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IBSAF WORLD ®

IBS®Alumni Federation Magazine

Vol. III

No. 12

December 2009

Editor S K Sharma Managing Editor GRK Murty Consulting Editor Prof. Harsh Bhargava Associate Editors S V Srirama Rao JAR Moorty Editorial Team Surabhi Vyas, Mohan B, Priya Sen, Madhuri Joshi Chief Visualizer Bangaru Babu A Graphic Designer Shiva Kumar M Director (Production) H Sitaram

© All rights reserved. No part of this publication may be reproduced or copied in any form by any means without prior written permission.

The views expressed in this publication are purely personal judgements of the authors and do not reflect the views of IBS Alumni Federation.

The views expressed by outside contributors represent their personal views and not necessarily the views of the organizations they represent. All efforts are made to ensure that the published information is correct. IBS Alumni Federation is not responsible for any errors caused due to oversight or otherwise.

Printed, Published and Edited by S K Sharma on behalf of IBSAF Head Office, 6-3-354/1/2, Shriya Towers, Panjagutta, Hyderabad500034, Andhra Pradesh. Printed at M/s ICIT Software Center Pvt. Ltd., # 1, Technocrat Industrial Estate, Balanagar ‘X’ Roads, Hyderabad - 500037, Andhra Pradesh.

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Hi Friends, Hope all of you had a spectacular Diwali and a great start to the year. May the Goddess of wealth shower her blessings on you all throughout the year and may you excel in your chosen fields. Wish you love, luck, peace and prosperity. The IBSAF circuit is buzzing with action, with events coming up at Bangalore, Pune, Hyderabad and Singapore. So, block your calendars if you do not want to miss any action. The Board Of Governors’ meeting was held last month. The discussions revolved around making IBSAF bigger and better and the one thing that we want to do right away is to resume all IBSAF activities as earlier. It’s now time to forget about the downturns of last year and move ahead afresh towards newer and greater heights. The first step in this direction is to hold annual meets in all the chapters in the next few months. Keep visiting us at www.ibsaf.org to keep yourself updated and in touch with all the action. The selection process for IBSAF Awards for Excellence in SIP for the Class of 2010 is currently in progress in all IBS Centers. We’ll bring you the details of the award winning projects in the next issue. Hope all you members from the Classes of 1997, 1998 and 1999 have already blocked your calendars for the Reunion coming up in December. For all of you who have joined late, let me inform you that we have the 10th year celebrations coming up for you from December 25-27, 2009 at Hyderabad. This would be a weekend full of fun and edutainment activities and you are welcome with your families. See the details inside and get in touch with us for confirmations. As for this issue, it brings you all the regular features and promises to keep you engrossed by the time we come up with the next issue. My short chat with you would be incomplete without making a special mention of Anand and Ravi – The Unsung Heroes from IBS Hyderabad, who have taken time out from what most of us call a busy schedule to help the under privileged kids excel in their studies. Catch the article ‘Our Unsung Heroes’ inside. Hope all of us take some time out and do at least one such deed. It would not only take India to greater heights but would give us the satisfaction and happiness which no luxury in the world can provide. With this, would say Bye only to meet very soon in the New Year with a fresh issue of IBSAF World. Take Care

IBS, IBSAF and IBSAT are registered trademarks.

C

Harsh Bhargava ibsafworld@ibsaf.org


Independent girl All the decisions I took in my life were my own. Hence, whatever choices I made were right according to me, particularly in the circumstances and for that time period. At least I don’t blame anyone for any of the decisions and choices I have made in life.

Learning the hard way

My life has thrown numerous challenges my way. Be it on the professional front the personal front, I have had to face a lot and I have always taken the challenges or the tough situations in my stride. Have never tried to run away from a tight situation, always faced the problems with courage and have learnt a lot from every such situation.

Anamika Gupta

I am bent upon devoting my time to learning as much as possible. I have been bad at maintaining the work and personal life balance due to this.

She started her career with Infiniti Research and moved on to join Satyam Computers. Anamika worked with Satyam for around 2 years and received a number of recognitions for her work at Satyam. She bagged the first prize in ‘The Collaborative Leadership Essay Contest’ while at Satyam.

Learning period

Take on life

Take it Easy; worry less

Friends

IBS gave me friends for life. My friends from IBS mean the world to me, they are a very important part of my life.

IBS

Apart from instilling in me values that would be there for life, IBS has taught me to Take life as it comes and learn from challenges/issues we face.

Ghazal freak

My perfect weekend would be filled with ghazals and songs from old movies.

Smart work pays

The most important thing one should know and learn, even if it calls for unlearning a few things from childhood, is to work smart. Whether it’s your job or studies, smart work always pays. One should work hard in getting to know the environment and act accordingly, being updated about the latest happenings also helps.

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IBS Bangalore (’06) works with Genpact LLC as a Marketing Manager at Gurgaon.

Anamika is one girl who believes in “SMILE ALWAYS” She can be reached at anamikabit2k@gmail.com


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Khyati Mitra

IBS Ahmedabad (’04) works with Axis Bank as a Deputy Manager, Compliance in Mumbai. She got married to Amit Yadav, IBS Ahmedabad (’04) on January 28, 2007. Amit works with Etisalat DB Telecom Private Ltd as a Senior Manager, Financial Planning & Analysis. You can reach Khyati at khyatimitra@ rediffmail.com

Khyati with Amit

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Being amongst them It’s been an amazing journey so far. I joined Aviva Life Insurance at Vadodara as a Bancassurance Executive and after about 6 months moved to Axis Bank (UTI Bank then). Having always looked upon Chanda Kochhar, Shikha Sharma, and Kalpana Morparia as my idols, the move to Axis Bank was my endeavor to join the likes of the top notches of banking. Probably, today I feel I am on the right path to the penultimate professional goal of “Being amongst them.” All the learning that I could pick up from IBS is helping me daily to grow stronger, taller and smarter in my career graph. Having worked in the banking sector for more than 5 years now, it has helped me to evolve as a professional and implement my Management school learning to the fullest.

Nirvana

In my personal time, reading and meeting people is what I love the most. Of course after a week full of work and more work, reading good books give me a feeling of ‘Nirvana’. Well for at least a day.

The ‘ctrl’ theory

Month end pressures, Day bank closings and Audits have been the times when you can say I face the highest pressure. Notwithstanding the toll that it takes on an individual, I have always tried to sail through such situations by applying the theory of CTRL. C: Stay Calm; T: Keep a To Do list handy all time; R: Make sure I Review what my subordinates have done and also ensuring my reporting manager

reviews my activity list; L: Lead from front and be proactively involved from day one, instead of waiting till the Dday arrives;

The fast paced life

In the fast paced life of Mumbai, WorkHome or more precisely, Work-Life balance has been difficult to keep up with. During the weekdays, there are days when I and my family members hardly get any time even to sit and talk. I am grateful for the support of my family who bear with my late working hours. Needless to say, that’s how life has been for young professionals like us. Weekends are when I try and catch up with all the action. Reading books, chatting with my friends and family, watching movies help me unwind a bit.

Perseverance

The golden days at IBS taught me many things. Probably the biggest lesson it taught me was perseverance. During my tenure thus far, I have committed quite a few mistakes in my professional life. These situations at times have made me feel pathetic. However, I have always tried to keep the target in mind and have worked towards it. Probably this one word, perseverance, is what it takes for a teacher to become the Prime Minister of India and that’s what is going to take me to become a better individual, both personally and professionally.

IBS taught me

Knowledge in itself in not a selfsufficient ingredient for the cup of success. Execution and implementation are equally important Prioritization and setting benchmarks: There are so many courses to cover, and so many assignments to finish in IBS that can cause your head to spin. Prioritize and set deadlines so that all of these can be successfully completed. That’s what I believe the corporate world is all about today.

