BENEVOLENT BRANDS IN GHANA
BENEVOLENT BRANDS IN GHANA
Produced by TOP REPORTS International Communications Agency Edinburgh, London – UK Banjul – The Gambia, Accra – Ghana Tel: +233 (0)24 910 5995 / 0302 77 44 66 email@example.com www.topreports.org Publisher: Silvia Salvetti Ollennu Creative Director: Stefania Manfreda The Workshop Design Studio Accra – Ghana Tel: +233 (0)24 644 9944 www.theworkshopgh.com Sub Editor: S. Kwame Ofori Appiah Editorial Junior: Stephen Nani Special Feature On CSR: IC Publications London - UK Tel: +44 (0)20 7841 3211 www.icpublications.com Production: Mr. Ziad G. Abdelahad Business Development & Marketing Consultancy, MEA region 1st floor, BM011 residence, Beit Mery Metn - Lebanon Tel: +961 3 275036 Printers: Byblos Printing S.A.L. Mkalles 2001 Center, Mkalles - Lebanon Tel: +961 1 697111 Fax: +961 1 698111 www.byblosprinting.com
Beneficiary of Gold Fields education sponsorship 5
INTRODUCTION CORPORATE SOCIAL RESPONSIBILITY (CSR): THE COMPANY AS CITIZEN
SPECIAL FEATURE BY IC PUBLICATIONS PEOPLE, PLANET AND PROFITS
COMPANIES & PROJECTS
Interview with the Minister of Gender, Children and Social Protection BENEVOLENT HANDS OF GOVERNMENT STRETCHING OUT FROM THE GENDER MINISTRY
GHANDOUR COSMETICS LTD THE BEAUTY OF CSR
PUMA ENERGY IN GHANA
interview with The Minister of Health CSR IN GHANAâ€™S HEALTH SECTOR
goldfields BECOMING A GLOBAL LEADER IN SUSTAINABLE GOLD MINING
MAX MART’S PLAN TO EFFECT CHANGE; ONE SITUATION AT A TIME
OPERATION SMILE IN GHANA
the royal bank foundation water for life project
“IBAG” AND “COOKING FOR CHARITY” TOGETHER FOR HUMANITARIAN PROJECTS
CSR & THE ENVIRONMENT
HEALTH EDUCATION ENVIRONMENT ROAD SAFETY COMMUNITY ENTERPRISE BASIC HUMAN INTERVENTION WATER AND SANITATION CULTURE AND SPORTS AGRICULTURE & AGRIBUSINESS INFRASTRUCTURE
Africaâ€™s rise makes it the second-fastest growing region on Earth with an annual growth of 5.5 percent.
CORPORATE SOCIAL RESPONSIBILITY (CSR): THE COMPANY AS CITIZEN No longer overlooked by the world’s most powerful companies and countries, Africa has now become a power in its own right. This continent of over one billion people now reaps more success and progress, but still confronts many of the same old challenges. Yet some of these challenges offer new opportunities for innovation and social enterprise. Africa’s rise makes it the second-fastest growing region on Earth with an annual growth of 5.5 percent–not stratospheric, but certainly sustainable and an enviable rate when compared to the United States, the European Union and Japan. Furthermore, since the early 1980s Africa’s middle class has tripled in size and claims one-third of the continent’s population. Fourteen African countries rank ahead of Russia, sixteen pull higher than Brazil and seventeen rank higher than India.
... it is inevitable that the brands that are benevolent now will earn the trust and gratitude of tomorrowâ€™s consumers.
Now countries from all over the world have taken notice. Africa is ripe for investment. But these same companies that cast a keen eye on Africa must prove they are engaged stakeholders and are in the region for the long term. The needs are overwhelming: HIV/AIDS still leaves a devastating impact as well as other infectious diseases; other sanitation needs including the demand of water; education amongst Africa’s young generations; malaria; the environment… More companies now realize there are opportunities to build a legacy where others only see limits. SAP supports and works with science centers and museums in South Africa’s larger cities; Standard Bank has found a gold mine in offering mobile banking to Africa’s poor; Impahla Clothing, a supplier to PUMA, is a carbon-neutral clothing manufacturer; and in Ghana MTN works on health and literacy challenges in Ghana. These are just some of the examples. In 2017, rising numbers will demand that brands become ‘nicer’, by acting in ways that benefit individuals and society as a whole. Benevolent Brands will find surprising ways to reward customer patronage and good behaviour. And it is inevitable that the brands that are benevolent now will earn the trust and gratitude of tomorrow’s consumers. In more developed markets, Corporate Social Responsibility has been around since the last century. The captains of industry who spearheaded and sustained western commerce instinctively grasped the need for businesses that were doing so well, to reach out a hand to help others. Endowments in education support for government programmes, inner city outreach programmes and other such initiatives have thus long been associated with some of the most powerful and enduring brands the world over.
Happily, over the last couple of decades, this is becoming the norm in the developing world, of which Ghana is no exception. Many companies now have as a matter of course, a department that focuses on finding and prosecuting CSR causes. For the well-heeled, a separate foundation may even be set up with a separate leadership and budget for this reason. This must be commended and celebrated. Over the next several pages, we will attempt to highlight the many ways in which Ghanaian companies and those operating in Ghana, are playing their important roles as corporate citizens. From sports programmes to scholarship schemes; from providing water to supporting efforts to curb environmental degradation; from aiding the less privileged to easing the burden of the physically challenged. While our primary purpose is to celebrate, we also hope by this publication to encourage. Some companies may have the vision and be looking for inspiration and ideas. Others
may be concerned about sustainability. We hope that this publication will provide some answers; spur on those already involved and encourages those yet to take it up. Providing support for communities enables companies in those communities is not just good public relations; an empowered community is an active partner, source of skills and labour and custom. So really, itâ€™s just good business.
here is no global standard definition of CSR, however the most often cited definitions share a common theme: contributing to a better society through actions in the workplace, marketplace and local community and through public policy advocacy and partnerships.
While pursuing economic profits, corporations are held responsible by shareholders, employees, consumers, suppliers, communities, and other stakeholders. Moreover, corporations have responsibilities to protect the environment.” Chinese Government
Corporate Responsibility can be defined as how companies address the social, environmental and economic impacts of their operations and so help to meet our sustainable development goals.” UK Government
The commitment of business to contribute to sustainable economic development, working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development.” The World Bank
SPECIAL FEATURE BY IC PUBLICATIONS
PEOPLE, PLANET AND PROFITS Corporate social responsibility (CSR) is a much touted but often abused concept. In its true form, it goes far beyond clever public relations designed to make a company seem caring; it can transform societies, change lives for the better and, ultimately, generate more profit and goodwill for the company engaged in genuine CSR. While the concept has become well entrenched in advanced economies, it has not yet gained similar hold in emerging markets such as Africa â€“ where the need for good CSR is most necessary. However, as our survey shows, some companies operating in Africa have excellent CSR programmes and an increasing number are coming around to the view that successful business consists of far more than figures written on balance sheets. Associate Editor Neil Ford has compiled this report.
GENUINE CSR CAN BE SUMMED UP IN FOUR POLICIES: GOOD GOVERNANCE, ENVIRONMENTAL INTEGRITY, ECONOMIC DEVELOPMENT AND STAKEHOLDER PARTICIPATION
ven in some business circles, a nagging feeling is slowly growing that life must be about more than profit. Most still rate commercial imperatives above all else but many are keen to be at least perceived as taking a real interest in the communities and environments within which they operate. Most companies of a reasonable size now feel obliged to publish a corporate social responsibility (CSR) policy and even when they are cynically motivated, they can do a great deal of good. In some cases, CSR policies are little more than a list of charitable giving. Some talk earnestly of their interest in environmental matters and social development but it is often little more than a public relations
exercise, or ‘greenwash’ as the CSR industry describes it, as corporations strive to be seen to be ‘doing good’. It is easy to find businesses that regard CSR as a business expense rather than a way of doing business. Logos incorporating the colour green or trees have proliferated over the past few years. Others take it on to the next level by encouraging their employees to undertake voluntary work, hopefully in a sector connected to the business’ core activities. Thierry Tene, the director general of the CSR Africa Institute, said: “For now, there seemed to be confusion between CSR and philanthropy and we need to give definite definition to CSR within an African context.” Genuine CSR can be summed up
in four policies: good governance, environmental integrity, economic development and stakeholder participation. It is more snappily described as the triple bottom line of ‘people, planet and profit’. Socially responsible companies operate in a manner that benefits their staff and customers, and the neighbourhoods and environments within which they operate, as much as their profits. Those promoting CSR argue that such responsibility benefits commercial considerations rather than detracting from them. People living next to a mine, factory, oil rig or plantation should benefit from employment within the company, not merely in low-skilled occupations but at all levels. This may necessitate educational and
training support to bring potential workers up to the required standard but is worthwhile where a company intends to have a long term relationship with local people. Genuine CSR should involve both avoiding harmful practices and promoting positive influences. For instance, factories can seek to avoid pollution of local soil and water but could also extend their rubbish disposal services to local people. It is difficult to differentiate between CSR, ethical trade, fair trade and South African empowerment programmes. Yet all such movements can be taken as evidence of a growing feeling that business should be about more than the financial bottom line. Commercial interaction should 16
go beyond profit, by bringing the commercial sensibilities of the corporate world together with the empathy of the charity sector. Information on a wide range of CSR initiatives undertaken by both foreign and local companies operating in Africa is provided on later in this report. The projects listed give a good range of schemes ranging from old-fashioned donation to ventures that are more fully integrated into business core activities. It can be argued that some CSR values are intrinsic to the existing operations of many companies. For instance, renewable energy firms promote low-carbon technologies that help to tackle climate change; while mobile phone companies are
improving access to information in rural areas. Companies in all sectors can act as good corporate citizens by paying taxes as required; not pursuing overly aggressive tax avoidance strategies where they are legal; and not paying bribes. This creates a more transparent relationship between companies and governments, while also equipping those governments with the financial means to improve living standards.
