazine recently named Ashley as one of the top Atlanta Family Photographers in Atlanta. Her work has been published in Click Magazine, Inspired Magazine, Parents Magazine and also featured within Fortune, Children’s Healthcare of Atlanta, Click it Up a Notch, I Heart Faces, Lemonade and Lenses, Rock the Shot, Hostess with the Mostess, and Showcase School of Photography. Flip the page for Ashley’s engaging interview and more!
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 9
AT A GLANC BEHIND 1. Started photographing? High school 2. Officially opened business? 2010 3. Favorite camera? Nikon D750 4. Lens of choice? Nikon 85mm 1.4 5. Favorite lab? Millerâ&#x20AC;&#x2122;s Professional Imaging 6. Favorite framer? Musea
1 0 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
CE WITH SCENES
7. Favorite subject to photograph? My children 8. Favorite musician? Jack Johnson 9. Favorite movie? You’ve Got Mail 11. Recent favorite read? The Power of Vulnerability - Brene Brown 12. Favorite client product? Miller’s Signature Albums 12. 3 things you can’t live without? My children’s laughter, my husband’s unexpected hugs, and long phone conversations with my mom
F L I P T H E PA G E F O R O U R E XC LU S I V E I N T E RV I E W W I T H A S H L E Y !
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 1 1
Congratulations on being named NAPCP’s 2017 Photographer of the Year, Ashley! Please tell us about yourself and how you got your start as a professional photographer. Thank you, NAPCP! I am a wife, a mom to two boys, and always striving to be a loyal friend. Finding balance in all of those roles (and then some) takes daily practice. The people around me give me a whole lot of grace, which allows me to do life well. I’ve always been a photographer ... long before I ever owned professional equipment. It has always been in me to see the world a little differently and I am always searching for something beautiful. It wasn’t until I had the tools to produce high quality images that I was considered by everyone else a photographer. But I felt it all along. What is your favorite aspect of NAPCP as an association? Please tell us about it and why you love NAPCP! Where do I begin? There’s truly nothing like the NAPCP community and the standards it sets for itself and the industry as a whole. Because I have learned so much about actually running my business, making money and holding my head up while I do it, I owe so much to NAPCP for constantly striving to elevate this industry. My favorite aspect of the association is the community group on Facebook -- it’s a safe place to ask questions and give feedback. No judgment, simply honest answers and perspectives from like minded professionals. That is invaluable to me.
1 2 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
1 6 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
What can clients expect during a session with you? What types of images will they see in their galleries? Clients come to me because they see something creative and timeless in my work, and they want both. I can provide both posed (everyone looking at the camera) images in addition to unique perspectives and storytelling images that make them say, “Oh, that’s cool!” They receive large galleries because there is so much variety; my clients feel fully served and that their lives have been truly and uniquely documented. The love between people, and even between you and your subject(s), is evident in your images. What are some ways you draw out deeper feelings during your sessions or when capturing your family? The first impression is everything. Whether that impression is made through a new inquiry email with the mom or approaching a family in the park, my goal is to do nothing but make them feel important. Personally connecting with my clients allows everyone to relax and open up to showing emotion in front of the camera. I will ask my own children or the children of my clients to do something silly like sniff their brother’s hair; it smells like spaghetti, and the aftermath of that is generally laughter and silliness. Creating an environment where we can be playful and laugh opens up the session for further connection and emotion.
Thank you so much, Ashley! N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 1 7
2 0 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
Three Tips F O R W O R K- L I F E B A L A NC E by Ashley Berrie
1- I always visualize Tony Robbins’ Wheel of Life when it comes to the worklife balance topic. We are always trying to achieve balance in our daily lives, and something always gains more of our attention one day, then the next ...You can’t operate at 100% in every aspect of life 100% of the time. Choose 2 or 3 aspects of life each day and totally rock at those chosen tasks.
2- Have set work hours. Setting time where you can focus only on your business will create the most productive time windows. Trying to edit/respond to emails/blog, all while making snacks for your children/turning on the next Paw Patrol episode/ changing a diaper will leave you feeling frazzled and overwhelmed. Believe me, I tried it. Separating the two as much as I can leaves me with a feeling of peace and balance. The good news is my clients respect it and understand it because most of them are moms, too.
3- Don’t forget yourself. Take time every day to do something for yourself, even if it’s showering alone or painting your toenails.
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 2 1
We visited Ashleyâ&#x20AC;&#x2122;s Instagram feed and gathered some of our favorite captures.
WITH ASHLEY BERRIE
Follow her at instagram.com/ashleyberriephoto/ to see more beautiful imagery!