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Gayathrisai C

IBS Chennai (’06) is presently working with Axis Bank Ltd., Chennai as Deputy Manager – Corporate Credit.

‘Bubbly, chirpy and friendly’ is her tagline. She was nicknamed ‘vaal’ (Tamil equivalent of ‘naughty’) by her batchmates. Her passions include painting and related artwork, driving her car, listening to music, catching up with friends and, of course, working (working smart)!!!! She always tries to look at the bright side of any situation, despite being a realist by nature. An outgoing and gregarious personality, Gayathri likes meeting people and making acquaintances. Reach Gayathrisai at c.gayathrisai@axisbank.com Unconditional support I have been fortunate to have very supportive and encouraging parents. The field I have chosen for my career is completely out of line with theirs (both of them being doctors). They have let me pursue the career of my choice and have been there with me at every stage, supporting, encouraging, admonishing and coaxing me wherever required. Despite my being a single child, they have been strict with me wherever necessary. What I am and where I stand today is a reflection of their unconditional love for me.

Evergreen memories

My association with IBS dates back to 2003, a year before I actually joined the MBA course at IBS. I was taking up certification courses from IBS at Stella Maris College, Chennai while doing my graduation in commerce. What drew

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me to IBS was the unbelievable quality of the faculty members who had come to take classes for a certification program in Finance and Marketing. The strength of IBS lies in the quality of its faculty members and their ability to motivate and inspire the students to take quality decisions in their personal and professional lives. The two years at IBS brings back memories that are evergreen. My grooming started in Stella Maris College and gained momentum in IBS. It is a place that proves the Gayathri’s saying – parents “Where there is a Will, there is a Way”. IBS teaches you that your success has a p e r f e c t correlation with your attitude. At IBS, I gathered that if you have the craving to learn and a positive approach to all happenings around you, then success is all yours.

IBS has also taught me a lot about myself and human nature in general. Thanks to the dynamic learning environment, I learnt how to deal with people from various walks of life – this has stood me in good stead in my career.

Staying calm

Life itself involves facing highpressure situations. Although a stress-free life is very difficult to achieve, I believe that the key to handling such situations is to remain calm and patient. One way of trying to be calm is to tell yourself that, since there is no escaping from the situation, you might as well just face it head on. The other way to remain calm when faced with a particularly difficult situation is to take a step back, look at the situation from different angles before tackling it. This way the problem doesn’t seem so insurmountable. I find that the best way of destressing is to listen to music or to drive a car (despite the maddening traffic in Chennai).


Each person has an interest that takes their mind off work and other worries – I feel that indulging in this interest is the best way to de-stress.

Will-power

Life has taught me that there is nothing in the world that can equal a parent’s love. They are the building blocks of our character and help us at each stage of our lives. I have learnt that we can move mountains through sheer will-power. All we need is a strong belief in ourselves and we can achieve anything

we set our minds to. Focused and committed approach to anything in life is the key to achievement. I am a strong believer in justice and get upset when I see injustice done (but have also understood

that life in many ways can be really unfair. However, it is up to us to see the bright side of it – there is always two sides to a coin and I believe that everything happens for, not just the good, but for the best). I feel that if everyone were fair-minded, there wouldn’t be so many troubles in the world. Another of my ideals is to practice what I preach – hypocrisy is one of the worst vices I can think of. Dishonesty and manipulation are my biggest turn-offs.

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With his wife Moumita

Surjendu Ghanty

IBS Kolkata (’05) is the Managing Director of RKG Software. His is a family of three; wife Moumita, him and their daughter, Sanandita. “My wife is a perfect mother, a perfect housewife, and a perfect Manager, Finance for our firm. She balances her personal and professional life with utmost perfection. Our bundle of joy is also the best daughter of this universe. She excels in studies and extracurricular activities, and is a state level chess player. She nurtures the wierd ambition of becoming a psychiatrist from Harvard.” Reach him at surjendu@gmail.com

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IBS The time spent at IBS, when I look back down the memory lane, was like a concentrated dream. One that has a lot of information in it, and does not last long, it leaves you with a nice feeling. The two years literally flew off, but in that sojourn, there was a lot of dissemination of information, insight and development. It gave


me a bird’s eye view of the business scenario as a whole. At the end of it, I was a more mature, more knowledgeable, more confident and a happier person, to face the world. The effect of the time spent at IBS was immediately reflected on the operations and performance of my business.

Choose the best possible path

There are no rules to handling high pressure situations, and the term itself is highly relative. I guess one would call a situation to be of high pressure if the situation demands something near to, or more than what your available resources could offer. At this time, one has to channelize all energies and resources to face the situation. However, the most important resource here is leadership, closely followed by management. The leader must be able to foresee the outcome and choose the best possible path, which then needs to be properly managed to attain the desired outcome.

The realization

The mantra to de-stress is the realization that worrying will not help the cause. One has to keep one’s cool, and give one’s best to with his wife Moumita and daughter Sanandita

the job at hand. It also helps to realize that if a process has started, chances are that it would leave you only after it has completed its lifecycle. No amount of worrying will make it pass away quickly. Rather, the worrying makes you prone to commit mistakes. So, one has to be patient, and realize that worrying will only worsen the situation.

Enjoy what you can (after you have taken care of your responsibilities) today. Tomorrow may be very different and too alien, to enjoy the enjoyments of today. Cherish and appreciate the love you get from others, even if you cannot reciprocate. It is a crime to feel weak. You can only help others if you can help yourself first.

Money, money, money!!!

Do what ‘you’ want to do

It is very important to have money, and quite a bit of it. The statement “money is not everything” is generally made by people who already have quite a bit of it. However, it should not go into your head when you have it. It is a tool, which needs to be used judiciously, for your benefit.

Do something that YOU want to do, not what the market or your parents want you to do. If you can bring the very best of what you are naturally good at, and enjoy it too, success will follow you a u t o m a t i c a l l y. Wo r k towards realizing your dreams, right from now.

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Alumni Couple

Dipti and Mayur with their son Shrey

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The couple Mayur: A gregarious person for whom family is the most important thing in life and who believes in the strong positive corelation between money, peace and fun.

Deepti and

Mayur Tibrewal,

IBS Hyderabad (’04) are the Alumni couple for this issue.

Deepti is an entrepreneur and Mayur works with HSBC Bank as Vice President at Kolkata.

You can reach them at dipti@smartservices.net.in; mayurtibrewal@hsbc.co.in

Dipti: The most pampered daughter. “We are three sisters and being the youngest, I was always guided and protected by the other two. Throughout my academic life I have been a good student and participated in most of the extracurricular activities. I like sketching and travelling to new destinations. I like to prepare and plan myself in advance for any emergencies. I have imbibed the same in my professional and personal life.”

The family man

I belong to the old school of thought where family takes top priority. I stay in a joint family with parents, uncle, aunty, 2 brothers, one sister who mean the universe to me. My wife is my inspiration and my little kiddo is where my entire world revolves. My friends are my pillars of strength which I have earned in this journey.

Personal and professional aspirations need to converge Mayur: Both need to converge to a single lens point. For me, both are one-dimensional leading to a strong belief that I want to make life happy and convenient for the people who matter to me. Dipti: I am not at all a workaholic. I prefer to take a break whenever I feel the need and never put pressure on myself. I take it easy and give sufficient time to other demanding things in life. I try to find happiness in small things and do not wait for a major event to happen. According to me, you should take work and life as it comes and do not unnecessarily over-stretch yourself.

