INSPIRED B Y NA P C P
Featuring Katie Rain of Katie Rain Photography
LATEST INSIDE Our favorite Instagram features, new Holiday Photo Card templates, and more!
Industry News & Announcements, Workshops, and Updates!
FALLelujah – autumn is finally here! We couldn’t be more excited to see what
the season will blow our way, and we are happy to have each of you on the journey with us.
As you make plans for the upcoming months, don’t forget to save the date for
NAPCP Retreat 2017, happening January 17-20 in the beautiful seaside town of Santa Barbara, CA. For early birds, you’ll be glad to know registration is now open at www. napcpretreat.com.
Already a lover of the California life, this month’s featured photographer is
Katie Rain, of Katie Rain Photography! Specializing in natural light lifestyle shoots for maternity, newborns and families, Katie is an award-winning photographer based in the Bay Area. When she’s not behind the lens, she’s chasing after her two kids with a latte nearby. Sounds pretty sweet!
For those who submitted photos for the July Image Competition, scoring is
underway with winners to be announced soon, including Photographer of the Year. Thank you again to each of you who participated!
Lastly, thank you to all who attended the Fall Gathering earlier this month. With
the theme of “Surviving the Busy Season,” we focused on sharing tips and tools that help streamline productivity. We discussed workflow systems, studio management tools, business apps, editing and production tips, outsourcing and more!
Cheers to fall, y’all!! The NAPCP Team PS Inspired is now available to download and print, making it perfect to share with friends and colleagues!
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TA BL E O F CO NTE N TS Pg. 4 ......................The NAPCP 2017 Retreat Pg. 5 .........................News & Announcements
Pg. 6.........Featured Photographer: Katie Rain
Pg. 24 ..............................#NAPCPInstaFaves Pg. 25 .............Holiday Photo Card Templates Pg. 26............Video Series: Summer Murdock Pg. 27..........................Apply For Membership
N E WS & A N N OU N CE MEN T S Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!
Napcp Store Make sure you visit the holiday section of the NAPCP store to search for client gifts, custom wrapping, and marketing bundles to help your business thrive during the upcoming holiday season. Click here!
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6Images | N A P Cby P NKatie e w s l e t tRain e r S e pof t e mKatie b e r 2 0 Rain 16
FEATURED PHOTOGRAPHER K AT I E R A I N
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his month’s featured photographer is Katie Rain, of
Katie Rain Photography! A Cali gal residing in the Bay Area, Katie’s clientele ranges from expectant mommies to itty bitty newborns and families filled with joy. When she’s not behind the lens, Katie’s life consists of spending time with her husband and two kids! Read along to get a glimpse of her beautiful portraits.
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AT A GLANC BEHIND 1. Started photographing? 2007 2. Officially opened business? 2012 3. Favorite camera? Canon 5d IV 4. Lens of choice? Sigma 50mm 1.4 Art 5. Favorite Lab? Millers
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6. Favorite Framer? WHCCÂ 7. Favorite subject to photograph? In-home newborns
CE WITH SCENES
8. Favorite musician? Regina Spektor 9. Favorite movie? My Best Friend’s Wedding 10. Recent Favorite Read? “The Admissions” by Meg Mitchell Moore 11. Favorite Client Product? Album with deep matte paper and canvas cover. 12. 3 things you can't live without? My family, running shoes, and coffee!
