Proposal - Sand Table Shanghai

Sand Table Shanghai

Sand Table Shanghai Proposal Prepared for: NYU Shanghai Prepared by: ST Shanghai Board Issued: 23 October 2015

Table of

Content Abstract 01 | Event Description

02

02 | Event Programme

03

Workflow 01 | Board Structure

08

02 | Executive Summary Key Time Nodes Tracking

09

03 | Marketing

13

04 | Co-university Collaboration

15

05 | Human Resources

17

06 | Brand Promotion

23

07 | Media

25

08 | Finance Budgeting and Purchasing

27

ABSTRACT Event Description Programme

Sand Table Shanghai

01

Event Description Objective

ST Shanghai, host and initiated by New York University Shanghai, is a regional businessassociated intellectual competition among top colleges in Shanghai. The competitors, wan internationally applied business model “Sand Table� to imitate real corporate operation and market place.

Goals

ST Shanghai aims at gathering, as well as connecting excellent students, who are equipped with outstanding senses of marketing and strategic management. With English as its official language, ST Shanghai encourages integrations, involvements, and communications of students from different majors, colleges, cultural backgrounds and nationalities.

Impact

In collaboration with Golden Finance, one of the most established financial education agency in China, ST Shanghai is also supported by numerous enterprises, banks and corporates, including PWC, Ernst&Young, KPMG, SCB(Standard Chartered Bank), etc.

We also invite media participation to report and record the whole activity process. ST Shanghai is bound to impose a great as well as positive impact both on the student body and on the society. Also, students involved are bound to witness individual progresses in their future academic and career performances.

Breakthrough

This is the first time that Sand Table will be used in the field of student education, enlightenment and inspiration. Also, it serves as a breakthrough that students are encouraged to participate in a business competition, not only theoretically but also practically. It is going to be a concentration of team spirit, individual capability, and business application, as well as a platform of major-level, university-level, and culturallevel exchange.

Sand Table Shanghai

02

Event Programme The First Day (Saturday) Time

Content

Place

Overall Respionsble Person

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

9:15-9:20

Entering the Venue And Seating

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

9:20-10:00

Opening Ceremony

3F Auditorium

Lily Liu

Microphone * 2

Going From 10:00-10:10 The Auditorium To B1

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

B1 Open space

Lily Liu

Guidance: Nancy Zhao

10:00-12:40

Ice Breaking

B1 Open space

Angel Wu

Guidance: Nancy Zhao Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 3

12:40-13:30

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

Angel Wu

Corporate A: Murphy Li & Angel Wu Corporate B: Jack Zhu & Lily Liu Corporate C: Colleen Jin & Tina Xu Corporate D: Nancy Zhao & Lewis Lu Photography: Dannie Wang & Nan Zhao

13:30-17:30

Corporate Visits

Sand Table Shanghai

Corporates

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form * 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis Lu * 200

03

The Second Day (Sunday) Overall Respionsble Person

Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

9:15-9:20

Entering the Venue And Seating

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

9:30-10:45

Accounting Course

3F Auditorium

Lily Liu

Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

10:45-10:55

Recess

3F Auditorium

Lily Liu

10:55-12:10

Marketing Course

3F Auditorium

Lily Liu

Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

12:10-13:00

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

13:00-14:00

Competition Process And Rules Introduction

3F Auditorium (Chinese Section) Classroom (English Section)

Lily Liu (Auditorium) Tina Xu (Classroom)

Guidance: Nancy Zhao Photography: Dannie Wang

Microphone * 3

14:00-14:15

Entering The Specified Classroom

3F Four Classrooms

Tina Xu

Guidance: Nancy Zhao

Tina Xu

Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 3 Classroom Arrangement Schedule * 5

14:15-18:14

Simulation Of The Competition

Sand Table Shanghai

3F Four Classrooms

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu

Microphone * 4 One Per Classroom

04

Event Programme The Third Day (Saturday) Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

9:15-9:30

Entering The Specified Classroom

3F Four Classrooms

Overall Respionsble Person Lily Liu

Tina Xu

9:30-12:30

Competition

3F Four Classrooms

Tina Xu

12:30-13:30

Lunch

B1 Cafeteria

Angel Wu

13:30-16:30

Competition

Score Calculation 16:30-17:30 & Review By The Teachers

Sand Table Shanghai

3F Four Classrooms

Tina Xu

3F Four Classrooms

Tina Xu

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu Guidance: Nancy Zhao

Microphone * 3 Classroom Arrangement Schedule * 5

Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Microphone * 4 Classroom 4: Jack Zhu One Per Classroom Screening: Nan Zhao Photography: Dannie Wangg Guidance: Nancy Zhao Lunch Distribution: Lewis Lu Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Lunch * 200

