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MKT 320 Quiz 2

For more classes visit www.snaptutorial.com •

Question 1

Which of the following United States authorities, in addition to the normal business literature and its anecdotal information, publish specific country studies? •

Question 2

The differences in cultural lifestyle can be accounted for by five major dimensions of culture that include individualism-collectivism, power distance, uncertainty avoidance, gender-role orientation, and _____ orientation. •

Question 3

Which of the following training methods focuses on enhancing a manager’s flexibility in situations that are quite different from those at home and is based on the assumption that understanding and accepting oneself is critical to understanding a person from another culture? •

Question 4


Which of following dimensions of culture is associated with the need for formal rules and regulations? • Question 5 0 out of 3 points Which of the following countries is associated with small power distance, low uncertainty avoidance, high individualism, and low masculinity? •

Question 6

Which of the following refers to a training program that exposes a manager to a different cultural environment for a limited amount of time? •

Question 7

China, Hong Kong, and Singapore are associated with _____. •

Question 8

Relatively weak resistance to new products is one of the marketing implications for countries that are _____. •

Question 9

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge. •

Question 10


The manifestations of the total way of life of any group of people are referred to as cultural _____. •

Question 11

Which of the following is the term used to describe the belief that one's own culture is superior to others? •

Question 12

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product? •

Question 13

_____ provides the basis for transcultural similarities under shared beliefs and behavior. •

Question 14

Marketers who bring about cultural change through dramatic campaigns without the adaptation to culture-specific elements can be accused of cultural _____. • Question 15 0 out of 3 points Which of the following countries is an innovator and an early technology adopter, has relatively weak resistance to new products, and has a strong consumer desire for novelty and variety? •

Question 16


Which of the following is an example of an emerging market? •

Question 17

A common market is characterized by: •

Question 18

_____ began in 1994 to create the world’s largest free market. •

Question 19

____ are Mexican plants that make goods and process food for export to the United States. •

Question 20

The Group of Five refer to: •

Question 21

_____ are mature global companies intent on adapting their existing product lines to capture new, emerging global middle markets. •

Question 22

Which of the following currencies was introduced by the European Union?


Question 23

Apart from population, which of the following is most indicative of the market potential for most consumer and industrial products and services? •

Question 24

Age distribution and _____ correlate heavily with the level of development of the market. •

Question 25

The three components of the Physical Quality of Life Index are infant mortality, adult literacy and _____. •

Question 26

Market information on the percentage of households that own a particular product is known as: •

Question 27

After determining the effects of change, an international marketer will have to first indulge in _____. •

Question 28

The _____ provides one of the most basic indicators of market size and is in itself indicative of the potential demand for certain staple items that have universal appeal and are generally affordable.


Question 29

Which of the following laws states that as a family's income increases, the percentage spent on food will decrease? •

Question 30

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.

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MKT 320 Week 1 The Business-to-Business Sales

For more classes visit www.snaptutorial.com MKT 320 The Business-to-Business Sales Week 1 MKT 320 The Business-to-Business Sales WEEK 1 Identify a product or service that would be considered a B2B sale. The next five weeks of assignments will build on this paper so you should choose a business in which you are interested. Write a 1,050- to 1,400-word paper in which you address the following:  Describe the product or service in detail.  Discuss at least three aspects of this product or service that would categorize it as a B2B product or service, and not a B2C product or service.


Describe the strategies, methodologies, and technology that you would use to market the product or service.  Explain the challenges associated with selling this product or service.  Determine the analytics or metrics you would use to measure the effectiveness of your marketing and sales strategies, and explain why you selected each of them. Cite your references. Format your paper consistent with APA guidelines. 

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MKT 320 Week 5 Presenting Your Product and Closing the Sale

For more classes visit www.snaptutorial.com MKT 320 Presenting Your Product and Closing the Sale Week 5 MKT 320 Presenting Your Product and Closing the Sale WEEK 5 Good news! One of the targeted market prospects that you contacted has accepted your offer to come to their office and deliver a sales presentation for your product or service. Create an 8- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes for your product or service that is designed to appeal to the B2B prospect that includes the following:  One to two slides that include a brief history of your company and the product or service.  One to two slides that identify your prospect’s needs, and how your product or service meets those needs.


One to two slides intended to persuade the prospect as to why they should buy your product or service.  One slide that has a timeline for the implementation of your product or service within the prospect’s business.  Two slides that include a 12-month timeline of contacts that you will make with the new customer, and the goals of each contact. You should identify any potential risks or anticipated negative experiences that may arise, and include a plan to prevent them or correct them.  One to two slides that explain how you will evaluate the effectiveness of your product or service on increasing the B2B prospect’s return on investment.  One slide for references. Cite your references. Format your presentation consistent with APA guidelines. 

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MKT 320 Effective Communication - snaptutorial.com  

For more classes visit www.snaptutorial.com • Question 1 Which of the following United States authorities, in addition to the...

MKT 320 Effective Communication - snaptutorial.com  

For more classes visit www.snaptutorial.com • Question 1 Which of the following United States authorities, in addition to the...

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