Page 1

6 • 7th Annual Wellness and Lifestyle Promotion 8 • 2010 Wellness and Lifestyle Awards Recipients 9 • 5 Things your Feet Say about your Health 10 • Benefits of Exercise: The Nine Times Three Formula 11 • Wellness and Sexuality 12 • Wellness and Exercise 13 • Pan Caribbean’s Sigma Corporate Run 14 • Top 10 Raw Foods 15 • Are You a Carbohydrate Addict? 16 • Obesity in Children: A Jamaican Epidemic 18 • Jamaica! What’s Wellness Got to Do with it? 20 • Earl Chong: Eternally Optimistic 20 • Karla’s Food for Thought 21 • Promoting Healthy Lifestyles at the Workplace 22 • Nutraceuticals - The Imperatives! 23 • House Rules for Taking Herbs 25 • ‘6 for a 9:’ Stealth Marketing and its Impact on Patterns of Drugs Use Among Jamaican Youth 28 • Utech’s Wellness Programme 30 • Health Technology News from Around the World 31 • Health & Nutrition Crossword Puzzle 31 • The Facts about Fats 33 • Lifestyle Choices for Retirees 34 • Strengthening your Life: Lessons in Financial Wellbeing 36 • Ten Steps to a Healthy Relationship 38 • Celebrity Q&A with Boyd James 39 • Caribbean Brain Teasers 40 • Eden Gardens: Wellness for All 42 • What’s Wellness Got to Do with... Eating what you Grow and Growing What you Eat? 43 • CW&L Book Reviews 44 • Nature’s Response to Beauty & Wellness 45 • Health & Wellness Calendar 2011

The company... features lines of all natural and organic products for the hair and body. The line boasts products ranging from Shampoo and Conditioners, Body Oils, Body Lotions and Body Washes to Organic Acetone free Nail Polish and Nail Polish Removers.

Too much insulin results in too strong an impulse to eat, too often, and a body that too readily stores food in the form of fat.

Dr Hame Persaud is a renowned medical professional who has established several health and dental clinics in collaboration with other doctors and providing pharmaceuticals for them in Jamaica. He is also a member of the National Indian Council in Jamaica and started the Premasat Sang Hindu Society for charity work. Mark McDonald is a A.F.A.A certified trainer, Novice Mr Jamaica 2000, Junior Mr Jamaica 2000 and Heavyweight Mr Jamaica 2004. He is currently a trainer at Gymkhana Fitness Club.

Dr Alverston Bailey is a medical graduate of the University of The West Indies, a member of the American College of Occupational and Environmental Medicine and a certified medical review officer. He is also a family and occupational physician who practises in Falmouth, Trelawny, Jamaica. His primary research interests are diabetes; occupational hearing loss; health promotion and sexual medicine. Paul Taylor is an academic and Assistant General Manager of Environmental Health Foundation. He has served at senior management levels in the financial services, maritime and education sectors for 15 years and holds an MBA (Dist.) and MA (Dist.) from the University of the West Indies. Revd Dr Carlton Dennis is the pastor

of Bethel Gospel Assembly in Kingston, Jamaica, and lectures at the Jamaica Theological Seminary and the Caribbean Graduate School of Theology. He is a wellsought after teacher and preacher. He has earned the following degrees: BTh (JTS, 1980) MATS (GCTS, 1983) MPhil (Drew Univ., 1990) & PhD (Drew Univ., 1995). He is a graduate of Kingston College. He is married to Sharon and they have two sons, Alex and Shane and a daughter, Sharone.

Dr Heather Little-Whyte is a Lifestyle Consultant in Kingston Jamaica. E-mail: Telephone: ( 876) 927-6845; Address: 6 Windsor Avenue, Kingston 5, Jamaica.


April - June 2011

Issue #21 April - June 2011

Dear Readers, We really appreciate your useful comments and positive feedback on the January issue. It is our mission to provide you with the best news, views and trends related to healthy living and positive lifestyles. We are happy that you think we’re doing a good job! This issue means a lot to us because it comes out during the Environmental Health Foundation’s Wellness Week (April 18-20). This is the time of year when we get to reach out to communities, colleagues, schools, friends and readers in a very tangible way through a host of activities aimed at engaging you mentally, physically and spiritually. The theme for Wellness Week 2011 is ‘What’s Wellness Got To Do With It?’ The answer we suggest is everything! Reader Feedback On behalf of my wife and I, many thanks for the complimentary copy of the Jan 2011 issue of CWLM which featured our son, Joel Sadler.…I have some personal experience in editing, writing and photography for magazines in the past (Campionite, Alert (JDF)) and must congratulate you all on a very professional (translated - first world) magazine with high quality and relevant articles along with stunning graphics.