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CRITICISM AND CYNICISM
rivately, some executives will admit that they see such activities as distractions from their core aim of generating profits and dismissively say that they are not charities. One oil company executive sarcastically told the manager of a human rights NGO: “Of course we put the needs of local people before profits”, prompting howls of laughter from his oil industry colleagues. Eamonn Butler, the director of the free market Adam Smith Institute, says: “The business of business is business. The business of civics is for government. Businesses in general are highly responsible and they have to sell goods, hire people in their local community, they have to maintain workers. Therefore most companies do recognise the responsibilities they have to the wider public. “However, what’s happened is politicians have intervened and try to make them spend money in particular ways – ways that suit politicians – and you’ve got governments trying to make business pay for civic programmes the taxpayer should pay for.” Yet a sound CSR strategy does not mean sacrificing profits in pursuit of social and environmental goals. It can be good for business. Firstly, the ultimate form of CSR public relations is to create a genuine CSR strategy that allows a business to incorporate social and environmental benefits in its core strategy. Secondly, motivated workers are likely to be more effective workers, whether through feeling part of
something worthwhile or being able to undertake voluntary work on behalf of their company. Thirdly, constructive engagement with host communities reduces the risk of sabotage attacks and vandalism in highly sensitive areas, by giving local people a stake in the success of the venture in question. Finally, despite the constant feed of bad news from around the world that is provided by 24-hour news channels, there are many ways in which the world is becoming a better place. Democracy is becoming more deeply rooted, access to information is improving and consumers are more capable than ever of voting with their expenditure. Any company that gains a bad reputation can lose market share from customers, while suppliers may also wish to associate themselves with companies that are regarded as being good global citizens. Retaining staff and customer loyalty benefits both companies and the countries within which they operate. CSR is generally less important among African companies outside South Africa than in the industrialised world. That is gradually changing, although many CSR policies consist of pure charitable giving. South Africa is big exception because of empowerment policies and a widespread perception that South African firms have a duty to try to correct the social and economic wrongs of the past. They are required by law to ensure that they employ minimum percentages of black, female and
disabled workers at various levels;while their empowerment strategies are open to audit. In the same vein, they seek to fund projects within host communities, partly in poor areas. Some of these projects include educational and training schemes that can help young members of host communities gain employment in those companies. Some African governments are now promoting CSR as the best way for the continent to make the most of higher rates of economic growth. Speaking at a CSR conference in November last year, Ghana’s Deputy Minister of Trade and Industry, Nii Lamptey Vanderpuye, said that lower-middle-income countries had to embrace CSR as a means of achieving sustainable development to turn themselves into industrialised economies. It was particularly interesting that the Ghana Employers’ Association and mining companies attended the forum. Industries such as mining inflict environmental damage and therefore can be seen as contributing little apart from employment and taxes to a national economy. However, safety standards can be improved for workers and host communities can benefit in many ways from the presence of a mine. Moreover, pollution can be minimised and an area redeveloped for other uses once a mine has closed.
COMPANIES AND PROJECTS COMPANY NAME
Burma Camp (Accra), Jato Akuraa in Kintampo (Brong Ahafo Region), Ahansunyewodea, Obuasi (Ashanti Region), Nankpanzoo (Savelugu), Tong (Karaga) and Silinga (Wulugu) [Northern Region]
Water and Sanitation Health Education
GHANDOUR COSMETICS LTD
Hohoe (Volta Region), Cape Coast, Saltpond (Central Region), Ada, Nungua (Greater Accra Region), Takoradi (Western Region), Kumasi (Ashanti Region)
Education Basic Human Intervention
Tarkwa and Damang, Municipality/District of Tarkwa; Nsuaem and Prestea-Huni, Valley District (all in Western Region)
Education Health Water and Sanitation Agriculture & Agribusiness Infrastructure
IBAG / COOKING FOR CHARITY
Education Community Enterprise
Accra, Tema (Greater Accra Region), Kumasi (Ashanti Region), Takoradi (Western Region)
Health Education Environment
Accra, Tamale (Northern Region), Ho (Volta Region), Cape Coast (Central Region)
PUMA ENERGY DISTRIBUTION GHANA LTD
Road Safety Community Enterprise
THE ROYAL BANK
10 regions of Ghana (Greater Accra, Eastern, Central, Volta, Ashanti, Brong Ahafo, Western, Norther, Upper East, Upper West)
Health Water and Sanitation Education Culture and Sports
SECTORS OF INTERVENTION
ENVIRONMENT ROAD SAFETY
COMMUNITY ENTERPRISE BASIC HUMAN INTERVENTION WATER AND SANITATION CULTURE AND SPORTS
AGRICULTURE & AGRIBUSINESS INFRASTRUCTURE
BENEVOLENT HANDS OF GOVERNMENT STRETCHING OUT FROM THE GENDER MINISTRY 22
An Interview with the Minister of Gender, Children and Social Protection, Hon. Nana Oye Lithur
he Ministry of Gender, Children and Social Protection is a demonstration of the Ghanaian Governmentâ€™s commitment to issues of social welfare. Despite its relative youth, the ministry occupies a significant and sensitive position in governmentâ€™s overall programme to improve lives and livelihoods. Nana Oye Lithur, the Minister, has long been known as an activist on human rights and social issues and in her current position, is helping make sure that vulnerable and marginalized Ghanaians are provided with some support from government and its partners. TR: Many companies in Ghana are undertaking projects that are relevant to issues of gender, children and social protection. Does
the ministry have a policy to encourage these companies and others to undertake CSR projects and initiatives? Mrs. Lithur: Unfortunately, we do not presently have a policy but our Department for Social Development is working on a policy to ensure that corporate Ghana is encouraged to take up corporate social responsibility in areas specific to the Ministry. As a government, we are looking at being more strategic in examining the area of CSR to be able to maximize its benefits for the society. The policy being developed by the Department of Social Development, is looking broadly at the contribution of civil society, benevolent associations and families. When this is completed, we will have a document on
how government can encourage and increase the participation of various companies in Corporate Social Responsibility. The policy is also making provision for families who have properties and would want to create foundations to support communities, offer scholarships and so on. We are looking at giving some tax rebates as well, to those who will do more in education, with specific focus on the girlchild. TR: In which areas - gender, children and social protection - are these interventions most needed?
working, they become very vulnerable because they do not have a pension to rely on. Currently, there is about 1.6million of such vulnerable people. We also have people with disability who are also vulnerable because of stigma, children below the ages of 18 most especially and those in need of care. So in terms of the areas these interventions are needed, I would say all, but letâ€™s look at it on stakeholder by stakeholder.
In the area of gender, our main focus being on women, we believe that economic empowerment can help us reduce the rate at which some of these Mrs Lithur: Well, I would say that in all three areas. groups of people become vulnerable. So we are We always say that our Ministry is a people oriented looking at educating girls, children with disabilities Ministry because our stakeholders and the people and economic empowerment of women within we have to serve are the most vulnerable in our the working age bracket. The Ministry is currently society. As a country, a lot of our workforce is in providing financial literacy to market women the informal sector such as carpenters, drivers, through the Conference of Market Women which market women, traders, brick layers and many takes them through how to manage their businesses, more. When they reach the ages where they stop record keeping, planning and innovative ways of
doing business through the use of mobile phones. Having held these programs successfully in Accra, Kumasi and Sunyani the Gender Ministry is preparing to take this tutelage to the Northern region and gradually roll it out in all 10 regions in the country. In order to involve the women in the democratic process, the Ministry has also been able to create a platform for market women to interact with local government authorities in their respective areas, in order to directly report issues and problems of concern to their local leaders. For children, we are looking at giving children with disabilities equal opportunities by focusing more on putting them in schools. Though we are doing well with girl child education, we still think there is more to do to get more of our girls into schools and help them get to the higher level. So if any company comes to me for a CSR advice, educating girls and children with disabilities is very relevant.
In the area of social protection, we are trying to reach out to over 2.2 million extremely poor Ghanaians who earn below $1.25 a day, through the Livelihood Empowerment Against Poverty (LEAP) program with about 862,000 people already covered. Government provides this group of people with cash transfers once in two months. In order to reduce the level of poverty in the rural areas, we collaborate with the Local Government Ministry to provide the people in the three Northern Regions with employment during the lean season by engaging them in Labour Intensive Public Works such as construction of schools, dams, health facilities, basic roads and so on for a fee. We are looking at rolling a similar program in Accra to tackle the sanitation problem we are facing in the cities. So we engage the women who are extremely poor to clean our streets and public places at a fee just a little above the minimum wage so that those who are capable of working will not have to compete with them for those jobs.
