Workplace Mobility Management: Getting Started Bonnie Fenton Bratislava, 25 September 2013
How do your employees get to work?
Who pays for their travel?
What are the alternatives to the private car?
Getting started (employees) • • • •
Look at the current state Tie in to existing campaigns or events Make use of internal expertise Make sure employees profit when the company profits • Don’t punish unwanted behaviour but encourage and reward desired behaviour
Encouraging and rewarding Travel mode Cycling
Walking (or jogging) Public transport Carpooling
Not necessary but nice to have Secure bike parking, Showers, change guaranteed ride room, lockers, bike home tools Guaranteed ride Showers, change home, change room room, lockers (for joggers) Guaranteed ride Schedules (or realhome time info) and route map near entrance, ticket subsidy Ride matching Parking advantages service, guaranteed ride home
Benefits to employer Reduced parking needs; healthy, alert employees Reduced parking needs; healthy, alert employees Reduced parking needs Reduced parking needs
Getting started (the workplace) â€˘ What do you currently do? â€˘ What would you be willing to change?
Encouraging public transport use
Principles of good bike parking
Basic description Where it works best Key problems it addresses Key target groups
Cars can be reserved and accessed by individuals at car sharing stations at any time of day where people don’t need a car for regular trips to work, school or shopping • urban parking problems • over-filled street space • fills the gap between public transport and car ownership • those in urban areas who do not need a car on a daily basis • companies and authorities in urban areas (for fleet management)
two or more people travelling together in one car from their homes to their workplace For work journeys that are regular • congestion • fuel consumption • pollution • those in suburbs or the countryside who need a car for their daily trip to work • companies (as part of their mobility management strategy)
What is being done elsewhere in Europe?
Travel plans Forster Marketing, Design and PR, London, UK Tailor-made company travel plans
Attracting women to cycling Cobalt Business Park, North Tyneside, UK Beauty and the Bike
Mobility management awards Toulouse, France Honouring exemplary approaches
What can the city (and the public transport provider) do to help?
1. Provide a mobility advisor to help local companies create company travel plans 2. Establish a â€œjob ticketâ€? for public transport 3. Provide a connection between employers and GreenRiders (and become a member too!) 4. Establish an award system to publicly honour companies who undertake clean air initiatives 5. Support and encourage participation in mobilityrelated events
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