The articles in this issue surround the fact that your health and well being are really in your hands. How you take care of yourself can be the most effective method of prevention when it comes to avoiding ill health and unhappiness. Renowned disc jock, Boyd James, is a shining example of how an individual can take responsibility for their health as he has managed not only to lose 130 pounds, but save himself from the many ‘diseases’ that were waiting to take over his life (p.38). We also highlight the very critical matter of childhood obesity which poses a great danger to the future of our youth (p.16). Dr Ellen Grizzle-Campbell of the National Council on Drug Abuse makes a guest contribution examining stealth marketing of various drugs to Jamaican youth (p.25) – no parent or guardian should skip this piece. As usual, we invite your comments, feedback and suggestions and encourage you to join our social networks on facebook at and twitter @Pelican_ pub for the lastest news, updates and giveaways.

Best regards, Richard & Anna May Sadler

Editor-in-chief Dr Henry Lowe

Editors at Large Mrs Janet Wilson-Lowe Mrs Venus McGregor-Lowe

EditorIal & Creative Director Latoya West

Contributors Mark Mcdonald Dr Hame Persaud Nordia Johnson Paul Taylor Karen Hutchinson

Revd Dr Carlton Dennis Dr Heather Little-Whyte Dr Ellen Campbell -Grizzle (Guest)

Marketing/sales Scherrie Ducille Jodi-Ann Barnes

Layout & Design Shane Dennis

Yours in Wellness, Congratulations again and keep up the good work. I will be subscribing to your magazine and look forward to receiving future issues.

Publisher Pelican Publishers Limited

Photograph Contributions Shane Dennis The Caribbean Wellness and Lifestyle magazine is published quarterly by Pelican Publishers Limited in Kingston, Jamaica, West Indies. © 2011 Pelican Publishers Limited No part of this publication may be reproduced or utilized in any form or by any means, electronically or mechanically, including photocopying, recording or by any information storage retrieval system, without written permission from the publishers.

April - June 2011


2010 Wellness and Lifestyle Awards Recipients

Dr Marigold Thorburn and Jamaica Money Market Brokers were proud recipients of Wellness and Lifestyle Awards presented by the Environmental Health Foundation of Jamaica. As we eagerly await the announcement of the 2011, please enjoy these profiles of the winners from 2010. Individual Category – Dr Marigold Thorburn Industry and Service Provider – Jamaica Money Market Brokers

Dr Marigold Thorburn was born in the county of Warwickshire England, which is perhaps best known as the birthplace of literary greats such as William Shakespeare and George Eliot. While she may not be as well known, Dr Thorburn has made no less of a great contribution to her life’s passion, working with mentally disabled children. Dr Thorburn also served as Director of the Jamaica Council for the Handicapped for nine years, and the Director and Regional Coordinator for the Caribbean Institute on Mental Retardation and other Developmental Disabilities for eight years. She has undertaken a number of consultancies and conducted training courses to pass on some of what she has learnt over the years. She has already received awards from the Medical Association of Jamaica and the Pediatric Association of Jamaica, just to name a few, in recognition of her untiring advocacy. Although she is retired, Dr Thorburn is still intent on making a difference in the lives of others.

Jamaica Money Market Brokers is a company that is committed to life in all its abundance and this has led the company to make significant contributions to the promotion of wellness within the organization itself and the wider society. In living up to its ‘Vision of Love’, JMMB has undertaken a number of sponsorships and outreach activities in addition to being involved in health, education and community development projects. JMMB is equally committed to providing and promoting a work environment that not only encourages its employees, but also empowers them to maximize their potential. The company has flexible working hours, a fully equipped nursery and a professional counselor who employees may consult as required. Two meals are also provided daily and members at the head office are free to utilize the onsite gym and instructor. For members based at other locations, the cost of gym membership is also covered. A sports club and annual fun day for employees and their families as well as non-contributory health insurance are some of the other ways in which the company shows its true commitment to having a healthy, happy and whole staff.

1. Dr Marigold Thorburn | 2. Keith Duncan JMMB CEO (centre) and JMMB team members celebrate their award.


April - June 2011

Physical Wellness 5 Things your Feet Say about your Health


ant to make a simple, 10 second check on the state of your health? Sneak a peek at your feet. ‘You can detect everything from diabetes to nutritional deficiencies just by examining the feet,’ says Jane Andersen, DPM, president of the American Association of Women Podiatrists and a spokeswoman for the American Podiatric Medical Association.