TR: What are the prospects of sustainability of the projects the Ministry is involved in? Mrs. Lithur: Sustainability is a very critical area when it comes to projects being undertaken by the Ministry. This is because we believe that there is no point starting if you will not be able to complete, so we have identified stakeholders who are like minded in some of the projects we are undertaking. One of the areas where we have a great story to share is addressing the problem of Fistula among women having challenges during childbirth and are incontinent of urine, feces or both. So, to address this problem and make sure it is sustained, we identified the ECOWAS Gender Centre, which is also keen on addressing fistula to partner and support us. With the help of doctors who are prepared to do the operations on voluntary basis, we are happy that many women in such situations have been operated successfully. Again, from collaboration, the ECOWAS Gender Centre is ready to develop a centre for excellence in Fistula in Ghana. In the area of child trafficking, we are partnering with an NGO called “Challenge and Heights” and some US based organisations to ensure that we always have technical or financial support in these areas to guarantee sustainability in addressing these challenges. TR: Are there any other success stories the minister would like to share? Mrs. Lithur: We have had some great successes as a Ministry and I’m always pretty excited to talk about them. As a human rights lawyer, I am very happy about how far we have come as a team and how much we have done to bring the less privileged and vulnerable out of their predicaments.
Before I came into the Ministry, we weren’t doing too well with managing LEAP and some of our partners were threatening to withdraw their support. But I am happy to announce that our rating for last year was an “A” and that for this year is “A+”. We are also doing very well with managing the school feeding program, which makes sure that children at the basic level in public schools are provided with meals in school. We have successfully paid all outstanding areas for last year and are making sure that contractors are paid for this year’s work as soon as possible. For the aged in our society, we now have a law, the “Aged Bill,” that will cater for their interest and give them some privileges when patronizing public facilities and services. Over 25,000 of them have been registered onto the National Health Insurance free of charge and we are giving the aged 50% rebate anytime they travel on the Metro Mass Transit busses. We are also working with the private transport to give them some percentage rebate and also give priority access to the elderly. The Ministry of Gender, Children and Social Protection is one that can be said to be extending its warm hands of benevolence to the marginalized and less privileged to bring them out of their deprivation.
GHANDOUR COSMETICS LTD ;
THE BEAUTY OF CSR
The modern company is expected to be a proportionate mix of efficient service delivery and compassion. While there are no set imperatives on companies to follow this rule, it remains a fact that it is good business to be good. Ghandour Cosmetics Ltd, a leader in its field, is one of such companies that has taken this ethos to heart. While a giant in the cosmetics field, it could be argued that its rather modestly sized in terms of corporate Ghana. Nevertheless, Ghandour Cosmetics’ efforts in the area of corporate social responsibility is leaving outsized footprints that even bigger firms could learn a thing or two from. One of the key themes in Ghandour Cosmetics’ CSR operations is a focus on education and literacy. This manifests in the provision of educational aids to improve the quality of education, as well as supporting the enhancement of teaching methods and systems for educational providers.
GIVEN THE SUCCESS OF THEIR PROJECTS, IT IS FAIR TO SAY THAT GHANDOUR COSMETICS IS AMONG THE MOST SUCCESSFUL COMPANIES IN THE AREA OF CSR.
their first aid to learning. Colouring books and pencils, as well as easy to learn books were donated to facilitate tuition from the care mothers in these homes. More advanced books for lower and upper primary schools; textbooks and stationery were also provided to the students who had already been enrolled in school to begin the academic calendar in September.
At the House of Hope in the Volta Region and the Saltpond Children’s The Kumasi Children’s home has also received similar assistance. Home in the Central Region, Ghandour Cosmetics is providing Ghandour Cosmetics embarked much needed support. on these journeys with the aim of improving the educational process Ghandour Cosmetics’ team provided their libraries with various for the students in their homes and schools. Pearl Cudjoe, the educational materials and aids to enhance the quality education and Director of House of Hope was overwhelmed with joy considering to make teaching in these homes fun and active. Most of the children the distance involved and the determination of the team to in these homes had unfortunately make the journey. not yet been enrolled in a school. These materials would therefore be
Aflive Basic School located on an Island in Ada was another project that was undertaken by the company. As a result of the location, the school suffered from many infrastructural challenges. The top challenge was the transportation to and from school by students to neighbouring Islands. Ghandour Cosmetics provided the school with a motor powered canoe as well as life jackets to make the accessibility to school easier. The school was also presented with various educational materials, storybooks as well as school drums and jerseys. The donation to Aflive Basic School was graced with the presence of the Chief of Ada, Nene Pediator IV. He shared his outmost pleasure and gratitude to the
company for the support towards the school. The Headmaster of the School Mr Akorle Mathias could not withhold his satisfaction and appreciation to the gesture made by Ghandour Cosmetics Ltd. Ghandour Cosmetics strives to improve and enhance the process of education. There are always positive changes in attitude towards school when these items are donated. In Aflive, the intervention led to a sudden reduction in lateness and truancy to school. The school also noticed an increase in the number of students who attended school. This was due to the fact that students who had previously been unable to attend school because of the fares, now being able to attend with those costs gone. Physical educational materials like footballs, jerseys, and socks have increased the participation in sporting activities in the school. Most of the homes visited reported on how happy the students were to receive items and couldnâ€™t wait to begin the next academic calendar.
A Festive Christmas With Santa was a joyous series of events held at Eygam Orphanage, New Life International Orphanage and Teshie Orphanage. When we think Christmas we think a time of joy and celebration. However, not all have access to the material products that help to mark the occasion. Ghandour Cosmetics decided to help bring some festive goodwill to some of those in this position, by spending the wonderful occasion with the orphans. The goal was to create a beautiful and a memorable experience with the children and put a smile on their faces. The team toured 3 children’s homes from the 20th to the 24th of December, travelling from Accra to Cape Coast and then to Takoradi. The Santa theme emphasized the joy of Christmas as well as love and peace. At each stop, there were fun activities, food, drinks and giveaways. It was all about showing care with Ghandour Cosmetics’ Santa Clause and supplying the basic needs every child wishes for at Christmas. All the orphanages visited received various provisional items to last them for months and to improve the quality of living the homes. Time With Omotola was an event were Omotola Jalade, the popular Nigerian actress and Brand Ambassador for Ghandour Cosmetics Ltd, was invited to spend the day at the home and help present various items. She presented items that ranged from baby food to mattresses were given to the children. The day was graced with fun, love and care. These activities demonstrate Ghandour Cosmetics’ enduring commitment to these homes and the children they support. Spending time with them during Christmas lifted up their spirits, especially at a time that is ordinarily spent with family. By supplying them with the items they needed the most, it enabled the homes to direct their funds towards other significant needs. Daniel Payne, the manager of Egyam Children’s Home expressed gratitude to Ghandour Cosmetics Ltd for the support in their difficult times. The provision of their most needed items was a significant relief to them and they truly appreciated the support. 32
Nungua Orphanage was all smiles, especially for Mrs. Janet Parker who emphasized her appreciation for the Santa themed party. Osu children’s home was an extremely outstanding event, from the donation, to the visit from Omotola, as well as the time with children and our ability to provide them with most of their items on their wish list. Madam Christiana Addo, the manager of the home was greatly impressed with the support provided by Ghandour Cosmetics Ltd. Challenges however remain. One of the most significant is locating the areas that require the most aid. Most of these schools and homes are not reachable online and at times other methods of communication are cut off. It takes a lot of effort to access these places and these journeys can be very strenuous. However Ghandour Cosmetics remains determined to make an impact, particularly in these hard to reach communities. Given the success of their projects, it is fair to say that among companies of its size and reach, it is amongst the most successful in the area of CSR. As the company grows and expands, it can be expected that its social impact will also continue to grow.
Puma Energy is a global energy company employing almost 8,000 people in 47 countries across 5 continents. Through our global integrated supply system we can deliver high quality fuels around the world safely, swiftly, reliably and at a competitive price. Our global network consists of over 100 bulk storage terminals, 62 airports and 2,376 service stations operates over 2400 retail sites and 84 terminals.
PUMA ENERGY IN GHANA Puma Energy considers Africa to be a continent with enormous growth potential. We have been working in Ghana since 2006, during which period we have invested significantly in the oil and petroleum sector, developing capacity, bringing efficiencies and aiding economic growth. Puma Energy has 196 employees in Ghana, of whom 94% are Ghanaian nationals. Puma Energy has built partnerships with local players with a shared vision for growth, combining with Blue Ocean in the field of storage terminals, product imports and supply; and UBI Petroleum (Now Puma 34
Energy Distribution) for retail and business to business sales. Puma Energy is truly a Ghanaian company with the majority of our shareholding being Ghanaian held. Our goals are simple â€“ no accidents, no harm to people and no damage to the environment. Road Safety is a key focus for our company and this is evidenced in our annual Be Road Safe campaign which has been in place since 2014 for employees and contractors. We have implemented a Road Transport Manual, a guideline that prescribes to contracted transporters what we require from them from a safety, technical, driver training and appointment perspective.
P R O U D LY F U E L L I N G
Puma Energy has been active in Ghana since 2006. Over the years weâ€™ve built partnerships with local players sharing our vision for growth. Puma Energy Ghana employs 162 people of which 94% are Ghanaian nationals. Ghana is also home to 4 of our terminals, 165,000m3 of storage and more than 40 retail sites. At Kotoka International Airport, Puma Energy is one of the main fuel suppliers to various international airlines. With a shareholding thatâ€™s majority Ghanaian, we are proud to be able to call Puma Energy a truly Ghanaian company.
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CSR PROJECTS Puma Energy is dedicated to working with and in the communities in which our business operates. In collaboration with the Puma Energy Foundation and other strategic partners, we have implemented a number of community projects in Ghana.
