NAFNW MARKETING NEWSLETTER Welcometoourmonthlynewsletterwhereyoucangetarecapof what’sbeengoingonwithmarketingintheNorCalIDregion!
Thehottestandlatestcollateral thatcanelevateyourbusiness, socialmediatips&tricks,and aninsightintowhatotherLOs areuptoinourregion
Weofferaservicetoconsistentlypostonyoursocialchannels3xeveryweek(Mon, Wed,Fri),ensuringyourpagestaysactiveandengaging.Atthebeginningofeach week,wewillnotifyyouofthecontentthatisscheduledalongwithcaptions Reachoutifyou’reinterested!orFilloutthisform.
SOCIAL MEDIA AUDIT WeupdatedallLONAFmicrositestoreflectthecorrectactive socialmediachannelsusedforbusinesspurposes.Ifwecould notfindtheprofileinoursearch,wehaveleftitoutand reachedouttoyoudirectlyforupdate.
IfyoucheckyourNAFmicrositeandanysocialmedialinksare missing,pleasereachouttoCAIDmarketing@nafinccomso thatwecanupdatetoyourprofile.
Socialplatforms:Facebook,X,Instagram,LinkedIn,YouTube
NorCal/IDCollateralHighlights Highlight ABrunch&Learninvitationwascreatedfor Rashel’spartners,providinganopportunityto explorethebenefitsofthenewpartnershipwith NewAmericanFunding.
ThiseventwillhighlightWHYNAF?,showcasing keyadvantagessuchasBridgeLoans,NAF Cash,andexclusivemarketingservices designedtohelplistingagentsattractbuyers, generateleads,andclosedealsefficiently.By equippingrealestateprofessionalswiththe righttoolsandstrategies,thissessionaimsto empowerthemtowinmorelistingsandelevate theirbusinesses.
Theserealestatesignridersweredesignedfor Monique,Rashel,andJessica,emphasizing theirroleasthelenderofchoice.Thesesign ridersserveasapowerfulmarketingtool, reinforcingtheirexpertiseandvisibilityinthe marketwhileprovidingaseamlesswayfor potentialbuyerstoconnectwithatrusted lendingpartner. Click on images to
NorCal/IDCollateralHighlights Highlight AVIPBuilderShowcaseflyerwascreatedto inviteFinding43realestateagentstoan exclusivepreviewofSterlingHeights,oneof Eagle’spremierluxuryhomecommunities. Thiseventofferedhigh-levelnetworking, gourmetrefreshments,andexclusive opportunities,ensuringagentshadafirst lookatthissought-afterdevelopment
Tomaximizeengagement,thisprojectalso includedanEventbriteeventpagefor seamlessRSVPs,alongwithtargetedemail campaignstodriveattendanceand generatebuzzwithintherealestate community.
AnewsletteremailtemplatewassetupinBonzoforScotttoeasily shareinsightsontheCaliforniarealestatelandscapewithhis partners.Thistemplateallowshimtoprovidemarketupdates, trends,andvaluableinformationwhilemaintainingaprofessional andconsistentbrandpresence. Click on images to view collateral
NorCal/IDCollateralHighlights Highlight Acustomsocialmediagraphicwas developedtoshowcasefinancingoptions throughastrategicco-brandedpartnership withanIdaho-basedrealestateagent.This biweeklycontentinitiativehelpseducate consumersaboutavailablefinancial solutionswhilestrengtheningrelationships withlocalrealestateprofessionals The consistentdeliveryofvaluableinformation throughvisuallyengagingpostsenhances consumerawarenessandreinforcesNAF's commitmenttoprovidingaccessible financingresources.
Click on images to view collateral
AnEventbriteeventandemailcampaignweresetupforaCE RealtorClassonNAFReverseattheEagleoffice.Thisinitiative helpedstreamlineregistrationandmaximizeattendance,ensuring realestateprofessionalscouldeasilyaccessvaluableinsightson reversemortgagesolutions.
