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ruban / logo and identity d e si g n e d by Na d a AYa fa e i la st u p d a t e d on S a t u rd a y, 27t h Ju ly, 2013 stan d ard s , r u l e s an d gu i d e l i n e s for ap p l i cati on an d u s age of th e l ogo an d re l ate d b ran d m ate r i al s


00 ≼ logotype and mark


The l o g o co ns i sts of an ornate styl e fra me, whi ch surrounds the na me “ Rub a n� writ ten in a s i mp l e yet d eco rat ive font . The two el ements ma y be used as a s i ng l e ma r k , o r separately, d ep end i ng o n the applicat ion.


The co l o rs of the brand are a sweet s ha d e of baby pink and a ca l m, mi nty s ha de of blue. The two co l o rs a re not meant to be us ed to g ether, b ut represent the two d i fferent color opt ions. Whi l e the p i nk a nd blue are the offi ci a l b ra nd colors, the l o g otyp e ma y not be colored — i t s ho ul d rema in black , white, o r meta l l i c . The frame or any a p p l i ca ti o n sur face should be in o ne of the b ra nd colors.

pa n to n e 1 9 1 5 m pink

pa n to n e 3 2 4 5 m blue


Th e ba s i c b us i nes s ca rd can d o u b l e a s a ta g . The s i d e which o n ly co nta i ns the l o g o ca n b e p r i nted ha l f-s i ze a s a st icker.

01 ≼ business cards


+ 971 50 123 4444 @ruban_

8 cm

5.83 cm

+ 971 50 123 4444 @ruban_


02 ≼ invoices


17.5 cm

24 cm


03 ≼ shopping bags


32 cm

32 cm

24 cm

48 cm


RUBAN / Style Guidelines