The lowly left and right provide plenty of insightful data: Together they contain a quarter of the body’s bones, and each foot also has 33 joints; 100 tendons, muscles, and ligaments; and countless nerves and blood vessels that link all the way to the heart, spine, and brain. Unresolved foot problems can have unexpected consequences. Untreated pain often leads a person to move less and gain weight, for example, or to shift balance in unnatural ways, increasing the chance of falling and breaking a bone. So when the feet send one of these five warning messages, they mean business. What it means: Anemia (iron deficiency) often shows up as an unnatural, concave or spoon-like shape to the toes’ nail beds, especially in moderate-to-severe cases. It’s caused by not having enough hemoglobin, an iron-rich protein in the blood cells that transports oxygen. Internal bleeding (such as an ulcer) or heavy menstrual periods can trigger anemia. More clues: On fingers as well as toes, the skin and nail beds both appear pale. What it means: This is a major clue to diabetes. Elevated blood glucose levels lead to nerve damage in the feet − which means that minor scrapes, cuts, or irritations caused by pressure or friction often go unnoticed, especially by someone who’s unaware he has the disease. Untreated, these ulcers can lead to infection, even amputation.

What to do: A complete blood count is usually used to diagnose anemia. A physical exam may pinpoint a cause. First-step treatments include iron supplements and dietary changes to add iron and vitamin C (which speeds iron absorption).

been there awhile. Other symptoms of diabetes include persistent thirst, frequent urination, increased fatigue, blurry vision, extreme hunger, and weight loss. What to do: Get the ulcer treated immediately and see a doctor for a diabetes evaluation. Diabetics need to inspect their feet daily (older people or the obese should have someone do this for them) and see a healthcare professional every three months.

What it means: A fungal infection is running rampant below the surface of the nail. Onychomycosis can persist painlessly for years. By the time it’s visibly unattractive; the infection is advanced and can spread to all toenails and even fingernails.

or immune-deficiency disorders (like rheumatoid arthritis). If an older person has trouble walking, sometimes the problem can be traced to the simple fact that as infected nails grow thicker, they’re harder to cut and simply go ignored to the point of pain.

More clues: The nails may also smell bad and turn dark. People most vulnerable: those with diabetes, circulatory trouble,

What to do: See a foot specialist or your regular physician for care and treatment. In serious cases, over-the-counter anti-fungals April - June 2011


Article Truncated for Online Purposes

More clues: Oozing, foul-smelling cuts are especially suspect because they’ve probably

The nails may also be brittle, and feet may feel cold. Fatigue is the number-one sign of anemia, as are shortness of breath, dizziness when standing, and headache.

physical wellness

Dr Alverston Bailey


ave you ever wondered if there are benefits to sex other than its obvious role in procreation? Most sexually active persons are aware that there is more to sex than meets the eye. These benefits are now well documented and this article will provide for you a deep insight into wellness and sexuality. What is Wellness?

employ to enjoy a healthy life.

The best definition I have found was one proposed by Charles B. Corbin of Arizona State University. He defines wellness as ‘a multidimensional state of being, describing the existence of positive health in an individual as exemplified by quality of life and a sense of well-being.’

How Does Sex Promote Wellness?

He further posited that, ‘Wellness is an active process of becoming aware of and making choices toward a more successful existence.’ Wellness has many dimensions namely: social; occupational; spiritual and mental; physical; intellectual; emotional; environmental financial; and medical. A healthy sex life contributes positively to most of these areas in one’s life. Social Wellness is having positive interactions with and enjoying being with others. When you are socially well you are comfortable and at ease during work and leisure activities and can communicate your feelings well and appreciate the needs of others. You will be able to develop and build close friendships and intimacy, practice empathy and effective listening and be able to care for others and allow others to care for you. Physical wellness promotes cardiovascular health, flexibility and strength and encourages regular, physical activity. Emotional and Mental Wellness emphasizes an awareness and acceptance of your feelings. It includes the capacity to manage your feelings and ensure that you understand your strengths and weaknesses and how to cope with life’s challenges. Medical Wellness allows you to understand the determinants of heath and the corrective measures that you need to

Sex and Social wellness An active sex life promotes bonding and enhances your social well being. Did you know that the act of sex followed by an orgasm releases a plethora of pleasure hormones such as oxytocin, endorphins, phenyl ethylamine, adrenaline, nor adrenaline, serotonin and dopamine? Oxytocin is called a cuddling hormone and promotes bonding. It is released during childbirth, peaks during sex, after an orgasm and even during sensual touching. Sex and Physical Wellness Sexual activity is a good form of exercise The experts say that thirty minutes of active sex can burn over 85 calories, so 42 half hour sessions will burn 3,570 calories, enough to lose a pound but of course the exercise will also improve your cardiovascular fitness, reduce stress and improve your strength and endurance.

speaking and verbal arithmetic improves your performance. Sex and Medical Wellness Does sex make you healthier and prevent diseases? Let us look at the evidence: •

Having sex at least twice per week results in a rise of the level of the antibody called immunoglobulin A (IGA) which can protect you from the common cold.

Frequent ejaculations can reduce the risk of prostate cancer.

Regular sex may help women to avoid breast cancer.

