Jared Houston is a bodyboarding prodigy. At age 24, the South African bodyboarder is constantly pushing bodyboarding boundaries. Again, at the latest IBA Fronton pro, Jared had viewers screaming with a non-stop display of heavy barrels and big airs.“To me, Pride represents the change that is waiting to take place. The cream of the next generation has risen to the top and in Pride’s case, the glass is full to the brim. I am ecstatic to take my place on the team amongst the most exciting riders of my generation and am more pumped than ever to turn up the heat and take things to a new level. The brand represents its riders to a tee, Pride is the most progressive brand out and I am so happy to have found a fit in this ever changing industry. The road ahead looks bright, be sure to get ready because the future is just around the corner.”, said Jared.