Microphone * 4 One Per Classroom

Microphone * 4 One Per Classroom

05

The Fourth Day (Sunday) Overall Respionsble Person

Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

9:15-9:20

9:20-12:20

Entering the Venue And Seating Group Presentation & Question By The Judges

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu

12:20-12:50

Review By The Judges

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

12:50-13:50

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

13:50-15:30

Group Investment

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

15:30-16:00

Recess

3F Auditorium

Lily Liu

16:00-17:30

Closing And Awards Ceremony

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

Sand Table Shanghai

06

WORKFLOW Board Structure Executive Summary Marketing Co-university Corporation Human Resource Brand Promotion Media Finance Sand Table Shanghai

07

Lin LIU

Haoyu WU

Tianyu XU

Executive Board

Executive Board

Executive Board

ll2732@nyu.edu 134-8266-2001

hw1125@nyu.edu 183-2165-5831

tx315@nyu.edu 136-8578-7008

Board Structure Dian JIN

Hua ZHU

Zijia LU

zl1052@nyu.edu 185-6282-7668

hz800@nyu.edu 138-1819-7956

Yan ZHAO

Marketing

Co-university Collaberation

Human Resources

Nan ZHAO

Danni WANG dw1635@nyu.edu 150-0085-2944

Mufei LI

ml4468@nyu.edu 158-0055-4725

Brand Promotion

Media

Finance

dj928@nyu.edu 186-5722-3477

nz591@nyu.edu 136-7176-7094

Sand Table Shanghai

yz2187@nyu.edu 138-1668-7037

Budgeting and Purchasing

08

Executive Summary

Key Time Nodes Tracking form

Sand Table Shanghai

09

Project

Category

Assigned To

Est.Start

Est.Finish

Est.Duration (in days)

Obtain quote from suppliers

Finance

Murphy Li

9/26/15

10/3/15

7d

Revise the proposal

All departments

All People

10/3/15

10/15/15

12d

Logo and style

Brand Promotion

Nan Zhao

10/6/15

10/10/15

4d

Hand In the proposal

All departments

All People

10/25/15

10/25/15

0d

Finance

Murphy Li

11/6/15

11/15/15

9d

Outreach

Jack Zhu

11/6/15

11/8/15

2d

Video (storyboard)

Brand Promotion

Nan Zhao

11/6/15

11/10/15

4d

Video (information preparation)

Brand Promotion

Nan Zhao

11/6/15

11/10/15

4d

Negotiation with Golden Finance Part 1

Marketing

Angel Wu

11/7/15

11/8/15

1d

Nan Zhao

11/10/15

11/12/15

2d

Reimbursement for employing the production team Notice potential supervisors from each school of this contest, and send them the proposal

Website preparation Brand Promotion Video (equipment confirm)

Brand Promotion

Nan Zhao

11/10/15

11/15/15

5d

Video (characters confirm)

Brand Promotion

Nan Zhao

11/10/15

11/15/15

5d

Poster

Brand Promotion

Nan Zhao

11/12/15

11/20/15

8d

Pamphlet

Brand Promotion

Nan Zhao

11/12/15

11/20/15

8d

Banner

Brand Promotion

Nan Zhao

11/12/15

11/20/15

8d

Website building

Brand Promotion

Nan Zhao

11/12/15

11/25/15

13d

negotiation with Apple Inc. Shanghai

Marketing

Angel Wu

11/14/15

11/20/15

6d

Video (shooting and Brand Promotion recording)

Nan Zhao

11/15/15

12/10/15

25d

Reimbursement for the website

Finance

Murphy Li

11/15/15

11/22/15

7d

Finance

Murphy Li

11/20/15

11/27/15

7d

Marketing

Angel Wu

11/21/15

11/22/15

1d

Print posters, pamphlets and banners Negotiation with Golden Finance Part 2

Sand Table Shanghai

10

Category

Assigned To

Est.Start

Est.Finish

Est.Duration (in days)

Outreach

Jack Zhu

12/5/15

12/20/15

15d

Marketing

Angel Wu

12/5/15

12/6/15

1d

Video (editing)