Sex has been linked with increased tolerance to pain and reduces the pain of arthritis, migraine and premenstrual syndrome.

Frequent sex results in a lower incidence of cardiovascular diseases and strokes.

Sex and Emotional Wellness We all know that good sex makes you feel good, sleepy and relaxed and there is a good reason for this. This feeling of euphoria is caused by the release of dopamine, serotonin, endorphins and oxytocin. Sex also decreases the level of cortisol, the well known stress hormone, hence the overwhelming feeling of somnolence post sex. The experts believe that oxytocin is a natural sedative and of course endorphins are called the body’s natural morphine which can in fact be addictive. Studies have shown that the frequency of intercourse is inversely associated to depression. In other words more sex results in less depressive episodes. Interestingly sex prior to public

Sex therefore, has now achieved its pride of place as a critical component of wellness resulting in improved social, physical, emotional and mental wellness.

Dr Alverston Bailey is the author of Sexplanations: A Guide to Exploring Issues of Sex and Sexuality in the Caribbean, a forthcoming title from Pelican Publishers. Email him with any questions at © Photograph by iStockphoto/ Justin Horrocks


April - June 2011

Pan Caribbean’s Sigma Corporate Run


he ‘Sigma Corporate Run’ was conceptualised by Sandra Shirley and Audrey Chin and had its inaugural run in 1999 at Breezy Castle, Kingston. An initial target of JA$500,000 was set for its first recipients the Jamaica Foundation for Cardiac Disease. With a runner compliment of just 297, much to everyone’s delight, a whopping JA$700,000 was raised and donated to this worthy cause. The objective of the Sigma Corporate Run has always been dedicated to the improvement of health facilities and child-related charities over the past 13 years. With this mandate in mind past beneficiaries have included Sophie’s Place and Mustard Seed Communities; UHWI Sickle Cell Unit; UHWI Leukaemia CARE; National Blood Transfusion Service (Blood Bank); UHWI Labour Ward; Jamaica AIDS Support for Life; Renal Units of the Cornwall Regional; University and Kingston Public Hospitals; Bustamante Hospital for Children and paediatric wards of Spanish Town; May Pen; Savanna-la-mar; Mandeville and Cornwall Regional Hospitals; Sir John Golding Rehabilitation, Jamaica Society for the Blind and Jamaica Association for the Deaf. In 2004, the PanCaribbean’s Sigma Corporate Run outgrew its Breezy

Castle location and found a new home at the Emancipation Park in April 2004 where the event has grown monumentally and has become a staple on the nation’s Corporate Calendar. Participation in the Corporate Run has also grown significantly boasting a 260 per cent increase in participation from 2006 of 5,649 to 14,728 in 2011. With the great outpouring of support this year, the Sigma Corporate Run raised JA$14,258,000 for the 2011 recipients, Victoria Jubilee Hospital Neo Natal Care Unit under the theme ‘Save our Children, Save our Future’. The Victoria Jubilee Hospital, the largest women’s specialist hospital in the Caribbean serves approximately 50,000 patients and currently records an average of 8,000 deliveries annually, with a current capacity of 257 adults and 83 infant cots it is the final referral centre for seriously ill women across the island. The Victoria Jubilee Hospital is dedicated to providing effective, efficient and comprehensive maternal, child, gynaecological and reproductive health services to the nations mothers. With increased local internet access, PanCaribbean’s Sigma Corporate Run, for the first time was able to offer online registration of individuals. In addition technology was also used to facilitate real-

time online streaming of the race as well as a ‘replay’ feature for participants to view themselves crossing the finish line. Participants were also able to upload and view pictures of the event via social network sites – at facebook/pancaribbean. com and follow feeds on SigmaCorpRun@ This event is made possible by PanCaribbean Sigma Corporate Run’s partnership with the National Health Fund and Reggae Marathon along with Sponsors: Catherine’s Peak; The Gleaner Company; Locker Room Sports; National Baking Company; RJR Communications Group; Sagicor Life Jamaica; Digicel Jamaica; Pepsi Cola Bottling Company; Ocean Spray Wata; Jamaica Civil Aviation Authority; Jamaica Producers Group; Nestle Jamaica; Digital Technology; King Alarm; National Outdoor Advertising; and Stewart’s Auto Sales. Each year PanCaribbean’s Sigma Corporate Run is also supported by volunteers from The Jamdammers Running Club, Sports Medicine Association, Scouts, JAAA, Sagicor/PanCaribbean Team and many other donors.

1. Horace Burey, Overall male winner Run category | 2. Our target is made!! (l-r) Philip Armstrong, Deputy CEO - Pan Caribbean Financial Services, Mr. Hugh Lawson, CEO - National Health Fund; Dr. Rudolph Stevens, Senior Medical Officer - Victoria Jubilee Hospital and Donovan H. Perkins, President & CEO - Pan Caribbean Financial Services.

