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A. Product  Name  (give  3):  Mary  Kay®  is  the  brand  that  will  precede   the  product  name.  The  name  should  be  unique  and  relevant  to  the   product: 1.

Mary Kay®  KissKiss Lip Bliss

2.

Mary Kay®  Dew-pendous Lip Shine

3.

Mary Kay®  MoistureMist Lip Bliss

B. Power  Statement:  Similar  to  a  tagline,  it  should  be  a  memorable,  

short  statement  that  captures  the  essence  of  the  product,  making  the   lip  gloss  sound  irresistible. • Mary Kay®  KissKiss Lip Bliss will quench your lips’ thirst for moisture, plus add a blast of high shine— keeping your lips beautiful, kissable, and un-missable. • Mary Kay®  Dew-pendous Lip Shine will quench your lips’ thirst for moisture and glides on slick so it won’t feather or stick—keeping your lips beautiful, kissable, and un-missable. • Mary Kay®  MoistureMist Lip Bliss glides on slick and won’t feather or stick—keeping your lips beautiful, kissable, and un-missable.

C/D. Intro  Positioning  Paragraph:  Based  on  the  Product  Description   below  and  using  the  claims  listed  on  Page  2  as  support,  write  a   compelling  paragraph  that  conveys  the  key  benefits  of  the  product   and  entices  the reader  to  want  to  buy  it.  Product  Description/Key   Benefits:

“Thirsty lips? Nourish them with Mary Kay®  KissKiss Lip Bliss and indulge your mouth with nurturing conditioners that keep your lips not only looking smooth and instantly moisturized, but keeps them feeling supple and hydrated whenever it’s applied. Ladies, just kiss that dry pucker goodbye! In addition to its even application and non-tacky formula—enabling your pucker to feel comfortable throughout the


day—its conditioners instantly correct the surface texture of your lips— both replenishing and rejuvenating them— so yours are left looking vibrant, feeling soft, and lightweight. With its long-lasting, irresistibly brilliant, and glass-like shine, our ultra-glossy Mary Kay®  KissKiss Lip Bliss provides the perfect, dazzling finish whether you’re looking for a flash of intense shimmer or none at all. And with a wide range of shades available, it’s easy to find the perfect match for you. So pucker up and pout on, because Mary Kay® KissKiss Lip Bliss is packed with age-fighting ingredients that smooth out fine imperfections to create a youthful, fresh-looking sheen that refuses to feather or bleed—making your lips look extra full and appear firmer. Mary Kay®  KissKiss Lip Bliss: a juicy new necessity when you’re putting on your most delectable look.”  


Mary Kay Inc.