F L I P T H E PAG E F O R OU R E XC LUS I V E INTERVIEW WITH KATIE! NAPCP Newsletter September 2016 | 11
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Katie, take a moment to tell us a little about yourself and how you came to be a photographer. I purchased my first “big” camera (Canon Rebel) in 2007 right after I graduated from college. I was an actor living in New York and started exploring the photography path by taking headshots for my friends. When my husband and I relocated to California, I got pregnant with our first child and he surprised me with a Canon 7d. I started taking pictures for other pregnant friends, and it snowballed into the business it is today. I honestly never thought this would be my life! In business, what has been the hardest lesson for you to learn? I am a people pleaser, so it’s really hard for me to say no to clients. In the beginning, I would bend over backwards trying to please clients even though my inner creative soul was screaming (like when a client wanted a picture of their newborn baby posed on a turkey platter). I listen to my gut now and I say no to potential clients when it doesn’t seem like a good fit. It’s really hard, but it saves my sanity! NAPCP Newsletter September 2016 | 13
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Your Business Bootcamp is a project (and revenue maker!) you use to help fellow photographers. Can you explain what led you to start mentoring? How has it affected you personally and in your business? I absolutely LOVE mentoring others! Setting goals and making vision boards was always something I did as a kid, and that carried through into my adult life. I was that weirdo in a bar at 21 asking people what their goals in life were, haha! When I went to the NAPCP retreat earlier this year, Heidi Hope told us to find our genius zone and I quickly realized that something I had been offering for years to friends could be turned into a service on my website. Getting love notes from my clients and hearing the excitement and drive come back into their voices makes me really happy. I truly believe in community over competition and I love helping others succeed!
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There is a lovely quality of restraint to the editing of your images. Will you give us a tip or two for finding your style, as a photographer, and staying true to that? Thank you! If you look at my images from 5 years ago, you would cringe and laugh. They are so heavily edited and processed! As I became a better shooter and got more and more images right out of camera, my need to over-edit became less and less. Finding my style was a slow process of eliminating processing steps and ultimately feeling confident in the natural qualities of the image. Tip: aim on getting the white balance, exposure, and composition all correct in the camera, so you are not editing to correct those issues, you are editing to enhance the natural beauty of the image.
Thank you so much Katie! NAPCP Newsletter September 2016 | 17
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Three Tips G A I N I NG R E P E AT C L I E N T S | BY K AT I E R A I N
1- Send a gift or card to your newborn clients when they turn 1! I send a happy birthday book with a special session offer. 2- Keep your mailing list updated! Send business and personal updates when you can- I usually send one per month. People love feeling connected! 3- Be nice, be professional, be yourself! Itâ€™s in my personality to be open and warm to my clients, often acting as a sounding board for new moms who are sleep deprived and overwhelmed. Listening and being kind really goes a long way!
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CAMERA BAG ESSENTIALS W I T H K AT I E R A I N
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BODIES • Canon 5D Mark III • Canon 5D Mark IV
BAG • Kelly Moore Camera Bag
L E N SE S • Canon 70-200L 2.8 II • Sigma 50mm 1.4 • Canon Macro 100L • 50mm 1.8 • Canon 24-70L 2.8 II
EXTRAS • Kind Bar • Funky Camera Wrist Straps • Canon Remote • SpiderPro Holster • Case for Memory Cards • Smiling Tree Teething Toys for Newborn Clients • Card With Print Packages and Information • Business Cards NAPCP Newsletter September 2016 | 21
We asked Katie to give us a peek into her busy day to day life with a few of her favorite
WITH KATIE RAIN
e Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!
# N A P C P I N S TA FAV E S NAPCP is now featuring some of our favorite instagram captures from the #NAPCP tag each month! Make sure to check out these amazing feeds and follow along! For your chance to be featured, tag #NAPCP on Instagram.
.and n a d r o @j
otography h p a n i d e l o c i n @
ie p p a h
ha s a m
ca @eri dgeph
ndp a r b e d l kimhi
H O L I D AY P H O T O C A R D T E M P L AT E S
Check out our new Modern Merry Holiday Photo Card Bundle in the NAPCP Store! The templates included in this (6) card set can be used to make unique, customized, and memorable holiday cards for your clients. Not only can you offer these beautiful designs to your clients, you can also use them for your own family card this holiday season!
C L I C K H E R E T O G E T Y O U R S T O D AY
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NAPCP Issue 47
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NAPCP September Newsletter 2016