A. Product Name (give 3): Mary Kay® is the brand that will precede the product name. The name should be unique and relevant to the product: 1.
Mary Kay® KissKiss Lip Bliss
Mary Kay® Dew-pendous Lip Shine
Mary Kay® MoistureMist Lip Bliss
B. Power Statement: Similar to a tagline, it should be a memorable,
short statement that captures the essence of the product, making the lip gloss sound irresistible. • Mary Kay® KissKiss Lip Bliss will quench your lips’ thirst for moisture, plus add a blast of high shine— keeping your lips beautiful, kissable, and un-missable. • Mary Kay® Dew-pendous Lip Shine will quench your lips’ thirst for moisture and glides on slick so it won’t feather or stick—keeping your lips beautiful, kissable, and un-missable. • Mary Kay® MoistureMist Lip Bliss glides on slick and won’t feather or stick—keeping your lips beautiful, kissable, and un-missable.
C/D. Intro Positioning Paragraph: Based on the Product Description below and using the claims listed on Page 2 as support, write a compelling paragraph that conveys the key benefits of the product and entices the reader to want to buy it. Product Description/Key Benefits:
“Thirsty lips? Nourish them with Mary Kay® KissKiss Lip Bliss and indulge your mouth with nurturing conditioners that keep your lips not only looking smooth and instantly moisturized, but keeps them feeling supple and hydrated whenever it’s applied. Ladies, just kiss that dry pucker goodbye! In addition to its even application and non-tacky formula—enabling your pucker to feel comfortable throughout the
day—its conditioners instantly correct the surface texture of your lips— both replenishing and rejuvenating them— so yours are left looking vibrant, feeling soft, and lightweight. With its long-lasting, irresistibly brilliant, and glass-like shine, our ultra-glossy Mary Kay® KissKiss Lip Bliss provides the perfect, dazzling finish whether you’re looking for a flash of intense shimmer or none at all. And with a wide range of shades available, it’s easy to find the perfect match for you. So pucker up and pout on, because Mary Kay® KissKiss Lip Bliss is packed with age-fighting ingredients that smooth out fine imperfections to create a youthful, fresh-looking sheen that refuses to feather or bleed—making your lips look extra full and appear firmer. Mary Kay® KissKiss Lip Bliss: a juicy new necessity when you’re putting on your most delectable look.”