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All ads include an online component on the Southern Tier Business News web site. Southern Tier Business News is the first monthly business-to-business journal that speaks directly to the Southern Tier business professional. Enhance your presence in the Southern Tier business community by being a part of this exciting new publication.

Southern Tier Business News is the first monthly business-to-business publication specifically dedicated to advancing the Southern Tier business community. It is destined to become an essential read for business owners, managers, and professionals throughout the Greater Binghamton area.


In addition to wide-ranging local business news coverage, these regular features will provide insight on ideas and resources that can help spell success:


Distribution: Mailed to 5,000 area businesses 500 additional copies in key pickup locations (airport, Chamber of Commerce, convention centers, etc)

• New in the Tier: Features on new businesses and how to do business with them

The goal of the Southern Tier Business News is to provide an informative look at what is happening in area business. From local successes to insights of local experts to tips on working smarter Southern Tier Business News is geared toward the business news and information needs of local business professionals. Business owners, sales professionals and executives alike will find plenty of news and information in the Southern Tier Business News. It will touch on subjects including banking and financial issues, marketing and promotion, career advice, technology and human resources and hiring as well as local legislation and economic development.

Ad sizes:

• Success Stories: Showcasing the successes of local businesses and their impact on our community • Professional Q&A: What do you need to know to run your business? Aimed towards small to medium businesses, this piece will feature local experts addressing reader’s inquiries. • Giving Back: Highlighting the work of people and businesses that are making a difference by supporting the community’s charities and non-profit agencies. • Technology: A look at new gadgets that will change the way you do business. • Women in Biz: Written by local businesswomen, for the local businesswoman. • Human Resources: A look at issues facing businesses trying to sustain and grow the bottom line while keeping employees focused and satisfied. • Up and Comers: Profiles the next generation of local business leaders.

Full page 9.32" x 10.90"

Half page

Get your message to the right prospects Southern Tier Business News is your gateway to reaching area professionals and businesses that are ready, willing and able to use your products and services. 5,000 copies of the publication will be mailed each month to top managers and leaders of area businesses. An additional 500 copies to be available for pick-up – free – at locations often frequented by local professionals.

Meeting the needs and interests of today’s professional – ad options The Southern Tier Business News is a unique product that speaks to an exclusive audience throughout the region. Whether you are a business looking to focus in the community or simply want to expand your reach in the area, this publication can help you meet your goal.

Recent local market studies have indicated high interest in news related to local companies and business. Specifically, the studies have pinpointed the following topics as drawing particular appeal:

• Growth & Development • Personal Finance & Money Management • Local small business success stories • Local Environmental Issues

9.32" x 5.38" or 4.59" x 10.90" Quarter page 4.59" x 5.38" Eighth page 4.59" x 2.6"

Ad deadline: 8 days prior to publication.

Publish Date 3/17/2006 4/14/2006 5/19/2006 6/16/2006 7/14/2006 8/18/2006 9/15/2006 10/13/2006 11/17/2006 12/15/2006

Southern Tier Business News - Ad Flyer  

Wrote copy for ad flyer promoting new free-distribution business-to-business publication.

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