Brand Promotion

Nan Zhao

12/10/15

12/20/15

10d

Contact each supervisor on a regular basis

Outreach

Jack Zhu

12/20/15

2/10/16

50d

Video (voice recording)

Brand Promotion

Nan Zhao

12/20/15

12/25/15

5d

PPT for advertising (appearance)

Brand Promotion

Nan Zhao

12/25/15

12/26/15

1d

Wechat

Brand Promotion

Nan Zhao

12/26/15

12/28/15

2d

Name tag

Brand Promotion

Nan Zhao

1/1/16

1/10/16

9d

Certification

Brand Promotion

Nan Zhao

1/1/16

1/10/16

9d

Hold info sessions in every school

Outreach

Jack Zhu

1/5/16

1/15/16

10d

Applications for participants

Human Resourse

Lewis Lu

1/5/16

1/25/16

20d

T-shirt

Brand Promotion

Nan Zhao

1/10/16

1/20/16

10d

Making name tags

Finance

Murphy Li

1/11/16

1/18/16

7d

Making certifications

Finance

Murphy Li

1/11/16

1/18/16

7d

Making T-shirts

Finance

Murphy Li

1/21/16

1/28/16

7d

Interviewees confirmed, Preparing for interview questions

Human Resourse

Nancy Zhao & Lewis Lu

2/1/16

2/3/16

2d

Music preparation

Brand Promotion

Nan Zhao

2/1/16

2/5/16

4d

PPT for the event (appearance)

Brand Promotion

Nan Zhao

2/1/16

2/5/16

4d

Phone Interview

Human Resourse

Nancy Zhao & Lewis Lu

2/3/16

2/6/16

3d

Participant groups confirmed

Human Resourse

Lewis Lu

2/7/16

2/7/16

0d

Project Meet each school’s supervisors in person to communicate the upcoming agenda Negotiation with Golden Finance Part 3

Sand Table Shanghai

11

Project

Category

Notifiying all applicants of results Human Resourse and paticipants of details Do a trial instruction on sand tables Outreach to each school’s supervisors

Assigned To

Est.Start

Est.Finish

Est.Duration (in days)

Nancy Zhao

2/8/16

2/8/16

0d

Jack Zhu

2/15/16

2/16/16

1d

Applications for volunteers

Human Resourse

Nancy Zhao & Lewis Lu

2/15/16

2/22/16

7d

Contacting public affairs department

Media

Dannie Wang

2/15/16

2/15/16

0d

Public Media － Invitation

Media

Dannie Wang

2/16/16

2/17/16

1d

Info session for students interested in volunteering

Human Resourse

Nancy Zhao & Lewis Lu

2/17/16

2/17/16

0d

Facilities Renting

Media

Dannie Wang

2/19/16

3/3/16

14d

Purchase awards

Finance

Murphy Li

2/20/16

2/26/16

6d

Public Media － confirm

Media

Dannie Wang

2/22/16

2/23/16

1d

Purchase water and snacks

Finance

Murphy Li

2/24/16

2/26/16

2d

Volunteer tasks confirmed

Human Resourse

Nancy Zhao & Lewis Lu

2/25/16

2/25/16

0d

Volunteer training

Human Resourse

Nancy Zhao

3/2/16

3/2/16

0d

Order food

Finance

Murphy Li

3/4/16

3/13/16

9d

Settlement

Finance

Murphy Li

3/21/16

3/31/16

10d

Sand Table Shanghai

12

MARKETING

Introduction Targeting the negotiation with Golden Finance and the relevant publicity with sponsors.

Job Arrangement Making contracts with sponsors (Specific content will be discussed with the ministry of law in NYU Shanghai).

Sponsorship Layer Division Exclusive sponsor: Golden Finance Main sponsor: Accounting: Accounting firm ,KPMG Banking: SCB (Standard Chartered Bank) Enterprise: Apple

Sand Table Shanghai

13

Classification for Different Sponsors Gold Level: over 10w Silver level: 5 w to 10 w Brass level: 1w to 5 w Supporting level: below 1w

Agenda Company

Time

Golden Finance

11.07-11.08; 11.21-11.22; 12.05-12.06

Apple company

11.14-11.20

Eaton Partners, LLC

11.15-11.18

Red Fortune Shanghai

11.10-11.11

CRCC Asia (Education Management)

11.01-11.06

AJ Securities

12.01-12.03

MSL Group

11.21-11.25

Sand Table Shanghai

14

CO-UNIVERSITY CORPORATION Goals Share of resources: make the best use of each school’s resources to expand the scale of the contest.

