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Nanqian Xu (Nancy)

Product Design

Who are we designing for and what should we design? I’m always trying to find answers. The design exploration process excites me, and leads me to become a designer. Nanqian Xu


Nanqian Xu | Product Design

New Generation Boeing Seating Design Based on the result of the research project of Boeing flight experience, We are working on the premise of designing for the users with limited dexterity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger population base. During the design process, we used prototype as a way to simulate consumer experiences, get inspirations, generate concepts, and get feedback from users. I finalized our rough mock-up in this summer to make it into a 3D model that can be produced.

Responsibilities User Journey Analysis 737 Airplane Interior Mock-up (Full Scale) Seat Mock-up (Full Scale) User Testing 3D CAD Model Building (Solidworks, Hypershot)

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Prototype to Learn • In order to understand the whole user experience, we built up a full scale of half plane section. This helped us to experience the restraints of the space and the sequence of activities.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

User Experience Simulation • Using 3 rows of seats from Boeing, within our full scale cabin, we were able to simulate the whole entrance and exit process, the relaxation period and transition activities.

“ I feel the storage area dirty, I don’t want to put my stuff in there.” “ The seat number is really hard to find, but I don’t want to rely on fly attendant.” “ The space between seats are too narrow. It’s embarrassing for me to get stuck in there.”

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Issues of In-flight Experience

Storage-- provide better storage system to enhance user experience during travel.

Transition-- provide support for transition from sitting to standing positions.

Get Information Enter

Settle

Entertainment

Transition

Exit

Eat / Drink

Experience-- accommodating work/ rest/ entertainment and eating in the seating area. Inform-- enhance entry experience by better informing users about seating area.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Inspirations • We looked into furniture concepts, interior design for elderly people, working environments and other new and exiting design solutions to learn, to be inspired and to enjoy.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Concept Brainstorm • Based on the universal design principle to provide equally solution for majority user, we brainstormed in those four opportunity areas. Later on, we reviewed our concepts with design director in Teague to filter down several fruitful concepts and to understand the industry constraints.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Folding-Chair Concept • Concept: Using folding structure to provide space and easy entry experience. Long flights customers can relax by standing and leaning. • Value Proposition: Faster boarding process. • Technology Limitation: Center pillar needs to bear with 9g acceleration of gravity.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Concept Prototype • We built this full scale seat which can be tested by real weight and activities. This prototype realized our design and we also want people to interact with the prototype.

Inform Experience Storage

Transition

737 New Generation Boeing Seat


Nanqian Xu | Product Design

User Reviews • We did rounds of user reviews. The storage place, the lighting, and the way that small table folds, which solved most problems we found during the user experience simulation, received the positive feedback.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

737 New Generation Boeing Seat


Nanqian Xu | Product Design

Mobile Design for Lamborghini I came up with this idea when I saw the new BMW cell phone design. I have been enjoying the joyful experience really long since I knew and fell in love with the design of Lamborghini ten years ago. The design language of the transportation is really fruitful and inspirational.

Business Value The design is more focused on form, material and how to embed the design language of sports car into cell phone rather than just copy them. The target segmentation of this series will be high-end and for the people who really care about their image which are posted through their luxury items, like watches or cell phones.

Mobile for Lamborghini


Nanqian Xu | Product Design

Learn from sketching Sketching is a good way for designers to learn from the existing product. The body lines and details provides great inspiration for the mobile design.

Mobile for Lamborghini


Nanqian Xu | Product Design

Concept: The side and back decoration represents user’s identity and attracts attentions. “Golden Wings” graphic arouses feeling of speed and luxury. Insight: People like to decorate their cell phone to project their personal image. Back and side part of cell phone is usually a field to attracting others while making a phone call. Strategy: Thinking about branding on the level of Vertus phone and combine the design language of Lamborghini, this one will be a luxury phone and fashion icon with the expressive design.

Mobile for Lamborghini


Nanqian Xu | Product Design

Concept: The transformer cell phone does not mean to enable the movements between elements, but shows the feeling through keyboard layout. Insight: People want their cell phone to be different. There are merely efforts done in the keyboard layout within the middle to low end cell phones. Strategy: Targeting at middle to low end cell phone market, this concept still preserve the lamborghini feeling through the different keyboard layout to make the user standing out among the ordinary phones.

Mobile for Lamborghini


Nanqian Xu | Product Design

Concept: Bringing the liquid shape with a powerful feeling through curved surfaces. The top surface is intend to be a touch screen. It will be interesting to see how people react with curved touch screen. Insight: People does not want a cell phone which looks like a small version of the car. They think it’s crappy and cheap. Cell phone design needs to extract the design language and to make it look “cool” and “not predictable”. Strategy: A long-term concept targets at car geeks who try to bring car feeling into their personal life and show to others.

Mobile for Lamborghini


nanqian xu | product design

Ventilator Improvement Design (Summer, 2007) ShuaiKang Group Co ., Ltd , China

ventilation improvement design


nanqian xu | product design

Existing Models in the Market Market Analysis Existing product portfolio shows problems and also opportunities in these area: 1 . A matured market with competition based on price and adding functions. 2 . Product form has the same style with little change in detail.

Consumer Needs Found through Research 1. Ergonomic test shows people are knocking their head when using the ventilators. 2 . Existing large volume product can not fit into modern kitchen decoration style . Market Performance

Time

ventilation improvement design


nanqian xu | product design

Concept Brainstorming

Design Principles In order to attract Y-Generation, and also considering the ergonomics factors, the design principle of this project is: ? clean feeling in material and color ? simple shape to fit into modernized kitchen ? curved surface providing easy cleaning process ? less distance from cook top to the cover

ventilation improvement design


nanqian xu | product design

ventilation improvement design


nanqian xu | product design

?Usability Test

?In kitchen pictures

ventilation improvement design


Nanqian Xu | Product Design

Printing Machine Improvement 2007 Shanghai Electronic Group Co. Concept: Improvement on the human factor side of heavy machine Program Used: Solidworks 2007, 3D Max


Nanqian Xu | Product Design

I-Heart Pill Container 2006 Concept: A pill container with the alarm function and emergency signal delivery Program Used: Solidworks 2006, 3D Max


Nanqian Xu | Product Design


Nanqian Xu | Product Design


Nanqian Xu | Product Design


Nanqian Xu | Product Design


Nanqian Xu | Product Design


Nanqian Xu | Product Design


Thank you.

nanqian xu prodocut design  

product design portfolio updated april 2010

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