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KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE

DMA 310 MULTIMEDIA DESIGN PRINCIPLE Name

FINAL REPORT POSTER & COMMERCIAL VIDEO PRODUCT NAME 1. AVIA 2. OSRAM SYLVANIA

1. NURUL FAQRIYAH BINTI MD LUDIN

2. KHAIRUN NUR AINI BINTI KAMISAN 3. NUR FAZLINA BINTI AB. GHANI 4.MAS MONA BT MUHAMMAD Program

Class code

Student ID.

01-200907-00363

01-200905-00301

01-200906-00406

: DIPLOMA IN MULTIMEDIA APPLICATION : D200

Submission Date :

Lecturer Name : Miss Nurazlin binti Kamaludin

Marks

:

Remarks

:………………………….


Table of Contents PRODUCT POSTER TASK 1: IDEA DEVELOPMENT 1.0 PROJECT ....................................................................................................................... 2.0 PRODUCT COMPANY BACKGROUND.................................................................. 2.1 Product 1 .............................................................................................................. 2.2 Product 2 .............................................................................................................. 3.0 PRODUCT COMPETITOR .......................................................................................8 2.1 Product 1 .............................................................................................................. 2.2 Product 2 .............................................................................................................. 4.0 REFERENCES.............................................................................................................8 5.0 APPENDIX ...................................................................................................................9 TASK 2: DESIGN DEVELOPMENT 1.0 PRODUCT 1 ......................................................................................................... 11-13 1.1 Thumbnail Sketches ............................................................................................. 1.2 Rough Sketches.................................................................................................... 1.3 Comprehensive Sketches ..................................................................................... 2.0 PRODUCT 2 ......................................................................................................... 14-16 2.1 Thumbnail Sketches ............................................................................................. 2.2 Rough Sketches.................................................................................................... 2.3 Comprehensive Sketches ..................................................................................... TASK 3: FINAL POSTER 1.0 POSTER 1...................................................................................................................17 2.0 POSTER 2...................................................................................................................18 PRODUCT COMMERCIAL VIDEO STORYBOARD TASK 4: CASE STUDY 1.0 PRODUCT TITLE.....................................................................................................19 1.1 Product 1 .............................................................................................................. 1.2 Product 2 ..............................................................................................................

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2.0 GANTT CHART ........................................................................................................19 3.0 TARGET AUDIENCE ........................................................................................ 20-21 4.0 SYNOPSIS OF STORYLINE ...................................................................................22 5.0 OBJECTIVE AND GOALS ......................................................................................22 6.0 REFERENCES..................................................................................................... 23-26 6.1 Video .................................................................................................................... 6.2 Other Resources ...................................................................................................

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PRODUCT POSTER TASK 1: IDEA DEVELOPMENT

1.0

PROJECT Client Name: 1. Avia 2. Osram Sylvania

Product Name: 1. Avia shoes 2. Osram Sylvania light bulbs

Promotional Item: POSTER 2.0

PRODUCT COMPANY BACKGROUND 2.1

Product Name 1: • The purpose of the company is to sell and advertise sportswear. AVIA has been the leader in multisport since 1979. Its mission is to promote a brand line of technologically improved brand of shoes. AVIA is committed to developing more brands of shoes with improved technologies. • Avia is known as a leading brand for its line of women’s walking and aerobics shoes, as well as men’s shoes. In the late 80s and early 90s, Avia had a thriving line of basketball shoes. Avia shoes are well-known for their performance, durability and comfort. The company is also known for some of the performance technologies built into their shoes, 4


including the Cantilever Heel (heel support), the ARCAnatomical

Rebound

Cradle

(comprehensive

foot

cushioning and arch support), and Avia’s FOM technology (shock compression). • The most important trends in AVIA are the research and development of enhanced sportswear. The company even has their own team of experts and athletes to test their products. This offers opportunities for athletes to participate by joining their group. • Avia’s marketing strategy is in the form of sponsorship of iconic races including the AVIA Wildflower Triathlons, Vineman and the best athletes around the globe. AVIA has become the official footwear of team TBB. AVIA will also sponsor the newly formed MelRad Racing Team, a new alliance between Conrad Stoltz and Melanie McQuaid, consisting of 20 hand-selected top age-groupers • Jerry Stubblefield and his son Don Stubblefield, an engineering graduate from Stanford, developed shoe designs that revolutionized athletic footwear. The fatherand-son tandem create designs such as the widely-imitated cantilever sole, which help make Avia an industry leader. • AVIA company plans on achieving competitive advantage by providing a better line of sportswear with substantially 5


higher durability rate and performance. The coaching staff and athletes of team TBB will also work directly with AVIA’s footwear engineering team on innovative product designs.

2.2

Product Name 2: • The purpose of the company is to sell and advertise light applications. OSRAM SYLVANIA is the sub-company of the largest manufacturer of automotive light sources. Its mission is to provide solutions to automotive light sources in homes, businesses and institutions. OSRAM SYLVANIA strives to make products that reflect a commitment to making the world more comfortable, more productive and more imaginative. • The products currently offered are ranges of home lighting, automotive lighting and consumer electronics. OSRAM SYLVANIA’s new line of products includes Halogen Supersaver, Living Space™ and Micro-mini twist. • The most important trends in OSRAM SYLVANIA, are manufacture and distribution of automotive light sources across North America and Canada. They also offer job opportunities and internships.