April - June 2011


mental & spiritual wellness

Jamaica! What’s Wellness Got to Do with it?


he name Jamaica brings a variety of images to the minds of different persons. Jamaica’s beaches, mountains and breath-taking scenes capture the souls of many, and in no less a degree some taste buds have become ‘slaves’ to her cuisine and delicious fruits. Her sporting exploits have bewildered many and others are left in a trance once they have indulged in her Reggae and Dancehall. Her language and people have fascinated and significantly charmed the hearts of many persons.

Revd Dr Carlton Dennis

If these were the only images flooding the mind at the mention of the name Jamaica then the joy of her people would be without containment. But, sadly, Jamaica is like a well dressed man, stately in appearance, the picture of health, who walks around with prostate cancer and refuses to visit the doctor for a remedy to cure his malady. For, along with the beauty that is evident upon the arrival on her shores, Jamaica is known for her many brutal murders. In addition, drugs, gun crime, domestic violence, state crimes, pornography and rapes are listed among the things for which she is also known. The realities detailed in the above paragraph reveal the un-well state in which Jamaica lies. Yet, in contradiction to these realities, Jamaica remains the country with the most churches per square miles a la The Guinness Book of Records. And, Christianity is the dominant religion in Jamaica; a religion that teaches and adheres to: loving your neighbour as yourself; giving a fair day’s work for a fair day’s pay; the highest form of morality; decency and discipline. A religion marked by ethics and integrity, the protection of the helpless and poor, honesty and exaltation of others, fair play and justice. It teaches the protection of the rights of a brother and his property, bearing no malice and demanding no reciprocation for favours done. It preaches non-violence and courts peacemaking. Certainly! Any nation that practises these principles and values will be deemed WELL, for the Bible declares, “Righteousness exalts a nation and sin is a disgrace to any people.” (Proverbs 14:34). And, the principles and values outlined above are definitely right and therefore righteous. So, if Jamaica is going to be completely well, her people MUST begin not only to purport these principles but make them a part of their daily existence. Then, and only then it could be said that She is WELL. So! What’s wellness got to do with it? Everything! © Photograph by Shane Dennis

10 |

April - June 2011

Promoting Healthy Lifestyles at the Workplace

Heather Little-White, Ph.D.

Healthy lifestyle at the workplace means applying the principles of energy, balance, and wellness to one’s personal as well as professional life. Workplace wellness is the key that unlocks the door to health and prosperity. Promotion of healthy lifestyle programmes are designed to help professionals enhance their health and relationships with co-workers and clients, leading to greater clarity, passion, and improved productivity. Research has shown that focusing on workplace health and wellness initiatives has positive results on both organizations and employees. With today’s level of stress in trying to cope with inflation and domestic issues, the stress levels are taken to the workplace where they negatively impact productivity. Bottom line

“Go local”

When companies establish workplace wellness programmes, it is with a view for improving employee well-being ultimately increasing worker productivity. Workplace programmes redound to the company’s bottom line. If workers have to constantly visit the doctor for common ailments like hypertension, diabetes and sinusitis, it means that medical expenses underwritten by the company’s medical scheme, will significantly affect the company’s bottom line.

The programme emphasizes the lavish use of locally grown foods in making creative, nutritious and economical meal solutions to meet family needs along the lifecycle. It will also encourage better lunches at the workplace in preparing and presenting colourful meals with a variety of fruits, vegetables and ground provisions that can add flavour, colour and nutrition.

It is well established that sensible food choices and physical activity lead to a healthy workforce which increase productivity, reduce stress and improve worker morale and retention. In addition, companies and organizations should have less injury on the job and should benefit from cost containment through reduced medical visits at the company’s expense. The initiative Under the theme, “Promoting Healthy Lifestyles at the Workplace”, Heather LittleWhite & Associates, a Jamaican Lifestyle Promotion companies, is encouraging companies and organizations to sensitize staff members about healthy lifestyle management, especially at a time when coping with meal solutions and other lifestyle issues is becoming more challenging with rising food prices and a shrinking dollar. In the programme, companies may arrange healthy lifestyle sessions at the workplace for staff members facilitated by Dr. Heather Little-White, Food, Nutrition and Lifestyle Consultant. The interactive sessions are designed to raise the levels of staff awareness about healthy food choices, physical activities and lifestyle management especially with startling increases in diabetes, hypertension and obesity.

Watch what you eat

Take a short relaxation break –

Eat sensibly – have balanced meals with a variety of foods

Take a few quiet minutes; close your eyes and take several deep breaths.

Do not compensate for stress by eating candy, lapping up sodas and coffee and consuming other goodies with “empty calories” when you are stressed. This only gives a temporary feel good fix and will probably do more harm than good. By late afternoon, you will feel exhausted and your productive day would be in jeopardy.

