Media Essay 2 Comparring Adverts Guinness & Safestyle ad Safestyle is an advert for bargin double glazed windows and most famous for the hosts crazy antics. Safestyle audience would be anyone ages 18 and over who has a home with single glaze windows or old/broken indors ready for an upgrade for a good price. The Guinness advert as the same when it comes to advertising their alcoholic beverage but this advert stood out from the bunch because of the amazing visuals added. Guinness’s’ target audience is an wide audience of 21 and older within the A-‐D2 Classification group which includes high-‐average annual wage earners. Both adverts are very different when it comes to the item they are selling but they have many similar aspects involved Here are some similar aspects Both adverts have various camera movement such as pan & track to follow the focus to follow the focus point of each scene such as in Guinness when they travel through time a track is following them as they walk back and in Safestyle ad when he is pushing the windows over the camara tracks along with him when he’s walking forward There also diegetic sounds of each product in each video as in Guinness advert were they take a sip of drink and sound of the glass hitting the bar top and then in Safestyle advert when the host pushes over the double glaze windows and the sound of the window hitting the floor. Here are some differences; The host is talking in the safe style advert explaining about the product and the deals the company has to offer and in the Guinness advert there is no voiceover but a soundtrack in the background of the advert. Safestyle is a very low budet advert which looks like it could be made by the target consumer as it looks like the only props used was a camera and tripod on the other hand the Guinness advert seems like it took weeks of preparation and filming as it includes lots of visual FX and editing.