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• OSRAM SYLVANIA Company markets its products by sale distribution in major electronic outlets. The company also organizes Trade Shows and events. It also once ran through the big screen in Times Square to commercialize SYLVANIA’s Silverstar Ultra Headlights. • The company traces its roots back to 1901, when young entrepreneur Frank Poor became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. Poor soon moved the business to Danvers, bought out his partner, and called his new company Bay State Lamp Company. His brothers soon joined him in the enterprise. As a company, OSRAM traces its roots to 1919. OSRAM was the result of a merger between three companies: AEG, Siemens & Halske AG, and Auer-Gesellschaft. All three companies had been pioneers in the development of electric light. • OSRAM SYLVANIA plans on achieving competitive advantage by developing products with longer life, better light and greater energy efficiency. Uncontrollable risks following the company’s expansion would be the production of a better lighting technology. As OSRAM SYLVANIA is a company that also expanses through merging of pioneers in electric light, it can act as one of the company’s competitive advantage

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3.0

PRODUCT COMPETITOR

3.1

Product Name 1: Avia Competitor 1: Adidas Competitor 2: Nike

3.2

Product Name 2: Osram Sylvania Competitor 1: Philips Competitor 2: Panasonic

4.0 • • •

REFERENCES http://avia.com http://www.sylvania.com/ http://en.wikipedia.org/wiki/Avia_(shoes)#Products

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5.0

APPENDIX a.poster

9


b.< other references>

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TASK 2: DESIGN DEVELOPMENT

1.0

Product 1: Avia 1.1

Thumbnail sketches

*on this page please change page setup > landscape 11


1.2

Rough sketches

*on this page please change page setup > landscape

12


1.3

Comprehensive sketches

*on this page please change page setup > landscape 13


2.0

Product 2: Osram Sylvania light bulb 2.1

Thumbnail sketches

*on this page please change page setup > landscape

14


2.2

Rough sketches

15


2.3

Comprehensive sketches

*on this page please change page setup > landscape 16


TASK 3: FINAL POSTER 1.0

POSTER 1: <product name1>

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2.0

POSTER 2: <product name2>

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PRODUCT COMMERCIAL VIDEO STORYBOARD TASK 4: CASE STUDY

1.0 PRODUCT TITLE 1.1 Product Name 1:Avia sport shoes 1.2 Product Name 2:Osram Sylvania light bulb

2.0 GANTT CHART Task

1 2 3 4 5 6 7

Develop Contents Revise Contents Storyboarding Revise Storyboard Develop Testing Maintenance

Persons

Nana Rieya Aini Rieya Aini Mona Nana

Months Jan 1 2 3 / / /

Feb 4 /

1 / /

2 / /

March 3

4

/ /

/ /

April

1

2

3

4

1

/ /

/ /

/ / /

/ / /

/ /

Mac

2

3

4

/ /

/ /

/ /

19

1

2

3

4

/ /

/ /

/

/


3.0 TARGET AUDIENCE â&#x20AC;˘

Avia: Athletic young adults Senior Citizen 5%

Kids 15%

Kids

Young Adults 35%

Teenagers Young Adults Senior Citizen

Teenagers 45%

Kids: Kids are generally active but they do not always require a speacialized sport shoes. Teenagers: Are the biggest majority owners of Avia Sports Shoes as they are more active and require more aerodynamic performance. Young Adults: are not so active unless they are athletic or are related to sports. So, the target for this group of age is second behind teenagers. Senior Citizen: have the less focus on because not many are capable doing sports. Theyâ&#x20AC;&#x2122;re just old.

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â&#x20AC;˘

Osram Sylvania: Adults

Senior Citizen 35%

Kids 1%

Teenagers 18% Kids Teenagers Young Adults

Young Adults 46%

Senior Citizen

Kids: are not trusted to use dangerous household equipments. Teenagers: find more interest in the entertainment hardwares which is just a subdivision under Osram Young Adults: Have houses and require a lot of household items. They have the most use of Osram Sylvania regardless of hardware subdivions Senior Citizens: also require a lot of Osram hardware to maintain their house

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4.0 SYNOPSIS OF STORYLINE •

Avia: The commercial shows a girl first jumping off a tall building and lands on a straight highway before running. The background gradually changes into a forest with muddy grounds. She keeps running until she leaps off a cliff and on to the other before continuing her run. She makes her way through a forest with uneven ground. In the end, she’ll run into a stadium and runs on the track until she reaches the end line. The audience cheers and she wins!

Osram Sylvania: A small child, around 9-years-old, is on her way home and suddenly her torchlight runs out of battery. The surrounding turns dark. Suddenly, she sees a firefly. She follows it to a large tree and she sees the place is surrounded by the fireflies. The place becomes bright and so she sat down by the tree and began to read. Zoom out of the tree gradually changes into a lightbulb and “Osram Sylvania lights up your worlds” flashes on the screen

5.0 OBJECTIVE AND GOALS Avia •

Give competition to other sport shoes company

Provide people with aerodynamic sports shoes

Promote a comfortable and high-tech shoes

Provide new revolutionized sports shoes

Osram Sylvania •

Commercialize a way to conserve energy

Promote good lighting in home décor

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6.0 REFERENCES 6.1 Video

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6.2 Other resources

24


25


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MDP_FINALREPORT_CONTENT full  

1. AVIA 2. OSRAM SYLVANIA KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE Name Student ID. 1. NURUL FAQRIYAH BINTI MD LUDIN 01-200907-00363 2....

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