Read the daily comics in your paper -- laughter is healthy.

Send a brief email to a colleague or prospect you have not been in touch with for a while to brighten their day.

However, be sensible – do not do it while you are on deadline or in a meeting.

Snack on real energy foods such as fresh fruit and wholesome baked products from home. Bring snacks from home as products from vending machines are dangerous to your health.

Manage your time •

Prioritize tasks, write them down, and enjoy crossing them off the list when they are done. Talk to your boss when the workload gets tough; the boss is there to help you make choices.

Eat a healthy lunch with lavish amounts of vegetables and small amounts of fats, sodium and sugars

Watch alcohol consumption especially those with mealtime and after work drinks.

Watch sexual exploits at work •

Be careful of casual relationships and unprotected sex

Be active:

Reduce smoking

Exercise -- use lunch time to go to the gym or for a brisk walk.

Engage in a hobby:

Take the stairs when you can

Park the car as far as possible from the building

Hobbies help to reduce stress and create diversion from snacking or idle chatter. It also stimulates the mind.

Heather Little-White, Ph.D. is a Lifestyle Consultant in Kingston Jamaica. E-mail: Telephone: ( 876) 927-6845; Address: 6 Windsor Avenue, Kingston 5, Jamaica.

April - June 2011

| 11

12 |

April - June 2011

‘Romain (not his true name) is in treatment for ganja and

crack cocaine use. As he tells it, one-year ago, a friend gave him a seasoned spliff (he did not know that the ganja [marijuana] spliff was laced with crack). He had been using ganja regularly from he was 11 years old. Now, at 14 years old, he is trying desperately, with the support of a therapist, to get his life back on track.’ There is evidence that stealth marketing is occurring in the Jamaican drug marketplace. Stealth marketing is defined as marketing incognito. Usually, marketers are aware of the public resistance to the sale and use of their product and find ways of foisting these products on to unsuspecting consumers. The objective is to make the viewer or reader feel that they need, aspire to or want something in a subtle or secretive way. In the past, cigarette companies used stealth marketing tactics effectively. Mass appeal for cigarettes was generated by the image of high profile actors and celebrities puffing on cigarettes to portray the use of these products cigarettes as chic and classy. Today, newspapers and magazines present high powered and wealthy citizens at social events with a ‘drink’ in tow. Arguably, a sophisticated form of stealth marketing in which there is little overt connection between the purveyors of alcohol and the promotion of its use. The typology of stealth marketing may vary across drug types, response levels and commercial interests. However, there is evidence that this type of marketing strategy, first advanced by Packer (1957), is still practised today. Whether we can deploy this methodology effectively in the service of anti-drug programmes is a tantalizing proposition to ponder. Patterns of drug use among Jamaican adolescents

A status report on patterns of drug use among Jamaican adolescents raises several causes for concern. The Case of Tobacco. The findings of the 2010 Global Youth Tobacco Survey (GYTS) – Jamaica show that tobacco use among adolescents is increasing. This study is conducted as part of the Global Tobacco Surveillance System that monitors tobacco use among youth 13−15 years old. These results should be considered in the context that the sale of cigarettes u to Jamaican youth (18 years or younger) is illegal. Additionally, tobacco use among adolescents has negative implications for the burden of illness at global, national and individual levels. Table 1 shows the patterns of tobacco use among Jamaican adolescents over the last 10 years. Table 1. Comparative findings of tobacco prevalence, 2001−10. Category by per cent

Year 2001



Ever smoked




Current use/any tobacco product




Current cigarette smokers




Current use of any other tobacco survey




The findings show that the use of cigarettes and other tobacco products (including beady, bidis use) is increasing in Jamaica. Tobacco use among females is increasing significantly as shown in Table 2. Table 2. Comparative findings of cigarette prevalence by gender 2001−10 The 2001, 2006 and 2010 studies show that there is increased access to cigarettes (in 2010 eight out of ten bought cigarettes in stores and were not refused purchase because of their age). Seven out of 10 Jamaican youth are convinces that secondhand smoke is harmful to them and believe that smoking in public spaces should be banned. Additionally, the results show that in-school tobacco prevention classes have strengthened and that overt marketing of tobacco products has decreased.

The Case of Alcohol The harmful use of alcohol is a major global problem. Alcohol consumption is the world’s third largest risk factor for disease and disability. Alcohol is a causal factor in 60 types of diseases and injuries and a component cause in 200 others. The threat that alcohol abuse poses to men is grave. Globally, 6.2% of all male deaths are attributable to male death compared to 1.1% female and men outnumber women four to one in weekly episodes of © Photograph by iStockphoto/Mark Wragg

April - June 2011

| 13

Article Truncated for Online Purposes

We are left therefore to consider the reasons for the marked increase of tobacco use among Jamaican youth and to what extent stealth marketing is being employed at all levels. ‘Who are the buzz agents that deceptively introduce adolescents to their first cigarette?’ ‘What are the additives (flavours and scents) used in the manufacture of tobacco and related products that enhance their attractiveness to adolescents and women?’ These considerations are related to facets of stealth marketing that require enquiry. We must understand stealth market to overcome it.


