BRANDING n this pro ect created a hypothe cal rand elp n and a er iden fying the opportunity area followed by research taking insitghts and then designed the logo and did the branding for the same.
A Shopping cart that provides you with the map of the supermarket and guide shoppers around the stores for products and shows promo ons and oďŹ€ers on the tablet screen a ached to the cart's handle.
A er entering a supermarket you pick a cart and either create a new shopping list or scan your wri en shopping list into the tablet. it shows the most convenient route for the shopper to buy the listed products. The availability of the products are shown on the screen as well as the best oďŹ€ers and promo ons on products that are in the aisle nearby.
LOGO ON BUSINESS CARDS
LOGO ON IPAD
LOGO ON MOBILE APP
CAMPAIGN This pro ect aimed at understanding media and the appeal to the customer as target audience. Since had to sell the shopping cart to the big supermarkets created a storyboard for the itch video that ll show how the shopping cart works and also designed the for the applica on.
roduct Shot features that cart has to oďŹ€er
All done on hotoshop
ADVERTISING n this college pro ect we had to select one ndian brand and do market study for the same. e had to come up with the problem statement and then come up with concepts for a T commercial. e had to create storyboard of the T .
A er taking a survey realised people know what the basic diďŹ€erence is between a shower gel and a bar soap but s ll they don t use shower gels. The reason behind this was that most shower gel re uire a loofah to create lather but iama di wills promote their shower gel as A shower gel. So to adver se their S decided to make a T and travel pack shower gel.
that will promote their
I N S P I R AT I O N
ANIMATION A week anima on pro ect started oďŹ€ with learning basic terminology used in the industry re roduc on and ost roduc on. Then we came up with several ideas choose the one with the ma imum poten al locked the script started storyboarding and then actually anima ng scenes in Adobe Animate.
A Short anima on lm from the series A T S TT
FILM MAKING This was a week group pro ect where we were introduced with pre produc on produc on and post produc on part of lm making. n pre produc on we started with nalising concepts followed by storyline and storyboarding. ater we used the camera and learnt how things are done on set and last was post produc on green screen removal and color correc ons.
reaking ender Stereotypes
y contribu on re roduc on and roduc on ain concept storyboard direc on ost roduc on Timeline di ng
y contribu on re roduc on and roduc on oice over amera work ligh ng ost roduc on reen screen removal Timeline di ng