Friends at IBS…

I feel nostalgic when I think of the bonding we had with so many people. Six friends started their journey in March 2002 when we met at the corner of Girish Park, Kolkata. Immediately we decided that we would stay together in Mayfair Apartments. We were like brothers who studied together, freaked out together and fought occasionally. I would like to take this opportunity to connect to them, say that I love you guys and seek apology if unknowingly I have offended any of you sometime – Sandeep (Lalla) / Manish (Micky) / Sumit (Rakshash) / Amit (Chingu) / Rohit ( Bada Babu) / Ankit. It would be a sin if I do not mention some good friends like Manish (Lui), Abhishek Poddy, Prakash Bajoria, Giri, Manoj, Sanjay, Rajesh Bhaiya, Nishit, Nidhi and so many.

Success

Mayur: Professionally, you require luck to achieve success, but hard work is indispensable to sustain it. Personally, I find success in small day-to-day things like getting time to dine with my family, reaching office

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on time, spending weekends with my kid, loving my wife unconditionally and so on. Dipti: A healthy balance between home and career.

IBS and you…

Mayur: Would like to sum this up by stating that IBS was a great foundation and a new way to look at the outside world. The synergies between mind and body, between people, between times gave me the valuable experience to face this world. However, I do believe that in my hectic schedule, the post facto enjoyment being a part of the larger organization like IBSAF is faded, but would continue to be associated and known as its alumni and would like to contribute to its growth in my limited capacity. Dipti: In a very short span of time, I had different flavors of experience. I was picked up by D.E. Shaw from the campus and worked with them for a couple of months. Then I moved on to join Citigroup in their global division as a part of structured corporate finance team. After working there for a couple of months, I came back to Kolkata where I joined as Manager – Investment Banking in Anand Rathi Securties. One thing that I was constantly looking for was the freedom to make my own decisions in the organization and make things happen my own way. This resulted in me being an entrepreneur and hence I started my own consultancy firm, Smart Services, four years back in 2005. Over these years, I have diversified a small venture into multiple divisions, comprising of placements, portfolio advisory, corporate finance, research and HR outsourcing.

At M-W (www.merriam-webster.com), you can figure out what that strange word online really means. You can look up thesaurus synonyms to draft a better job application letter. Students and writers can even download toolbars and other utilities to help improve the professionalism of their writing. In this digital age, your ability to communicate with written English is paramount. And M-W.com is the perfect resource to improve your English now.

Computers make us more productive. Yeah, right. Lifehacker recommends downloads, websites and shortcuts that actually save time. Don’t live to geek; geek to live!” Yes, webbies... Lifehacker is an online community dedicated to 21st century thinking people. Here is where you get digital knowledge and life knowledge, all in one place.

Webopedia (www.webopedia.com) is a must for anyone who wants to understand the computer world. This online glossary of computer terms is also a fantastic encyclopedia for beginners. At Webopedia, you’ll learn what DDR and SDRAM are, what RAID stands for, and how TCP/IP beams messages around the world. Even more importantly: you can now shop for computer goods and get a patient explanation for what all the hardware terms mean! This is a truly useful resource for every computer user.

The best time of life

Dipti: Always do what you want to, and then only you can enjoy your work and grow in your career. Importantly, take decisions, and don’t bother whether it has gone right or wrong. History is for reference and not for residence. Mayur: This is the best time of your life…….…… make most of it both professionally and personally. The NPV of time invested by you in this is huge since the future cash flows are infinite… so enjoy!!!

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The founders of the Gapminder Foundation like to call the group a “fact tank”. Their goal is to take social, economic and environmental development statistics from around the world and make them readily accessible. They’ve achieved that goal in spades — the statistical interface is a wonder of simplicity, and expands the ability of people everywhere to make sense of their world. You can run data comparisons in such varied arrangements as CO2 emissions per person to forest area in square kilometers, or income per person to life expectancy. After setting up the variables, you can press ‘play’ and watch them interact with each other over time.


Omkeshwar

IBS Hyderabad (’03) works with Networth Stock Broking as SBU Head in Mumbai. Additionally, he takes care of e-business initiatives, product development as well as NRI functions of the company. He started his career with Karvy Group as a Management Trainee and was picked by the top management for managing one of the largest branches of the company within five months of joining.

With wife Ranjana and son Vibhaas

Family My father is retired and mother is enjoying her stint with her grandson as a full-time dadima, I have 2 younger brothers—one is a Scientist with DRDO— Hyderabad, other is a software professional with ChenoaMumbai. My wife Ranjana Singh is a housewife and the joy of all our lives is our one and half year old son Vibhaas.

Self belief

At IBS, I started as the worst presenter and came out as the “Best”. I have always come from behind to take the top slot! Self belief, Conviction, out of box thinking / Lateral thinking, came to being for me in IBS.

A perfect life

Maybe the ability to balance work and home or maybe realization of being a wealth creator by becoming a owner, dreamer and leader rather than being a employee or maybe I have yet to

Reach him at om_cfa@rediffmail.com understand what I should call a perfect life!

I am my own IDEAL

To begin with I wanted to see and believe; hence it’s been C Parthasarathy – CMD Karvy Group – Great Visionary and Leader and Girish Dev – CEO and ED – Networth Group for his selflessness, risk taking ability, understanding of the industry and for providing best place to “Work” (Freedom & Profile). Now, of late, I have become my own IDEAL, let’s see how far I can take myself to!

Love the job not the company

One should always focus on priority, planning and scheduling, seldom if ever you would find yourself under very high pressure. Priority, planning and scheduling – These are NOT mere words; they have some meaning, find it and use / implement them! However please note; the more you do, the more work/assignments you get, your

aspirations and ambitions must be well thought out. And do not forget to love your job and not the company!

Ever evolving act

To be very candid, most of us put ourselves under a lot of pressure in our ambition to make it really big too soon. Hence we over do ourselves in first three years. Before we realize we would already have tilted towards our work leaving little time for our family. It’s an ever evolving act which swings at times both ways.

Sleep off the stress

One should always segregate physical and mental stress. Never should we let mental stress grow to anxiety, always take short breaks from work, go to places other than your native place, spend some quality time with your loved ones. At times, the best thing is to take a couple of days off to sleep off the stress on bed!

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Book Wormz

A

crews who were all keen to delight the customers.

uthored by a husband and wife duo, this book talks about the seemingly strange culture adopted by Southwest Airlines (SWA) and how it really worked wonders for the company. SWA was formed in 1967 with a mission of making flying cheaper than flying between two points (short hops) with a no-frills service and a simple fare structure features that fuelled Southwest’s popularity and rapid growth in the coming years. Today, SWA is a rare airline that can boast of being profitable for over three decades during a period when the airline industry has been saddled with varied troublesome forces – fare wars, lay-offs, ballooning operating costs, etc. Its business model involved flying multiple short and quick trips to the secondary airports, using only one kind of aircraft. In order to maintain low fares, SWA had to operate on a lean budget. It used various techniques, such as issuing tickets directly over phone or through website, rarely through agents; providing no fixed seat numbers to passengers, resulting in quicker boarding; turning around the flight from landing to ready for next trip in 10, repeat, 10 minutes; serving no snacks/food on the flight (being short-haul helped), but only nuts – hence the title of this book – NUTS! But, what the book correctly highlights is that low-cost and short hops were not the sole factor of SWA’s success. SWA created an environment which treated its employees as its number one assets. It cared about the job security, prosperity, and well-being of all of its employees. “Hire people with a sense of humour” was a typical SWA maxim. The efforts taken by the company to involve and empower its employees were numerous, and

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NUTS! Author:

Kevin and Jackie Frieberg

Publisher: Broadway Books Pages:

362 pages

Courtesy:

Granth.com

Price:

Rs. 590

radical when they were first adopted by SWA, including the first ever employee participation in profits in the airline industry – in 1971. ‘Employee First’ was so much of an ingrained philosophy at SWA that it liked to be referred to as a people’s company, that happens to be in the business of airlines. This was partly reflected in the Fortune rankings of the best companies to work for in America, where SWA has featured on many occasions. These resulted in SWA’s ability to provide passengers with value for money trips, to enable those people who had never flown before to fly, and to allow passengers to enjoy flights in the company of a team of dedicated, motivated and happy

Consequently, SWA has the best customer service levels, has never laid off an employee, has the best ontime performance record, and very high safety records, and a continuous profitable track record to boot, in an industry splattered with red ink. This, in spite of the fact that everything that SWA did right from its inception, defied the set logic of the time (including using humour as a yardstick to hire employees in a business as serious as airlines!). It invented its own business model, stuck to its belief and continued. And along the way earned a title no other airline in the industry can claim: The only short haul, low-fare, high-frequency, point-to-point carrier in America. The book, peppered with numerous real-life incidents, experiences, employee narrations and customer letters, makes for a wonderful reading experience for all. For those who are, or aspire to be leading and managing a happy team, must pick a copy. Preferably have a bag of nuts for company to go with it! Note: While this book was written in 1998, just for the record, SWA has posted its 36th consecutive profitable year in 2008, in spite of the heavy aftermath of the 9/11 attacks on the airline industry. One of the world’s most profitable airline, today, it’s globally ranked #1 (no. of passengers carried), or #3 (fleet of passenger aircrafts). This goes to prove that the philosophies that SWA followed worked for it, even in the worst of conditions. Book review by

CA Pratik Singhi IBS Mumbai (’99). He can be reached at pratiksinghi@ gmail.com


This is an advertisement IBSAF

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UNIQUE ID PROJECT A perfect reason There has been a long-felt need in the country for a system of unique identification of every individual for a variety of purposes, such as better targeting of government’s development schemes, regulatory purposes (including taxation and licensing), security purposes, banking and financial sector activities, etc. In the absence of such a nationwide system, each sector of the economy or department/ agency of the government adopts its own system of identification, such as PAN card, ration card, electoral photo identity card, credit cards, etc. Such specific purpose identities were often found to have inherent limitations in accuracy and currency levels on account of low frequency of usage. Moreover, the multiplicity of such systems renders it impossible to correlate information across sectors and even across institutions within the same sector for providing better services to people. Similarly, different agencies of government are unable to correlate their data relating to any particular individual. For this we require a system that would end needless harassment that

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A Productive Insight on Indian Perfection Edge

people face for availing of basic government services, like issuance of passports, driving licenses, electoral identity cards, etc. Unique Identity (UID) number of each individual would remain a permanent identifier, right from birth to death of the individual. This project is being governed by Unique Identification Authority of India (UIDAI), headed by Nandan Nilekani. It would obviate the need for a person to produce multiple documentary proofs of his identity for availing of any government service, or private services like opening a bank account, etc. People in Karnataka are set to be the first ones to receive the registrations and cards for the ambitious project of the UIDAI.

A perfect project

It is a project which will equip every Indian citizen with one unique identification number that will identify him/her. The project will ensure a permanent ID card. The special card will carry a unique number, photograph and biometric data of every citizen of the country. It will have details from birth till death and promises to cover children as well. This will be the equivalent of the social security number in the US.

Interestingly, many of the schemes like pension and social security would also be easier to roll out. If used properly, this will channelize the government subsidies to the right recipients. Photographs and biometric data would be added to make the identification fool proof Easy registration and information change procedures are also being envisaged for the benefit of the people.

A perfect timing

Empowered Group of Ministers (EGOM-Home Minister and ministers for IT and Communications, Law and Panchayati Raj members) headed by the then External Affairs Minister, Pranab Mukherji, had approved the establishment of a Unique Identity Authority for all residents of the country in November 2008. The UID Authority would be under the Planning Commission. The proposed system envisages collaboration among several government agencies backed by intensive use of information technology. The government had said that the UID would become available to an initial set of users by early 2010.


A perfect man Nandan Nilekani, the ex-cochairman of Infosys, is the chairperson of the UIDAI. Despite being a globally respected business leader and visionary, Nilekani is known to be passionate about the UID concept and the need to implement it as soon as possible in India. In fact, in the Dataquest Awards 2007, where he headed the jury that decided the Dataquest IT Person of the year, his entire speech was on the need to implement unique ID system in India. His responsibility in this project is historic for two reasons: a) It marks a departure from the long-established government way of working — of looking at bureaucrats and ex-bureaucrats to head projects of national importance. b) It shows that the government has actually put in effort to hunt for the right person for the job.

A perfect implementation plan

The designed scheme will leverage intensive usage of the UID for multiple purposes to provide an efficient and convenient mechanism to update information. Photographs and biometric data will be added progressively to make the identification foolproof. Easy registration and information change procedures are envisaged for the benefit of the people. The UID Authority will be responsible for: i) Creating and maintaining the core database ii) Laying down all necessary procedures for issuance and usage of UID including arrangements for collection, validation and authentication of information, proper security of data, rules for sharing and access to information, safeguards to ensure adequate protection of

privacy and all aspects related to all these issues. Any agency, public or private, which deals with individuals and incorporates the UID number of each such individual in its databases, will be able to share information with other agencies which do likewise. The government had said that the UID would become available to an initial set of users by early 2010.

A perfect advantage

UID project will ensure that every Indian will have a unique 16-digit number, which will act as their identification proof. The smart card issued will have identification details, like name, sex, address, marital status, photo, identification marks and finger biometrics of a person. It would be helpful in many aspects such as: ✦ UID would enable the government to ensure that benefits under various welfare programs reach the intended beneficiaries, prevent cornering of benefits by a few people and minimize frauds. ✦ Citizens would not have to submit so many documents each time they want to avail a new service—private or government.

It would enable financial institutions to exchange information regarding defaulters and encourage responsible borrower behavior. The reason for introducing UIDs for welfare scheme is that the population covered under these currently lack proper documentary identification, leading to leakages and gaps in the delivery system. Though the benefits of having a UID number are not confined to any particular section of people, the demand for the numbers are expected to come from below poverty line individuals, which is quintessential for the success of the entire program. Beneficiaries of the government’s flagship National Rural Employment Guarantee Scheme will be among the first people to be issued unique identification numbers, depending on the demand from them. This would, in turn, require a vast awareness program to make people realize the benefits of having a singlepoint authentication that will override other traditional documentary identification mechanisms.

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Forthcoming Alumni Meets

For further details please visit: www.ibsaf.org 20

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1. Which company’s mobile phone are marketed with the slogan: Big inside. Small Outside ■ ■ ■ ■

Nokia

■ ■ ■

Sony

Samsung

Motorola

Reliance TATA

Birla

ITC

■ ■ ■

Amway

HLL

Nirma

4. What is the name of the mobile company which was acquired by Sony? ■ ■ ■ ■

Nokia

DoCoMo

CellOne

5. Forester is the name of a car manufactured by ■ ■ ■ ■

Ford

BMW

Chevrolet

Mitsubishi

Lancer City

Microsof t SCO

Novell Lotus

GrandBay Welcome Tata ITC

9. Your neighbors will envy you, if you own this television. ■

Ericsson

Icon

8. Taj group of Hotels is a chain of hotels from which company? ■

SkyBiz

Alto

7. If you use this company’s software you question yourself: Where do you want to go today? ■

3. Which network marketing company sells with the slogan: Better Ideas - Better Life ■

2. Which Indian Enterprise used the slogan: Improving the quality of Life. ■

6. Which car gives you: Fun on the Run

LG

Samsung

Videocon Onida

10. Harmony is the name of which company’s textiles? ■

Reliance Vimal

Digjam

Bombay Dyeing

Log on to www.ibsaf.org to participate

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Good Leader? Want to be a

I

got a short message on my mobile phone today morning which says, “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” This is the famous quote from former American President, John Quincy Adams. What a simple way of defining a “leader”! When we zoom in, it takes us to an interesting topic, “leading by example.”

