TELKOM CORPORATE TOWER Thesis Title: Symbolization of Corporate Power Through Architecture. Case Study: PT. Telkom, Tbk. Headquarter Office Location: Jakarta, Indonesia Mentor: Basauli U. Lubis, Indah Widiastuti Architecture has become a tool of symbolic representation of power for a variety of entities from time to time. In the modern era of capitalist economic system, the party that is leading in the economy determines the ones who have the power, that makes the position of the corporations is more significant when compared to the cities and nations. This thesis discusses three main topics: power, corporation, and symbol, in the implementation on architecture. The selected case study companies is PT. Telkom, Tbk., where the level of specification of the case lies in the companyâ€™s position as a public company and state-owned enterprises, as well as the influence of its identity, vision, and company brand to the symbolic translation.
Considerations of the development of the thesis deals with several things, such as delivering the symbolic meaning of corporate power that is more appropriate for the present time, and what theories and methodologies is to be used to achieve these goals. The pursuit of the design method is expected to be logical, the first step is to find the right signified words, and second is to further define the symbolic signifier(s) which is achieved in dividing architectural elements into three polars: form, function, and technic, where the balance of all three supports the achievement of the symbolic message that is expressed. This thesis is intended to offer an alternative definition of power within a corporation, as well as an alternative method for applying those symbols into architecture.
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