NorCal/IDCollateralHighlights Highlight Click on images to view collateral
AflyerandsocialmediapostwerecreatedforVeronicatoannounce herroleasthededicatedCalHFAloanofficerforSanMateoCounty. Thisprojecthighlightsherexpertiseinassistinghomebuyerswith CalHFAprograms,ensuringtheyhaveaccesstothebestfinancing options.ThematerialsweredesignedinbothEnglishandSpanishto reachabroaderaudience.
CorporateCollateralHighlights NAFCOLORINGPAGES Click on images to view collateral
NEWNAFCOLORINGPAGESFOREVENTS/MARKETING Brandedcoloringpagesareafunandengagingmarketingtool thatboostsbrandawarenesswhileprovidingvalueto customers.Theyaregreatforevents,waitingareas,or giveaways,keepingaudiences—especiallyfamilies— entertainedwhilesubtlyreinforcingbrandidentity.Whether usedforclientappreciation,communityengagement,or promotionalcampaigns,brandedcoloringpagesoffera creative,low-costwaytoenhancevisibilityandcustomer interaction.
CorporateCollateralHighlights NEWB2CLOANPROCESSCOLLATERALFLYERS Click on images to view collateral
6NEWFLYERSTOGIVETOCLIENTSDURINGTHELOANPROCESS!
Theseflyersaredesignedtoeducateandguideyourclientsevery stepoftheway,helpingthembetterunderstandkeyaspectsof homefinancing.Whetherit'sbreakingdownloanoptions,explaining themortgageprocess,orprovidinghelpfultips,theseresourcescan nurtureandempoweryourclients,makingtheirjourneyto homeownershipsmootherandmoreinformed.
Besuretocheckthemoutandseehowtheycanenhanceyourclient experience!
CorporateCollateralHighlights Pathway100Collateral-B2C&B2B Click on images to view collateral
Pathway100B2C&B2BCollateralFlyerandSocialPosts!
ThePathway100programhasbeenahotproductthispast monthasithelpshomebuyerswithdownpaymentassistance whilealsonotincludingincomelimitsandnofirst-time homebuyerrequirements.Thisisagreatproducttomarketto yourclientsandagentstoshowcaseagreatandunique solutionweofferaspartofworkingwithNewAmericanFunding. It’salsobeensaidtocompetewiththeWAStateBondProgram!
Collateralavailable:Flyers,SMPosts,BonzoQuickReplies
CorporateCollateralHighlights DreamBuilderProgram-B2C&B2B Click on images to view collateral
DreamBuilderB2C&B2BCollateral!
TheseitemspromotesDreamBuilder,amortgagesolutionfor buyerswhodon’tqualifyfortraditionalfinancing.AnFHAentity buysthehome,allowingbuyerstomovein,makepayments, andlatertakefullownership.Benefitsincludelowdown payments(3.5%),a580+creditscorerequirement,rent protection,andflexibleincomeverification,making homeownershipmoreaccessible.
Collateralavailable:Flyers,SMPosts,BonzoQuickReplies
NAFNW VIDEO SCRIPT/VIDEOIDEAS Clickhereformore
MarchVideoScript/Ideas!
GENERALIDEASFORYOURNEXTVIDEO Pathway100-TalkaboutthebenefitsofNAF’s in-housedownpaymentassistanceprogram thatcanofferqualifiedclientsupto$7,500.
ImportanceofPreapprovalfortheSpring Market-TheSpringmarketisheadingour wayandthewaytogetreadyistoget preapprovedbeforeanyoneelse!
DreambuilderProgram-Talkaboutthisnew programunderFHAthatturnsrentersinto owners!
MortgageMyths-Bustsomecommon mortgagemythsthatmightpreventpotential homebuyersfromenteringthemarketand preventingthemfromachievingtheir homeownershipdreams.