Arrangement of the info session: reach a certain level of students’ awareness of the contest in each school.

Communication integration: assure prompt communication between students participating and their school’s supervisors and smooth flow of information through all levels.

Schools In Collaboraton Fudan University

East China Normal University

Shanghai Jiaotong University

Shanghai International Studies University

Tongji University

Shanghai University of Finance and Economics

* If the collaboration goes on well, there should remain the possibility of further collaboration with other schools.

Sand Table Shanghai

15

Co-university supervisor Each school will have 2-3 co-university supervisors, who may be the president of a business-related student club, a on-campus organization or a department within school’s Student Government.

All co-university supervisors will be on the board of this contest: Sand Table Shanghai.

There should be regular communication among all co-university supervisors, to share progress they have made, problems they have met and the need they see.

Agenda Starting at

Person in charge

Schedule

Goal

Jack Zhu Hua

Notice potential supervisors from each school of this contest, and send them the proposal.

Mid Dec. 2015

Jack Zhu Hua

Meet each school’s supervisors in person to communicate the upcoming agenda.

Dec. 2015 - Feb. 2016

Jack Zhu Hua

Contact each supervisor Follow up on each on a regular basis. school’s progress.

Early Jan. 2016

Jack Zhu Hua

Hold info sessions in every school.

Mid Feb. 2016

Jack Zhu Hua

Do a trial instruction on sand tables to each school’s supervisors.

Nov. 6th 2015

Sand Table Shanghai

Get the list of each school’s supervisors confirmed ASAP. 1.Suggest a tentative number of participants for each school.

2.Set a time for a info session at each school.

16

HUMAN RESOURCE Introduction The work of HR mainly consists of three parts: Competition Ambassadors Recruitments and Training, Selection of participants and the organization of the ST Competition. Two HRs and their assistants are in charges of the general process of ST competition, while Competition Ambassadors will each lead a group of participants and be responsible for the affairs of his or her group in the duration of the two weeks. Competition Ambassadors also help handling some trivial things while they don’t have much work about their groups.

Member Directors: Yan ZHAO, Zijia LU Assistants: will be decided after the commitment.

Competition Ambassador: 20 people, will be decided after the commitment.

Sand Table Shanghai

17

Agenda Preparation Stage Time

Goal

Duty Person

Memo 1.This time schedule is not final version.It can be postponed but time intervels would not be changed in general.

1.25

Applications for participants close

HR:Lewis

2.1

Interviewees confirmed, Preparing for interview questions

HR:Lewis,Nancy

2.8

Notifiying all applicants of results and paticipants of details

HR:Lewis

2.15

Applications for volunteers start

HR:Nancy

2.17

Info session for students interested in volunteering

HR:Lewis,Nancy

2.22

Applications for volunteers close

HR:Nancy

2.25

Volunteers and their tasks confirmesvd

HR:Nancy

Training session for volunteers

HR:Lewis,Nancy

3.2

Sand Table Shanghai

Each apataments should confirm the accuracy of this email.

18

Competition Stage The First Day (Saturday) Time

Content

Place

Overall Respionsble Person

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

9:15-9:20

Entering the Venue And Seating

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

9:20-10:00

Opening Ceremony

3F Auditorium

Lily Liu

Microphone * 2

Going From 10:00-10:10 The Auditorium To B1

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

B1 Open space

Lily Liu

Guidance: Nancy Zhao

10:00-12:40

Ice Breaking

B1 Open space

Angel Wu

Guidance: Nancy Zhao Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 3

12:40-13:30

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

Angel Wu

Corporate A: Murphy Li & Angel Wu Corporate B: Jack Zhu & Lily Liu Corporate C: Colleen Jin & Tina Xu Corporate D: Nancy Zhao & Lewis Lu Photography: Dannie Wang & Nan Zhao

13:30-17:30

Corporate Visits

Sand Table Shanghai

Corporates

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form * 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis Lu * 200

19

The Second Day (Sunday) Overall Respionsble Person

Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

9:15-9:20

Entering the Venue And Seating

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

9:30-10:45

Accounting Course

3F Auditorium

Lily Liu

Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

10:45-10:55

Recess

3F Auditorium

Lily Liu

10:55-12:10

Marketing Course

3F Auditorium

Lily Liu

Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

12:10-13:00

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

13:00-14:00

Competition Process And Rules Introduction

3F Auditorium (Chinese Section) Classroom (English Section)

