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Principles of advertising Khairun Nur Aini Bt Kamisan 01-200905-00301 Nurul Faqriyah Bt Md Ludin 01-200907-00363 Nur Fazlina Bt Ab Ghani 01-200906-00406 Ainatunnadiah Bt Azizan 01-200907-00142


Introduction In 1997, Feshnie Fox started an ad agency to help companies create and place help wanted and recruitment classified ads in newspapers. She called this agency “UNIVERSE AD AGENCY”. It was located at Cyberjaya; and what started as a small, local business rapidly became a regional one. Then a national one. Fast forward some 10-plus years later and Universe Ad Agency is now a full-service creative and interactive powerhouse with offices across the nation, employing more than 100 people.

Aim Our clients’ needs drive the skill sets and expertise areas we develop. At times, we’re an ad agency. Other times, we’re an integrated strategic marketing firm. A graphic design firm. A promotions/premiums ad specialty supplier. A best-in-class employer brand consultancy. A market research company. A strategic media placement firm.

We are committed to maintaining a rewarding environment in which we can accomplish our mission.

DiGi Company DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. They create value for their customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.


Marketing Mix Product: DiGi Starter Pack DiGi Hey Yaw  Rates •

Free SMS and MMS to other Hey Yaw.

Low rates to other DiGi plans.

First 15 minutes of call to 3 numbers of any DiGi plan user will be free daily.

 Awesome Rewards •

For every reload of RM10 will get 15 free SMS.

Free talk time with Reload Bonus and Birthday Bonus.

 Surfing Fun •

Pay more than RM5 every day for unlimited internet on your mobile inclusive of Friends and Family and Buddyz.

Prices

As an introductory price, a user can get the new DiGi Prepaid SIM Pack - now for ONLY RM7.99. This price is affordable to the user that will buy this sim pack.


The new DiGi Prepaid SIM pack is priced at RM7.99 and it comes with RM5.00 preloaded credit. With DiGi, you can be assured that all our products offer the best value, for your money. Get a DiGi SIM Pack today! It's also available Online! Promotion As the promotion of this Hey Yaw™ sim pack, we have made an advertisement such as poster and pamphlet. The pamphlet will be distributed it to consumer and they will know about this new Hey Yaw pack and the benefit of this pack to the user. We also designed the Hey Yaw™ starter pack and gave it a more refreshing look. Place This DiGi Hey Yaw starter pack can be found at all DiGi stores nationwide. Users also can get this pack by the direct marketing promoter that will distribute this pack during some promotion at the certain places such as Berjaya Times Square. While the promotion is happening we will open the booths at hot spot places and give sale promotions such as discounts and exclusive free gifts. This Hey Yaw™ sim pack can also be found at personal phones stores or reload stores. The alternative brand slogan or tagline that we have come up for this prepaid pack is “Hey Yaw™ !! to everyone , everyday”. The packaging of this pack looks like a gift because it’s so rewarding so you will feel so satisfied with this Hey Yaw™ pack.


2.  What is the advertisement information? It contains information about DiGi Hey Yaw pack specialty. Its shows the brand of DiGi.  What is the emotion and focused feelings? The emotion and focused feeling that could be shown in this advertising with the teens pictures, and make the teen feel fun with this sim pack. It is because it has additional bonuses.  What is the focused on building a brand or creating associations? When people see the poster they will immediately know that we are trying to promote the simcard.  What is the creating action in this ad? The creating action in this poster is when one first sees it, they will immediately see that it is promoting a simcard. A simcard relates to connectivity between people and it will be one of the attracting points of the poster. The second one, once the eyes focus more on the poster, they will first notice the dancing figures on the poster that signifies entertainment and enjoyment. The gift on the poster means rewards and gifts and that will make people wonder what

3. Based on Abraham Maslow (1970) theory needs and wants: Psychographic Influences That Motivate Consumers. When physiological needs and safety needs are, by and large, taken care of, a third layer starts to show up. You begin to feel the need for friends, a sweetheart, children, affectionate relationships in general, even a sense of community. Looked at negatively, you become increasing susceptible to loneliness and social anxieties. This Hey Yaw sim pack will fulfill the belonging needs that want to be connected to get the friends and others. With the benefit insides every Hey Yaw sim pack, the user will satisfied with it and get the belonging needs.


Conclusion In conclusion the DiGi will choose us because our prepaid pack is both affordable and rewardable.

FINAL PROPOSAL  

01-200906-00406 01-200907-00142 Ainatunnadiah Bt Azizan Nurul Faqriyah Bt Md Ludin Khairun Nur Aini Bt Kamisan Nur Fazlina Bt Ab Ghani