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Naomi Sundberg! BFA Communication Design! Hazel


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | ScheduleÂ

Promoting free expression with inner/ outerwear lingerie through brand experience


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | ScheduleÂ


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Innerwear as outerwear


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Innerwear as outerwear


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Innerwear as outerwear


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Survey results Tokyo (Shibuya, Omotesando, Harajuku) Summer


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Function and form of Hazel lingerie


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Competitor products


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Competitor products/styling (web)


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Hazel sketches


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Hazel sketches


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Hazel sketches


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Image: 1970s New York


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Brand message and target market


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Pop up store Promotional strategy

Recreate New York in Tokyo


Hazel Pop up store Brooklyn Loft

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Pop up store Promotional strategy


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | ScheduleÂ


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | ScheduleÂ

Model Profile: Cara Stewart Age 22 Half Japanese/Australian Studied: Art history Likes: cooking, make music, arts Colors: Maroon, mustard, grays Brooklyn loft location: Greenpoint


Hazel

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Cara’s Favorites (movies/music/artist)


HazelÂ

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Cara mood board (facebook/instagram)


Hazel

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Cara’s Greenpoint Apartment


Hazel

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Cara’s Greenpoint Apartment


Hazel

Dilemma | Precedent & Inspiration | Audience | Prototype | Schedule Cara’s Fashion

vintage


HazelÂ

Dilemma | Precedent | Inspiration | Audience | Prototype | ScheduleÂ

Winter Break (Japan) Manufacturing samples Photographing samples User testing

2nd Semester Kickstarter Photographing Website Print design (Posters, flyers, cards) Packaging Pop up store

Hazel Final  

With feedback

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