& entertainment

Boyd is the other half of the infamous turntable Twins from

Fame Fm- Alric and Boyd and is also the Hip-Hop/Rave expert who writes for the FAME FM ‘Frat Chat’ publication. Coming out of the Rhythm Republic revolution he spends a lot of time on the road. As a team, Alric and Boyd are a staple for spring break in Montego Bay and rave parties across the island. When not immersed in music, Boyd can be found practising his martial arts − no fear, he is fierce but lovable. He is no longer the ‘teddy bear’ loyal listeners and fans have come to know and love but a healthier version with a lot more to offer than just music. Join us as he shares with CW&L his incredible experience of losing over 100 pounds and how his life has transformed for the better through positive lifestyle changes. Q: Wow Boyd you look great, how many pounds in total have you actually lost? A: Thanks, 130 pounds and losing more.

Q: That’s Amazing! And also inspiring …so tell us what your last wellness experience was?

Celebrity Q&A with Boyd James

A: Well I basically changed my whole lifestyle by changing my diet. I don’t eat white bread nor desserts, cakes, soft drinks etc. but if I drink juice its half and half. I also try to eat throughout the day but in small portions and I must tell you that soup is a life saver if you can have soup even without dumplings then you’re ahead of the game.

Q: How do you maintain your physical, spiritual and mental balance? A: I teach Martial Arts so that has kept me physically and spiritually sane and mentally as well because of the art involved. It encompasses all those elements. I have been teaching Wing Chun for over 20 years now.

Q: Apart from Martial Arts, what is your workout routine like? A: I walk but I have bad knees so I don’t run much but I do walk when I have the time and I try to be as active as possible. I used to go to the gym and have a routine with a personal trainer but because of the economy that went right out the door.

Q: What was the last positive thing you did for yourself? A: I normally join seminars that empower you and your brain, give yourself a different outlook a more positive one and I love my Jesus.

Q: And finally but definitely my favorite question…What is your ideal meal? A: I love Lasagna and I also cook so I will bake lasagna and it would last me a week it’s my ideal meal but if you really want to lose weight, soup is the way to go. There are no starches or sugar and drink loads of water. © Photographs by Dean Clarke/files of Alrick and Boyd

14 |

April - June 2011

In speaking to Al Edwards of the Jamaica Observer’s for the Caribbean Business Report, Chairman of the Environmental Foundation Resources Group, Dr Henry

Lowe, commented that, ‘We decided to review the entire operations of Eden Gardens and chose to go back to our original mission as a wellness and lifestyle centre In speaking to Al Edwards of the Jamaica Observer’s for the Caribbean Business Report, Chairman of the Environmental

This centre is not just aimed at Jamaica but caters for the entire Caribbean... Foundation Resources Group, Dr Henry Lowe, commented that, ‘We decided to review the entire operations of Eden Gardens and chose to go back to our original mission as a wellness and lifestyle centre. We have done enough studies that indicate there is a demand for this. Not only do we want it to be the wellness and lifestyle centre for the Caribbean but truly a world-class facility. To make it world class we need to redevelop and redesign all the facilities and the things that they offer.’ To facilitate the project,

Eden Gardens has had to slow down its usually busy operations but has not closed to the public. Corporate seminars and group meetings are still taking place for instance and there are some service providers that continue to operate on the property. Apart from the offices of the Environmental Health Resources Group, there are currently doctors, nutritionists, permanent cosmetics and a restaurant. However in the redevelopment plan, the number of specialists and service providers will increase and provide a unique offering not just for Jamaicans but persons from the Caribbean, members of the Diaspora and other international visitors. A major focus is rebranding the Eden Gardens brand not just in terms of service offerings but to make it a health tourism destination. In the same interview, Dr Herb Lowe, Deputy Chairman of EHF and brother of Dr Henry Lowe, stated that, ‘This centre is not just aimed at Jamaica but caters for the entire Caribbean and hence we saw the need to increase our level of investment and redevelop and expand our offerings. We are revisiting Eden Gardens’ original themes and will be sticking to its core concepts. We are looking to attract patients not only from the wider Caribbean but also from the United States.’ This is in keeping with the mandate of the recently established Task Force under the JAMPRO umbrella. April - June 2011

| 15

Article Truncated for Online Purposes

By the year 2012, Jamaica will be home to a redeveloped world-class Wellness and Lifestyle Centre in the form of Eden Gardens. The property has become famous over the past seven years as a sanctuary for corporate gatherings; wedding and several unforgettable events, either on the lawns, or other scenic spots. Eden Gardens is strategically positioned in the heart of the business district in New Kingston, but still maintains an air of tranquility and privacy due to its lush vegetation. That quality in addition to the staff and services has endeared it to many and accounts for the high number of repeat local and overseas visitors. The redevelopment represents a return to the original focus of Wellness and positive lifestyle. The established Jamaican architectural and planning firm of Marvin Goodman and Associates has been given the awesome task of redeveloping the property which will host state of the art facilities as well as many specialists in the area of alternative and complementary medicine and a new, highly sought after service – sex therapy and education. The project is expected to cost approximately US$2 million and should be completed by the first quarter of 2012.