Lily Liu (Auditorium) Tina Xu (Classroom)

Guidance: Nancy Zhao Photography: Dannie Wang

Microphone * 3

14:00-14:15

Entering The Specified Classroom

3F Four Classrooms

Tina Xu

Guidance: Nancy Zhao

Tina Xu

Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 3 Classroom Arrangement Schedule * 5

14:15-18:14

Simulation Of The Competition

Sand Table Shanghai

3F Four Classrooms

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu

Microphone * 4 One Per Classroom

20

The Third Day (Saturday) Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

9:15-9:30

Entering The Specified Classroom

3F Four Classrooms

Overall Respionsble Person Lily Liu

Tina Xu

9:30-12:30

Competition

3F Four Classrooms

Tina Xu

12:30-13:30

Lunch

B1 Cafeteria

Angel Wu

13:30-16:30

Competition

Score Calculation 16:30-17:30 & Review By The Teachers

Sand Table Shanghai

3F Four Classrooms

Tina Xu

3F Four Classrooms

Tina Xu

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu Guidance: Nancy Zhao

Microphone * 3 Classroom Arrangement Schedule * 5

Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Microphone * 4 Classroom 4: Jack Zhu One Per Classroom Screening: Nan Zhao Photography: Dannie Wangg Guidance: Nancy Zhao Lunch Distribution: Lewis Lu Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Lunch * 200

Microphone * 4 One Per Classroom

Microphone * 4 One Per Classroom

21

The Fourth Day (Sunday) Overall Respionsble Person

Time

Content

Place

8:30-9:15

Check In & Breakfast

3F Outside of the Auditorium

Lily Liu

3F Auditorium

Lily Liu

Guidance: Nancy Zhao

Microphone * 2

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

9:15-9:20

9:20-12:20

Entering the Venue And Seating Group Presentation & Question By The Judges

Mandate Holders

Supplies

Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu

12:20-12:50

Review By The Judges

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

12:50-13:50

Lunch

B1 Cafeteria

Angel Wu

Guidance: Nancy Zhao Lunch Distribution: Lewis Lu

Lunch * 200

13:50-15:30

Group Investment

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 6

15:30-16:00

Recess

3F Auditorium

Lily Liu

16:00-17:30

Closing And Awards Ceremony

3F Auditorium

Lily Liu

Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang

Microphone * 2

Sand Table Shanghai

22

BRAND PROMOTION Introduction Brand promotion department aims to help ST Shanghai to design its branding and at the same time create, plan, and handle advertising to improve the social influence.

Outline Branding Logo Style(Color, Font) Website Collateral Designs(T-Shirts, Invitations, Posters, Banners, etc.)

Social Media ( Wechat, Weibo, etc.)

On-Line Propaganda

Banner Pamphlet Poster Video

During the competition

Name tag For participants For volunteer For companies

Certification For winners For volunteers T-shirts

On-site Assistance Music and Screening

Sand Table Shanghai

23

Agenda Goal

Person in change

Partener

Time

Other

Beforehand Preparation Logo and style

Nan

11.6-11.10

Website preparation

Nan

11.10-11.12 Promotion Preparation Off-line

Poster

Nan

Jack, Murphy

11.12-11.20

Pamphlet

Nan

Jack, Murphy

11.12-11.20

PPT appearance

Nan

Jack

11.25-11.26

Banner

Nan

Jack, Murphy

11.12-11.20

Video*

Nan

hand to Murphy to produce hand to Murphy to produce

hand to Murphy to produce

11.6-12.25 On-line

Website building

Nan

NB

11.12-1.25

Wechat Subscription

Nan

Dannie, Lewis

12.26-12.28

social media(Weibo)

Nan

Dannie

12.26-12.28

Video* storyboard

Nan

11.6-11.10

Information preparation

Nan

Board

11.6-11.10

Equipment confirm

Nan

Lily

11.10-11.15

Characters confirm

Nan

Lily

11.10-11.15

Shooting and recording

Nan

Dannie, NB, (David)

11.15-12.10

Editing

Nan

NB, (David)

12.10-12.20

Voice recording

Nan

12.20-12.25 Preparation for the competition

Name tag(3 versions)

Nan

Murphy

1.1-1.10

Certification(2versions)

Nan

Murphy

1.1-1.10

PPT(appearance)

Nan

Jack, Lily

2.1-2.5

music preparatioM

Nan

T-shirt

Nan

Sand Table Shanghai

hand to Murphy to produce hand to Murphy to produce

2.1-2.5 Murphy

1.10-1.20

hand to Murphy to produce

24

MEDIA

Introduction Media Department aims to help ST Shanghai to record the whole process and propagandize it afterwards.