As leaders, we have a choice either to lead by example or by extortion. Leadership by its nature bestows us with powers and many of us lead by enforcing the powers and influence we have. But we forget the fact that leadership by extortion don’t make people to follow us but probably chase them away from us. When we set a good example through values, we illustrate the behavior we expect from others as they interact with each other and conduct their business. We all have read the saying, “practice what you preach, do not preach what you do not practice”. The statement explains it

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“Lead by Example, Not by Extortion”

all when it comes to effectively leading by example. If we want to be efficient leaders, we need to “walk the talk” and not only “talk the talk.” Interestingly, there are two types of leaders: Those that lead by their words, and those who lead by their actions. The ones who lead by their actions are leaders who lead by example, or getting people to follow them based on what they do, and not what they tell others to do. Let me share with you today an inspiring true story from the life of Mahatma Gandhi which tells us how important it is to lead by example. The story is about Mahatma Gandhi trying to counsel a child for shedding a bad habit. One day a lady came to Mahatma Gandhi with her 10 year old son. She told Gandhiji, “my son has a bad habit of eating a lot of jaggery (a special kind of Indian

sweet). I have been telling him to reduce eating jaggery but he does not listen to me. Mahatmaji, the whole nation listens to you and you are a revered personality. I am sure my son too will follow your advice. Please tell him not to eat too much of jaggery.” Mahatma Gandhi thought for a while and asked the lady to bring her son again after a week. After a week , the lady again took her son to Mahatma. Mahatma Gandhi put his hand on the head of the boy and told him, “My dear child, don’t eat jaggery too much. It can be harmful”. The conversation ended. The puzzled lady asked Mahatma, “Bappu, this was simple. You could have told him the same thing last week itself !! Why did you ask us to come again after a week?” The Mahatma told the lady”, I myself used to take jaggery till last week. I needed a weeks’ time to quit eating


jaggery so that I could counsel your son with conviction.” That’s Mahatma Gandhi! No wonder, he lead millions and walked our country to independence with his simple leadership style – leading by example! Many great leaders of the past walk the talk. Another example is Winston Churchill, who led his country to victory by uniting and inspiring the whole of Britain. The truth is, effective leadership does not come easy. An effective leader is someone who earns respect, not someone who demands it. Paramahamsa Sri Nithyananda says, Leadership is not a quality. It is an experience that an individual who has undergone personal growth and transformation radiates. He says, leadership is a state not a status. Most of us achieve the status of a leader, but not the state. State is totally different from status. Status comes from society. When he used the word ‘state’, he meant our inner space. Our inner space should be mature enough to handle the responsibility, which we assume. The question is, how do we most effectively lead by example? No doubt, leading by example boosts morale, and it helps us gain a sense of control over those we are managing. When we are willing to get our hands dirty to show others what has to be done, we are not only making people respect us, but we are helping others learn skills that they will need to be better employees as well.

Let me take you through some simple tips which can help us to lead by example. ✦

Think before we talk: Think before we speak or act. As a leader, our words and actions will be looked upon and criticized or emulated by others. People want to believe in their leaders.

Believe in ourselves: Believe in what we do and do what we love. If we don’t believe in our goals, then convincing others that they should work towards them will be very hard.

difficult, but we have to build our reputation as a strong and well-balanced leader that others will want to emulate. ✦

Nilesh Sancheti

Be Positive: Be consistent and do so with a positive attitude. Be fair with everyone and if someone needs to be corrected for something then do so in private.

IBS Pune (’02) works as a Area Be fair and honest: Manager – Training Treat others as we with ICICI would like them to Prudential Life treat us. If we treat Insurance Co. others fairly and ✦ Take care of He can be reached justly, we can expect Of course to ourselves: at nilesh.sancheti@ that they will treat be productive as a leader iciciprulife.com us the same. If we we want to take care of treat them unjustly, ourselves and find a expect that they will treat us healthy balance. That balance unfavorably. A good leader is differs from one person to the next, honest and respectful. so finding our own way will be up Be pro active: Create chances to us. Take care of our mind, body and be pro active. Don’t wait for and soul to create a positive person. opportunities to come to us. Being It is said that, great leadership pro-active, instead of reactive, takes strength of character and a enables us to be ready for difficult firm commitment to do the right situations and take advantage of thing, at the right time, for the positive circumstances. right reason. Which means doing Give our ears: Listen to what we say, when we say it. If our others. Listening is a key team can’t trust us, we’ll probably communication tool. Showing never lead them to greatness. I am others that we are interested in sure leading—and living—by what they have to say will help example isn’t as hard as it might gain their respect. If they don’t sound. It’s really the easiest path. If respect us, they won’t want to our team knows that we’ll also do whatever we expect from them, follow our lead. they’ll likely work hard to help us Decision making: Stay firm in achieve our goals. our decisions. If we aren’t Remember, great leaders model committed to our decisions, we how they want to be, to their people can’t expect others to be thus developing a level of committed to theirs. relationship which is truly Be a team player: Stand behind astounding—be ourselves, be our team. If a team member natural and enjoy our work and our makes a mistake, take the blame life—and be prepared to show it! for the mistake. Don’t point How about making our fingers. Figure out why the organization filled with ‘inspired mistake was made and how it people’ in an ‘inspiring atmosphere’ could be prevented in the future. led by an ‘inspirational leader’? Be a role model: We have to Let’s be a leader who knows the speak the part, dress the part, act way, goes the way and shows the the part, smile, be appropriate way - A leader who leads by and do not complain. Sounds example, not by extortion!

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1.

2.

What should the tenth number in this series be?

Actual Label Instructions On Consumer Goods

3, 3, 5, 4, 4, 3, 5, 5, 4, ?

On Sears hairdryer: Do not use while sleeping.

On a bag of Fritos: You could be a winner! No purchase necessary. Details inside.

On a bar of Dial soap: Directions: Use like regular soap.

On some Swann frozen dinners: Serving suggestion: Defrost.

On Marks & Spencer Bread Pudding: Product will be hot after heating.

On Boot’s Children’s cough medicine: Do not drive car or operate machinery.

On Nytol sleep aid: Warning: may cause drowsiness.

On a string of Chinese-made Christmas lights: For indoor or outdoor use only.

On an American Airlines packet of nuts: Instructions: open packet, eat nuts.

On a child’s superman costume: Wearing of this garment does not enable you to fly.

Complete these words by inserting the same three letters in each. A—BIC

3.

CON—N

VI—OY

Which is the largest number? (a) The number of half-pints in 45 gallons, (b) The number of half-inches in 10 yards, (c) The number of half-seconds in 6 minutes

4.

Rearrange these letters to form five different 8-letter words: A

5.

E

G

I

L

N

R

T

Here are the names of four colors, with the vowels removed. What are the four colors?

