BA (Hons.) GRAPHIC DESIGN Module Code
Semester Doc. Code
Brief/Session/Document Title Tree Hugger Brief Create the branding, naming and launch campaign for a Museum of Trees. This could cover signage, way finding, merchandise, viral campaigns, in any media you feel appropriate. FOCUSSES: Logo, publications, environmental design (for use in a specific space) OUTCOMES: Print based, full identity, publication/guidebook, implementation of identity within signage and merchandise (packaging) Background / Considerations What does the museum feature? Location- does it physically exist as a museum? Is it a place or a building? The identity of it- logo & brand guidelines. Sustainability issue? Using trees etcâ€Ś Stock considerations, printing methods
Mandatory Requirements Printed deliverables, Consider stocks, formats.
Deliverables Full brand identity, Printed publication or guidebook. Signage/environment designs Packaging for merchandise Blog, development, research & reasoning. On going evaluation.
Module Deadline 30th May 2012