This department will be responsible to record the preparation for the program and the whole process of the competition. It will cooperate with the Public Affairs Department of NYU Shanghai to take charge of the propaganda work on campus. Also, it will cooperation with the social medias to promote ST Shanghai to the public in order to create an significant influence.

Outline Volunteer Recruitment Training

Facilities Public Affair Department Public Media

Sand Table Shanghai

25

Agenda Goal

Person in charge

Volunteer Recruitment

Danni, Lewis

Class presentation

Lewis, Nancy

Volunteer training

Danni

3.2

Danni

2.19(Order) 3.3(Fetch)

Public Affairs

Danni

2.15

Public Media － Invitation

Danni

2.16

Public Media － Check

Danni

2.22

Facilities

Sand Table Shanghai

Partener

Time(DDL) 2.15

Danni

2.17

26

Finance

Introduction Media Department aims to help ST Shanghai to record the whole process and propagandize it afterwards.

This department will be responsible to record the preparation for the program and the whole process of the competition. It will cooperate with the Public Affairs Department of NYU Shanghai to take charge of the propaganda work on campus. Also, it will cooperation with the social medias to promote ST Shanghai to the public in order to create an significant influence.

Agenda Goal

Person in charge

Obtain quote from suppliers

Murphy

Hand in proposal of the department

Murphy

Lily

2015.10.03

Revise the proposal

Murphy

Lily

Around 2015.10.15

Murphy

Nan, Angel

2015.11.06

Murphy

Nan

2015.11.19

Murphy

Nan

2015.11.19

Murphy

Nan

2015.11.19

Get certificates

Murphy

Nan

2016.1.8

Get T-shirts

Murphy

Nan

2016.1.17

Purchase water and snacks

Murphy

One week before the event

Purchase awards

Murphy

One week before the event

Purchase awards

Murphy

One week before the event

Order food

Murphy

One week before the event

Settlement

Murphy

Reimbursement for employing the production team Print posters, pamphlets and banners Reimbursement for the website Get name tags of four versions

Sand Table Shanghai

Partener

Time(DDL) 2015.10.03

Board

Two weeks after the event

27

Budget Plan A (If NYU Shanghai could introduce its video-shooting team to us) Categories

Unit

Unit Cost

Number

Total cost

Breakfast

12

180*4

8640

Lunch

25

180*4

18000

Water

1.5

180*4

1080

Snacks

300

2

600

Name tags

1.8

200

360

T-shirts

35

200

7000

Certificates for attendance

1.4

180

252

Certificates for awards

2.4

24

57.6

Website

1200

1

1200

Roll-up banners

80

2

160

Posters

5

25

125

Pamphlets

1

300

300

Video

25000

1

25000

Reimbursement for metro

5

150*8

6000

Kindle

500

8

4000

iPod Shuffle

200

8

1600

USB flash disk

100

8

800

2000

8

16000

1000

8

8000

500

8

4000

Food

Conference Materials

Advising

Transportation

Awards

Voucher for tuition

Total

Sand Table Shanghai

103174.6

28

Plan B Categories

Unit

Unit Cost

Number

Total cost

Breakfast

12

180*4

8640

Lunch

25

180*4

18000

Water

1.5

180*4

1080

Snacks

300

2

600

Name tags

1.8

200

360

T-shirts

35

200

7000

Certificates for attendance

1.4

180

252

Certificates for awards

2.4

24

57.6

Website

1200

1

1200

Roll-up banners

80

2

160

Posters

5

25

125

Pamphlets

1

300

300

Reimbursement for metro

5

150*8

6000

Kindle

500

8

4000

iPod Shuffle

200

8

1600

USB flash disk

100

8

800

2000

8

16000

1000

8

8000

500

8

4000

Food

Conference Materials

Advising

Transportation

Awards

Voucher for tuition

Total

Sand Table Shanghai

78174.6

29