WORD SEARCH

NDG CRS MRN MGNT

Answers on page no. 29

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IRS IRS

The state cricketer from IRS…the 17 year old Haziya Begum Children grow up along with their dreams, the efforts they take up at times will be very laborious but the same make their achievement sweeter. A background of problems; family and often financial, disturb children’s efforts to achieve their dreams. In IRS Junior college we have a short, tiny girl who fought against all the odds and troubles in her life and worked hard to grab her dream confidently with the support of IRS. Haziya Begum is her name, and her dream; to enter the State Women’s Cricket Team! On 3 October, 2009, she was selected for the AP State Women’s Cricket Team, as one among the 15 and she touched her dream. Haziya was born to Mr. Shafi and Mrs. Mumtaz as the second of their four children. For Mr. Shafi, IRS was a drop of relief as he could not afford to educate his children paying high fees. Both quality education and very nominal fee at IRS made Mr. Shafi join his three kids there. Haziya joined IRS in 2005. At present she is doing her intermediate II year at IRS Junior college and her two brothers are also studying in IRS. When Haziya joined Class VIII in IRS in 2005 as every child she also got an abundance of opportunities to participate in sports and games in the school. Haziya made use of these to the fullest. Other than cricket she plays khokho, basket ball, and athletics. Within two years, the cricket coaches at IRS could discover a sprouting sport-star in Haziya. The saga of Haziya’s achievement in cricket started from 2007. Her outstanding skills in bowling and fielding have been identified by the IRS cricket coaches in the IRS Summer camp 2007. The continuous coaching sessions offered to her by the IRS cricket coaches perfected her skills and helped her learn cricket strategies. The chances she got to represent Hyderabad Cricket Team and play against Ranga Reddy and W a r a n g a l districts last year were well utilized by Haziya. She was well appreciated for her outstanding fielding in these matches. Now in 2009, she made it into the State Women’s Cricket Team. Haziya is our pride, we celebrate her achievement, and we are there to support her in her unremitting journey of efforts and success.

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Our Unsung Heroes A pavement and street lights. Three underprivileged children and two willing volunteers from IBS Hyderabad. As the picture shows, Anand, Ravi and other eight student volunteers from our MBA program have taken it upon themselves to teach Rohit, Monika and Venkat in the evenings. Deprived of any other means of extra tuition, these children never miss the evening ‘class’ held under the open sky. They may not have a table or a chair or a blackboard, but their enthusiasm makes up for it all. With a gleam in their eyes, they introduce themselves when asked:

“I am Monika. I study in Class IX at the Govt High School at Janwada. If I am good in Mathematics, it is because of Ravi Sir.” “My name is Rohit and I am in high school. Anand Sir is teaching me mathematics for my board exams”. This volunteering effort by our students has not been prompted by any club. Anand, one of the volunteers, had done his internship during his engineering degree course at an NGO for rural development. He says the ‘seed’ was sown then. Back at IBS Hyderabad campus, when he saw these children, the spark ‘to do something’ got ignited. After that, there has been no looking back. Between them, they make sure that there is no break in the tuition as they adjust their meal timings/assignments. etc., accordingly. Apart from the satisfaction of giving, the volunteering experience has also taught them planning, organising, coordinating and time management—some of the key functions of management. Let us salute Anand, Ravi and other members of ‘Sankalp’, our unsung heroes! They are the leaders of tomorrow. We are sure there are many more Anands and Ravis in each one of you. Please do share your contributions to the society with us so that we can give you a platform. Collectively, we can take India to greater heights.

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A Practical Management Lesson

O

ne fine day, a bus driver started his bus, and drove off along the route. No problems for the first few stops – a few people got on, a few got off, and things went generally well. At the next stop, however, a big hulk of a Pathan got on. He was six feet four, built like a wrestler. He glared at the conductor and said, “Pathan doesn’t pay!” and sat down at the back. Conductor didn’t argue with the Pathan, but he wasn’t happy about it. The next day the same thing happened – Pathan got on again, made a show of refusing to pay, and sat down. This continued for several days. This infuriated on the bus driver, who started losing sleep over the way Pathan was taking advantage of the poor conductor. Finally, he could stand it no longer. He signed up for body building courses, karate, judo, and all that good stuff. By the end of the summer, he had become quite strong; what’s more, he felt really good about himself. So, on the next Monday, when the Pathan once again got on the bus and repeated his usual refrain, the driver stood up, glared back at the Pathan, and screamed, “And why not?”

With a surprised look on his face, Pathan replied, “Pathan has a bus pass.” Management Lesson: Be sure there is a problem in the first place before working hard to solve one. Arun Sharma, IBS Hyderabad (’09), works as a Manager with Tata Capital. You can reach him at arunsharma1008@gmail.com

SOLUTIONS

Word Search

1. 3, the series shows the no. of letters in the words one, two, three etc. 2. ACERBIC, CONCERN, VICEROY 3. The Nos. are same – 720 in each case 4. ALERTING, ALTERING, INTEGRAL, RELATING, TRIANGLE 5. INDIGO, CERISE, MAROON, MAGENTA

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Krishna Kirit Kumar Shroff, IBS Ahmedabad (’97) has taken a sabbatical. She was earlier working with Symentic as a Manager, Project Management Group for customer experience group. She can be reached at Krishna_shroff@ hotmail.com

Devendra Bhure, IBS Ahmedabad (’09) has joined Alpha Analytics Services Pvt Ltd as a Business Development Executive. He was earlier with Bajaj Allianz Life Insurance as a Management Trainee. He can be reached at devendrabhure@ gmail.com

Vishal Sinha, IBS Ahmedabad (’06) has moved from Sathguru Management Consultants Pvt Ltd to Sindhya Power Generating Company Ltd as a Business Analyst He can be reached at vishalsinha4u@ gmail.com

Prashant Sharma, IBS Ahmedabad (’00) has Joined HSBC InvestDirect Securities Ltd as a Vice President and State Head. Previously, he was with Investmartindia Pvt Ltd as a State Head He can be reached at prashant.sharma@ hsbcinv.com

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congratulates all of

Madhan G, IBS Chennai (’02) has been promoted as Assistant Vice President – Head Financial Services Strategy. He is with Ness Technologies, US.

you and wishes you the very best in all your future endeavors.

He can be reached at gmadhan72@gmail.com

Pavani Vinduru, IBS Bhubaneswar (’07), has moved to Barclays Finance, as Branch Manager. She was earlier with ICICI Bank.

She can be reached at vinduru.pavani@ barclays.com.

Sanil K Bhandari, IBS Mumbai (’01) has moved from Wipro to IBM as a Consultant.

He can be reached at sanilbhandari@ gmail.com

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We would love to feature you here. Send your achievements together with your name, batch, center and latest photograph to ibsafworld@ ibsaf.org

Debika Guha, IBS Bhubaneswar, (’08), has joined Kotak Life Insurance Company Ltd as Deputy Manager. She was earlier with ICICI Prudential. She can be reached at devika_guha@ rediffmail.com

Sandeep Kumar Gauti, IBS Ahmedabad (’08) has moved from Citigroup Global Services Pvt Ltd to TCS e-Serve Ltd as an Asst. Manager. He can be reached at sandeep.gouti@ tcs.com

Jailaxmi Panwar, IBS Ahmedabad (’09) has moved from Bajaj Allianz as a Sales Manager to Mecklai as a Product Manager. She can be reached at jayapanwar05@ gmail.com

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Rahul Mukherjee, IBS Gurgaon (’08) tied the knot with Lovely on May 30, 2009

He can be reached at onearth_since1984 @yahoo.co.in Shebin George, IBS Ahmedabad (’05) tied the knot with Sheny Abraham on August 17, 2009. Reach the couple at: shebin.george@timesgroup.com

Indranil Mukherjee, IBS Mumbai (’06) got married to Diya on May 5, 2009 You can reach Indranil at indranilmukherjee1@yahoo.com

Vikas S S IBS Hyderabad (’03) got married to Lavanya on August 1, 2009 Send your best wishes to ssvikas@gmail.com

Pawan Kumar Agnihotri and Shalu Jain, IBS Ahmedabad (’06) got married on February 9, 2009 Congratulate them at agnihotrikumer2@yahoo.co.in, shalu.ibs@gmail.com

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Mallikarjuna Bodicherla, IBS Chennai (’08), got married to Hymavathy on July 26, 2009.