2 4 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
CAMERA BAG ESSENTIALS WITH ASHLEY BERRIE
BODIES • Nikon D750 (main) • Nikon D610 (backup)
L E N SE S • Nikon 105mm 2.8 • Nikon 85mm 1.4 • Sigma 35mm 1.4 • Nikon 50mm 1.4 (not pictured)
#NAP CPXOXO Some of our favorite images from the February @NAPCP tag on Instagram. Stay tuned for our March tag and play along for your chance to get featured in our feed!
2 6 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
NAPCP AMBASSADORS A P P L I CAT I O N s
O P E N
S O O N !
An extension of the National Association of Professional Child Photographers, the NAPCP Ambassador Program takes an active role in building thriving communities of artists committed to growing their skills, their artistry, and their business. NAPCP Ambassadors are literally the eyes, ears, and face of the global association, kindling personal relationships and connections on a local level. By fostering connections and conversations, NAPCP Ambassadors enable the compassionate collaboration that is a hallmark of the NAPCP vision.
Applications for 2018 NAPCP Ambassadors are OPENING SOON! Stay tuned for more details!
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 2 7
D I D YOU
M I S S T HE SUMMIT ? At our 2018 Marketing Summit last month we welcomed 2018 with open hearts and minds. If you missed out on the marketing summit, you can still take this ride with us and make every month fulfilling and incredible. Get after it! Visit the NAPCP Store for all the marketing materials we used at the summit. We know youâ&#x20AC;&#x2122;re going to love every piece! Watch the videos, fill out your marketing binder, and get everything you need for a successful 2018!
2018 Marketing Guide $49 2 8 | N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8
NOW AVAILABLE IN THE NAPCP STORE!
Creative Copy Guide $25
Content Calendar $25
Email Marketing Guide $25
Headshot Marketing Set $25
Santa Marketing Set $25
Styled Stock Photo Set $25
Social Media Marketing $49 with jenna martin
Finding Your Authentic Voice $25 with anne simone
GE T T H E D I G I TA L BU NDL E FOR ONLY $ 149 d i g i t a l b u n d l e i n c l u d e s a ll of t he a bov e plus t he ma r k e t ing guide
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 2 9
ARTICLES YOU’LL LOVE Inspiring words written by our members, for our members.
Making (Competition) Magic
This year (Or last year, since that’s when I bought the ticket!) I made the decision to attend the NAPCP Retreat, no matter what life kept throwing at me! However, talking with lots of my fellow attendees, I was really surprised to hear that not everyone was using their 2 free image credits to enter Image Competition. When I asked them why, I was met with a the same response, just said slightly differently. “I didn’t feel like my images were worthy.” “No way are my images good enough to enter.” “I didn’t have anything I thought was good enough.” The same thing. Over and over and over. Read more.
Meet Becca Wohlwinder: Becca is a natural light children and family photographer based out of Alamogordo, New Mexico. She was NAPCP’s Photographer of the Year in 2016.
Re-Branding to Fit Your Passion As an organization dedicated to passionate artists, we at NAPCP can certainly relate to the fluid aspects of art â&#x20AC;&#x201D; including and especially photography. NAPCP member Heather Floyd, of Floyd Family Photography, decided last year that portrait photography was no longer primarily what she wanted to give her clientele. How do you rebrand without losing your mind and your client base? What made Heather decide she wanted to make the change to documentary photography and video? Read on to find out and be inspired! Read more.
Meet Heather Floyd: Heather is a storyteller offering documentary style photos and films to her clients in Northern California.
6 Tips for a Successful Session At the heart of it all, I am a mom. I am busy, always pulled in 100 different directions, am forever watching our budget, and my family is my world. When I became a professional photographer, I developed my business based on what I would look for when hiring a photographer and how an ideal session for my family would be run. Here are my tips for not only a successful session but creating a great customer experience. Read more.
Meet Kristen McKay: Kristen McKay is a portrait and lifestyle photographer operating in the Highland, Milford, Commerce, and White Lake, Michigan areas.
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 3 1
# N A P C P I N S TA FAV E S The images of these amazing photographers caught our eye in February. Visit them on Instagram and follow along! Tag #NAPCP on Instagram and you may see your work in a future issue of Inspired.
ARISO M Y B D RE
YL R E H @C
PHY A R TOG @ O H P COURT ROFF
GRA O T O H P L @TRACY
winning image by Joella Thombs
Membership Benefits Read about NAPCP and see the many benefits of NAPCP membership, on our site. Download freebies and preview member-exclusive videos; get to know the heart of our association! LEARN MORE
Please visit napcp.com or email us at email@example.com with questions or inquiries. CLICK HERE TO PRINT THIS ISSUE
N A P C P I n s p i r e d M a g a z i n e Fe b r u a r y 2 0 1 8 | 3 5
NAPCP Issue 63