EDUCATION SCHOOLS ROAD SAFETY AWARENESS
on the roads. The partners of this programme are collaborating with 57 schools in Accra which are exposed to road traffic injury problems among their student population. There are also plans to incorporate road safety as a subject in school curriculums. This programme has been very well received and we will be adding another four African countries in 2017: Angola, Benin, Ivory Coast and South Africa.
Along with the educative aspect, providing these crossings forms part of our commitment to do what we can to help improve road safety for children. The Executive Director of the National Road Safety commission has expressed appreciation for this tremendous effort from Puma Energy in promoting child road safety. Mrs. Obiri Yeboah says that this intervention will go a long way to protecting the lives of school children in St. Joseph Anglican School and surrounding schools, and is encouraging Puma Energy to continue its efforts in this regard.
Future plans for Road Safety The Schools Road Safety Awareness activities in Ghana: programme was first launched in - Further roll out of the Child Road Tanzania in 2014 and implemented Future plans for infrastructure Safety education programme in in Ghana in May 2016. The other districts throughout Ghana, projects in Ghana: programme focuses on promoting - Speed humps - Child Road Safety drawing road safety in communities and is - Road signs limiting speed and competition. currently in operation in 10 countries, alerting drivers to children crossing directly benefiting over 115,000 - Bollards children. - Road safety messaging murals INFRASTRUCTURE painted on school walls The programme is implemented PEDESTRIAN by AMEND, an international CROSSINGS NGO and funded by the Puma COMMUNITY Energy Foundation, in partnership The second phase of the Road with the National Road Safety ENTERPRISE AND Commission (NRSC) and the Vision Safety programme continued SUSTAINABILITY for Alternative Development (VALD) in September 2016 when Puma Energy handed over two newly Ghana. ALIVE AND KICKING constructed pedestrian crossings to The programme focuses on teaching the children of St. Joseph Anglican In Ghana, schools and NGOs face thousands of primary school children School in Accra. Puma Energy a shortage of sports balls due to across the region about the dangers believes that every child has the the unavailability of quality balls at right to a safe journey to school. of road safety and how to be safe 36
affordable prices. Ghanaians also suffer from a lack of job opportunities which is a particular issue for the young and disabled. Combined, these two scarcities offer a clear opportunity for Alive & Kicking (A&K) to make a significant social and economic impact in Ghana through a stitching centre that would: - Provide balls for children - Provide jobs for adults in need (unemployed, marginalised, sometimes physically or mentally disabled) - Provide health education through sport In 2012, the Groupâ€™s Foundation decided to support A&K in setting up this new stitching centre in Accra, after having successfully partnered with A&K on a similar programme in Zambia. The overall objective is to set up an economically sustainable enterprise. In 2014, the Puma Energy Foundation started also supporting Alive & Kicking through a loan and a new grant which started in 2015. The Foundation has committed to support A&K Ghana for 3 years. Puma Energy is a dynamic, fast growing global energy company but also determined to make a real difference in todayâ€™s world. Our business is not just about delivering products to parts of the world where they are most needed, it is also about changing the way people do business and improving life in the communities we serve.
CSR IN GHANAâ€™S HEALTH SECTOR
he Government of Ghana has made tremendous efforts to improve on the infrastructure of most hospitals and clinics to meet the growing health needs of its citizens. This means, access to health care has become much easier and better. The introduction of a National Health Insurance Scheme, support for pharmaceuticals, construction of Community Health Improvement Services (CHIPS) compounds and many more are changing the face of the health sector in the sub-Saharan country. However, many of these developments and improvements would not have been possible without the support of the business community in the country. Some companies have tried their best to give back some amount of what they earn to the society and communities within which they operate and the health sector has received a fair share of Corporate Social Responsibility efforts from these companies.
he Minister of Health, Hon. Alexander Segbefia, recounts the efforts of the government to resolve the funding challenges facing the country’s health insurance scheme and closing the infrastructure gap that exists in the health sector to provide access to both Ghanaians and West Africans who seek treatments in Ghana. TR: What is the situation of the health system in Ghana? Mr. Segbefia: Ghana has made a lot of strides in healthcare, efforts that have been recognised and appreciated by various stakeholders. This is can be attributed in some measure to the leadership we have had for the past eight years, from the Atta Mills’ era and into the current presidency of John Dramani Mahama, who has shown that health is a major part of his governance
portfolio. Because there was a huge infrastructure gap in the sector, the government looked not only at the health systems but also at the health infrastructure. With the health systems, we have a lot to do. The Ebola Outbreak exposed the shortfalls in Africa’s health systems but it is significant that when a hub was needed to deal with Ebola related issues in West Africa, Ghana was chosen. This was because our health system is far better compared to other countries in the sub-region, and we are moving in the right direction. Since we became a lower middle income economy and discovered oil, we have had more and more people coming from neighboring countries and beyond for various reasons including seeking healthcare. That is why we needed to add medical tourism to the Legon and Ridge hospitals currently
under construction. We are also strengthening the health institutions at our borders. An example is the Ho Hospital, which was a regional hospital and is currently being upgraded to a Teaching Hospital. So, the health system in Ghana can be defined as progressing and improving. The government has made numerous efforts at strengthening the various health institutions and expanding access to health care. The improvement in infrastructure for the past 7-8 years is unquestionable and can only be commended. We are making various efforts to make sure that every community has a health facility and as part of the targets of the current administration, we intend to build a regional hospital and tertiary facility in every region. There is also a plan in ensuring that every region will have a Teaching hospital.
these targets by providing the enabling environment for them to be able to operate. It has formed a committee comprising the Food and Drugs Authority (FDA) and the private drug manufactures to find a way of helping them produce drugs currently not provided under the National Health Insurance Scheme (NHIS). Again, we are encouraging private sector to go into helping patients with non-communicable diseases such as cancer, diabetes, kidney failure and assisting patients on dialysis, while we look focus on prevention through education. The government is also involving the private sector in Public Private Partnerships (PPPs) and Build Operate Transfers (BOTs) in its effort to put up more kidney centers and we encourage the private sector to get involved in that area.
TR: Does the Ministry work TR: What are the areas in which directly with or coordinate companies can assist? efforts of companies that seek to make interventions in the Mr. Segbefia: Government health sector? canâ€™t do it all, and we need the involvement of the private sector Mr. Segbefia: Invariably, most to achieve our set goals. That is companies attempting to go why we are trying to create the into CSR, without prompting, enabling environment for private first look at health or education. sector involvement in all the We have some companies who various areas that are linked to are doing great in CSR and we the health sector. encourage and commend them for the good work. Other than The government has involved the CSR level, we are working the private sector in achieving with the private sector directly 40
in the areas of PPPs and BOTs with regards to some of our health facilities. Most companies in the country have been very helpful with their efforts to improve the health system through their CSRs and we are grateful. I have had to inaugurate some CSR projects in parts of the Western Region. We are also encouraging and working with companies to help the government with getting the existing infrastructure to be energy sufficient through the use of alternative sources such as solar energy. This will be under a PPP or BOT model. Parliament has also enacted a law that gives some form of financial autonomy to health institutions. This will enable them to undertake projects and initiatives once they have secured approval from the Ministry of Health, which will scrutinise plans to ensure that that the institutions have the capacity to sustain those initiatives. With the right rules and regulations, we should be able to see more participation in the health sector by private companies that are so minded. TR: Is there any success story you would like to highlight? Mr. Segbefia: We have lots of success stories with companies in various sectors assisting people and communities health wise. Tullow Ghana, ENI and few others have been very helpful in the Western Region. They have built Community Health Improvement Services compounds, health centres, expanded some facilities and provided equipment to some hospitals and the Ministry is very appreciative of that. Weâ€™d like to see more of this.
TR: What is your final message to companies that are actively involved in CSR? Mr. Segbefia: There is always a way that Corporate Social Responsibility can be exercised within the health sector. They can help in paying for clearance of doctors who come into the country from abroad to assist us here in the health sector. The fees we need to pay to the Medical and Dental Council have sometimes been very challenging for the Ministry and we look forward to seeing more CSR efforts there. Foreign doctors who come into the country have been very helpful with eye operations and cleft palate operations which Iâ€™m very happy to talk about. Just recently, Operation Smile had a very successful mission in Tamale. But the challenge for the Ministry is that, sometimes when they are coming in with large number of doctors it is difficult for us to handle the financial obligations, so it would be great to have companies willing to support this. They could also go into infrastructure such as Community Health compounds, clinics and others, because we believe that for primary health care and for Universal Health Care (UHC) to be achieved, the CHPS compound which is the first point of call, serves as the sanctuary for those at the lower end of our society in terms of where they live and amenities they have. I want to say thank you to those who are already doing their best, and encourage them to do more to assist us in improving the situation of the health sector. Our doors are always open to support you if you are having any difficulties.