Reach the newly-wed couple at mallikarjuna.b@ sonatasof tware.com


Vijay Kumar Mohta, IBS Pune (’06) tied the knot with Poonam on July 1, 2009 Congratulate the couple at vijaykumarmohta @gmail.com

Venu Tummala, IBS Chennai (’05) tied the knot with Lakshmi on August 09, 2009

He can be reached at iamvenut@gmail.com

Abhishek Rathi, IBS Chennai (’08), got married to Kriti on July 01, 2009. Reach the newly-wed couple at abhishek_rathi83@yahoo.co.in

Achin Bhatia and Priyanka Garg, IBS Hyderabad (’08) got married March 29, 2009. Reach the couple at bhatia.achin@ gmail.com, priyankagarg06@ gmail.com

Ravindranath Reddy L, IBS Pune (’05) tied the knot with Shilpa on August 12, 2009. Send your Best Wishes to ravi.mba@gmail.com

Julius V J, IBS Chennai (’02), got married to Annie Juliet on May 28, 2009. Reach the newly-wed couple at Julius.vj@gmail.com

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Strategies for Challenging Times

Career Lessons from Art of War

B

usinesses the world over are passing through the most challenging phase can be beautifully summed up in one word – recession. While not every country or company is affected by it at a similar level – the fact that no company or country is immune to it cannot be dismissed. For some it’s recession; for others it’s a slowing demand or declining growth rates. At the center of this is white-collar workforce, which is continuously living in fear of lay-offs, restructuring, salary cuts and demotions. Well I am not certainly trying to create a grim outlook than what actually is, ignoring alone is not the solution. So what should employees do in challenging times like these? Here are some strategic insights from the book Art of War by Sun Tzu:

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions

Simply put – change from Yeh Dil Maange More mindset of Pepsi to Honda City’s campaign – ‘Enjoy Your Challenges’. Business cycles change and not all times are the best times. We indeed are living in tough times and it’s the organization’s turn to ask for more from their employees’, rather then employees asking for more. It’s an 36

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employer driven market out there and not employee’s market. The days when employee was the king are passé for now – so if you still follow yeh dil maange more – you do it at your own risk.

immaterial. What matters most is how relevant are you, your knowledge and your skills to the job at hand. Keep reading, researching and digesting about all the facets of your organization’s business, the industry it is working with and possible competitive threats it faces. By doing that, you will not only be able to do your job better, you will discover innovative ways of adding value to your organization, thus ensuring your longevity in the organization.

If it is to your advantage, make a forward move; if not, stay where you are

Simply put – do not switch jobs unless you think it is going to be advantageous. In an employers’ market – job switch might not fetch Vineet Tandon you the best deal no IBS Gurgaon In order to carry out matter how lucrative the (’04), works with an attack, we must offer might appear to be. Oracle as have means available Many of us are not sure Sr.Corporate Simply put - diversify Communications whether me should stay your skill sets (which are Analyst at Noida. put in our current roles the means to attack everor should switch jobs for He can be changing demands of reached at better prospects. What employers): As with vineet.tandon@ will be advantageous can investments, so with your gmail.com be tricky since not all skills – never put all the variables of job change eggs in the same basket. can be quantified till me actually Diversify your skill sets, which can make a move. So tread with caution. be a great value add to you and thus Indeed, we are living in terrific you can deliver more than expected. times and businesses will take their After all everyone wants good own course before they can overcome returns and if you can provide that recession. Until then, it would be in sluggish markets, there is no apt to share a quote from stopping you. Rabindranath Tagore: “I have become my own version of an If you know the enemy, and optimist. If I can’t make it through know yourself, you need not one door, I’ll go through another door fear the result of a hundred — or I’ll make a door. Something battles Simply put – keep learning: for terrific will come no matter how many, learning stops as soon as they dark the present.” So hold on graduate from college. Whether you friends, this too shall pass! take some online courses or join some distance learning courses is

© March 2009, Vineet Tandon No part of this document can be reproduced without permission in writing from the author.


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CASE CHRONICLE

Achievers

Corporate Governance Issues at Satyam Computers ( h t t p : / / w w w. i c m r i n d i a . o r g / c a s e s t u d i e s / c a t a l o g u e / Business%20Ethics/BECG094.htm) The case examines the corporate governance issues at Satyam Computers and the role played by the independent directors of the troubled software firm in approving the controversial Maytas deal.

Anomaly: Not Just another Ad Agency ( h t t p : / / w w w. i c m r i n d i a . o r g / c a s e s t u d i e s / c a t a l o g u e / Business%20Strategy/BSTR341.htm) The case focuses on the business model of Anomaly a unique organization that claimed to be not “just an [advertising] agency, an incubator or a brand-strategy shop...” but all of these.

Coca-Cola India’s Corporate Social Responsibility Strategy (http://www.icmrindia.org/casestudies/catalogue/ Business%20Ethics/BECG093.htm) The case discusses the likely challenges for Coca-Cola as it prepares to implement its new CSR strategy in the country in a bid to become ‘water neutral’.

Rahul Nambiar, IBS Chennai (’07) was featured in Deccan Chronicle in the article ‘Rahlaap joins the bandwagon’ regarding the new band that Rahul has formed with his friends Alaap Raju and five others.

Complan vs. Horlicks: Comparative Advertising and the Question of Ethics (http://www.icmrindia.org/casestudies/catalogue/Marketing/ MKTG209.htm) This case is about the advertising war between Horlicks and Complan in India. In late 2008, the makers of the respective brands came out with advertisements in India that directly compared the brands using the competitor brand’s trademarks.

Microsoft India’s HR Practices ( h t t p : / / w w w. i c m r i n d i a . o r g / c a s e s t u d i e s / c a t a l o g u e / Human%20Resource%20and%20Organization%20Behavior/ HROB123.htm) This case discusses the talent management and employee retention practices at Microsoft India, and its use of HR metrics to build accountability of the HR function toward business success.

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Partha Sarathi Mandal, IBS Bangalore (’07) proposed an idea in his company (Reliance General Insurance Co.) that would help save and rationalize resources. The top management liked the idea and the same was implemented which resulted in a saving of close to Rs. 7 crores. His efforts were duly awarded. Reach Partha at: Psmandal@gmail.com


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Prakriti, the Nature club of IBS Hyderabad in its efforts to acquaint the students with various facets of nature organized a snake show in the campus on October 16, 2009. Raj Kumar and his team from the Friends of Snakes Society, Hyderabad, conducted the snake show left the audience spellbound by the end of the two-hour show during which they showcased their “friends”-the non-venomous and the venomous varieties of snakes. Snakes have been an object of fascination for one and all and getting to see, hear and touch them at such close quarters was an experience not to be missed. It was no wonder then that the auditorium was packed to capacity. The program started with Raj Kumar sharing his much valuable experiences and information about serpents. This served as a platform to remove lots of misconceptions that the students had about snakes which made them fear the creature to a great extent. The first set of snakes that the students got to see were the nonvenomous tree snakes. A bright green snake, a copper back snake and a couple of others were shown to the audience and the characteristics of each, their camouflage mechanisms, etc., were well-explained to the spectators.

Moving on from the tree snakes, the students saw the Boas – a couple of them. ‘The Snake Man’ Raj Kumar also narrated incidents of how in villages the snake is confused for a double-headed snake due to the shape of its tail.

