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BRAND GUIDLINES


CONTENTS INTRO

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Who We Are ?

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Target Audience

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IDENTITY

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Logo

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Logo Sizes

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Logo Clear Space

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Logo Placement

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Usage Example

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TYPEFACE

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COLOR

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INTRODUCTION


INTRO

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Hello and welcome to the ASA brand guidelines, these guidelines are going to make us look fabulous. Follow these guidelines to make it esaier for you to creat marketing materials for internal and also external communications.


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INTRO

WHO WE ARE ? Supported Living We provide a unique approach to supported living. The service user will have the right to his/her own tenancy agreement and to have exclusive access to their own flat/apartments or some part of the property in shared tenancies. The service user will be fully involved in the planning of his/her own support plan. The actual support received will have the aim of supporting the individual to maintain and develop maximum levels of independence within his/her own home and community. Offending Behaviour Programmes Our offending behaviour programmes are delivered by highly experienced criminal justice programme tutors with a wealth of experience. We provide Positive Behaviour Changes, Anti Social Behaviour, Impact of Offending Behaviour, Impact of Custodial Sentence, Drugs in Society, Drugs Awareness, Domestic Violence, Relationship Building, Culture Identity and Respect, Alcohol Awareness and Dealing with Conflict. Community Interventions Our Interventions Pathway work will be delivered in a multi agency approach using the skills of a wide range of sessional professionals and partner agencies, who will take individuals on a journey of reflection and self change. New lifestyles is committed to safeguarding and promoting the welfare of young people.


INTRO

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Target Audience: - 16 - 25 years old. - Parents. - Teachers.


IDENTITY


IDENTITY

THE LOGO

The ASA corporate logo is the most immediate representation of our company and our people. It is a valuable corporate asset that must be used consistently in the proper, approved forms. It's a pure typography logo. The idea of mixing the three letters togther is to give a sence and a feeling of satisfaction and containment thats way the gaps between the letters are filled with positive space they are not empty witch resamples negativety. The logo is light, simple and easy to remamber.

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IDENTITY

LOGO SIZES

MINIMUM LOGO SIZE

The minimum recommended size for the standard logo is 30 mm ( 150 px online ). There is no preset maximum size for the logo. There is a specific file for ICO’s which is 50px.

Minimum size 30 mm ( 150 px )

50 px

Logo

Favicon

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IDENTITY

Logo Clear Space

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We want to make sure that our signature version are clearly visible in every applecation it's used in, surround them with sufficient clear space. When the logo is used you should use a clear space of %50 the symbol’s height should be maintained. In special circumstances when a %50 clear zone isn’t available or possible, use the second option of %25 clear space.

%50

%50 %25


IDENTITY

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Logo Placement

To make sure that the logo still looks good on paper please use it as shown in the following pictures. Corner position

Center position

Corner position


IDENTITY

Usage Example

Background Images:

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IDENTITY

Usage Examples

E-mail signature:

Jana Doe, ASA Company Tel: 0044 7429060747 6-5 Francis Grove,London, SW4 19DT www.asa.com

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IDENTITY

Usage Example

Do not alter the ASA logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.

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TYPEFACE


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TYPEFACE

What would you think if we look like this? When it comes to fonts, you’ll find cleaner is better by using these approved and widely available typefaces:

Futura Medium

Futura Light

Printed Material:

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;)


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TYPEFACE

Helvetca Regular

Helvetca Light

Online Messages:

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 — &*#@?!/+(.,:;)


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COLOR

Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead. For body copy always use FUTURA LIGHT, picking out headings with Bold


COLOR


COLOR

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ASA's color palette is warm, Dynamic, Exciting, Startling, Valuable and powerful.

R229. G0. B91 C35. M85. Y0. K0.

R232. G78. B15 C0. M80. Y100. K0.

R229. G0. B91 C0. M100. Y40. K0.

R188. G207. B0 C35. M0. Y100. K0.

R229. G229. B228 C12. M9. Y49. K0.


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COLOR

The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished.

White logo on black background

White logo on color backgrounds

Black logo on white background

Grayscale


COLOR

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Please don't:


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COLOR

Or you can use this pattren in your design everywher.


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At the end and after you read this guidlines you can use the ASA logo in a perfect way. if you have any questions please feel free to contact me: NadaAlraddadi@gmail.com THANK YOU !


Designer: Nada Al Raddadi Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2

ASA brand guidelines