G LO B A L L E A D E R I N S U S TA I N A B L E
Gold Fields has been one of the largest private sector players in the Ghanaian economy for over two decades. The company has two operations in Ghana – the Tarkwa mine, under the management of Gold Fields Ghana Limited (GFGL); and the Damang mine, under the management of Abosso Goldfields Limited (AGL). GFGL and AGL are together referred to as Gold Fields Ghana (GFG). The Government of Ghana has 10% ownership in GFG (i.e. the Tarkwa and Damang mines), through a free-carried interest, while Gold Fields Limited, headquartered in South Africa, holds the remaining 90% ownership. Through this ownership status the Government of Ghana benefits from dividend payments, in addition to the annual statutory tax and royalty payments. Over the last decade, GFG’s operations have contributed over US$636 million in corporate income taxes, over US$411 million in royalties, and approximately US$79 million in dividends to the State. Millions of US Dollars more accrue to the Government through withholding taxes and employees’ Pay As You Earn (PAYE) tax payments. The full value of GFG’s contributions, however, goes over and above the mandatory payments, and can best be seen in the operations’ commitment to safety, occupational health and hygiene, employee health and wellbeing, responsible environmental stewardship, local procurement, local employment, and community development. These obligations are central to GFG’s business philosophy, as they provide a conduit to build good corporate citizenship, enhance productivity, and create an opportunity to maintain the operations’ social license to operate.
Safety is Gold Fields’ first value and a top management priority. The company has publicly pledged that, “if we cannot mine safely, we will not mine”. The safety of the mines’ employees, contractors, suppliers, communities, and other stakeholders take precedence over all other considerations. Both the Tarkwa and Damang operations have robust safety programs that include extensive education, training, and the measurement of safety performance. Continuous positive safety performance is rewarded, while safety breaches are investigated and, where required, sanctioned. As is done with other gold-production indicators, the mines’ safety performance is reported regularly to regulators and Gold Fields’ Board of Directors.
OCCUPATIONAL HEALTH AND HYGIENE
Keeping a healthy workforce, for the present and the future, is a key focus area for Gold Fields. Paying adequate attention to occupational health (OH) and well-being does not only eliminate potential legal, financial and reputational liabilities, but also helps to attract and retain quality human capital. In pursuit of optimal ergonomics, GFG’s operations have programs that regularly evaluate employees’ working conditions and ensure that employees are not exposed to high levels of vibration, as well as noise and air pollution. Where these are identified, steps are taken to address them and protect 44
EMPLOYEE HEALTH AND WELLBEING
Under the mines’ employee health and well-being program, mental and physical health risk assessments are regularly undertaken to detect ailments and conditions that have the potential to negatively impact employees’ health and quality of life. The program also provides extensive education to employees and communities, and assist them to maintain healthy lifestyles.
Large scale open pit mining operations impact the environment. Ghana’s strong regulatory framework is designed to ensure that the impact of mining activities on water bodies, forest cover, and fauna and flora are minimised or avoided. While complying with such regulations, GFG also focuses on meeting benchmarks and best practices that are sometimes even higher than the legal prescriptions. GFG’s operations have voluntarily adopted the internationally recognized “ISO 14001” environmental management system, which provides guidance on the management of waste, air pollution, and soil contamination, as well as climate change mitigation and adaptation, among others. GFG regularly measures its carbon footprints, and continuously adopts technology-based initiatives that ensure that its impact on the environment is minimized and well managed. Both mines (Tarkwa
and Damang mines) are also signatories to the International Cyanide Management Code which prescribes the way cyanide is treated and stored to prevent environmental contamination. The mines pursue land reclamation and rehabilitation proactively and vigorously, with the aim of returning disturbed lands to their original state when the mines eventually close. Reclamation and rehabilitation have been done in areas of the mine that are no longer being mined. The Tarkwa and Damang mines have successfully turned lands that were hitherto used for mining activities into productive farmlands that produce food and cash crops for local communities. Acknowledging that water is a scarce resource, the mines continue to reduce their fresh water intake by focusing on water recycle and reuse, in order to make more fresh water available for local communities. The mines also ensure that water that is discharged from the operations into the external environment meet (and sometimes exceeed) the water quality standard set by the regulator. Treatment plants have been built to treat water, when necessary, before being released into the environment.
Strengthening the local supply chain is critical to the development of local economies, as well as the broader Ghanaian economy. GFG has taken a leadership role in building the capacities of local suppliers, to enable them compete and become significant players in the mining value chain.
In recognition of its efforts and contributions, GFG’s Tarkwa mine was given a local content award at the Ghana Extractive Industry Safety Conference (GEICon 2016) , an event organised by the SekondiTakoradi Chamber of Commerce and Industry (STCCI). Products and supplies such as fuel, lubricants, medical services, grinding media, catering, haulage, and several others are all procured locally by the mine. Over 60 percent of the mine’s total procurement spend goes to local Ghanaian producers and suppliers. In 2015, over US$112 million was paid to local business partners (producers and suppliers). Over 360 was spent on local procurement between the two mines in 2016.
Over 2,400 Ghanaians are directly employed by the Tarkwa mine, and almost 2,000 more through third party contractors. Damang currently employs over 350 Ghanaians directly, and over 1,300 through contractors. Over 99% of all GFG employees are Ghanaians. These employees support the livelihoods of several other members of their families, their immediate communities, and the larger Ghanaian society.
Maintaining the social license to operate (SLO) is one of the key principles under which GFG operates, and is built into the company’s broader business model. GFG’s approach to securing and maintaining its SLO is based on
relationship building, creating shared (US $1) is donated to the Gold Fields Ghana Foundation (GFGF), plus value, measuring its impact, and an additional 1% of the mine’s predelivering on its commitments. tax profits. Through this funding formula, the GFGF benefits • Relationship building – automatically from an increase in the facilitatingstrong relationships with production levels and profitability of communities based on respectful, the two mining operations. open, transparent, and frequent engagement. • Creating shared value – working withcommunities, development partners, employees and government, to create enduring positive legacies for host communities and the mines. • Measuring impact – understanding the full effect of the mining activities on the environment and communities, and proactively taking action to minimize the impact and address concerns. • Delivering against commitments– returning value to shareholders, host governments, communities, and other stakeholders. In 2002, GFG set up a fund to finance the mines’ community development programs and projects. This began a process of integrating community development into the mines’ business and strategic thinking. In 2004, the fund was duly registered as a foundation (Gold Fields Ghana Foundation), making GFG the first in the mining industry in Ghana to set up a foundation to help address host communities’ developmental needs. The mines provide funding for the foundation mainly from its own resources. For every ounce of gold produced by the mines, one dollar
THE GFGF FOCUSES PRINCIPALLY ON FIVE KEY DEVELOPMENT AREAS - EDUCATION - HEALTH - WATER & SANITATION - AGRICULTURE & AGRIBUSINESS - INFRASTRUCTURE GFG is aware that mining operations will eventually cease, once the mineral resources are depleted or are no longer economically viable. In view of this GFGF invests 10% of its annual receipts into a separate investment instrument (the Legacy Account), which can only be assessed by the communities upon mine closure. With this investment, community developmental projects can still be funded even after the mines have closed. TThe Gold Fields Ghana Foundation is governed by a 7member Board of Trustees, which includes the Members of Parliament (MPs) of the mines’ host constituencies – Prestea Huni-Valley and Tarkwa Nsuaem. The Board meets quarterly to review and approve all projects and expenditures. Decisions on the type and nature of projects to be undertaken are, however, made through a comprehensive consultative and participatory process. This process involves discussions between the management of the mines, traditional authorities, opinion leaders, unit committee heads, members of the district assemblies, representatives of government agencies, and members of the respective communities. This inclusive approach guarantees strong community ownership and buying.
About a third of the Foundation’s About a third of the Foundation’s budget goes into funding of education in host communities. School buildings, early childhood development centres, furniture, computers, printers, accommodation facilities for teachers, etc. are all provided by the Foundation. But beyond the “hardware,” the Foundation also provides education scholarships and bursaries to residents in host communities, as well as salary top-ups to teachers in selected schools, to incentivise and facilitate quality teaching. In 2013, one of the teachers under the Foundation’s teacher incentive (top-up) scheme won the Best Teacher Award at national level. The school where he taught, the Nana Amoakwa Model School (NAMS), has also been the recipient of several district and regional awards for educational excellence.
The GFGF recognizes that a significant number of community youth fall outside the formal educational system and can, therefore, not access the support provided to those in the formal system. The Foundation has therefore extended its sponsorship and support beyond the formal educational sector, and enrols other community youth into apprenticeship programmes to help them acquire practical training and technical skills. To maximize the value and benefit of such programmes, the Foundation provides tools and equipment for programme beneficiaries during their training and upon graduation. It also encourages programme beneficiaries to acquire professional certification in their chosen fields, by paying the fees for them (the beneficiaries) to take the National Vocational Training Institute (NVTI) examinations.
GFG plays an active role in the delivery of quality healthcare in host communities. Through the Foundation, GFG invests in healthcare infrastructure, health education, and the training of some health personnel. Some of the health facilities provided by the foundation are equipped with modern theatres for safe child delivery as well as accommodation for medical personnel, to attract and retain quality health professionals. Through effective communication and public education, the company has helped to reduce the rate and spread of communicable diseases and has increased awareness about HIV/AIDS, as well as other public health diseases and issues.