& entertainment

Nature’s Response to Beauty & Wellness


esearchers for years have concluded the importance of natural and organic food and that being the epitome of good health but can agree that taking care of the outside is just as important as taking care of the inside. Aisha Morgan, owner and manager of Nettle & Moss agrees. The company which opened in December of 2010 features lines of all natural and organic products for the hair and body. The line boasts products ranging from Shampoo and Conditioners, Body Oils, Body Lotions and Body Washes to Organic Acetone free Nail Polish and Nail Polish Removers. The brands in each line include the Doctor Bird Line, Heritage Line, Castile Soap Line and Karma Line. Mrs. Morgan explains that with everyone moving towards more healthy lifestyles it’s only appropriate to create products facilitating just that. She also notes that the products are very affordable and prices range from $400-$1200, ideal for everyone on a budget. You can find Nettle & Moss tucked away on the corner of Lady Musgrave Road. No 44 on the same premises as the Revolution Gallery. Check out this and much more at info@nettleandmoss. com or check out their facebook page at www.facebook. com/nettleandmoss Call Nettle & Moss @ 876.978.9889

© Photographs by Shane Dennis

16 |

April - June 2011

Health & Wellness Calendar 2011

April January


January 15

Health and Temperance Magazine Launched. - Jamaica

East Jamaica Conference for Seventh – Day – Adventist celebrates Health Ministries Day - Jamaica


January 29

Monday 21st – 27th March

Health Fair and Aerobic Burnout -Trinidad

Healthy Caribbean Coalition - World Salt Awareness Week 2011 - Caribbean

April 19 & 20

of Seventh Day Adventist presents Health Lifestyle Retreat - (Golden Acres)- Jamaica

Environment Health Foundation hosts their annual Health & Wellness Week. This year’s theme is: What’s Wellness Got to Do with It? - Jamaica

June June 5

May May 4 – May 8 East Jamaica Conference

East Jamaica Conference of Seventh Day Adventist hosts 5K Health Run/Walk/ Children’s Fun Day –Kencot - Jamaica

April 16-April 23

April 15 - April 17

Women’s Health Review - Caribbean Cruise. - U.S.A to Caribbean

The premier production of Feria de Volcan Verde Integral 2011 will be staged, 2011 at the Mercado Horticola y Artesanal de Tierras Altas, Volcan, Chiriqui, Panama. The theme of the event is: The Celebration of a Healthy Life on a Healthy Planet for Sustainable.- Panama

Caribbean Wellness & Lifestyle Magazine Lyme - Jamaica April 10 – April 11 “Caribbean and Latin America VeggieFest, Spa and Wellness Conference” – Panama

September September 22 - September 25 The Barbados Reiki Association hosts its Annual Regional Gathering. Reiki is an ancient science of energy and healing art from the East. It is a precise tool for balancing your whole physical, mental, emotional and spiritual dynamic. Reiki reduces stress and revitalizes you to help maintain good

health, a positive attitude to life and inner peace. - Barbados September 11 East Jamaica Conference of Seventh Day Adventist hosts Health Ministries Cooking Class -Zone 4 - Jamaica September 17 –September 24 Health Emphasis Week - Jamaica

September 25 East Jamaica Conference of Seventh Day Adventist hosts Health Ministries Cooking Class –Zone 1,2&3 – Jamaica

Other recognized days 22nd Mar - World Water Day (worldwide)


24th Mar - World TB Day (worldwide)

Health and Garden Expo - Jamaica

Mar - American Diabetes Alert Day (worldwide)

1st Dec - World Aids Day (Worldwide ) 3rd Dec - International Day Of Disabled Persons (Worldwide) 3rd Nov - 9th Nov Scleroderma Awareness Week (United Kingdom)

11th Nov - 17th Nov - Mouth Cancer Awareness Week (United Kingdom) 18th Nov - 24th Nov - Mouth Cancer GERD Awareness Week (Worldwide) 18th Nov - 24th Nov25th - Diabetes Awareness Week (worldwide)

April - June 2011

| 17

CW&L Magazine #21  
CW&L Magazine #21  

Caribbean Wellness and Lifestyle Magazine Issu #21