A huge rat snake was also shown to the students and they were told how important these reptiles were for the ecosystem and that they were friends of the farmers as they save a huge amount of food grains by feeding on the rodents which attack the crops. The interest of the audience took a new high when the conversation turned to the “Big Four” venomous snakes of India which included the Cobra and Viper. The introduction to this category of snakes was done with the loud hissing huge viper; which is one of the most venomous varieties of snakes found on the planet. The captivated audience was spellbound when Raj Kumar deftly handled the poisonous serpent with an air of ease and also showed the students the deadly fangs of the snakes which it uses to inject venom into its prey.

Continuing the spell which had enthralled the audience and left it wanting for more, the competent snake lover showed the cobra. The Indian cobra is widely recognized by its hood. The students got to see the Indian Spectacle Cobra - the snake owing its name to the unique design at the back of its hood. Before the “grand finale”, as it can be aptly put, the audience was given certain guidelines on first aid in case of a snake bite.

The last treasure in the box was a python, which though a baby, was over 7 feet long. The humongous creature was welcomed with a plethora of shrieks and sighs from the audience. The students were given a chance to come in close proximity to the snake and touch it too. Students jumped at the opportunity and then there were many a camera lights flashing to capture the moment when the students got a chance to touch the much dreaded python. All in all, the show was a grand success, not only in terms of student turnout, but also in terms of the message that Friends of Snakes Society want to spread that not all snakes are dangerous and killing them at sight can very soon decimate a very intriguing and fascinating species.

The club plans to organize similar events in future to continue with its efforts to provide different flavors of nature to the nature lovers of IBS. – Devina Chatterji, Class of 2010, IBS, Hyderabad

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IBSAF Head Office: 6-3-354/1/2, Shriya Towers, Panjagutta, Hyderabad-500034 | Email: info@ibsaf.org Tel: 040 – 23385000 Fax: 040 – 23385200

NEW DELHI Milly Banerjee, IBSAF Lounge K3, 1st & 2nd Floor, Lajpat Nagar–II, New Delhi–110 024. Tel: 011 – 3086 6666 Mob: +91 – 98680 71938 Email: delhi@ibsaf.org

DUBAI Ranjeet Thomas, IBS Alumni Federation, Block 19, Off. 202-203, P.O Box 502913 Dubai Knowledge Village, U.A.E. Tel: 009714-369 46 26 Fax: 009714-36 78 420 Email: hope12345@gmail.com

BANGALORE R Giridhar, IBS Alumni Federation, # 19/3, Srinivasa Industrial Estate, Near Metro, Kanakapura Road, Bengaluru – 560 062. Tel: 080 – 2686 0100 Mob: +91 – 98866 81519 Fax: 080-2686 0059 Email: bng@ibsaf.org

LONDON Pragyan Paramita, IBS Alumni Federation, Lapro, Suite 203, 73, Walting Street, London EC4M 9BJ. Main Line No. 0207 153 9869, Extn. 4185, Fax: 0207 152 1122 Mob:+44 77668 25805 Email: pragyanparamita@lapro.org.uk

IBSAF Chapter Offices

HYDERABAD Latha Reddy, IBS Alumni Federation, 6-3-354/1/2, Shriya Towers, Punjagutta, Hyderabad – 500 034. Tel: 040 – 2338 5428 Mob: +91 – 97059 08501 Fax: 040 – 2338 5200 Email: hyd@ibsaf.org AHMEDABAD Prashant Sharma, IBS Alumni Federation, Icfai House, Near GNFC Tower, Sarkhej Gandhinagar Highway Bodakdev, Ahmedabad – 380 054. Tel: 079-2685 8632, 2685 0148, 2685 1245 Mob: +91 – 98790 08875 Fax: 079-2685 0107 Email: ahmd@ibsaf.org CHENNAI Edwin T, IBS Alumni Federation, #32, Conran Smith Road, Gopalapuram Chennai – 600 086. Tel: 044 – 2835 3598 Fax: 044 – 2835 3597 Mob:+91 – 97511 57427 Email: che@ibsaf.org KOLKATA Amit Deb, IBS Alumni Federation, RDB Boulevard, 8th Floor, Plot-K1, Block–EP & GP, Sector–V, Kolkata–700 091. Tel: 033–6616 3678 Fax: 033–2357 7129. Mob:+91–98328 10164 Email: kol@ibsaf.org MUMBAI Maximiano Almeida, IBS Alumni Federation, Hiranandani Knowledge Park, Off. Technology Street, Opposite Hiranandani Hospital, Hiranandani Gardens, Powai, Mumbai – 400 076. Tel: 022 – 4043 4390 Fax: 022 – 4043 4301 Mob: +91 – 98929 85257 Email: mumbai@ibsaf.org

SINGAPORE Sukhavasi Venkata Vamsi, IBS Alumni Federation, Blk-16, # 01-11, Melivlle Park, SIMEI St I, Singapore -529942. Mob.: +65 98526637 E-mail: info@ibsaf.org BHUBANESWAR Rajkishore Nayak, IBS Alumni Federation, A-123, Mancheswar Industrial Estate, Mancheswar, Bhubaneswar – 751 010. Tel: 0674 – 2585 593, 94 Fax: 0674 – 2585 674 Mob: +91 – 94371 93939 Email: bhub@ibsaf.org CHANDIGARH Kiran Choudhary, IBS Alumni Federation, B-101, Phase – 8, Industrial Area, SAS Nagar, Mohali – 160 059. Tel: 0172 – 5063 035 Fax: 0172 – 5063 544 Mob: +91 – 98882 24792 Email: chan@ibsaf.org DEHRADUN Sanjeev Malaviya, IBS Alumni Federation Icfai University Campus, Rajawala, Central Hope Town, Near Selaqui, Dehradun – 248 197. Tel: 0135 – 329 4894 Fax: 0135 – 300 3015 Mob: +91 – 97600 25256 Email: deh@ibsaf.org INDORE Shivani Dubey, IBS Alumni Federation, Jai Singh Palace Complex, 7 Jai Singh Nagar, Pipliya Pala Chauraha Square, Rajiv Gandhi Circle, AB Road, Indore – 452 017. Tel: 0731 – 645 8548 Fax: 0731 – 2363 039 Mob: +9 1 – 96300 00865 Email: ind@ibsaf.org JAIPUR Anil Mathur, IBS Alumni Federation, 29, Chordia Enclave, Janpath, Shyam Nagar, Jaipur - 302 019. Tel : 0141-5129388/284 | +91 99298 87251 Email : anilmathur@ibsindia.org

NOIDA Sonika Goyal, IBS Alumni Federation, A-94/9, Sector-58, Noida, UP, Tel: 0120 – 2588318/319 Mob: +91 – 99714 89727 Email: sonikag@ibsindia.org

NAGPUR Srikrishna Dhale, IBS Alumni Federation, Plot No. 38C, Hingana Industrial Estate, Hingana Road, Nagpur-440016. Tel: 0710 – 432 7878 Mob: +91 – 90960 39757 Email: plcnag@ibsindia.org

PUNE Prachi Patwardhan, IBS Alumni Federation, Plot No. 5, Equity Tower, Sanghvi Nagar, DP Road, Aundh Pune–411 007. Tel: 020 – 2588 9638, 51,52,53 Fax: 020 – 2588 9654 Mob: +91 – 98902 37566 Email: pune@ibsaf.org

KOCHI Rajasree Nandi, IBS Alumni Federation, Chakram Pilly Towers, Puthiya Rd. Junction, NH – 47, Bypass, Palarivatoom P.O. Kochi – 682 025. Ernakulam (Dist.). Tel: 0484 – 2338 831; 2338293 Fax: 0484 – 2338 823 Email: kochi@ibsaf.org

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IBSAF World - December 2009  

IBS Alumni Federation monthly magazine -December 2009

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