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Internship report Anaïs BERGER at Zeterre, Lanscape Architecture

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Internship presentation

The agency

My work at Zeterre

Zeterre Landscape Architecture is a californian landscape design agency, founded in 2004, when the two principals, Jarod Bauman and Stephen Suzman, decided to merge their respective independent practices (created back in 1989 for Suzman) and based in San Francisco today. Landscape knowledge, architecture and design skills are used to create exterior spaces using plant materials and hardscape elements (for instance woodwork, outdoor furnitures, or fountains). Once the general athmosphere of the garden is set accordingly to the client’s demand, designers draw plans using CAD softwares (although the traditional method of designing with color pencils step in at some point). A special feature of Zeterre’s designers is the creation of 3D visualizations for a better perspective of what the client’s garden will look like. The main focus of this agency is to create unique gardens as an expression of the owner, architecture and the interior of the building. Zeterre, with the understanding that a garden is in constant evolution, continues working on it throughout the years. Although the agency is quite famous now, it’s been a while since it last hired someone to help with the communication and graphic identity, rather doing everything on its own. As a result the portofolio and booklet were quite old fashioned, not really reflecting the true value of Zeterre.

During this 2 months internship i worked as the artistic director of the agency, hand in hand with the whole team to enhance all the marketing elements and renew the whole visual identity and communication of the agency. I created brochures and marketing material, organised photoshoot of the different members of the team to update the website presentations, and also went on various locations to photography the gardens features. I submitted different solutions for a new portfolio, to build a more accurate identity in regards of Zeterre’s modernity. I especially focused my attention on the portfolio divided in 2 booklets featuring Zeterre’s works by areas: «Northbay and Rural Area» and «Monterrey County and Central Coast». I also worked on a new logo for a new bar and lounge restaurant linked to Zeterre, wich is confidential.

Conclusion This experience in an american agency was really beneficial, I had to take many decisions, and work on my own with a tremendous number of informations to search, classify and renew in order to highlight Zeterre’s minset and purpose. I am really thankful for this experience, I learnt a lot about landscape design, wich is a profession i didn’t knew much about before, got to visit many gardens designed by Zeterre. I discovered the many specificities of what landscape design means: landscape designers use the environment as their canvas, to end with a functional and beautiful outdoor space.

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Publication /Printed add 2 pages - spread add for Luxe, interior + design magazine Fall edition sept./oct.

1171 FoLsom street, san Francisco

photo credit: Jarrod r. Baumann

415.691.2166 Zeterre.com

ZETERRE Landscape architecture

AnaĂŻs Berger, Internship June 13 to July 31 2016, Zeterre


Portfolio / Booklet conception Page examples of «Northbay and Rural Area» booklet 113 pages

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Portfolio / Booklet conception Page example of the «Monterrey County and Central Coast» booklet 50 pages

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Portfolio / Booklet conception Page examples of the «Monterrey County and Central Coast» and «Northbay and Rural Area» booklets 50 and 113 pages

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Portfolio / Box concept Propositions for a cover box for Zeterre’s portfolio

4 different concepts to translate the Z lines of the Zeterre’s logo into a smart opening box containing the portfolio.

Anaïs Berger, Internship June 13 to July 31 2016, Zeterre


Photography Used as communication and marketing material for the website and future publications

AnaĂŻs Berger for ZETERRE, landscape design-June 13 to July 31 2016


Photography Used as communication and marketing material for the website and future publications

AnaĂŻs Berger, Internship June 13 to July 31 2016, Zeterre


Zeterre Landscape Architecture internship in San Francisco