WATER AND SANITATION
In collaboration with government agencies and other stakeholders, GFG has helped to increase access to potable water for communities. The Foundation provides boreholes (some fitted with submersible pumps) and develops water systems, which make it possible for water to be pumped, piped, and distributed throughout the communities. The Foundation spearheaded the formation of water and sanitation (WATSAN) committees in host communities, and regularly provides training for committee members on the management and repair of the water systems. By instituting an annual â€œCleanest Communityâ€? award, the Foundation has managed to generate healthy competition among communities, increasing genuine interest and awareness in sanitation related issues. 47
AGRICULTURE AND AGRIBUSINESS
With agriculture being the mainstay for many of the mines’ host communities, the Foundation has worked closely with the Ministry of Food and Agriculture, as well as other development organisations, to provide extensive support to community residents. This has taken the form of technical assistance, financing, and the development of microenterprises. Support has been extended to over 1,000 oil palm farmers, 500 livestock farmers, and more than 400 members involved in micro-enterprises. These activities have improved local economies significantly, and is helping communities move from economic dependence to independence. In 2015, GFG’s Tarkwa mine handed over a 250acre oil palm plantation to the Awudua and Abekoase communities. Proceeds from the sale of
the plantation’s produce, during the period when the plantatation was under the mine’smanagement, was also presented to the Apinto Traditional Council, which has traditional jurisdiction over the Tarkwa’s operational area. In November 2016, Gold Fields launched the Youth in Organic Horticulture Production (YouHoP) program, which is designed to train and support the youth in the production of vegetable, along the entire value chain. This program is expected to generate income and employment for about 1000 host community residents.
GFG, though the Foundation, has been involved in the provision of critical infrastructure, such as roads, community centres, and electricity for host communities. Under the Government of Ghana’s Self Help Electrification Project, where
communities are required to provide their own electricity poles to enable their connection to the national grid, GFG has supplied these poles to some communities to facilitate their connection to the grid. Several kilometres of road have been rehabilitated in communities, helping to ease the transportation of people and farm produce, as well as increase access to markets and social amenities. As further evidence of its commitment to local and national development, GFG is funding the rehabilitation of the 29 kilometre public road from Tarkwa, through Abosso and Huni-Valley, to Damang. The rehabilitation, estimated to cost over US$17 million, is being undertaken in partnership with the Ghana Highway Authority. Apart from what has been earmarked for the roadâ€™s rehabilitation, the Foundation has, to date, spent close to US$30 million on community projects and programs. An additional US$15 million was also spent by GFG in sponsoring the senior national soccer team, the Black Stars, during the teamâ€™s first ever World Cup campaign. This support helped the team qualify and participate in the 2006 and 2010 World Cup tournaments in Germany and South Africa, as well as the 2008 and 2010 African Cup of Nations tournaments in Ghana and Angola respectively.
... Operation Smile has provided over 22,000 free surgical procedures for children and adults born with cleft lip and cleft palate...
peration Smile is an international medical charity with a presence in more than 60 countries, whose global network of thousands of medical volunteers from more than 80 countries is dedicated to helping improve the health and lives of children. For the past 30 years Operation Smile has provided over 220,000 free surgical procedures for children and adults born with cleft lip and cleft palate, which is the third most common birth defect worldwide. Since 1982, Operation Smile has developed expertise in mobilizing volunteer medical teams to conduct surgical missions in resource-poor environments while adhering to the highest standards of care and safety. Operation Smile helps to fill the gap in providing access to safe, well-timed surgeries by partnering with hospitals, governments and ministries of health, training local medical personnel, and donating much-needed supplies and equipment to surgical sites around the world.
OPERATION SMILE IN GHANA Operation Smile expanded its reach to Ghana in 2011. Since then, Operation Smile Ghana has been working under the umbrella of the Ministry of Health and Ghana Health Service and is committed to the creation of programs leading to the self-sustainable treatment of cleft lip and cleft palate pathologies through capacity-building and working within the existing cleft infrastructure in Ghana. To date, Operation Smile Ghana has conducted eight medical missions in Ghana, providing free life changing surgery to over 900 Ghanaian children and adults. Operation Smile has also arranged medical trainings to over 300 health care professionals in Ghana. Our aim is to build local self-sustainability and capacity through the training of medical professionals and the procurement of needed equipment in order to run frequent surgical programs across the country.
TO DATE, OPERATION SMILE HAS CONDUCTED EIGHT MEDICAL MISSIONS IN GHANA... 52
QUICK FACTS Cleft lips and palates occur in approximately 1 per 750 births 1 in 10 babies dies before their first birthday due to consequent malnutricion and infections Children with clefts can grow up with speech abnormalities and breathing problems Children with clefts are often ostracized, thought of as evil and forced to live a life of shame and isolation It takes as few as 45 minutes and as little as $250 USD helps provide surgery to a child with a cleft condition and change a life forever 53
What is a cleft lip and cleft palate? A cleft is a gap in the mouth that didn’t close during the early stages of pregnancy, and this kind of birth defect happens more often than you may realize. It is estimated that, worldwide, a child is born every 3 minutes in such a condition. In Ghana, it is estimated that cleft occurs in approximately 1 every 750 births. A cleft lip is an opening in the upper lip; a cleft palate is an opening in the roof of the mouth.
What are the causes of cleft lip and palate? Researchers believe that most cases of cleft lip and cleft palate are caused by an interaction of genetic and environmental factors. In many babies, a definite cause isn’t discovered. There are many risk factors that can increase the likelihood of birth defects. While some causes are still unknown, genetics and family history, pre-existing medical conditions, poor nutrition and exposure to harmful environmental substances can affect the healthy development of a baby. As a result, these factors could also be the cause of a baby born with a cleft lip or cleft palate.
What problems or difficulties can the cleft cause? Depending on the type and severity, cleft can create serious health issues if not corrected. Babies can have difficulty with feeding, which can lead to malnutrition, or even starvation. Ear infections can occur — and recurring ear infections can lead to hearing loss. Dental development can be affected. Speech and language development can also be impaired. Additionally, there are many social impacts to the deformity. Unfortunately in Ghana, there is a lot of social taboo and big stigma attached to cleft. Kids are killed, rejected, hidden, teased and seen as cursed from the day they are born forcing them to live a life of shame and isolation, preventing them from going to school, church, participating in social activities and bringing out their full potential. 54
Therefore marginalization and social isolation is rife and affects not only the life of the patients but also the family, the community or village. All this can come to an end with as little as 45 minute surgery.
OPERATION SMILE APPROACH: Education and training are the cornerstones to Operation Smile’s philosophy and programs. By having international health care providers come to provide training, Operation Smile medical volunteer teams ease some of the surgical burden, while training future surgeons to care for these patients. Together we share the same goal: to provide safe, well-timed, and effective surgical care to patients in Ghana. Operation Smile Ghana refuses to accept a country with inequitable access to quality surgical care. We strive for a country where no parent has to tell their child that there are no options or that there is no hope. For this reason, we strive to provide strategies to help patients overcome the barriers to care, whether they are geographical, economic or social, so that they are able to fully access and benefit from health services. For example, every patient and care-taker coming to the medical program to receive the lifechaining surgery, also benefit from free transport, free accommodation and free meals throughout the duration of the mission.
“When I attended the medical mission, I was astonished by the collaboration, professionalism and humanity of the surgical teams, who performed operations, every 45 minutes, with a standard of care that was second-to-none. I saw patients carried out from the operating room to their mothers in the waiting area. Most of them were too emotional to speak, but I saw their eyes flood with relief, gratitude and joy. It was an incredibly special moment that reminded me about how fortunate I am to have the opportunity to change the course of someone’s life in a matter of minutes. With Operation Smile, any donation makes an instant impact. You can help save a child from a life of rejection and isolation to a life of promise. How wonderful is that?” Subhi Accad, MD of Nissan Auto Parts and Board Chairman at Operation Smile Ghana
Dr Adamu Iddrisu (Founder of The Royal Bank) with Nii Adjei Kraku 1 (Tema Mantse) Commissioning a Water Treatment Facility donated by TRB Foundation at Tema General Hospital in the Greater Accra Region.
T “We thank The Royal Bank for providing us a borehole. Most of the companies that come here never honour their promises. The Bank was here last month and today we are commissioning the boreholes. God richly bless The Royal Bank.” Chief of Kahah – Nadwoli Kaelo, Upper West.
he Royal Bank Limited (TRB) is a wholly owned Ghanaian Bank incorporated on July 15, 2011. TRB started operations on December 10, 2012. Consistent with its brand promise and based on the understanding of clients, we offer a total banking relationship centered on providing customized services to meet the financial needs of our clients. As a socially responsible entity, the Bank on August 7, 2014 launched The Royal Bank Foundation with the vision to provide support to needy communities in the areas of health, water and sanitation; education; culture; and sports. Through the foundation, we have initiated a number of interventions to improve life and wellbeing in various communities.
WATER FOR LIFE PROJECT
Premised on the vision of the founder of the Bank, Dr Adamu Iddrisu, the foundation’s flagship program “Water for Life” has provided potable water to deprived communities spread across the 10 regions in Ghana. The objective of the project is to provide 60 boreholes to deprived communities every year. The aim is to improve and transform lives in the beneficiary communities. This is because, water is essential to human survival, the environment and the global economy. Increasing people’s access to potable drinking water promotes healthy, productive and dignified life. It also helps to prevent the spread of diseases.
Under the ‘Water for Life’ project, the foundation has drilled and handed over 102 boreholes to 92 communities in the Greater Accra, Ashanti, Eastern, Western, Brong Ahafo, Volta, Central, Northern, Upper East and Upper West Regions. The Foundation, through this initiative, has also supported schools such as Offinso Physically Challenged Rehabilitation Centre, Aburaman SHS, Abakrampa SHS, Kwadiagya DA Primary School, Cape Coast School for the Deaf and Blind and St. Cyprian Anglican School at Obeyeyie with boreholes. The 102 boreholes provided to the 92 communities and schools listed above are expected to provide portable water to over 165000 people across the
country. The main impact of the borehole projects in the beneficiary schools and communities is to prevent school children getting knocked down by vehicles, when crossing busy roads in search of water. There is also high improvement in health and social life of the people in the communities as the provision of potable water has helped in the eradication of water borne diseases in these communities. In other areas, the foundation constructed an ultra-modern water treatment facility, for the Tema General Hospital, to help solve the constant water problem of the hospital.