Checkoutwhatother LO’sarecreating! A recap of the NAF at the Keller Williams event in Las Vegas with our very own Tony Blodgett in attendance and speaking
JennyLynTranofBellevue,WAhostedafungalantines eventcenteredaroundempoweringwomen entrepreneursintheirbusinessandintheirfinances
Andrew Gray posts about the perks of working as a BM at New American Funding
Checkoutwhatother LO’sarecreating! Justin Ulrich of Kirkland, WA talks with Ali Mills about the cost of waiting on purchasing a home in today’s market
Rhonda Porter shares what may impact the direction of mortgage rates this week and shares how parents are helping their adult kids become homeowners
NAF Elevate is the result of a truly collaborative effort between Pat Bolan, Elly Cummings, Tony Blodgett, and the entire retail leadership team. Over the past several months, they talked to coaching firms and well-respected coaches throughout the industry. We were seeking a platform and coaching style that aligned with NAF’s core values. Amir Syed and GO! Coaching checked all the boxes and then some, bringing NAF Elevate x GO! Coaching to life to provide you with the tools and resources to take your sales skills to the next level.
Personalized Coaching: Access to resources and strategies that cater to your individual development needs
Interactive Learning: Engaging modules to help reinforce key sales techniques and strategies.
Real-time Feedback: Receive ongoing insights to track your progress and fine-tune your approach.
Collaboration & Support: A space to share best practices and connect with fellow team members
IMPORTANTPHONEUPDATE! Wehaveanimportantannouncementregardingphoneandtexting issuesinBonzo.
WhatHappened:Bonzoidentifiedagroupofuserswhowere experiencingissueswiththeirphonenumbersinBonzo.Resolvingthese issueswouldlikelyresultinsignificantdelaysanddowntime.Therefore,it isbeneficialforBonzotoprovideyouwithanewphonenumberinthe BonzoPlatform.
What’sHappeningNow:
NewphonenumbersarebeingassignedinBonzofortheaffected users.
ThesenumbersarebeingsetuptoworkcorrectlywithBonzoand Twilio.
Wearemakingsurethattextingandcallingworkbeforewecomplete thetransition.
WhatYouNeedtoKnow:
YourBonzophonenumberhaschangedaspartofthisfix. Pleaseupdateyourcontactswiththenewnumberonceyoureceiveit. Ifyouhaveanyissues,reachouttoBonzosupportbonzo@nafinc.com.
JOURNEYTOTHECENTEROFBONZOTRAININGSERIES Thistrainingisan8-parttrainingcreatedbytheBonzosupportteamtohelp guideyouonhowtodoallthingsBonzo.Itcoverstopicssuchashowto createtemplates,howtouploaddatabases,creatingpipelines,and optimizingyouraccount’ssettingsforbestuse.
SocialMedia Tips&Tricks LevelUpYourSocialMediaPresence&Content Creating Videosfor SocialMedia Herearesomequickandeffectivesocialmediavideotipstoboostengagementand connectwithyouraudience:
�� BeforeYouFilm:
✅ PlanYourHook–Thefirst3secondsmatter!Startwithaquestion,boldstatement,or strongvisual.
✅ KnowYourMessage–Keepitsimple!Focuson1-2keypointstoavoidoverwhelming viewers.
✅ GoodLighting&Sound–Naturallightoraringlightworksbest.Useamicifneededfor clearaudio.
�� WhileFilming:
�� BeAuthentic–Yourpersonalityisyoursuperpower!Speaknaturallylikeyou’retalkingto afriend.
�� UseCaptions–80%ofpeoplewatchwithoutsound.Auto-generatecaptionsoraddthem manually.
�� EngageYourAudience–AskquestionsorincludeaCTA(e.g.,“Commentbelowifyou agree!”).
⏳ KeepItShort&Snappy–30-60secondsisthesweetspotformostplatforms.
✂ Editing&Posting:
�� AddMusic&Effects–Trendingsoundscanboostreach!
�� UseTextorVoiceOverlays–Highlightkeypointstoreinforceyourmessage.
�� PostConsistently–Startwith1videoperweekandworkyourselfupto2-3tostaytopof mind
�� CheckAnalytics–Seewhatworksbestandtweakyourcontentaccordingly.
Marketing March2025