“The borehole has been very useful to us. Previously, the students spend time to go to a nearby stream to fetch water for our chores. Economically, it is helping the school because we do not need to spend money to buy water. Socially, it is helping us to tidy our urinal, toilets etc. we are really grateful to The Royal Bank and we hope they can extend the project to other schools.” Francis Osei Saka, Headmaster, Saint Cyprian’s Anglican Basic School Amasaman, Accra
Rev. Faustel Asogba Cofie, Chairman of the Foundation handing over a borehole to the chief of Kwame Kobi Krom in the Asutifi North District of the Brong Ahafo Region
To sustain the project, beneficiary communities have set up oversight committees who are responsible for regular management of the boreholes. With support from the chiefs and other opinion leaders, tokens are collected from people who fetch from the boreholes. A fund is set up from which monies are taken to repair and maintain the boreholes when they develop faults. In addition, the Bank through its monitoring processes, pays scheduled visits to the communities In spite of its successes, there are a number of challenges that the foundation has to deal with, as it seeks to bring the projects to even more communities. These include difficulty in accessing needy communities particularly during the rainy season; resistance to change in some of the communities where streams and rivers have long being the only sources of water; and gaining the cooperation of opinion leaders in the siting of boreholes in the community.
â€œWhat The Royal Bank has done is very beneficial to us. We use the water for washing, bathing and other household chores. People from nearby communities come here in the morning and evening to fetch the water. This has also helped reduce waterborne diseases in this community.â€? Emelia Djan, Oduntia â€“ Amasaman, Accra
CSR & THE ENVIRONMENT A
s a resource-rich country, Ghana attracts a lot of businesses hoping to exploit these resources. From diamond to gold to bauxite and now oil, Ghana has long been a destination for such activities. Accessing these resources however ,comes at inevitable cost to the environment. Mines that once produced vast wealth soon become desicated, with attendant ill-effects on the host communities. Oil rigs disturb the ocean ecology, leaving both fisherman and fishes disadvantaged.
The Ministry of Environment, Science, Technology and Innovation, whose responsibility it is to protect the environment, encourages companies working in the sector to take up these causes. Indeed, agreements for concessions generally have clauses requiring companies to minimise their effects on the enironment and where possible, ensure the reclamation of any lost land.
While it is now the norm rather than the exception for companies to tackle this seriously, it was not always the case. Previously, mining companies for example gave issues of the environment low priority, leading to bitter complaints, It is reassuring then, that companies that operate in these industries have shown their souring of community relations and commitment to environmental programmes occassional agitation. in the choice of their corporate social responsibility projects.
Due to efforts of the Ministry and the Chamber of Mines, a lot has changed over the years. The Chamber ensures that all companies that are affiliated to it - which is nearly all operating in the sector - take the greatest possible care to initiate and sustain programmes that limit damage to the environment. This is of particular importance in areas where the land used for mining, was previously arable land. In such cases, companies are encouraged to resettle those whose livelihoods and sometimes homes have been lost. Indeed, mining companies are required to set aside at least a dollar out of earnings per ounce as well as one percent of their net profit to develop their host communites. In 2012, for example, USD 26 million was spent jointly by mining companies to undertake sustainability programmes in various communities.
IN 2012, USD 26 MILLION WAS SPENT JOINTLY BY MINING COMPANIES TO UNDERTAKE SUSTAINABILITY PROGRAMMES...
Companies such as AngloGold have undertaken mass spraying in their host communities to deal with the mosquitoes and prevent malaria. Goldfields is very active in their mining areas - Tarkwa and Damang, in the Western Region â€“ with interventions in education, health, sanitation, agriculture and infrastructure. The situation is similar in the oil sector. As a relatively new
commercial enterprise, oil companies came in at a time when the Ministry and the citizens were awake to the responsibility of protecting the environment from the harmful effects of the industry. Companies - both directly and indirectly involved in the sector have shown their commitment to this cause. Sinopec is an example of such companies. Environmentally, Sinopec has a very robust and sustainable practices and programs to protect the environment from pollution by its constructional activities. This has come in both technical design and operational practices. A typical example of such environmental friendly technical design was the thrust boring and Horizontal directional drilling operation, which was done with the sole aim of protecting Ghanaâ€™s wet lands and river systems as well as the road systems. Further, Sinopec has financed the construction of access roads to communities on the fringes of its catchment areas of operation. With the cooperation of these and other companies, the Ministry is poised to protect and sustain the environment, through and with the support of CSR.
MAX MART’S PLAN TO EFFECT CHANGE; ONE SITUATION AT A TIME
n demonstration of its Corporate Social Responsibility Max Mart has undertaken a numerous interventions mainly in the areas of health, education and environmental protection as a way of giving back to society. In education, Max Mart’s support has touched countless schools and institutions providing food, educational materials and scholarships for students and children of its loyal employees. To Max Mart, their business cannot thrive in an environment that is inhabitable and unfavourable for human life, hence their enthusiastic support of the Miss Earth Pageant. The key mission of the pageant is to draw attention to environmental issues and consequently spur action and responsible behavior. The current Queen, Silvia Naa Commodore, has embarked on a project to raise awareness in schools in the Kumasi Metropolis, the second largest and most populous in the country. With the support of Max Mart, Miss Commodore hopes to work with local groups and authorities to bring issues of sanitation to the minds of the city’s residents. The project also helped in the distribution of waste bins across the country from schools to communities to market squares. Max Mart believes that by providing bins in as many places as possible, people will have no excuse to litter.
ccording to Max Mart, giving back to society would not be complete without assisting the marginalized in accessing better health care. Over the years, the company has supported patients across the various health facilities by paying medical bills, assisting cancer patients on dialysis, and providing financial support to patients who need surgeries and many more. Nutritious food and feeding is right and not a responsibility to oneself. It is in this vane that Max Mart is proudly associated with the “food for all Ghana program”, which is meant to raise awareness on food management and proper feeding. Last operation with them was done in June this year under the theme, “Eat more, feed more”, which was very successful and saw many customers of the company in participation. These interventions demonstrate the overarching philosophy behind Max Mart’s corporate social responsibility, which is to
invest in people and their communities, empowering them to pursue their individual goals and aspirations. In giving back, Max Mart is playing a key role in the lives of people beyond its customer base, ensuring that its presence in the country is felt not only by those entering its various shops in search of quality products at competitive prices.
“Max Mart’s social programmes are guided by the philosophy that the family is the bedrock of society, a place of solace and a sanctuary from which all progress springs.”
INVEST IN PEOPLE AND THEIR COMMUNITIES
ncorporated in 2012, CH Group is the parent company from which some of Ghana’s most successful companies and brands are birthed. The company has interests in areas as diverse as real estate, energy and petroleum, agriculture, telecommunications and business advisory services.
Otumfour Education Fund in 2010, the flagship of the company’s CSR policy is undoubtedly its Water for Life project, which it launched in 2007. The project primarily aims to provide clean potable water in deprived areas, leading to the eradication of water borne diseases and also cut down significantly the time that children in these Since its inception, the Group and its communities spend in search of clean team has grown tremendously, leading to water. This project is thus a way to further the establishment of industry leaders such its objectives in health and education as as GoldKey Properties, Blackwell Realty well by preventing disease and freeing and Denton Property Managers (real up time to enable young children spend estate); Tema Tank Farm (petroleum); more time with their books. and Goldkey Telecoms. Others in the group are Base Energy Ltd, Redwood Since its inception, the campaign has Ltd, Pinora Ltd and Portman Ltd, which seen the provision of boreholes in areas provide support to the Group through such as Jato Akuraa in Kintampo, Brong human resource development, financial, Ahafo Region; Ahansunyewodea, logistics and operations management. Obuasi in the Ashanti Region; Nankpanzoo (Savelugu), Tong (Karaga) As a good corporate citizen, the CH and Silinga (Wulugu) all in the Northern Group has been making outstanding Region. contributions to the country, particularly in the areas in which its operations These communities were carefully chosen affect. In doing so, the company has based on need, impact and sustainability. been guided by its vision to deliver To ensure the latter, the boreholes are improvements in social conditions, which handed over to local committees who it believes are not only good for the ensure that they are properly looked after communities, but also an overall net and maintained to ensure the maximum good for its own operations. and durable impact. CH Group’s corporate social responsibility programme is focussed on three priority areas – education, health and access to quality, potable water. While its commitment to health and education has manifested in donations to various foundations engaged in those areas, such as contributions to the
Visits to these communities show that they have been, overall, a success, which should encourage not only the CH Group but also other members of corporate Ghana, which are looking for the best ways to deliver on their CSR goals and mission.
“IBAG” AND “COOKING FOR CHARITY” TOGETHER FOR HUMANITARIAN PROJECTS
he Italian Business Association of Ghana (IBAG), is an amalgamated group of Italian and Ghanaian business owners in Ghana offering assistance to Italian investors looking for opportunities in Ghana, or Ghanaian entrepreneurs willing to enter the Italian market. Apart from its core mission, IBAG continues in a proud tradition of groups with expatriate orientation, either fully or in part, that seek to futher the cause of social good in the country in which they have made a home - Ghana. Nii Amaa Ollennu, Vice President of the group tells us about IBAG.
TR: Can you give us a brief overview of IBAG? When was it incorporated and what is its main purpose and mission? Mr. Ollennu: Incorporated in June 2015, the association was set up by a group of Italians to serve as sort of Chamber of Commerce to facilitate a harmonized relationship between Ghanaian companies and the Italian market and vice versa. The association which is meant to become an official Chamber of Commerce after two years of proven activities in its specific areas of operation, has a membership drive of Ghanaian companies with Italian ownership, either fully or partly. In hospitality, construction, electricals, security, IT and several other sectors, IBAG is committed to ensuring that it facilitates the business relationships between Ghanaians and Italians. It also offers assistance to Italian companies who would want to explore the Ghanaian and West African markets.
We believe that any investor that comes into Ghana and has a bad experience is a bad ambassador for Ghana; because they go back and share their bad experience with other potential investors, advising them to avoid the Ghanaian market. So it is in our interest and in the interest of the country, to make sure that the companies and investors coming are facilitated and assisted through our knowledge of the territory. Because we believe in sharing and transferring knowledge between Ghanaian and Italian businessmen, the association organises seminars and round table programmes to provide the platform for participants to share their experiences, learn lessons and guide new businesses in order to avoid making similar mistakes. TR: What is your personal opinion on Corporate Social Responsibility? Mr. Ollennu: For the Italian Business Association of Ghana, Corporate Social Responsibility is an obligation placed on every company to support the less privileged, vulnerable and the communities within which they operate. I believe that helping the less privileged is one of the things that every company must do to support the people within their geographical area of operations. Once a company is established and is making profits in a country, especially in a developing country like Ghana, it is important that the organisation contributes to the wellbeing of the territory. So I believe that CSR is one of the fundamental duties of any company.
TR: How important is CSR for the association and what initiatives have been undertaken so far?
“Cooking for Charity”: Cooking for Charity is happy to have Koala, La Villa Boutique, Brussels airline, Casta Diva (wines), Tips &Tags, Gsimon, Martini and Inexco Ghana among the Mr. Ollennu: For IBAG, CSR is key. sponsors, to support the various events We, in fact, have joined forces with “Cooking for Charity”, a group of Italian and activities. women here in Ghana very active in TR: What is the motto for “Cooking for organising events with the objective Charity”? of assisting the less privileged and marginalized, especially in the area of “Cooking for Charity”: Share. Share education. the Italian Cuisine culture. Share the talent and the resources among people; TR: Whose idea was “Cooking for Charity” and what have been the main share the challenge of different living standards and help to improving them; projects and achievements so far? share the smile of a needy child. “Cooking for Charity”: It is basically a TR: What is “Cooking for Charity” small group of volunteers, generously expecting from the partner companies supported by entrepreneurs, providing (and others) in the next future? cooking infrastructure and food. “Cooking for Charity” organizes “Cooking for Charity”: What we do is teaching courses, events, and workshops where participants learn how that most of our partner-companies assist us with products and items that to prepare traditional Italian meals, they have available. So for instance homemade pasta, ravioli, risotto, those who have supermarkets assist with cakes and many others. Funds raised food stuff, construction companies help from these initiatives are donated to us build KVIP or a latrine for a village Ghanaian organizations that take and so on. So depending on the sector care of people in need and children in of the business, we seek for their support particular. and hope to be able to count on them “Cooking for Charity” has put smiles –and new ones- in the future as well. on faces of orphans and physically challenged children in the country. Pupils of New Horizon Special School could not hide their excitement when Cooking for Charity donated a Hi-fi system to the institute. It was a great emotion to witness that moment and watch the pupils dancing and singing to the tunes of the songs. TR: Who are your main sponsors?
Student of the New Horizon School in Accra, October 2016
Performace by students of the New Horizon School in Accra, October 2016
Operation Smile Ho Screening
CONTACT DETAILS MINISTRIES MINISTRY OF ENVIRONMENT, SCIENCE, TECHNOLOGY AND INNOVATION P.O. Box M 232 Accra, Ghana Tel. +233 302 662626 MINISTRY OF GENDER, CHILDREN AND SOCIAL PROTECTION P.O. Box MBO 186, Ministries Accra, Ghana Tel. + 233 302 688181 MINISTRY OF HEALTH P.O. Box MB 44 Accra, Ghana Tel. +233 302 665323
CORPORATE ENTITIES B. APPAH ELECTRICALS LTD N. 7 Patrice Lumumba Close Airport Residential Area Accra, Ghana Tel. +233 302 770178 770155 Fax. +233 302 768376 bappahelectricals.com
BUSINESS JET P.O.BOX CT 6256 c/o La Villa Boutique Hotel N. F56/1 13th Lane Osu Ringway, Accra, Ghana Tel. +233 20 8634703 businessjetgh.com CH GROUP 1 Rangoon Lane, Cantonments P.O. Box CT10481, Accra-North Accra, Ghana Tel. +233 302 215700 chgroupgh.com ELLE LOKKO F604/1 LokkoRoad, Osu Accra, Ghana Tel. +233 246 449944 ellelokko.com GHANDOUR COSMETICS LTD Plot 67, 1st By Pass off Spintex Road Nr. 6 P.O. BOX JT205, Accra, Ghana Tel. +233 302 811900-2 Fax. +233 302 811904 ghandourcosmetics.com GOLD FIELDS West Africa Region Nr. 7 Dr. Amilcar Cabral Airport Residential Area Accra, Ghana Tel. +233 302 770189-91 Fax. +233 302 770187 goldfields.co.za
IBAG Former Russian Embassy, Opp. Pro Credit, Osu P.O. BOX 6256, Accra Accra, Ghana Tel. +233 303966535 +233 264182284 ibag.com COOKING FOR CHARITY Facebook Page: Cucina Italiana Accra -Ghana KEMPINSKI GOLD COAST CITY HOTEL Ministries, PMB 66, Gamel Abdul Nasser Ave Accra, Ghana Tel. +233 24 243 6000 kempinski.com/accra LA VILLA BOUTIQUE HOTEL N. F56/1 13th Lane Osu Ringway, Accra, Ghana Tel. +233 302 730333-6 lavillaghana.com MAX MART Nr. 37, Liberation Road, Near Licensing Office PMB CT 137, Cantoments Accra, Ghana Tel. + 233 302 999979 Fax. + 233 302 783755 maxmartghana.com
OLMA COLONIAL SUITES Dadebu Road, Osu Accra, Ghana Tel : +233 030 7085 838 Cell : +233 0 50 257 9952 olmacolonialsuites.com OPERATION SMILE Klan Street, North Industrial Area Accra, Ghana Tel. +233 208544856 operationsmile.org.gh PUMA ENERGY DISTRIBUTION GHANA LTD 1 Airport Square Building, 7th Floor, Airport City P.O. Box 1046, Accra North Accra, Ghana Tel. +233 302 746 266 pumaenergy.com THE ROYAL BANK LTD No. 5 Artic Close, Gulf Street, South Legon (Near Gulf House) P. O. Box CT 8134, Cantonments Accra, Ghana Tel. +233 302 213 560 theroyalbank.com.gh
BAE BUILDS ON GHANA SUCCESS B appah Electricals Ltd (BAE) is an electrical engineering and contracting company that provides electrical services for building projects and also supplies and distributes quality, yet affordable, electrical products. BAE also undertakes electrical installations and maintenance services and has accreditation for the distribution of the following brands: • Schneider electric, • MK accessories and cable management, • Nexans Alcatel cables, • Furse earthing and lightning protection, • Thorn lighting, • Belotti automatic voltage regulators. B. Appah Electricals Ltd (BAE) has undertaken several large projects in Ghana. Some of the projects executed are Achimota Retail Shop, National Communication Authority (NCA) Tower, 34 Court Room Complex, ICON House, SSNIT Emporium, West Hills Mall, Nester Square, etc
ational units the Project Business unit and the Consumer Business and Retail unit.
BAE is also committed to working according to electrical standards such as Institute of electrical Engineering (IEE) wiring regulations The Project Business Unit provides and ECG wiring codes and offerelectrical engineering and coning a safe installation to clients tracting services which includes ON TIME design, installation, testing and commissioning. OUR RANGE OF ELECTRICAL INSTALLATION SERVICES The Consumer Business and ReINCLUDES: tail Unit is in charge of supplying and distributing quality electrical ELECTRICAL AND products which include lighting ELECTRONIC ENGINEERING fittings, installation accessories SERVICES With staff strength of approximately 200 employees including professionals of various disciplines, BAE is looking to expand its operations beyond the boundaries of Ghana to other African countries.
The underpinning of BAE’s success has been its pursuit of high quality and on time delivery at a competitive cost, as well as building long-term working relationships with its customers, suppliers, and colleagues in the electrical industry. This is driven by our commitment to Honesty, Quality, Due to continuous expansion, the Teamwork, Respect, Fairness and company now has two main oper- Total Client Satisfaction.
VOICE AND DATA INSTALLATIONS FIRE ALARM INSTALLATION POWER GENERATOR INSTALLATION
Head Office Tel: +233 302 770178 / 2770155 | Fax: +233 302 768376 | Email: firstname.lastname@example.org No. 7 Patrice Lumumba Close, Airport Residential Area, Accra, Ghana Showroom Tel: +233 302 782787 Fax: +233 302 78278 Email: email@example.com No. 23 Nyaniba Estate, Osu - Blorgodor Road, Osu, Accra, Ghana www.bappahelectricals.com